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Advisory · Service I

RFP & Pitch Support.

Looking to streamline your agency selection process? Our RFP Pitch Support service is tailored to help businesses like yours craft the perfect Request for Proposal and manage agency pitches with ease. From writing compelling briefs to coordinating submissions, we provide expert guidance to ensure you connect with the best marketing agencies for your needs.

Save time, reduce stress, and choose the right partner with confidence.

What to expect
4-8 wk
Typical pitch length
3-6
Agencies shortlisted
Fixed
Fee, agreed upfront
Free
30-min scoping call
Independent of all agencies in the index. No referral fees, no kickbacks.
Overview

Hands-on pitch support for a successful RFP process.

Our RFP Pitch Support service is designed to simplify the process of finding the perfect agency partner. We help businesses craft detailed, effective Requests for Proposals that clearly outline goals and expectations. From creating tailored briefs to evaluating agency responses, we provide comprehensive support to help you make confident, informed decisions - and walk away with a long-term partner, not just a winning pitch.

01

Tailored Pitch Brief Curation

Craft a strong foundation for your RFP process. We create detailed, clear, and compelling pitch briefs that outline your needs, ensuring agencies deliver proposals tailored to your business goals with precision and clarity.

02

Agency List Selection

Save time by focusing on the best. We curate a tailored list of top-performing agencies based on your needs. Our data-driven recommendations ensure you engage only with agencies that align perfectly with your goals and objectives.

03

Initial Brief Reviews

Refine submissions with expert feedback. We review initial agency briefs to ensure they align with your expectations, meet your standards, and provide clarity for a successful pitch process, helping you find the perfect agency fit.

04

Pitch Presentation Support

Make confident decisions with expert help. We guide you through agency presentations, helping you evaluate strengths, ask the right questions, and choose the best agency fit for your business needs with a thorough, stress-free approach.

Why this matters

Simplify. Select. Succeed.

Five reasons a structured pitch beats a scrappy one - even when you think you already know the agency you want.

Clarity

Crafting a clear and focused RFP is crucial to attracting the right agencies. A well-structured brief ensures your goals, expectations, and deliverables are communicated effectively - saving time and avoiding misaligned pitches.

Time-Saving

Managing an RFP process can be time-consuming. Our support lets you focus on your core business while we handle the complexities - agency shortlisting, submission management, evaluation - ensuring a seamless and efficient process.

Access

Finding the right agency is more than just choosing a name. Our network and industry expertise ensure you're matched with agencies that have a proven track record and the skills to meet your unique business needs.

Informed Decisions

Choosing an agency partner is a big decision. With our expert reviews of briefs and presentations, we provide the insights and guidance you need to make confident, informed choices that align with your business goals.

Improved Outcomes

A successful RFP process lays the foundation for a long-term partnership with an agency that understands your needs. Our tailored approach ensures you're set up for success - driving impactful results and achieving your marketing objectives.

Types of pitches we support

Pick the right process for the brief.

Choosing the right agency starts with running the right type of pitch process. Whether you're issuing a traditional RFP, managing a private or open tender, or seeking creative proposals, we have the expertise to guide you every step of the way.

RFPs

Most common

Attract qualified agencies with a structured proposal process.

A traditional RFP is one of the most common methods for sourcing agencies. We help you structure detailed RFPs to attract top-tier agencies while ensuring your expectations and requirements are communicated effectively.

  • Crafting comprehensive briefs that align with your business goals
  • Identifying agencies that fit your needs and industry focus
  • Managing submissions to streamline the selection process
  • Providing expert feedback on agency proposals to ensure quality

Private RFPs

Confidentiality with a select group of trusted agencies.

For businesses that require confidentiality, a private RFP ensures your requirements are shared only with pre-selected agencies. We specialise in helping you manage this exclusive process - from creating the brief to liaising with shortlisted agencies.

  • Confidential brief creation tailored to your business needs
  • Shortlisting and vetting agencies to maintain exclusivity
  • Coordinating submissions while safeguarding your data
  • Detailed analysis of submitted proposals

Open Tenders

Invite a wide range of agencies to pitch.

When your organisation seeks to attract a broad range of proposals, an open tender process may be the best approach. We help you navigate the challenges of managing multiple submissions while ensuring you only engage with relevant agencies.

  • Drafting clear, comprehensive tender documents
  • Creating criteria to filter and evaluate submissions
  • Managing communications with a wide range of agencies
  • Assisting in proposal reviews and selection

Creative Pitches

Showcase bold, innovative ideas aligned with your brand vision.

Sometimes, businesses require a more tailored, creative approach to marketing or branding. Creative pitches allow agencies to showcase their vision for your project. We ensure you receive innovative, actionable ideas while keeping the process efficient.

  • Helping you outline your creative goals and desired outcomes
  • Providing agencies with the insights they need to deliver
  • Facilitating a fair and organised pitch process
  • Evaluating creative proposals to match your vision

Multi-Agency Pitches

Collaborate with multiple agencies on comprehensive solutions.

For larger organisations or complex projects, involving multiple agencies may be necessary. We help manage multi-agency pitches to ensure all parties understand your objectives and deliver collaborative, cohesive strategies.

  • Creating clear guidelines for multi-agency participation
  • Managing communications between agencies to foster collaboration
  • Ensuring all proposals align with your overarching business goals
  • Facilitating final presentations to choose the best agencies
Most-pitched services

The services that most often need a structured pitch.

From SEO and PPC to web development and branding, certain digital services benefit most from a structured RFP process - usually because the discipline is technical, the budget is meaningful, or the agency choice locks you into a long contract.

SEO

Search Engine Optimisation drives organic traffic and online visibility. A well-crafted RFP ensures agencies align with your business goals - focusing on technical SEO, keyword strategies, and measurable results.

PPC

PPC campaigns deliver immediate results through targeted paid ads. An RFP helps you define your budget, ROI goals, and targeting strategy to select the right agency for maximum impact.

Web Design & Development

Your website is the cornerstone of your digital presence. An RFP ensures your chosen agency can deliver a user-friendly, responsive design that aligns with your brand and business goals.

Social Media Advertising

Social media requires a tailored approach to engagement, audience growth, and paid campaigns. An RFP outlines your brand voice, audience targeting, and goals so agencies deliver strategies that drive results.

Branding & Creative Services

Strong branding defines how your audience perceives your business. An RFP ensures agencies understand your vision, delivering bold ideas that resonate with your target market and differentiate your brand.

Content Marketing

Content marketing builds trust and engagement through valuable, relevant, consistent content. An RFP lets you define your goals, audience, and distribution strategy, ensuring your agency creates impactful assets.

Email Marketing & Automation

Email marketing remains one of the most effective ways to nurture leads. An RFP helps you find an agency that delivers personalised campaigns, implements automation, and creates email designs that convert.

Pricing

Fixed fees, agreed upfront.

No hourly billing surprises, no hidden costs. Three engagement tiers built around the most common pitch scopes - pick the closest fit and we'll confirm the exact fee on the scoping call.

Tier 1

Essentials

Right-sized for a single-discipline pitch with a focused shortlist.

From
£8,500fixed
Typical engagement: 4-5 weeks
Best for

One discipline (SEO, PPC, or web) · 3 shortlisted agencies · UK only · Annual fees up to ~£200k.

Includes
  • Pitch brief curation (single discipline)
  • Shortlist of 3 agencies, vetted
  • Submission review against scoring criteria
  • Final presentation guidance
  • Written recommendation summary
Get started
Most chosen
Tier 2

Standard

Multi-discipline or strategic pitches that need a structured run.

From
£18,500fixed
Typical engagement: 6-8 weeks
Best for

Multi-discipline brief OR single discipline + high stakes · 4-6 shortlisted agencies · UK or single overseas market · Annual fees £200k-£750k.

Includes
  • Everything in Essentials
  • Multi-discipline brief design
  • Shortlist of 4-6, scored across 7 criteria
  • Two evaluation rounds (paper + chemistry)
  • Live pitch facilitation
  • Negotiation support on commercial terms
Book a scoping call
Tier 3

Comprehensive

Complex, multi-market or multi-discipline pitches with high contract value.

From
£32,000fixed
Typical engagement: 8-12 weeks
Best for

2+ disciplines OR 2+ markets · 5-6 agencies through formal process · Annual fees £750k+ · Multi-stakeholder org.

Includes
  • Everything in Standard
  • Stakeholder workshop + brief co-design
  • International agency sourcing
  • Reference-call programme on finalists
  • Contract review + legal flagging
  • 12-week post-appointment check-in
Talk to us
£
Bigger or more bespoke?

Multi-market reviews, retained pitch-advisory across a year of activity, or pitches £35k+ in fee terms - we'll scope a custom engagement on the call.

Talk to us

All fees exclude VAT. Engagements are fixed-fee, payable 50% on kick-off and 50% on agency appointment. Free 30-minute scoping call before any commitment.

Frequently asked

How RFP Pitch Support actually works.

The questions we get on every scoping call - answered honestly. Pricing, timing, and what's actually included.

Real questions from real briefs

Most engagements run 4-8 weeks end-to-end. Brief development takes 1-2 weeks; shortlisting and outreach 1-2 weeks; agencies need 2-3 weeks to respond; evaluation and pitch presentations add another 1-2. We can compress this if you need to, but rushing usually leads to weaker submissions and worse decisions.

Service II

Also worth knowing: Agency Due Diligence

Pitch processes test whether an agency can win business. Due Diligence tests whether they can deliver. Often the right pair before signing a long contract.

Read about Due Diligence

Ready to run a
better pitch?

Submit your enquiry and we'll set up a 30-minute scoping call. Free, no commitment, useful even if you don't end up working with us.

Submit enquiry

Or email [email protected]