About Mark-Making
Mark-Making is an independent strategic and creative agency specialising in financial services. We help FS brands identify their advantage and bring it to life with clarity and creativity, making them as human in their expression as they are in their impact.
Our work spans brand strategy and positioning, visual and verbal identity, and campaigns and content. By combining sharp thinking with ideas people can't ignore, we capture attention and inspire action in complex, regulated and competitive markets.
We work with forward-thinking, mid-sized financial services organisations across lending, building societies, fintech and payments, insurance, and wealth and asset management. Typically, firms driving growth, or challengers taking on category norms, led by ambitious marketing teams with a committed C-suite behind them.
With more than 30 years in financial services, we understand the scrutiny, constraints and commercial pressures our clients face. We are a certified B Corp, FSQS registered and hold Cyber Essentials Plus. We are three-time winners of British Bank Awards Marketing and PR Partner of the Year (2020, 2021 and 2025), an award judged purely on client ratings and reviews.
Our conviction is simple: even in financial services, logic and proof alone rarely get you noticed. That is why our work is rooted in human truths and emotional insight, designed to move people as well as convince them. Founded in 1995. Independent, and proud of it.
