About Superrb
Our clients tend to share a few things: revenue somewhere between £5m and £50m+, international ambitions, a recent rebrand or repositioning, and leadership teams who care about their brand as much as performance. They're rarely looking for someone who can simply build a website or ecommerce platform. They're looking for a partner who combines brand thinking, UX strategy, creative design and technical delivery in the same senior team. That's where Superrb sits.
We believe the best digital experiences are built where brand and commerce meet. Too often, creative agencies prioritise aesthetics while technical agencies optimise for functionality. We see those as inseparable. Every interaction should strengthen the brand while making it easier for customers to buy, enquire or engage. Rather than separating strategy, design and development into different disciplines, we bring them together under one roof, ensuring every decision balances creative ambition with commercial performance.
We give brand websites and ecommerce platforms equal weight. For ecommerce brands, we've delivered Shopify Plus stores that don't feel templated. A six-year partnership with Barefaced helped grow the skincare brand from $1M to $4M in revenue through a custom subscription platform now serving more than 15,000 subscribers. Seven years with Pip & Nut saw D2C sales increase from £2K to £100K per month while tripling conversion rates from 4% to 12%.
On the brand side, projects for Ticket Tailor and Golden Wolf demonstrate the same strategic thinking applied to marketing websites. Ticket Tailor's human-centred platform builds trust and clarity for an independent ticketing business, while Golden Wolf's animation-rich experience feels more like an interactive portfolio than a conventional corporate website. Different outputs, the same creative process.
Every project begins by understanding the brand, the customer and the commercial context before any design work starts. Our UX audits, conversion optimisation work and strategic discovery process inform platform architecture, content strategy and digital roadmaps, ensuring design decisions are driven by evidence rather than aesthetics alone. The conversion gains achieved with Pip & Nut came from this audit-led approach rather than redesign for redesign's sake, and it's the same thinking we apply whether we're creating a Shopify Plus ecommerce platform or a brand-led website.
For ecommerce clients, growth doesn't stop at launch. We continue to support brands through SEO, lifecycle email marketing, paid media and ongoing optimisation, all measured against the same commercial KPIs as the platform itself. Merchant Gourmet achieved 53% organic traffic growth under our SEO strategy, while our Klaviyo lifecycle programmes and performance marketing help brands increase customer lifetime value as well as acquisition. We also support more complex B2B ecommerce projects with tailored catalogue structures, account management and platform architecture.
Superrb is particularly well suited to design-led, product-focused brands. We've built deep expertise within food and beverage, working with challenger brands such as Pip & Nut, Merchant Gourmet and Wildfarmed, alongside hospitality businesses including Arcade Food Hall and Dirty Bones. In beauty and wellness, our SEO and CRO work for Barefaced and RFA Skincare has become a genuine specialism. For interiors brands including J Adams & Co and Anglepoise, we've applied the same editorial approach to beautifully crafted products and considered buying journeys. And for consumer technology businesses such as Ticket Tailor, we've helped simplify complex propositions through engaging, human-centred digital experiences.
Today we're trusted by ambitious challenger brands, established global businesses and founder-led companies alike. As Official Shopify Partners, our work has been recognised by Awwwards (including Ecommerce Site of the Year finalist and Site of the Day), CSS Design Awards and Small Agency of the Year (People's Choice), reflecting the creativity, strategic thinking and technical excellence that underpin every project.
