What does an ecommerce marketing agency do?

An ecommerce marketing agency helps online stores get more traffic and convert that traffic into sales. Most focus on SEO, PPC, email marketing, and social media but specifically for product-based businesses. They understand things like shopping feeds, product page optimisation, abandoned cart flows, and seasonal demand spikes. It's a different game to service businesses because everything ties directly back to revenue and ROAS.

How do I choose the right ecommerce marketing agency?

Look for an ecommerce marketing agency that has worked with stores on your platform, whether that's Shopify, WooCommerce, Magento, or something else. Ask for case studies showing revenue growth or ROAS, not just traffic increases. Check they understand the full funnel from acquisition through to retention and repeat purchase. A good agency will ask about your margins, average order value, and customer lifetime value before pitching anything.

How much does an ecommerce marketing agency cost in the UK?

Ecommerce marketing agency fees typically range from £1,500 to £10,000 a month depending on your store size and what you need. PPC management usually involves a fee plus ad spend, and you need decent budget behind it to see results. SEO retainers sit around £1,500 to £4,000 monthly for ongoing work. Email marketing is often cheaper at £500 to £2,000 but can deliver serious returns if done properly with flows and segmentation.

What services do ecommerce marketing agencies offer?

Most ecommerce marketing agencies offer SEO, PPC, email marketing, and social media as core services. Many also handle web design, conversion rate optimisation, and content marketing for product pages and blogs. Some specialise in specific platforms like Shopify or Amazon, while others focus on particular channels like Google Shopping or Meta ads. The best ones tie everything together around your product margins and customer acquisition costs.

How long does it take to see results from ecommerce marketing?

PPC and paid social can drive sales within days if the campaigns are set up properly and you have budget behind them. SEO takes longer, usually three to six months before you see meaningful organic traffic growth. Email marketing sits somewhere in between because automated flows start working immediately but list building takes time. Most ecommerce agencies will want at least a three month commitment to properly test and optimise.