--- title: "Digital PR agencies in Stoke-on-Trent - AgencyIndex" url: "https://www.marketingagencyindex.com/uk/services/digital-pr-stoke-on-trent-agencies" description: "Every UK marketing agency offering digital pr in Stoke-on-Trent, indexed on AgencyIndex." --- [Home](https://www.marketingagencyindex.com/uk) / [Services](https://www.marketingagencyindex.com/uk/services) / [Digital PR](https://www.marketingagencyindex.com/uk/services/digital-pr) / in Stoke-on-Trent Digital PR in Stoke-on-Trent · 1 agency # Digital PR agencies in Stoke-on-Trent. Digital PR is the discipline of earning coverage, mentions, and links in trusted online publications through story-led campaigns built around data, expert commentary, or a timely angle. It overlaps with SEO but isn't link-building, and it overlaps with traditional PR but isn't reputation management or crisis comms. The deliverable is earned media that journalists actually wanted to write. This page shows every agency on AgencyIndex offering digital pr in Stoke-on-Trent. At a glance - 1 UK agencies offering digital pr in Stoke-on-Trent - Part of the [Digital PR](https://www.marketingagencyindex.com/uk/services/digital-pr) service set - Indexed in [Stoke-on-Trent](https://www.marketingagencyindex.com/uk/locations/stoke-on-trent) - Reviewed 17 May 2026 Showing 1-1 of 1 digital pr agency in Stoke-on-Trent · [All Digital PR agencies](https://www.marketingagencyindex.com/uk/services/digital-pr) [SearchUp](https://www.marketingagencyindex.com/uk/agency/searchup) Independent · Stoke-on-Trent · 2-10 Employees · Verified SearchUp is a Stoke-on-Trent-based SEO and digital marketing agency specialising in eCommerce and DTC brands, offering SEO, PPC, server-side tracking, and AI visibility services. We work with a range of clients from independent ecommerce brands to household names with billions in annual revenue, delivering data-led results rather than vanity metrics. Founded and run without outside investment or industry connections, SearchUp has grown into a consistently profitable agency with strong margins, built on a practitioner-first approach: honest, direct communication and no lock-in contracts. [Content Marketing](https://www.marketingagencyindex.com/uk/services/content-marketing) · [Digital PR](https://www.marketingagencyindex.com/uk/services/digital-pr) · [Digital Strategy](https://www.marketingagencyindex.com/uk/services/digital-strategy) · [Generative Engine Optimisation (GEO)](https://www.marketingagencyindex.com/uk/services/generative-engine-optimisation) · [Local SEO](https://www.marketingagencyindex.com/uk/services/local-seo) · +5 more services · [B2B](https://www.marketingagencyindex.com/uk/industries/b2b) · [Beauty & Cosmetics](https://www.marketingagencyindex.com/uk/industries/beauty-cosmetics) · [E-commerce](https://www.marketingagencyindex.com/uk/industries/ecommerce) · +7 more industries [View profile →](https://www.marketingagencyindex.com/uk/agency/searchup) Editor's note AgencyIndex tracks 1 digital pr agency in Stoke-on-Trent. The list above is filtered to that intersection and ordered with verified and featured listings first. For the wider editor's view on digital pr agencies in the UK, see [the digital pr service brief](https://www.marketingagencyindex.com/uk/services/digital-pr). For context on Stoke-on-Trent's marketing cluster, see [the Stoke-on-Trent location brief](https://www.marketingagencyindex.com/uk/locations/stoke-on-trent). The pricing, timeline and red-flag notes below apply to digital pr as a discipline; they do not change materially in Stoke-on-Trent. Typical cost £3,000-15,000/mo retainer, plus per-campaign options Boutique £2,000-5,000 · Mid-market £5,000-10,000 · Top-tier £10,000-25,000+. Single data-led campaign £3,500-15,000. Specialist sector premium typically adds 20-30%. Realistic timeline 6-12 weeks per campaign cycle, brief to first coverage Weeks 1-2 ideation and data sourcing · Weeks 3-4 analysis and asset build · Weeks 5-6 outreach and first pickup · Weeks 6-12 secondary coverage and links land. Average 38 days from publish to first link. Red flags 6 to watch in any pitch - Guaranteed links, guaranteed coverage, or 'definite Times placement' promises - No named journalist relationships, no examples of past placements, no real newsroom process - Pitches built around links rather than a story, data point, or expert angle - Heavy use of 'authority links', 'DA boosts', or 'placements' as the only success metric - A target publisher list that looks interchangeable or hides behind a 'network of sites' - No conversation about share of voice, brand mentions, or AI citations alongside backlinks Digital PR across the UK ## Digital PR agencies in other cities. [All locations](https://www.marketingagencyindex.com/uk/locations) [Digital PR in London 61](https://www.marketingagencyindex.com/uk/services/digital-pr-london-agencies) · [Digital PR in Manchester 20](https://www.marketingagencyindex.com/uk/services/digital-pr-manchester-agencies) · [Digital PR in Birmingham 13](https://www.marketingagencyindex.com/uk/services/digital-pr-birmingham-agencies) · [Digital PR in Leeds 11](https://www.marketingagencyindex.com/uk/services/digital-pr-leeds-agencies) · [Digital PR in Nottingham 9](https://www.marketingagencyindex.com/uk/services/digital-pr-nottingham-agencies) · [Digital PR in Brighton 6](https://www.marketingagencyindex.com/uk/services/digital-pr-brighton-agencies) · [Digital PR in Leicester 6](https://www.marketingagencyindex.com/uk/services/digital-pr-leicester-agencies) · [Digital PR in Belfast 5](https://www.marketingagencyindex.com/uk/services/digital-pr-belfast-agencies) · [Digital PR in Cardiff 5](https://www.marketingagencyindex.com/uk/services/digital-pr-cardiff-agencies) · [Digital PR in Sheffield 3](https://www.marketingagencyindex.com/uk/services/digital-pr-sheffield-agencies) · [Digital PR in Gloucester 2](https://www.marketingagencyindex.com/uk/services/digital-pr-gloucester-agencies) · [Digital PR in Lincolnshire 2](https://www.marketingagencyindex.com/uk/services/digital-pr-lincolnshire-agencies) Other disciplines in Stoke-on-Trent ## Other services in Stoke-on-Trent. [All Stoke-on-Trent agencies](https://www.marketingagencyindex.com/uk/locations/stoke-on-trent) [Content Marketing in Stoke-on-Trent 1](https://www.marketingagencyindex.com/uk/services/content-marketing-stoke-on-trent-agencies) · [Digital Strategy in Stoke-on-Trent 1](https://www.marketingagencyindex.com/uk/services/digital-strategy-stoke-on-trent-agencies) · [Generative Engine Optimisation (GEO) in Stoke-on-Trent 1](https://www.marketingagencyindex.com/uk/services/generative-engine-optimisation-stoke-on-trent-agencies) · [Local SEO in Stoke-on-Trent 1](https://www.marketingagencyindex.com/uk/services/local-seo-stoke-on-trent-agencies) · [Marketing Analytics and Tracking in Stoke-on-Trent 1](https://www.marketingagencyindex.com/uk/services/marketing-analytics-stoke-on-trent-agencies) · [Media Buying in Stoke-on-Trent 1](https://www.marketingagencyindex.com/uk/services/media-buying-stoke-on-trent-agencies) · [Performance Marketing in Stoke-on-Trent 1](https://www.marketingagencyindex.com/uk/services/performance-marketing-stoke-on-trent-agencies) · [PPC in Stoke-on-Trent 1](https://www.marketingagencyindex.com/uk/services/ppc-stoke-on-trent-agencies) · [SEO in Stoke-on-Trent 1](https://www.marketingagencyindex.com/uk/services/seo-stoke-on-trent-agencies) Frequently asked ## What brands ask about digital pr agencies. The 5 questions our editors get most often, answered honestly. These apply to digital pr as a discipline regardless of city. Curated by humans ### How much does a digital PR agency cost in the UK? UK digital PR retainers in 2026 split three ways. Boutique and specialist shops typically charge £2,000-5,000 a month for one or two data-led campaigns plus outreach. Mid-market agencies run £5,000-10,000 for fuller programmes with proactive outreach and journalist relationship management. Top-tier and integrated PR/SEO teams charge £10,000-25,000+ for always-on activity. Single one-off campaigns are usually priced at £3,500-15,000 depending on research depth, creative production, and outreach scope. ### How long does a digital PR campaign take? A typical UK digital PR campaign runs on a 6-12 week cycle from brief to coverage. Weeks one and two cover ideation and data sourcing. Weeks three and four are analysis and asset build. Outreach starts around week five, with first pickups landing weeks five to eight. Root Digital benchmark data puts the average time from publish to first earned link at 38 days, with secondary coverage accumulating across the following 1-3 months. ### What's the difference between digital PR and traditional PR? Traditional PR is reputation-led: brand storytelling, crisis comms, spokesperson management, and relationships with trade and consumer press across print, broadcast, and online. Success is measured in coverage quality, sentiment, and share of conversation. Digital PR is story-led with an earned-media goal that explicitly includes backlinks and search visibility. Campaigns are usually built around original data, surveys, or a timely angle. Most credible UK agencies do both, but the disciplines need different skill sets and different KPIs. ### Isn't digital PR just link-building with a fancier label? No, and the difference matters. Link-building is transactional: outreach to anyone who'll publish a link, often via guest posts, paid placements, or networks of sites. Digital PR earns coverage by pitching a real story to real journalists who choose to write about it on editorial merit. Links are an outcome, not the product. Google Search Central's spam policies explicitly treat link schemes as a violation, and PBN-style activity dressed up as PR is now easy to spot. ### How has digital PR changed with AI search in 2026? AI Overviews now appear in around a quarter of Google searches, and ChatGPT and Perplexity have become routine answer engines for product research. That has pushed digital PR's centre of gravity from pure backlink chasing toward share of voice and citation frequency in AI answers. UK practitioners (Bottle, Rise at Seven, Aira) now report on branded search growth, mention volume, and share of answer alongside the links-and-coverage scorecard. The underlying craft hasn't changed.