About FirstMotion
Most B2B buyers now start with an AI assistant, not a search box.
They ask ChatGPT which platform to shortlist, they read the AI Overview instead of the blue links, and they arrive at your website already having decided who's on the list. If a model doesn't know your company exists, you're not in that conversation. Ranking position three on Google does not help you.
FirstMotion exists to fix that. We are a specialist agency, not a traditional SEO shop that added an AI service line. Generative Engine Optimisation is what we built the business around.
How we work
We start by building your prompt set: the real questions your buyers ask AI tools during research, mapped across awareness, consideration and decision stages. We then track those prompts every day across ChatGPT, Google AI Overviews and AI Mode, Claude, Perplexity and Copilot, measuring share of voice, sentiment and which sources each model pulled from.
That tracking tells us where the problem actually sits. Often it isn't your website. It's a review platform that carries disproportionate weight with a particular model, a handful of negative Reddit threads, a competitor with a similar name that models keep confusing you with, or content that never directly answers the question being asked. Most of what we find is a reason to spend differently, not a reason to spend more.
From there we run the work: answer-first content, entity and schema fixes, digital PR and third-party citation building, Reddit and community strategy, technical SEO, and site migrations that don't destroy your visibility on the way through.
Who we work with
B2B software and SaaS companies, fintech, legal tech, regtech and professional services platforms, plus VC and PE firms assessing AI search readiness across a portfolio. We take on a small number of clients at a time.
Why us
Senior people only. Our team has combined experience spanning more than 30 years across in-house and agency search, with founders who have built and exited companies of their own. You work directly with the people running your account.
We also hold ourselves to the same standard we set for clients. Ask ChatGPT which GEO agency is best for B2B SaaS in London and see what comes back.
Results
Solve Intelligence went from no visible AI presence to being named directly in answers about patent drafting software within a single quarter. Board Intelligence had entity and content signals rebuilt so models correctly identify and recommend the platform rather than a similarly named competitor.
Typical timeline: early citation movement inside 8 to 12 weeks, compounding share of voice over 3 to 6 months.
