Fashion & Retail agencies.
Fashion and retail marketing is the discipline of building demand and distribution for clothing, footwear, accessories and multi-category retail brands across DTC ecommerce, wholesale and high-street channels. The category is distinct because the SS/AW trading calendar shapes every campaign, return rates close to 30% reshape the ROAS calculation, and green-claims advertising faces active CMA and ASA enforcement.
- 313 UK agencies with fashion & retail experience
- Across 36 UK locations
- Reviewed 18 May 2026
With a quarter-century of expertise, pjm:digital is a Bradford-based digital agency specialising in eCommerce. As a renowned digital agency in West Yorkshire, our forte is creating effective eCommerce strategies, crafting engaging web designs, and implementing impactful digital marketing techniques. We're proud to be a certified Shopify Partner, bringing unique solutions tailored to UK businesses
There are lots of reasons we keep clients for a long time, our current average is 5 years, mainly they stay because we keep solving tricky marketing problems from them, like increasing sales via their websites and social media...
Supplyant, a Northampton-based eCommerce marketing agency in the UK, stands out for its dedication to resolving intricate eCommerce challenges for businesses, thereby facilitating swift expansion through bespoke marketing strategies and proficient website development. Their two-decade-long collaboration with Google, coupled with an emphasis on customer experience, guarantees that each client benefits from a customised approach, triggering significant business evolution.
Situated in the heart of Shoreditch, London, Blazon Agency is a distinguished campaign specialist agency. What truly differentiates Blazon is its comprehensive, full-stack methodology, seamlessly incorporating public relations, marketing, and personalised advertising strategy. This unique approach guarantees our clients' products achieve maximum visibility in an increasingly congested market. In a
We Are Jungle, a celebrated digital marketing and e-commerce agency in Portsmouth, UK, is distinguished for its unrivalled proficiency in bespoke website design and development. Our comprehensive e-commerce solutions, dependable hosting, and robust support services revolutionise businesses' digital footprint. What distinguishes our brand is our unwavering dedication to providing truthful, customis
Mr Digital, a Brighton-based digital marketing agency in the UK, prides itself on a data-driven approach that assures measurable results. Their unique selling proposition is a guarantee of success or services offered at no cost, backing their confidence in their data-reliant strategies to hit set goals. What distinguishes Mr Digital further is their unique Infinity-5 framework, consistently boosti
Based in London, UK, Planit serves as a premier performance marketing agency. The unique facet of Planit lies in its emphasis on crafting a dynamic conversion engine that synergises with advertiser customer data. This meticulous optimisation of campaigns daily not only secures the attainment of fresh customers but also escalates the revenue from returning clients. Planit is committed to providin
We are a London-based digital product studio specialising in building and growing performant websites and digital products.
Kitch, a Chichester-based, award-winning social media agency, excels in bolstering lifestyle, food, and hospitality brands. Kitch's strategic approach sets it apart, expertly linking brands to communities via services such as social strategy, social media management, paid social, influencer marketing, content creation and TikTok Shop.
Established in 2003, Devstars is a distinguished UK-based digital agency, renowned for delivering prize-winning digital solutions. Specialising in the design of bespoke websites, the creation of innovative apps, and the implementation of AI automation, Devstars caters for the unique requirements of SMBs and startups. The agency differentiates with its pledge to deliver projects of "pixel-perfect"
Levity Digital is a specialist SEO agency serving UK and Irish businesses. We help SMEs grow organic search visibility and stay ahead in an era where AI is reshaping how people find businesses online. Based in Northern Ireland, we combine proven SEO fundamentals with forward-looking AI visibility strategies.
Hello Starling is a Cardiff-based media planning and buying agency that prioritises result-driven strategies. Uniquely identified by its dedication to delivering quantifiable results for its clients, Hello Starling utilises data-led insights to customise campaigns for optimal engagement and influence. With a diversity of media specialities, encompassing TV, cinema, radio, outdoor, press, digital,
Elevate Your Business with Top-Notch Digital Marketing Services from a Premier London Agency Q-Online shines as a performance-driven digital marketing firm rooted in Croydon, known for its unparalleled proficiency and experience. This agency champions professionalism, approachability, and sheer transparency in its dealings with clients. If you're in pursuit of tangible, influential, and long-last
Established in 2008, Mayfly is a leading digital marketing agency situated in the heart of Liverpool. As a distinguished Google Partner Agency, Mayfly specialises in delivering extensive digital marketing solutions, ranging from tailor-made SEO services, proficient social media management, targeted PPC campaigns, to innovative web design. Our team at Mayfly takes immense pride in ensuring high-quality leads that bring real value to our clients' businesses.
Venture Forge, a UK-based specialist agency, is dedicated to propelling business success for brands on Amazon. Their unique selling proposition lies in their steadfast commitment to sustainable, international expansion. They utilise their professional team's extensive experience and expansive network to amplify business prospects across the Amazon marketplace. Uniquely, Venture Forge adopts a risk
Wildish & Co is an independent creative agency in Clerkenwell, London, founded in 2012. It works on brand strategy, visual identity, campaigns and digital for challenger and lifestyle brands, including Bumble, Ford Money, Jamie Oliver, KLM, and PensionBee.
Zinc Digital of Northampton, UK, is a leading full-range digital agency renowned for its distinctive, collaborative method. Their strategic partnership with clients cultivates bespoke designs and plans that amplify each business's unique selling points (USPs), ensuring standout design and potent marketing. Their dedication to providing premium digital solutions is apparent in their extensive servi
Mitchell & Stones is an Outsourced Marketing Department for ambitious businesses that need more than a generalist hire but aren't ready to build a full in-house team - giving clients a complete marketing function (strategy, content, social media, paid advertising, SEO, AI search, design and more) for a fraction of the cost of a single marketing salary. Based in Southampton and working with clients UK-wide, the agency is built around flexible commitment terms rather than long lock-in contracts, and our results speak for themselves: we've generated £8M+ from paid ad campaigns, grown LinkedIn audiences by over 1,300%, and secured hundreds of qualified B2B leads through paid search for our clients in a 6-month period.
Muve, a Kent-based marketing agency, excels in redefining marketing communications with innovative strategies and teamwork. Its distinctive approach lies in its dedication to creating campaigns that balance creative flair with cost-effectiveness, breathing fresh enthusiasm, profound understanding, and forward-thinking concepts into marketing ventures. The agency's versatile nature is mirrored in i
Growthack is an Organic growth agency for eCommerce, SaaS and B2B brands. They help ambitious companies go Beyond SEO® with technical SEO, strategic content, brand authority and integrated paid media designed to win in the AI Search era.
As a premier digital performance marketing agency, K2L Marketing is situated in the heart of Salford Quays, Manchester. The firm excels in crafting, escalating and rocketing aspirational lifestyle brands to the top, through bespoke strategies designed to optimise sales and leads. Renowned for its comprehensive approach, K2L Marketing works tirelessly with brands, helping them realise their ultimat
Re:signal is a premier digital marketing agency headquartered in the UK, renowned for its expertise in ecommerce SEO. With a history of driving marked organic revenue growth for global brands, such as ASICS and FatFace, Re:signal firmly stands as a trailblazer in the field. Their entirely remote team crafts bespoke SEO strategies for clients across the UK, US, and Europe, cementing their leadershi
Based in the UK, seoBusiness reigns supreme as a foremost digital marketing agency, renowned for its innovative and strategic approach. Unlike firms that plunge directly into SEO or paid advertising, seoBusiness prioritises extensive analysis first, unlocking genuine expansion opportunities for businesses. With a rich repertoire of over two decades in the industry, seoBusiness provides a diverse r
Harrison Carloss, an innovative digital and creative agency, is nestled in the heart of Stoke on Trent, Staffordshire. This agency is renowned for its unique approach to problem-solving, commencing each venture with a profound comprehension of the client's objectives and aspirations, enabling them to create bespoke solutions. Utilising their deep insights, they transcend limitations through compel
Four regulatory layers shape the work. The CMA's Green Claims Code requires environmental claims to be truthful and accurate, clear and unambiguous, not omit important information, not make broad claims unless justified, reflect the full product lifecycle, and be substantiated with credible evidence. In March 2024 the CMA closed its first major fashion-sector investigation by securing formal undertakings from ASOS, Boohoo and George at Asda, which now have to use specific descriptors like 'organic' or 'recycled' with percentages displayed, document minimum criteria for eco-ranges, audit filter accuracy so only qualifying products surface, and clarify whether accreditations apply to specific products or the whole company. The ASA enforces the CAP Code on consumer-facing advertising, with Rule 11.4 requiring claims to be based on the full product lifecycle and Rule 11.1 requiring a clear basis; in 2025 the ASA ruled against Nike Retail, Superdry and Lacoste for unqualified 'sustainable' claims in paid Google ads, taking the position that 'sustainable' implies no material lifecycle harm and is almost impossible to substantiate without qualification. The Digital Markets, Competition and Consumers Act 2024 came into force on 6 April 2025 and bans drip pricing, tightens was-now claims and gives the CMA direct-fining powers of up to 10% of global turnover, with the CMA opening its first eight investigations and issuing advisory letters to a further 100 businesses on 18 November 2025. The ICO enforces UK GDPR and PECR over data capture and electronic marketing, which sits over every email and SMS lifecycle programme.
- · Named fashion or multi-category retail case studies with category-specific results, ideally spanning at least two trading peaks, rather than recycled consumer-brand showreels
- · Platform fluency on Shopify Plus, Centra or a comparable fashion-grade stack, with a working view on PIM, size-and-fit tooling, returns workflow and the all-in monthly cost of ownership
- · Peak-trading planning discipline: a documented calendar across SS/AW drops, payday, festival, Black Friday-Cyber Monday and gifting, with budget phasing, creative refresh cycles and stock-flow alignment
- · Influencer-programme rigour against ASA and CMA endorsement guidance, with '#ad' disclosure at the start of captions or clearly on-creative, gifting and affiliate flagged, and a documented compliance review step
- · Returns-and-margin-aware ROAS framework rather than platform-reported numbers alone, with contribution margin, MER (Marketing Efficiency Ratio) and net-of-returns ROAS as standard reads
- · Unqualified sustainability copy in the work samples ('sustainable', 'eco-friendly', 'conscious collection', 'green') without lifecycle evidence, percentage disclosure or third-party certification, which now sits inside the CMA and ASA enforcement window
- · No peak-trading plan: a generic always-on media schedule with no view on drop cadence, payday weekends, festival, Black Friday-Cyber Monday or gifting, and no budget phasing tied to the trading calendar
- · Generic ecom playbook with no fashion-cycle awareness, no returns-rate adjustment in the ROAS maths, and no answer on how a 30% return rate flows into net ROAS or contribution margin
- · Influencer rosters relying on '#gifted', '#spon' or end-of-caption hashtags rather than '#ad' at the start of the caption or clearly on-creative, with no documented ASA and CMA compliance review
- · Drip pricing or was-now patterns left in checkout (delivery fees only shown at the final step, struck-through reference prices not actually charged in the prior period) and no answer on the 6 April 2025 DMCC Act rules or the 18 November 2025 CMA guidance
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