About SetpointHQ
SetpointHQ is a UK marketing consultancy and software company, deepest in recruitment marketing. It works on the machinery that attracts customers and candidates: marketing, AI and the systems underneath. Founder Andy Pirie is a recruitment marketer with nearly thirty years in marketing, twenty of them in recruitment marketing. SetpointHQ launched publicly in April 2026.
There are three ways to engage. Services: most engagements start with a fixed-price read, such as the £999 Recruitment Marketing Audit (7 areas, a written report and a 60-minute debrief within 7 working days; Area 7 is AI visibility). Builds include the Workforce Engine, a candidate acquisition infrastructure delivered in 6 to 12 weeks and owned by the client, plus websites, performance campaigns, SEO, GEO and AEO, tracking and AI automation. Retained support includes a fractional marketing director for 2 to 4 days a month.
Studio is a self-serve recruitment marketing toolkit: add a job and it generates an 11-asset playbook across six stages, from job spec to interview kit. £149 per month per seat after a 7-day trial (card required).
SetpointHQ Pro is a 12-month AI visibility tracking programme anchored to The SetpointHQ Index, which scores 100 UK employer brands every month on how ChatGPT, Claude, Gemini and Perplexity describe them to candidates.
Most work is with employers hiring at volume in tight labour markets, healthcare and social care above all.
