--- title: "AI Assist: find a UK marketing agency in your own words" url: "https://www.marketingagencyindex.com/uk/journal/introducing-ai-assist" description: "Describe what you need the way you'd explain it to a colleague, and AI Assist suggests UK agencies that fit, with a reason for each. Here's how it works, what we keep, and what it means for agencies." --- [Home](https://www.marketingagencyindex.com/uk) / [Journal](https://www.marketingagencyindex.com/uk/journal) / [Updates](https://www.marketingagencyindex.com/uk/journal/category/updates) / Introducing AI Assist: find a UK marketing agency in your own words [Updates](https://www.marketingagencyindex.com/uk/journal/category/updates) · 3 min read · 638 words # Introducing AI Assist: find a UK marketing agency in your own words Describe what you need the way you'd explain it to a colleague, and AI Assist suggests UK agencies that fit, with a reason for each. Here's how it works, what we keep, and what it means for agencies. [By Tom Wilson](https://www.marketingagencyindex.com/uk/journal/author/tom-wilson) · Published 9 November 2026 ![Introducing AI Assist: find a UK marketing agency in your own words](https://cdn.sanity.io/images/e3uk3uke/production/2afe0af96ba0fa114d1547b1de0873441245a96b-1920x1080.png?w=2000&h=1125&fit=crop) Until now, finding an agency on AgencyIndex started with filters: pick a service, a town, an industry. That works when you already know what to call what you need. Often you don't. You know the problem: more demo requests, a product launch that needs PR, a website that isn't converting. AI Assist is a new way in. Describe what you need in your own words and it suggests agencies from the directory that fit, each with a reason taken from what the agency says about itself. It's free, and there's no sign-up. [Try AI Assist](https://www.marketingagencyindex.com/uk/find-an-agency). ## How it works 1. **Describe what you need.** A few sentences is plenty: what your business does, what you're trying to achieve, and anything that matters to you, such as your sector or where you're based. 2. **Check it understood.** AI Assist sums up your brief in one line. Now and then it asks one short question, when the answer would change who fits. Most of the time it doesn't need to. 3. **It reads every listing.** It searches what all 924 agencies on AgencyIndex say about themselves, matching on the meaning of your brief as well as its words, and shortlists the closest. 4. **You get up to five suggestions, each with a reason.** Every reason is drawn from the agency's own description. Below them are 20 more close matches, and you can add detail to refine the list. ![A brief, AI Assist's one-line summary of it, and the shortlist being put together](https://cdn.sanity.io/images/e3uk3uke/production/c8a7f9e773a7b2d76bca1ebc417c11d8c94b4b43-1736x890.png?w=1400&fit=max) *A brief, AI Assist's summary of it, and the shortlist being put together. The agencies in these examples are placeholders.* ![Three suggested agencies, each with a reason and its services](https://cdn.sanity.io/images/e3uk3uke/production/328cb4c0f190e68152f01f8511df1b72748764cc-1736x1180.png?w=1400&fit=max) *Each suggestion comes with a reason drawn from the agency's own description.* ## Why it reads descriptions, not just tags Every listing has tags for its services, industries and location, and the directory's filters use them. But tags only say what an agency does. They don't say who it's for, or how it works. That detail lives in each agency's own summary and description: the kind of clients it specialises in, the problems it solves, the way it likes to work. AI Assist matches your brief against all of that. ## Verified agencies come first AI Assist suggests from every listing on AgencyIndex. Verified agencies, whose listing is managed by someone at the agency, are shown first, because the agency itself can keep those details up to date. ## What it doesn't do - It only suggests agencies listed on AgencyIndex. - It can't compare prices, because agencies don't publish them here. - It doesn't send your brief to anyone. If you'd like to talk to an agency, every profile has a Send enquiry button. - It's a starting point, not a verdict. Read the profiles before you get in touch. ## What we keep What you type is saved, with email addresses and phone numbers removed automatically, along with the suggestions and which of them you click on. That's how we see what buyers ask for and how well the suggestions match. We don't keep your IP address, and a saved conversation isn't linked to you. Please don't include names or contact details in your brief. Claude, made by Anthropic, writes the summaries and reasons, and Voyage AI by MongoDB powers the search. The details are in our [privacy policy](https://www.marketingagencyindex.com/privacy#ai-assist). ## If you run an agency AI Assist matches buyers' briefs against your listing's own words, so your summary and description now decide whether you're suggested. Be specific about who you work with, the sectors you know, the problems you solve and how you work. A line like "full-service digital agency" fits hundreds of listings, so it helps none of them stand out. Once an edit to your listing is approved, AI Assist uses the new description within minutes. You can edit your listing from [your account](https://www.marketingagencyindex.com/account). If your listing isn't verified yet, [request access](https://www.marketingagencyindex.com/register) with your work email address: when its domain matches your agency's website, we link you to your listing once your account is approved. ## Try it [Try AI Assist](https://www.marketingagencyindex.com/uk/find-an-agency) and see who it suggests. If it gets something wrong, or misses an agency you'd expect to see, [tell us](https://www.marketingagencyindex.com/uk/contact). About the author [Tom Wilson](https://www.marketingagencyindex.com/uk/journal/author/tom-wilson) · AgencyIndex Editorial Part of the AgencyIndex editorial desk - covering the UK marketing-agency landscape, holding-group moves, and sector deep-dives for marketing leaders. [All articles by Tom →](https://www.marketingagencyindex.com/uk/journal/author/tom-wilson) · [Email](mailto:tomwilson.digitalmarketing@gmail.com)