FMCG agencies.
FMCG marketing is the work that drives demand for fast-moving consumer goods (household, personal care, non-HFSS food, drink, baby and pet) primarily through the grocery multiples and discounters that gate UK retail distribution. It is distinct from general consumer marketing because the buyer is the retailer before it is the shopper, the channel mix is dominated by retailer media networks, and pricing presentation is regulated end to end.
- 133 UK agencies with fmcg experience
- Across 28 UK locations
- Reviewed 18 May 2026
We help businesses grow online without the digital jargon. Working alongside business owners and their teams, we build websites and digital experiences that actually work for real users. Our focus? Creating SEO and content approaches that connect UK brands and small to medium businesses with the people they're trying to reach. The online world is crowded and complex. We cut through that noise with
With a quarter-century of expertise, pjm:digital is a Bradford-based digital agency specialising in eCommerce. As a renowned digital agency in West Yorkshire, our forte is creating effective eCommerce strategies, crafting engaging web designs, and implementing impactful digital marketing techniques. We're proud to be a certified Shopify Partner, bringing unique solutions tailored to UK businesses
The House London Ltd, a dynamic creative firm situated in Surbiton, London, prides itself in offering bespoke branding, motion, and digital solutions. Specialising in propelling growth for charities, social enterprises, and public sector bodies, alongside support for restaurants, hotels, clubs, and FMCG businesses, we stand out within the industry. Our unique approach blends customised strategies
Superrb is a creative digital studio designing flagship websites and Shopify Plus ecommerce experiences for ambitious brands. We combine brand thinking, UX strategy and technical expertise in one senior in-house team, creating digital experiences that engage customers and support long-term growth. Part creative studio, part digital consultancy, we're built for brands that take design seriously.
Based in the heart of London, Kitty is a leading web design and development agency specialising in crafting technology-driven solutions. Our unique approach prioritises both performance enhancement and growth acceleration, underlining user-centric experiences that are customised to meet brand and customer requirements.
Invanity is the revenue-first marketing agency. That means we refuse to separate marketing from commercial outcomes. Everything we do is built to create desire, capture demand, and bring the repeatable revenue that fuels growth. An ambitious, agile team, we back brands who want more momentum and more return and we go after it with them - curious, driven, and commercially awake.
Kitch, a Chichester-based, award-winning social media agency, excels in bolstering lifestyle, food, and hospitality brands. Kitch's strategic approach sets it apart, expertly linking brands to communities via services such as social strategy, social media management, paid social, influencer marketing, content creation and TikTok Shop.
Hello Starling is a Cardiff-based media planning and buying agency that prioritises result-driven strategies. Uniquely identified by its dedication to delivering quantifiable results for its clients, Hello Starling utilises data-led insights to customise campaigns for optimal engagement and influence. With a diversity of media specialities, encompassing TV, cinema, radio, outdoor, press, digital,
Dimension Creative is a full-service marketing agency in Bury St. Edmunds, Suffolk. Web design, branding, graphic design, SEO, Google Ads, social media and marketing strategy — all under one roof. No jargon, no lock-in, and you own what we build.
Venture Forge, a UK-based specialist agency, is dedicated to propelling business success for brands on Amazon. Their unique selling proposition lies in their steadfast commitment to sustainable, international expansion. They utilise their professional team's extensive experience and expansive network to amplify business prospects across the Amazon marketplace. Uniquely, Venture Forge adopts a risk
Wildish & Co is an independent creative agency in Clerkenwell, London, founded in 2012. It works on brand strategy, visual identity, campaigns and digital for challenger and lifestyle brands, including Bumble, Ford Money, Jamie Oliver, KLM, and PensionBee.
We’re a professional marketing agency built for ambitious businesses across the UK, based in the creative heart of Liverpool’s Baltic Triangle. Whether you’re an e-commerce brand, a SaaS company, or a B2B business looking to dominate search, our team of SEO, PPC, web, design and social media experts turn organic traffic into real, measurable growth.
Distinctly, a leading digital marketing agency based in Old Street, London, boasting more than a decade of industry experience. This agency sets itself apart by integrating creative ingenuity with data-driven analysis, fuelling significant growth for brands with ambition.
An award-winning digital marketing agency based in Leicester, we have received multiple accolades and operate branch offices in Leamington Spa and Hemel Hempstead. We pride ourselves on our bespoke, data-informed, and ROI-centric strategies that span across SEO, PPC, social media management, content, digital PR and website development.
Located in the heart of Manchester, BGN Agency is a leading multi-disciplinary design agency. Known for our holistic approach, we integrate our team of strategists, designers, and developers directly into your business processes, enabling us to craft innovative and effective brand solutions.
Found is the AI-first Everysearch™ agency, delivering digital marketing performance across every searchable platform. Combining data, AI and expertise across PPC, SEO, paid social and creative, Found optimises not just for clicks, but for how brands appear across search, AI summaries and conversations. This is Brand Optimisation for the age of AI.
Situated in the heart of London, KOTA is a distinguished creative web design and branding agency. Our steadfast dedication to delivering visually impressive digital experiences sets us apart. We seamlessly integrate aesthetic appeal with a focus on return on investment, ensuring each project we undertake not only enthralls but also generates revenue. Specialising in strategic brand development and
ProfileTree, a renowned digital marketing agency in Northern Ireland and Ireland, prides itself on providing a diverse spectrum of premium services. Our offerings range from elegant website design to robust web development and award-winning content marketing, all aimed at generating substantial ROI. More than that, ProfileTree is distinguished by its proficiency in digital training and SEO service
Located in London, AKQA is a renowned agency specialising in digital innovation and design solutions. They offer a wide array of services, including brand strategy, digital transformation, and experience design, utilising state-of-the-art technology such as artificial intelligence to deliver high-impact results for their clients. AKQA's distinctive selling point is their emphasis on creativity and
First Place SEO helps local businesses in London grow fast. We offer SEO services, Google Ads management, and website help to get you more customers. Our team knows how to get your business on the first page of Google in London. We use proven methods so you get more calls, leads, and sales. If you want to rank higher and beat your competition in London, First Place SEO is ready to help. Get found
Softhunters delivers innovative IT solutions that drive digital transformation, helping businesses stay ahead through smart automation, streamlined operations, and cutting-edge technology. Our recent projects showcase our commitment to excellence, blending strategy with technology to unlock growth and success in the digital age.
Award-winning PR agency for B2B & B2C brands across the UK and beyond. In-sector PR expertise. Out-of-sector creativity. Combined to deliver standout results. We've got 30 years of PR expertise across every major sector. HR to home & garden. Environment to energy. We know each industry as well as a sector-specialist PR agency. Maybe better. But where specialist agencies only know their industry, w
The UK's Most Effective Marketing Agency and Europe's Best Independent Agency. Arke Agency is a full-service marketing agency in Brighton, UK.
Disrupt is a London-based global influencer marketing agency that combines the science of audiences with the power of creators to deliver measurable digital success. Connect. Create. Convert. No fluff. No wasted moves. Just impact.
Three regimes run in parallel. The CMA enforces consumer-protection law on pricing and claims, including unit-pricing comparability under the Price Marking (Amendment) Order 2024 (in force 1 October 2025) and the Green Claims Code, with new direct-enforcement powers under the Digital Markets, Competition and Consumers Act 2024 (live 6 April 2025) carrying fines of up to 10% of global annual turnover. The Groceries Code Adjudicator enforces GSCOP across the 14 designated retailers above £1bn UK grocery turnover (Aldi, Amazon, Asda, B&M, Co-op, Iceland, Sainsbury's, Lidl, M&S, Ocado Retail, Tesco, Home Bargains, Waitrose and Morrisons), and oversight transferred from DBT to Defra in 2025. The ASA polices ad accuracy under the CAP and BCAP codes and is the day-to-day regulator for misleading claims in marketing communications. Local-authority Trading Standards enforce labelling, weights, measures and price-marking on the shelf, and the CMA's November 2024 loyalty-pricing review (~50,000 products across Tesco, Sainsbury's, Morrisons, Co-op and Waitrose) found 92% of products offered genuine savings but issued formal advice on was-now sequencing.
- · Retail-media-network operational fluency across at least two of Tesco Media and Insight Platform (Sphere self-serve), Nectar360 Pollen, Boots Media Group, Morrisons Media Group and Asda Rewards, not just programmatic with retailer audiences bolted on
- · Shopper-data and category-management literacy: dunnhumby Shop, NielsenIQ and Circana category reports, planogram and range-review work, named JBP and category-captain experience with at least one of the top six multiples
- · Named multi-pack, category-reset, NPD-launch or own-label-fightback case studies inside grocery, with sell-in deck samples that show category-role thinking rather than brand-led pitch slides
- · GSCOP and Groceries Code Adjudicator awareness on the commercial side (supplier-funded activity, retro and rebates, listing-fee discipline) and Green Claims Code rigour on the creative side under the post-DMCC enforcement regime
- · Revenue-growth-management and trade-promotion-optimisation capability, including AI-assisted promo modelling against incremental versus shifted volume, not just classic price-and-promo execution
- · No working knowledge of the retailer-media-network landscape (Tesco MIP, Nectar360, the Threefold-operated networks) or any view on how budget should split between onsite, offsite and in-store inventory inside a single retailer ecosystem
- · Sustainability and provenance claims in the work samples that have not been mapped to the Green Claims Code, with vague language ('eco-friendly', 'natural', '70% less plastic' without a defined baseline) that will not survive a CMA Direct Enforcement notice under the DMCC
- · Plan presents shopper and consumer marketing as one workstream, with no separate trade narrative, no JBP-aligned activation calendar and no category-role argument for the retailer buyer
- · Pricing and promotional mechanics ignore unit-price comparability under the 2024 Price Marking Order or the CMA's November 2024 guidance on loyalty pricing and was-now sequencing, exposing the brand to Trading Standards or CMA action at point of sale
- · Pitch is built around above-the-line creative with no digital-shelf strategy: no view on Amazon Brand Store, Tesco.com category landing, Sainsbury's Pollen or Ocado SmartPass placement, and no measurement framework linking media to scanner data
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