--- title: "PPC agencies in Stoke-on-Trent - AgencyIndex" url: "https://www.marketingagencyindex.com/uk/services/ppc-stoke-on-trent-agencies" description: "Every UK marketing agency offering ppc in Stoke-on-Trent, indexed on AgencyIndex." --- [Home](https://www.marketingagencyindex.com/uk) / [Services](https://www.marketingagencyindex.com/uk/services) / [PPC](https://www.marketingagencyindex.com/uk/services/ppc) / in Stoke-on-Trent PPC in Stoke-on-Trent · 1 agency # PPC agencies in Stoke-on-Trent. PPC, or pay-per-click, is paid placement on search engines and social platforms. It spans Google Ads, Microsoft Ads, Meta, LinkedIn, TikTok, and, for larger budgets, programmatic display and YouTube. In 2026 the discipline is increasingly run by AI: Performance Max, Smart Bidding, and first-party audience signals doing the heavy lifting under human strategists. This page shows every agency on AgencyIndex offering ppc in Stoke-on-Trent. At a glance - 1 UK agencies offering ppc in Stoke-on-Trent - Part of the [PPC](https://www.marketingagencyindex.com/uk/services/ppc) service set - Indexed in [Stoke-on-Trent](https://www.marketingagencyindex.com/uk/locations/stoke-on-trent) - Reviewed 17 May 2026 Showing 1-1 of 1 ppc agency in Stoke-on-Trent · [All PPC agencies](https://www.marketingagencyindex.com/uk/services/ppc) [SearchUp](https://www.marketingagencyindex.com/uk/agency/searchup) Independent · Stoke-on-Trent · 2-10 Employees · Verified SearchUp is a Stoke-on-Trent-based SEO and digital marketing agency specialising in eCommerce and DTC brands, offering SEO, PPC, server-side tracking, and AI visibility services. We work with a range of clients from independent ecommerce brands to household names with billions in annual revenue, delivering data-led results rather than vanity metrics. Founded and run without outside investment or industry connections, SearchUp has grown into a consistently profitable agency with strong margins, built on a practitioner-first approach: honest, direct communication and no lock-in contracts. [Content Marketing](https://www.marketingagencyindex.com/uk/services/content-marketing) · [Digital PR](https://www.marketingagencyindex.com/uk/services/digital-pr) · [Digital Strategy](https://www.marketingagencyindex.com/uk/services/digital-strategy) · [Generative Engine Optimisation (GEO)](https://www.marketingagencyindex.com/uk/services/generative-engine-optimisation) · [Local SEO](https://www.marketingagencyindex.com/uk/services/local-seo) · +5 more services · [B2B](https://www.marketingagencyindex.com/uk/industries/b2b) · [Beauty & Cosmetics](https://www.marketingagencyindex.com/uk/industries/beauty-cosmetics) · [E-commerce](https://www.marketingagencyindex.com/uk/industries/ecommerce) · +7 more industries [View profile →](https://www.marketingagencyindex.com/uk/agency/searchup) Editor's note AgencyIndex tracks 1 ppc agency in Stoke-on-Trent. The list above is filtered to that intersection and ordered with verified and featured listings first. For the wider editor's view on ppc agencies in the UK, see [the ppc service brief](https://www.marketingagencyindex.com/uk/services/ppc). For context on Stoke-on-Trent's marketing cluster, see [the Stoke-on-Trent location brief](https://www.marketingagencyindex.com/uk/locations/stoke-on-trent). The pricing, timeline and red-flag notes below apply to ppc as a discipline; they do not change materially in Stoke-on-Trent. Typical cost 10-20% of spend or £1,000-5,000/mo retainer Boutique / freelance £300-1,500 · Mid-market £1,500-5,000 · Network £5,000-20,000+. Hybrid models pair % of spend with a £1,500-2,500 monthly minimum. London quotes ~30% higher than regional UK. Realistic timeline Days to weeks for first data, ~3 months to stabilise Hours-2 days launch + learning · 2-6 weeks early optimisation · 6-12 weeks meaningful trend read · 3+ months stable CPA on Smart Bidding. Red flags 6 to watch in any pitch - Pure percentage-of-spend pricing with no CPA, ROAS, or quality commitment - No named Google Ads or Meta certified specialist on the account - Refuses to give the brand admin access to its own ad accounts and pixels - Vague attribution: can't explain GA4, view-through, or offline conversion imports - Junior staff running everything from templates, no senior oversight or testing roadmap - Account opens in their MCC with no path to migrate it back when the relationship ends PPC across the UK ## PPC agencies in other cities. [All locations](https://www.marketingagencyindex.com/uk/locations) [PPC in London 147](https://www.marketingagencyindex.com/uk/services/ppc-london-agencies) · [PPC in Manchester 35](https://www.marketingagencyindex.com/uk/services/ppc-manchester-agencies) · [PPC in Leeds 32](https://www.marketingagencyindex.com/uk/services/ppc-leeds-agencies) · [PPC in Birmingham 30](https://www.marketingagencyindex.com/uk/services/ppc-birmingham-agencies) · [PPC in Nottingham 23](https://www.marketingagencyindex.com/uk/services/ppc-nottingham-agencies) · [PPC in Bristol 15](https://www.marketingagencyindex.com/uk/services/ppc-bristol-agencies) · [PPC in Brighton 12](https://www.marketingagencyindex.com/uk/services/ppc-brighton-agencies) · [PPC in Glasgow 11](https://www.marketingagencyindex.com/uk/services/ppc-glasgow-agencies) · [PPC in Sheffield 10](https://www.marketingagencyindex.com/uk/services/ppc-sheffield-agencies) · [PPC in Shrewsbury 2](https://www.marketingagencyindex.com/uk/services/ppc-shrewsbury-agencies) · [PPC in Coventry 1](https://www.marketingagencyindex.com/uk/services/ppc-coventry-agencies) · [PPC in Derby 1](https://www.marketingagencyindex.com/uk/services/ppc-derby-agencies) Other disciplines in Stoke-on-Trent ## Other services in Stoke-on-Trent. [All Stoke-on-Trent agencies](https://www.marketingagencyindex.com/uk/locations/stoke-on-trent) [Content Marketing in Stoke-on-Trent 1](https://www.marketingagencyindex.com/uk/services/content-marketing-stoke-on-trent-agencies) · [Digital PR in Stoke-on-Trent 1](https://www.marketingagencyindex.com/uk/services/digital-pr-stoke-on-trent-agencies) · [Digital Strategy in Stoke-on-Trent 1](https://www.marketingagencyindex.com/uk/services/digital-strategy-stoke-on-trent-agencies) · [Generative Engine Optimisation (GEO) in Stoke-on-Trent 1](https://www.marketingagencyindex.com/uk/services/generative-engine-optimisation-stoke-on-trent-agencies) · [Local SEO in Stoke-on-Trent 1](https://www.marketingagencyindex.com/uk/services/local-seo-stoke-on-trent-agencies) · [Marketing Analytics and Tracking in Stoke-on-Trent 1](https://www.marketingagencyindex.com/uk/services/marketing-analytics-stoke-on-trent-agencies) · [Media Buying in Stoke-on-Trent 1](https://www.marketingagencyindex.com/uk/services/media-buying-stoke-on-trent-agencies) · [Performance Marketing in Stoke-on-Trent 1](https://www.marketingagencyindex.com/uk/services/performance-marketing-stoke-on-trent-agencies) · [SEO in Stoke-on-Trent 1](https://www.marketingagencyindex.com/uk/services/seo-stoke-on-trent-agencies) Frequently asked ## What brands ask about ppc agencies. The 5 questions our editors get most often, answered honestly. These apply to ppc as a discipline regardless of city. Curated by humans ### How much does a PPC agency cost in the UK? UK PPC retainers in 2026 split three ways. Boutique shops and freelancers manage smaller accounts for £300-1,500 a month. Mid-market agencies typically run £1,500-5,000. Network and enterprise specialists charge £5,000-20,000+, often as a percentage of ad spend. The percentage model usually lands between 10% and 20% of monthly media, with smaller budgets at the higher end and enterprise accounts at the lower end. London quotes around 30% above regional UK. ### How quickly do Google Ads start working? Impressions and clicks usually arrive within hours of launch. Useful data takes longer. The first two to four weeks are a learning phase: tracking validation, search-term cleanup, and Smart Bidding gathering signals. Real optimisation runs from week two to week six, with meaningful trend reads at six to twelve weeks. Cost per acquisition typically stabilises around the three-month mark, longer for low-volume or long-sales-cycle B2B accounts. ### Should I pay percentage of ad spend or a flat retainer? Flat retainers suit accounts with stable monthly budgets and clear scope. Percentage-of-spend (10-20%) suits accounts that scale up and down seasonally, but creates an incentive to grow media regardless of efficiency. The middle ground most credible UK agencies offer in 2026 is a hybrid: a base retainer of £1,500-2,500 plus a smaller percentage above a threshold. Whatever the model, ask the agency to commit to CPA or ROAS targets, not just spend. ### Should the agency own my Google Ads account? No. Brands should own the Google Ads account, the Meta Business Manager, GA4, and any conversion pixels. The agency works inside via an MCC (My Client Center) link with admin or standard access. If an agency insists on running ads from their own account with no migration path back to the advertiser, walk away. Account portability is a basic trust signal. Google Ads policy supports advertiser ownership and the ability to revoke agency access at any time. ### How has PPC changed in 2026? Three shifts. First, Performance Max and AI Max (Google's September upgrade to Dynamic Search Ads) now handle most cross-channel optimisation, so feed quality and creative assets matter more than keyword lists. Second, the cookieless transition has made first-party data central: Customer Match, CRM imports, and enhanced conversions are now table stakes. Third, Smart Bidding strategies like tROAS and tCPA outperform manual bidding in most accounts, provided the conversion data feeding them is clean.