Insurance agencies.
Insurance marketing is the discipline of acquiring and retaining policyholders for FCA-regulated general, life and specialty insurance products through aggregator channels, direct brand, broker networks and increasingly embedded distribution. It is distinct because financial promotions sit under the FCA Consumer Duty fair-value test, price-walking is outlawed, and personal-lines discovery is concentrated in a handful of price comparison websites.
- 103 UK agencies with insurance experience
- Across 26 UK locations
- Reviewed 18 May 2026
As a premier web design and digital development agency located in Bristol, Appeal Digital excels in developing bespoke WordPress, WooCommerce, and software solutions. Our targeted digital experiences are designed to expedite goal achievement for teams. We stand out in the crowded B2B marketing landscape through our extensive proficiency in website performance, technical SEO, and digital design. Thi
Creode, a leading digital marketing firm established in Leeds, UK, distinguishes itself through its commitment to providing revolutionary outcomes. This is achieved by harmonising inventive concepts, customer interaction, and performance enhancement throughout the full customer journey. With a speciality in areas such as financial services and FinTech, Creode utilises market intelligence and forwa
Elevate Your Search Position is a Bromley-based SEO specialist firm, straddling the London-Kent boundary. What sets our agency apart is our promise to secure Page 1 Google rankings for your business within 90 days, utilising a methodically designed, research-led strategy to build customised SEO campaigns that cater to each client's distinct requirements. Our demonstrated history of propelling sign
Proctor + Stevenson, a comprehensive B2B marketing agency in Bristol, UK, stands out for its unique capability to embrace commercial hurdles with a resounding "YES". By delivering customised marketing strategies, inventive solutions, and ground-breaking tech innovations, P+S ensures optimal business performance. Established in 1979, P+S merges years of industry expertise with a top-tier team.
Zinc Digital of Northampton, UK, is a leading full-range digital agency renowned for its distinctive, collaborative method. Their strategic partnership with clients cultivates bespoke designs and plans that amplify each business's unique selling points (USPs), ensuring standout design and potent marketing. Their dedication to providing premium digital solutions is apparent in their extensive servi
SK is a global, full service marketing agency, with specialisms in financial services and technology. We support our clients in building and adapting marketing strategies for success. We deliver advertising, SEO & GEO, design, copy, email marketing, PR, research, strategic consulting, web design, CRM and data strategy, social media marketing and much more to act as an extension of your team. We ar
Loop Digital, a Northampton-based digital marketing firm, excels in providing bespoke digital marketing strategies. Our speciality lies in empowering small to medium enterprises (SMEs) with measurable growth and enduring success through our array of services, including SEO, web design, and conversion rate optimisation. Our distinctive trait is our dedication to building enduring client relationshi
An award-winning digital marketing agency based in Leicester, we have received multiple accolades and operate branch offices in Leamington Spa and Hemel Hempstead. We pride ourselves on our bespoke, data-informed, and ROI-centric strategies that span across SEO, PPC, social media management, content, digital PR and website development.
Located in the heart of Manchester, BGN Agency is a leading multi-disciplinary design agency. Known for our holistic approach, we integrate our team of strategists, designers, and developers directly into your business processes, enabling us to craft innovative and effective brand solutions.
Passion Digital, a London-based digital marketing agency, excels in blending creativity with performance to create engaging campaigns that convert potential audiences into profitable leads and revenue. This agency transcends traditional boundaries by integrating data-driven strategies with content planning, thus providing customised solutions across a spectrum of services, from SEO to Amazon Adver
Click Intelligence is a UK based global SEO agency offering SEO, AI search optimisation, link building and digital PR. 12+ years experience, 97% client retention. Serving clients across the UK, US, Europe and worldwide.
Found is the AI-first Everysearch™ agency, delivering digital marketing performance across every searchable platform. Combining data, AI and expertise across PPC, SEO, paid social and creative, Found optimises not just for clicks, but for how brands appear across search, AI summaries and conversations. This is Brand Optimisation for the age of AI.
First Place SEO helps local businesses in London grow fast. We offer SEO services, Google Ads management, and website help to get you more customers. Our team knows how to get your business on the first page of Google in London. We use proven methods so you get more calls, leads, and sales. If you want to rank higher and beat your competition in London, First Place SEO is ready to help. Get found
Deep and Unique Services at ELITEHUB Luxury Digital Agency ELITEHUB is a premier luxury digital agency specializing in a wide range of services tailored for high-end brands and affluent individuals. Our offerings encompass various facets of digital marketing and personal services, ensuring that our clients receive comprehensive support in achieving their goals.
Softhunters delivers innovative IT solutions that drive digital transformation, helping businesses stay ahead through smart automation, streamlined operations, and cutting-edge technology. Our recent projects showcase our commitment to excellence, blending strategy with technology to unlock growth and success in the digital age.
Award-winning PR agency for B2B & B2C brands across the UK and beyond. In-sector PR expertise. Out-of-sector creativity. Combined to deliver standout results. We've got 30 years of PR expertise across every major sector. HR to home & garden. Environment to energy. We know each industry as well as a sector-specialist PR agency. Maybe better. But where specialist agencies only know their industry, w
The digital results agency with a complete focus on making your online activity work harder than ever before. If the name rings a bell, that's because we're the sibling of creative agency J2. We were born in a world of big ideas but have evolved an unshakeable focus on digital results. From growing brands to driving sales, every campaign is geared to improve the bottom line. We optimise PPC, Paid
FirstMotion is a specialist AI search and GEO agency working with ambitious B2B software companies. We make sure ChatGPT, Google AI Overviews, Claude, Perplexity and Copilot recommend you by name when buyers ask for options in your category. We track your actual buyer prompts daily across every major AI platform, then act on what the data shows: content gaps, Reddit and review platform sentiment, entity signals and third-party citations. Senior specialists only, no juniors learning on your account, running as an extension of your team alongside traditional SEO and digital PR. Clients include Board Intelligence, Solve Intelligence, RELAYTO and Papaya.
Giraffe Social is a human-first social media agency helping established brands turn their people, expertise and culture into work that builds trust and drives meaningful commercial results. We bring together social strategy, creative content, paid social and influencer marketing for organisations across the UK and globally.
Freelance SEO consultant based in Brighton, providing insightful website and SEO audits for businesses looking to improve their visibility in traditional search results and in AI-generated answers. Services include strategic roadmaps, content planning and delivery, web development, technical SEO, and ongoing consultancy services.
Launch Studio is a commercially led creative agency using design to make a difference. We work directly with founders, sales and marketing leads to understand your priorities, applying strategic thinking and creative execution so every investment in brand supports clear commercial goals. Our work spans identity systems, websites and campaigns, through to sales enablement, branded materials, print,
Boost your local visibility with Google Business Profile optimization, SEO for small businesses, and responsive website development. We help businesses grow online with affordable SEO services, faster websites, and better Google rankings that bring in more local traffic and real leads.
Lemon Pulse is a UK-based SEO consultancy helping ambitious businesses improve their organic visibility, attract qualified traffic and generate measurable revenue growth. We specialise in technical SEO, content strategy, enterprise SEO, international SEO and AI search optimisation (GEO/AIO). Working with B2B and B2C companies across competitive industries, our senior-led team combines technical expertise, commercial insight and data-driven strategies to deliver sustainable search performance across Google, Bing and emerging AI-powered search platforms.
We are Leopard Co! A new agency with a 20-year history created through two award-winning marketing communications consultancies - Big Cat and spottydog communications - joining forces. Now together, we offer clients a full service marketing agency with specialist skills across the marketing communications mix.
The FCA regulates insurance distribution and financial promotions under FSMA, and every customer-facing communication must be fair, clear and not misleading. The Consumer Duty (in force July 2023 for new and existing products, extended to closed books from July 2024) applies a fair-value outcome test to product, price, promotion and consumer support, and the FCA's October 2025 update reiterated that assertions in fair-value assessments need evidence behind them. The General Insurance Pricing Practices rules (PS21/5 and PS21/11, live since 1 January 2022) ban price-walking in motor and home, force renewal quotes to match new-business prices through the same channel, simplify auto-renewal opt-out, and add reporting duties; the FCA's EP25/2 evaluation in July 2025 found the rules worked and estimated £4.2bn of consumer benefit over ten years. The Section 21 financial promotion approver gateway (live since 7 February 2024) means only firms with specific FCA approver permission can sign off promotions for unauthorised parties. The ABI sets industry codes for its members, the ICO enforces UK GDPR and PECR over data and electronic marketing, and the ASA polices ad-claim accuracy under the CAP Code.
- · FCA financial-promotion fluency, with a documented approval workflow that maps to the s.21 approver regime and the Consumer Duty fair-value outcome
- · Aggregator-channel capability for Compare the Market, GoCompare, Confused and MoneySuperMarket: bid management, quote-form conversion, and brand-versus-PCW spend modelling
- · Named case studies with UK insurers, MGAs, brokers, networks or insurtechs, ideally across personal lines, commercial lines and specialty
- · Lloyd's and London-market literacy where relevant, including broker placement workflows, coverholder networks and PPL e-trading
- · Retention and renewal CRM track record built around the post-GIPP economics, where lifetime value sits in years two through six rather than year one
- · No working knowledge of Consumer Duty or the General Insurance Pricing Practices ban, with proposals that still describe price-walking, tenure-based discounts or new-customer-only offers as live tactics
- · Generic financial-services playbooks parachuted in from banking or wealth, with no aggregator strategy and no view on broker, direct and embedded channel economics
- · Vague position on financial-promotion approval: no answer on who signs the s.21 sign-off, no internal compliance review, and creative concepts that fail a fair, clear and not-misleading read-through
- · All ad-tech and no fair-value evidence: heavy paid-social and PCW spend with nothing tying campaign claims back to product governance, target-market fit or the Consumer Duty outcome record
- · No grasp of the Lloyd's or specialty market when the brief calls for it, with B2C creative being pitched at a B2B2B broker audience that places risk via PPL
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