What does a marketing agency for tradesmen do?

A marketing agency for tradesmen helps plumbers, electricians, roofers, builders, and other trade businesses get more leads and win more jobs. They handle local SEO, Google Ads, web design, and social media with a focus on what actually drives phone calls and enquiries. Good ones understand that trades marketing is hyper local, reputation driven, and needs to generate real work rather than just website traffic.

How do I choose the right marketing agency for my trade business?

Look for a marketing agency that has worked with other tradesmen and understands how the industry actually works. Ask for case studies showing lead generation or enquiry growth for plumbers, electricians, or similar trades. Check they know local SEO properly because that's where most of your work will come from. A good agency will ask about your service area, the jobs you want more of, and how you currently get most of your work.

How much does marketing for tradesmen cost in the UK?

Marketing for trade businesses typically costs between £500 and £2,500 a month depending on your goals and how competitive your area is. Local SEO retainers sit around £500 to £1,500 monthly for ongoing optimisation. Google Ads can drive leads quickly but you need budget behind it on top of management fees. A decent website usually runs £1,500 to £5,000 as a one off. Many tradesmen start small and scale up once they see the leads coming in.

What marketing channels work best for tradesmen?

Local SEO and Google Business Profile are the foundation because most people search for trades in their area. Google Ads work well for urgent jobs like emergency plumbers or boiler repairs. Checkatrade, Bark, and similar directories still generate leads though quality varies. Social media helps build trust but rarely drives direct enquiries for most trades. Reviews and reputation management matter hugely because people check before they call.

How do tradesmen get more leads through marketing?

Start by claiming and optimising your Google Business Profile because that's where most local searches end up. Get your SEO right so you rank for your services in your area. Collect reviews consistently because they make a massive difference to whether people pick up the phone. Consider Google Ads if you want faster results, especially for competitive services. Track where your leads come from so you know what's actually worth the money.