842 agencies indexed·Latest entry: 15 July 2026
Influencer Marketing for FMCG · 26 agencies

Influencer Marketing agencies for FMCG.

Influencer Marketing is the discipline of buying earned-style reach through paid creator partnerships, segmented by audience size into nano (under 10k followers), micro (10k-100k), macro (100k-1m), and mega (1m+). It runs the full arc from brand awareness on Instagram and TikTok through commerce-led activation on TikTok Shop and affiliate funnels. This page shows every agency on AgencyIndex offering influencer marketing for FMCG.

At a glance
  • 26 UK agencies offering influencer marketing for FMCG
  • Part of the Influencer Marketing service set
  • Indexed for FMCG
  • Reviewed 17 May 2026
Showing 1-24 of 26 influencer marketing agencies for FMCGAll Influencer Marketing agencies
KOTA logo
KOTA
Independent·London·11-50 Employees·Verified

Situated in the heart of London, KOTA is a distinguished creative web design and branding agency. Our steadfast dedication to delivering visually impressive digital experiences sets us apart. We seamlessly integrate aesthetic appeal with a focus on return on investment, ensuring each project we undertake not only enthralls but also generates revenue. Specialising in strategic brand development and

Energy PR logo
Energy PR
Independent·11-50 Employees·Verified

Award-winning PR agency for B2B & B2C brands across the UK and beyond. In-sector PR expertise. Out-of-sector creativity. Combined to deliver standout results. We've got 30 years of PR expertise across every major sector. HR to home & garden. Environment to energy. We know each industry as well as a sector-specialist PR agency. Maybe better. But where specialist agencies only know their industry, w

Good n Proper logo
Good n Proper
Independent·Leeds·2-10 Employees·Verified

Good n Proper is a digital marketing agency based in Leeds, specialising in paid social, PPC, content marketing, organic social media marketing, and tracking and attribution. We work with brands across all sectors, with particular experience in food, drink and hospitality marketing. Our approach is the tried and tested one - research, strategy, then channels. No buzzwords, no gurus, no flavour-of-

Leads Brain LTD logo
Leads Brain LTD
Specialist·Manchester·51-200 Employees·Verified

Boost your local visibility with Google Business Profile optimization, SEO for small businesses, and responsive website development. We help businesses grow online with affordable SEO services, faster websites, and better Google rankings that bring in more local traffic and real leads.

Leopard Co logo
Leopard Co
Independent·Birmingham·11-50 Employees·Verified

We are Leopard Co! A new agency with a 20-year history created through two award-winning marketing communications consultancies - Big Cat and spottydog communications - joining forces. Now together, we offer clients a full service marketing agency with specialist skills across the marketing communications mix.

Rise & Amplify logo
Rise & Amplify
Independent·Manchester·11-50 Employees·Verified

We're an independent creative agency made up of passionate thinkers and talented doers, united by a shared obsession: helping brands rise above the noise and amplify their presence where it matters most.

Smoking Gun PR logo
Smoking Gun PR
Independent·Manchester·51-200 Employees·Verified

Smoking Gun is the home of ingenious comms. We are ambitious for our clients; bold on their behalf. We discover and communicate their stories to the right audiences, enhancing their reputations, driving organisational change and building their brands. Our progressive approach to PR, ruthlessly focused on business impact, drives an irresistible momentum. Momentum powered by ingenious ideas. Ideas u

We Are SNS logo
We Are SNS
Independent·Norwich·11-50 Employees·Verified

We Are SNS is a global social media marketing agency specialising in social media management, TikTok, influencer marketing, content creation and UGC campaigns. At We Are SNS, social isn't an add-on, it's the foundation of everything we do. We are a global social digital marketing agency built for brands that want to grow through culture, creativity and commercial impact. As a social-first agenc

GosuRabbit logo
GosuRabbit
Independent·London·11-50 Employees

GosuRabbit, a renowned gaming, esports, and Web3 marketing agency located in the heart of London, sets itself apart with its profound expertise and experience in the gaming industry, amassing over four decades of collective knowledge. Specialising in the creation of iconic brands, GosuRabbit employs strategic marketing techniques and immersive digital experiences to revolutionise organisations. Of

Ministry of Fish logo
Ministry of Fish
Independent·Southampton·11-50 Employees

Ministry of Fish, a comprehensive creative marketing agency nestled in Winchester, Hampshire, stands out due to its vibrant approach and extensive know-how. They specialise in a broad spectrum of services, including branding, design, strategic planning, event coordination, and video production. Additionally, they thrive in the niche area of pharmaceutical marketing, demonstrating an impressive dep

Newwave Design logo
Newwave Design
Independent·Cardiff·11-50 Employees

Newwave is a multifaceted branding, web, and marketing agency nestled in the heart of Cardiff. Our distinguishing feature is our extensive array of services encompassing branding, web design, ecommerce solutions, and an all-encompassing suite of marketing services. This includes SEO, Google Ads, social media management, and email marketing. Known for producing outstanding results, Newwave is proud

Walker Agency logo
Walker Agency
Independent·Bournemouth·11-50 Employees

Walker Agency, an independent full-service creative powerhouse based in the UK, brings together a team of astute professionals, laser-focused on delivering highly effective solutions. We're devoid of pitch teams, superfluous gimmicks, or hollow promises. We're the real deal - a dynamic collective of thinkers, doers, and creators, thriving in a positive work milieu, bringing to life audacious conce

KW Marketing logo
KW Marketing
Independent·Exeter·2-10 Employees

KW Marketing, a distinguished digital marketing consultancy, operates from the heart of Exeter and London. Spearheaded by the ingenious Kate Williams, the firm is acclaimed for its data-guided strategies that adeptly turn online traffic into actual sales. Our areas of expertise notably include social media, email marketing, and Google Ads, where we consistently outperform. What sets KW Marketing a

Spin Brands logo
Spin Brands
Independent·London·11-50 Employees

We're not your typical comprehensive digital firm. Our proficiency lies in one area, and we excel at it - Social. Our mission is to bridge the gap between your brand and today's consumer, captivating them where they are most active. We're the agency that blends grand concepts with flawless execution. Our speciality isn't just social media - it involves cultivating brand relationships, creative exe

KINESSO logo
KINESSO
Network·London·501-1000 Employees

As a leading agency based in London, KINESSO provides innovative, technology-driven performance marketing solutions designed to achieve tangible business results. Our core services encompass Consulting, Data & Tech, Media, Experience, and Content. We leverage advanced automation, AI capabilities, and first-party data to enhance and optimise the connection between brands and their target audiences.

CreativeRace logo
CreativeRace
Independent·Leeds·51-200 Employees

Situated in Leeds, CreativeRace is a comprehensive marketing agency renowned for its experience spanning over four decades. Known for its meticulous emphasis on strategic planning, CreativeRace excels in guiding brands through the intricate web of communication. Their distinctive knack for crafting ingenious and engaging content cultivates profound relationships with audiences, providing a substan

Punch Creative logo
Punch Creative
Independent·Leeds·11-50 Employees

Punch is a distinguished marketing agency situated in Pudsey, West Yorkshire, recognised for their prowess in harmonising creative, marketing, and digital realms into a unified strategy that yields meaningful outcomes for their clientele. Prioritising their role as an integral part of their clients' teams, Punch offers bespoke assistance across numerous marketing domains to amplify brand exposure

Favoured logo
Favoured
Independent·London·11-50 Employees

Indigital XYZ, a London-based, data-centric, top-to-bottom marketing agency, distinguishes itself by seamlessly integrating avant-garde performance methodologies with premier creative production. This harmonious fusion of creativity and analytics not only sets Indigital XYZ apart in the fiercely competitive marketing arena but also ensures bespoke strategies for its clients, yielding tangible resu

Wilderness Agency logo
Wilderness Agency
Independent·London·11-50 Employees

Wilderness Agency, a vibrant ensemble of dedicated social strategists, adept content developers, and media experts, is a hub of innovation and creativity. Our youthful and inventive team thrives on inspiration and creative energy. Wilderness Agency specialises in several fundamental areas: - **Strategy**: Powered by profound insights, we cultivate and enhance digital communities, producing sign

Aumcore Digital Agency logo
Aumcore Digital Agency
Independent·London·11-50 Employees

Aumcore, a New York-based digital marketing agency, specialises in delivering comprehensive 360° solutions. These comprehensive strategies include market research, brand development, demand generation, UX/UI, ecommerce, and more, all designed to secure transformative digital triumphs for our clients. Our global team boasts fluency in a myriad of languages and has a proven history of successful pro

Buttermilk Agency logo
Buttermilk Agency
Independent·London·11-50 Employees

Buttermilk, a London-based agency, is devoted to creators, with a notable presence in Miami, USA, and Dubai, UAE. Our distinction lies in our pledge to utilise the modern cultural landscape and creator networks, elevating brand stature and business prospects while cultivating reciprocal relationships between brands and creators. Focusing solely on creator marketing, Buttermilk harnesses the power

Bird Marketing logo
Bird Marketing
Independent·London·11-50 Employees

Bird, a distinguished Full Service Digital Marketing Agency, is renowned for its multiple accolades within the UK and operates globally. The agency sets itself apart with its pioneering stance on digital marketing, leveraging state-of-the-art technologies and tailored strategies to amplify businesses' online presence. Bird's extensive array of services encompasses advanced SEO methodologies, bespo

CEEK Marketing logo
CEEK Marketing
Independent·London·11-50 Employees

CEEK, a London-based digital marketing firm, stands out in the crowded market with its unique OCMX methodology and E-Matrix™ strategy. Specialising in bespoke marketing insights and strategies, CEEK significantly enhances the ROI for every client. With a strong emphasis on innovation and data-led decisions, CEEK provides a holistic range of services: from social media and SEO marketing, to paid me

Leo Burnett logo
Leo Burnett
Network·London·201-500 Employees

Leo Burnett is a London-based agency delivering an extensive suite of services, such as activations, design, film production, influencer collaboration, social media management, and sponsorship opportunities. Their fundamental offerings centre on crafting captivating brand narratives and experiences that engage audiences across numerous channels. The unique selling point of Leo Burnett lies in thei

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Editor's note

AgencyIndex tracks 26 influencer marketing agencies for FMCG. The list above is filtered to that intersection and ordered with verified and featured listings first.

For the wider editor's view on influencer marketing agencies in the UK, see the influencer marketing service brief. For context on FMCG as a sector, see the FMCG industry brief. The pricing, timeline and red-flag notes below apply to influencer marketing as a discipline; they do not change materially for FMCG.

Typical cost
£300-15,000/mo agency fee + talent
retainer or 15-30% of campaign spend, talent pass-through

Agency fee: Lean coordination £300-1,000 · Boutique £1,000-3,000 · Mid-market £3,000-7,500 · Enterprise £7,500-15,000+. Talent fees (per post, UK): Nano (<10k) £75-400 · Micro (10k-100k) £400-2,400 · Macro (100k-1m) £2,400-8,000 · Mega (1m+) £8,000-80,000+. Reels and TikTok video typically +30-50%.

Realistic timeline
6-12 weeks
per campaign, brief to first measurement

Wk 1 brief and objectives · Wk 2 strategy and creator tiers · Wk 2-3 shortlist and audit · Wk 3-5 outreach, negotiation, contracting · Wk 5-7 content production and brand approval · Wk 7-8 publish and amplify · Wk 8-10 measurement and reporting. Add 2-4 weeks for regulated sectors, multi-creator activations, or paid-usage rights.

Red flags
6 to watch
in any pitch
  • · Undisclosed agency commission on creator fees, or refusal to itemise the talent pass-through on invoices
  • · No audience-quality audit (follower authenticity, engagement ratios, geography match) before contracting
  • · No ASA and CAP Code compliance review on captions, with reliance on 'gifted', '#sp', '#collab', or hashtags buried at the end
  • · No #ad disclosure governance: creators left to label posts themselves with no brand pre-approval workflow
  • · Contracts with no exclusivity window, category-conflict clause, or paid usage and whitelisting rights
  • · Reporting that stops at followers, impressions, and likes, with no engagement quality, CPA, ROAS, or sales attribution
Frequently asked

What brands ask about influencer marketing agencies.

The 5 questions our editors get most often, answered honestly. These apply to influencer marketing as a discipline across every industry.

Curated by humans

UK influencer marketing pricing is two-layered. The agency fee is either a monthly retainer (£300-1,000 lean, £1,000-3,000 boutique, £3,000-7,500 mid-market, £7,500-15,000+ enterprise) or 15-30% of total campaign spend on larger programmes. Talent fees sit on top as a pass-through cost. Influencer Marketing Hub benchmarks UK creators at roughly £75-400 per post for nano, £400-2,400 for micro, £2,400-8,000 for macro, and £8,000+ for mega, with Reels and TikTok video at a 30-50% premium.