Question 1

How much does a paid social agency cost in the UK?

Accepted Answer

UK paid social retainers in 2026 split three ways. Single-platform boutiques (Meta-only, TikTok-only) run £400-1,500 a month plus ad spend. Mid-market performance shops typically charge £1,500-3,500. Full multi-platform agencies covering Meta, TikTok, LinkedIn, and YouTube charge £3,500-5,000+, often on a percentage-of-spend basis between 10% and 20%. LinkedIn B2B specialists sit at the upper end because CPMs are higher and audiences smaller, so workload stays high even on modest spend.

Question 2

What is the difference between Social Media Advertising and Social Media Marketing?

Accepted Answer

Social Media Advertising is paid placement: Meta Ads, TikTok Ads, LinkedIn Campaign Manager, X Ads, and the rest. The agency manages targeting, bidding, creative, attribution, and spend. Social Media Marketing is the organic side: content calendars, community management, profile growth, and often influencer relations. Some agencies do both as one service, but the disciplines are different. Paid social is performance-led; organic social is brand and audience-led. AgencyIndex tags them separately so buyers can filter for whichever applies.

Question 3

How quickly does paid social start working?

Accepted Answer

Launch is fast. Meta and TikTok campaigns typically go live within 3-7 days of brief, LinkedIn within 5-10 days, assuming creative is ready. Useful data follows quickly: Meta's learning phase needs roughly 50 conversion events per week to exit, which usually takes 7-21 days. Most accounts have a meaningful read at 2-4 weeks on Meta and TikTok, 3-6 weeks on LinkedIn. Compared to SEO this is fast; compared to Google Search it is similar pacing.

Question 4

Does the agency need to produce creative, or can we supply our own?

Accepted Answer

In 2026 creative is the main performance lever, not bid management. Meta's Advantage+ and the Andromeda algorithm shift have moved most optimisation in-platform, so the agency's edge comes from testing volume and creative quality. UK paid social shops worth their fee produce static, UGC-style, motion, and short-form vertical video in-house, usually with a monthly delivery quota. Brands can supply their own creative, but results are typically better when using the agency's production or running a hybrid where they iterate on the brand's base assets.

Question 5

How has paid social changed in 2026?

Accepted Answer

Three shifts. First, AI-led campaign management: Meta's Advantage+ Shopping and Advantage+ targeting are now default, so creative throughput and feed quality matter more than manual audience structures. Second, measurement: with iOS privacy losses ongoing, first-party data, CAPI, and modeled conversions are table stakes - agencies still relying on platform dashboards alone are behind. Third, commerce: TikTok Shop is established in the UK (eMarketer projects £11.75B in UK social commerce in 2026), and paid social increasingly drives in-app checkout, not website traffic.

Social Media Advertising agencies in Edinburgh.

Social Media Advertising agencies in other cities.

Other services in Edinburgh.

What brands ask about social media advertising agencies.