Government agencies.
Government marketing is the planning, creative, media, and evaluation work that delivers public-service campaigns for UK central departments, devolved administrations, local authorities, and arms-length bodies. It is distinct because every brief sits under the Government Communication Service propriety code, plans through the OASIS model, and routes most central-government spend through a Crown Commercial Service framework.
- 81 UK agencies with government experience
- Across 25 UK locations
- Reviewed 18 May 2026
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Mobiteam, a renowned creative, design, and development agency, is strategically located in London. Best known for its bespoke web design and development services, Mobiteam excels in crafting visually appealing and top-tier websites, customised for corporate, personal, and eCommerce needs. The unique selling proposition of Mobiteam lies in its dedication to produce websites that not only captivate
Rouge Media is an award-winning digital design agency established in 2003, specialising in creating high-performing websites and authentic brands for B2B and non-profit organisations. Based in Reading, UK, their in-house team of designers, developers, strategists, and advisors turns websites into powerful business tools — integrating databases, CRM systems, APIs, and data visualisation.
Launch, a dynamic marketing agency, operates from strategic locations in Glasgow, London, and Ayrshire. What distinguishes Launch is its distinctive blend of imaginative creativity and digital expertise, generating progressive communication strategies whilst proudly maintaining its status as a family-owned enterprise offering a bespoke touch. Providing an extensive array of services, Launch specia
Creode, a leading digital marketing firm established in Leeds, UK, distinguishes itself through its commitment to providing revolutionary outcomes. This is achieved by harmonising inventive concepts, customer interaction, and performance enhancement throughout the full customer journey. With a speciality in areas such as financial services and FinTech, Creode utilises market intelligence and forwa
Hello Starling is a Cardiff-based media planning and buying agency that prioritises result-driven strategies. Uniquely identified by its dedication to delivering quantifiable results for its clients, Hello Starling utilises data-led insights to customise campaigns for optimal engagement and influence. With a diversity of media specialities, encompassing TV, cinema, radio, outdoor, press, digital,
Angelfish Marketing is a distinguished digital marketing agency, operating from Cheltenham. The unique selling point of Angelfish lies in their proficiency in devising inbound marketing strategies, specifically curated for B2B organisations. They leverage platforms such as HubSpot to metamorphose marketing methodologies into strategic accelerators for growth. Their bespoke service, coupled with th
Zinc Digital of Northampton, UK, is a leading full-range digital agency renowned for its distinctive, collaborative method. Their strategic partnership with clients cultivates bespoke designs and plans that amplify each business's unique selling points (USPs), ensuring standout design and potent marketing. Their dedication to providing premium digital solutions is apparent in their extensive servi
3 Sided Cube, a preeminent app development and digital product firm, operates from its HQ in Bournemouth, whilst also extending its reach to London, Washington, D.C., and Florida. This distinctive brand is renowned for its dedication to the crafting of technological solutions that foster social change. Through strategic partnerships with international organisations, they spearhead the creation of
Lead Gen Specialists, a premier telemarketing and lead generation agency, is strategically located in Witham, Essex and Southport, Merseyside. Their unique selling point lies in their unscripted telemarketing technique, which fosters authentic interactions with key decision-makers and yields top-tier sales appointments. This innovative agency offers an extensive range of services, including B2B telemarketing
First Place SEO helps local businesses in London grow fast. We offer SEO services, Google Ads management, and website help to get you more customers. Our team knows how to get your business on the first page of Google in London. We use proven methods so you get more calls, leads, and sales. If you want to rank higher and beat your competition in London, First Place SEO is ready to help. Get found
Searching for a result-oriented branding + creative consultancy? We are an award-winning, no-nonsense strategic and creative consultancy transforming what makes you unique into rocket fuel for growth. Our expertise crosses strategy, design, digital, print and the physical environment. Everywhere your audience goes and everywhere you need to be.
LWDA is a leading digital marketing agency rooted in London. The distinguishing factor for LWDA lies in constructing high-performing, essential websites that are reinforced with unmatched client service, guaranteeing customer fulfilment. Their specialism in customised web design and development, amalgamated with a demonstrated history of executing eye-catching campaigns across diverse media platfo
1284 provides industry award-winning B2B and G2B marketing and PR campaigns which champion East Midlands R&D and growth. Our work raises your profile, takes you into new markets, recruits skilled people to your team, and wins you investment.
JW Digital is a Manchester-based digital agency specialising in custom-coded bespoke websites, technical and local SEO, Shopify and WooCommerce ecommerce, mobile and web app development, database and API engineering, and managed hosting. We work with UK businesses across Greater Manchester, Cheshire and the wider UK.
We are Leopard Co! A new agency with a 20-year history created through two award-winning marketing communications consultancies - Big Cat and spottydog communications - joining forces. Now together, we offer clients a full service marketing agency with specialist skills across the marketing communications mix.
D&M Creative Limited, a leading creative agency nestled in Barrowford, Lancashire, distinguishes itself by blending academic and scientific expertise with artistic flair and inquisitiveness. This innovative brand provides cutting-edge, intelligence-driven targeting strategies that set the benchmark in the industry. Our dynamic team, comprising inventive lateral thinkers and skilled technical speci
Rattlesnake, a comprehensive design and technology agency, is headquartered in the heart of London. Renowned for its all-inclusive approach, the agency seamlessly blends design, development, and marketing to build more than just functional products - they craft commercially viable ventures. Their unique "From Founders to Founders" ethos, coupled with an innovation-focussed venture studio, strategi
Digital Media Ads, a premier Digital Marketing Agency, is strategically located in the heart of London. Our unique selling proposition is our dedication to levelling the digital playing field by offering top-tier digital marketing solutions, usually exclusive to large tech firms, to small and medium-sized enterprises. We have a proven history of boosting sales and return on investment (ROI) for ou
Pobl Tech, based in Cardiff, South Wales, introduces inventive approaches that tackle your obstacles through strategic and imaginative thought. As a full-service digital agency, Pobl Tech delivers web design, branding, and digital marketing solutions targeted at propelling your organisation forward. Proud to be a bilingual agency in Wales, Pobl Tech excels in formulating multilingual communicati
Phonetic Digital, a Sunderland-based digital agency, provides innovative digital solutions with an emphasis on lucidity and creativity. As an agency, Phonetic Digital distinguishes itself by its dedication to creating transformative digital experiences with a core focus on social and environmental responsibility, guaranteeing all projects have a significant impact. With a collective experience of
As a premier branding, web, and marketing agency, Stenson Wolf is located in the heart of Belfast, Northern Ireland. They specialise in offering full-scale assistance to aspiring small businesses, with a keen emphasis on distinguishing brand identities, establishing a potent online presence, and implementing astute marketing strategies. By seamlessly merging brand strategy, web design and digital
HoneyBe Creative, a vibrant digital marketing firm based in Exeter, Devon, also operates from London. Our unique selling proposition lies in our customised marketing strategies, which are moulded by leveraging data-driven insights and cutting-edge methods. We align these strategies to perfectly fit each client's distinct objectives. Our proficiency ranges from SEO enhancement and captivating socia
JD Designs, a Brentwood, Essex-based branding agency, is renowned for its strategic brand development approach. Our focus lies in crafting cohesive, significant visions, voices, and visuals that shape impactful, unforgettable experiences. Specialising in assisting businesses of all scales, JD Designs delivers an all-encompassing range of services. This includes brand inception, digital marketing,
The Government Communication Service Propriety and Ethics Guidance (updated December 2025) requires every government campaign to be objective and explanatory rather than biased or polemical, bans the use of public resources for party-political purposes, and prohibits personal image-making for ministers. Pre-election periods (the convention formerly called purdah) trigger Cabinet Office election guidance that restricts announcements on new or controversial initiatives and pulls constituency-specific materials. The Cabinet Office Advertising, Marketing and Communications spend control applies to every campaign with planned communications expenditure of £100,000 or more in a financial year, requiring a technical case form in GATS and approval inside a 21-day SLA before commitment. Crown Commercial Service (now the Government Commercial Agency) frameworks gate agency access to most central-government spend, with RM6364 Media and Creative Services replacing RM6125 Campaign Solutions 2 from 18 December 2025 and running to 14 June 2030. The ASA enforces the CAP Code on government advertising on the same basis as commercial work, and ad propriety and accuracy claims can be referred under Section 11 and the wider misleading-advertising rules.
- · Named supplier status on RM6364 Media and Creative Services (or transitional cover on RM6125 Campaign Solutions 2 until 6 March 2026), with a stated lot and a working understanding of the eight-lot structure from media planning and buying through to integrated end-to-end campaigns up to £1m
- · OASIS planning model fluency in proposals and creative briefs, including SMART objectives, behaviour-change theory of change (COM-B, EAST), and the GCS Evaluation Cycle's real-time measurement discipline rather than retrospective output reporting
- · Named central-government, NHS, devolved-administration, or local-authority case studies on the case studies page, with documented outcomes against Cabinet Office expectations (behaviour change, cost per acquired action, audience reached among priority groups) rather than impressions or reach alone
- · Propriety and pre-election period literacy: knows the December 2025 Propriety and Ethics Guidance, the Civil Service Code basis for impartiality, the Cabinet Office election guidance trigger, and the special-adviser and party-political press office boundary
- · Working knowledge of the Cabinet Office spend control threshold (£100,000 in a financial year), the GATS submission process, the 21-day Service Level Agreement, and how the Government Functional Standard GovS 011 frames the planning, governance, and reporting requirements that sit on every department
- · No Crown Commercial Service framework status (no place on RM6364, no transitional cover on RM6125 until March 2026, no listing on RM6124 Communications Marketplace for specialist services), which closes the door on most central-government briefs above the spend control threshold
- · No OASIS model literacy in the pitch deck: proposals built around brand or campaign frameworks borrowed from FMCG or B2B work, with no objective-audience-strategy-implementation-scoring spine and no behaviour-change theory of change
- · Propriety and pre-election period blind spots: no mention of the GCS Propriety and Ethics Guidance, no awareness of the special-adviser boundary on ministerial content, no plan for pre-election period freezes on announcements, and no view on what happens to live media buys when a general or local election is called
- · Treatment of government briefs as commercial brand work, with creative judged on awards-show originality rather than measurable behaviour change against priority audiences (often the most vulnerable, hardest-to-reach groups in the population), and no plan for accessibility, inclusion testing, or plain-English compliance
- · Weak evaluation framework against Cabinet Office and GCS expectations: no SMART KPIs, no Theory of Change diagram, no plan for the GCS Evaluation Cycle's real-time data capture and post-campaign learning report, and no view on how outcomes feed back into the next planning round
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