What does a dental marketing agency do?

A dental marketing agency helps dental practices attract new patients and grow revenue through digital channels. They handle dental SEO to rank for treatment searches in your area, PPC campaigns for high value treatments like implants and Invisalign, social media marketing, and website design. Good ones understand the patient journey and how people actually choose a dentist, not just generic marketing tactics.

How do I choose the right dental marketing agency?

Look for a dental marketing agency that works specifically with dental practices and can show case studies with real patient growth numbers. Ask how they approach local SEO because most of your patients will come from your area. Check they understand GDC advertising guidelines and won't make claims that could get you in trouble. A good agency will want to know your target treatments, patient demographics, and growth goals.

How much does dental marketing cost in the UK?

Dental marketing typically costs between £1,000 and £5,000 a month depending on your practice size and how aggressively you want to grow. SEO retainers usually sit around £1,000 to £2,500 monthly for local dental SEO. PPC can deliver quick wins for high value treatments but you need decent budget behind it. A new website usually runs £3,000 to £10,000 as a one off cost, though some agencies bundle this into monthly fees.

What marketing channels work best for dental practices?

Local SEO is the foundation because most patients search for dentists near them. Google Ads work well for specific treatments like implants, veneers, and Invisalign where patients are actively looking. Social media builds awareness and trust but rarely drives bookings directly. Email marketing helps with patient retention and reactivation, which often gets overlooked but is cheaper than constantly acquiring new patients.

How long does it take to see results from dental marketing?

PPC can drive new patient enquiries within days if campaigns are set up properly. Local SEO typically takes three to six months to see meaningful ranking improvements and enquiry growth. Social media builds gradually and is more about brand presence than direct response. Most dental marketing agencies want at least a six month commitment to properly build momentum, especially for SEO focused campaigns.