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Perpetual10
Welcome to our digital marketing agency in Manchester, where we specialise in providing exceptional SEO, PPC,.....
2-10 Employees
Independent Agency
Services:
Browse top UK B2B marketing agencies that understand longer sales cycles and complex buying decisions. Find specialists in SEO, PPC, content marketing, and lead generation for business clients.
Claimed Agency
Welcome to our digital marketing agency in Manchester, where we specialise in providing exceptional SEO, PPC,.....
2-10 Employees
Independent Agency
Services:
Claimed Agency
OmniFound is a forward-thinking SEO agency built for the evolving world of digital discovery. Based in.....
2-10 Employees
Independent Agency
Services:
Claimed Agency
The SEO Works is a highly respected authority in search marketing, web development, and pay-per-click social.....
51-200 Employees
Independent Agency
Claimed Agency
We help businesses grow online without the digital jargon. Working alongside business owners and their teams,.....
2-10 Employees
Independent Agency
A B2B marketing agency helps you market and sell to other businesses rather than consumers. That means longer sales cycles, multiple stakeholders involved in buying decisions, and usually bigger deal values. Most handle SEO, PPC, content marketing, email, and digital strategy but with a B2B lens. The whole approach is different because you're nurturing leads over months, not chasing quick impulse buys.
Find a B2B marketing agency that has actually worked in your space or something similar. Ask for case studies showing pipeline and revenue, not just vanity metrics like traffic. Make sure they genuinely do B2B work because a lot of agencies say they do but really cut their teeth on consumer brands. A good one will grill you on your sales cycle, average deal size, and buying committee before proposing anything.
Expect to pay anywhere from £2,000 to £15,000 a month depending on what you need. Lead gen campaigns need at least £3k to £5k monthly to get any real traction, anything less and you're just burning budget. Content retainers sit around £2,500 upwards, PPC is usually a management fee plus ad spend, and SEO varies wildly but £1,500 to £5,000 is typical for decent work.
B2B marketing agencies deal with longer sales cycles, multiple decision makers, and buyers who need to build a business case before signing anything. B2C is faster, more emotional, more impulse driven. The tactics differ too. B2B relies heavily on SEO, PPC, content, email nurture, and LinkedIn whereas B2C leans into influencer stuff and social virality. If an agency keeps banging on about brand awareness and reach, they're probably better suited to consumer clients.
Most B2B marketing agencies offer SEO, PPC, content marketing, email, and digital strategy as their bread and butter. Plenty also do web design, branding, and digital PR to support lead gen and build credibility. Some go deeper on specific channels like programmatic or video production for B2B audiences. The good ones build everything around your sales funnel rather than flogging a cookie cutter package.