Claimed Agency
OmniFound
OmniFound is a forward-thinking SEO agency built for the evolving world of digital discovery. Based in.....
2-10 Employees
Independent Agency
Services:
Browse top UK SaaS marketing agencies that understand software sales cycles and product-led growth. Find specialists in SEO, PPC, content marketing, and lead generation for software companies.
Claimed Agency
OmniFound is a forward-thinking SEO agency built for the evolving world of digital discovery. Based in.....
2-10 Employees
Independent Agency
Services:
Claimed Agency
The SEO Works is a highly respected authority in search marketing, web development, and pay-per-click social.....
51-200 Employees
Independent Agency
Claimed Agency
We help businesses grow online without the digital jargon. Working alongside business owners and their teams,.....
2-10 Employees
Independent Agency
A SaaS marketing agency helps software companies acquire and retain customers through digital channels. They understand subscription models, free trials, product-led growth, and the metrics that actually matter like MRR and churn. Most handle SEO, PPC, content marketing, and email but specifically for how software buyers research and purchase. It's a different game to one-off product sales because you're optimising for lifetime value, not just conversions.
Look for a SaaS marketing agency that has worked with other software companies at a similar stage to yours. Ask for case studies showing trial signups, demo requests, or customer acquisition cost improvements. Check they understand your pricing model and whether you're product-led or sales-led because the marketing approach differs massively. A good agency will talk about your funnel metrics and payback period, not just traffic and leads.
SaaS marketing agency fees typically range from £2,500 to £12,000 a month depending on your stage and growth targets. Early stage startups might start around £2k to £4k focusing on one or two channels. Series A and beyond usually need £5k to £10k monthly to run proper multi-channel campaigns. Content marketing needs serious investment in SaaS because buyers do heavy research, so budget accordingly.
Content marketing and SEO tend to be the backbone for most SaaS companies because software buyers research extensively before purchasing. PPC works well for capturing high intent searches but can get expensive in competitive categories. Email marketing drives trial conversions and reduces churn when done properly. LinkedIn is usually the best social channel for B2B SaaS, while product-led companies often invest in community and referral programmes.
PPC can drive trial signups or demo requests within weeks if campaigns are set up properly. SEO and content take longer, usually four to eight months before organic traffic meaningfully contributes to pipeline. The compounding effect matters a lot in SaaS because content keeps generating leads long after you publish it. Most SaaS marketing agencies want at least a six month commitment to build real momentum.