Government agencies.
Government marketing is the planning, creative, media, and evaluation work that delivers public-service campaigns for UK central departments, devolved administrations, local authorities, and arms-length bodies. It is distinct because every brief sits under the Government Communication Service propriety code, plans through the OASIS model, and routes most central-government spend through a Crown Commercial Service framework.
- 81 UK agencies with government experience
- Across 25 UK locations
- Reviewed 18 May 2026
Situated in the heart of London, Sweans proudly positions itself as a premier web design and eCommerce agency, celebrating over 16 years of industry expertise. Specialising in WordPress, Shopify, and bespoke eCommerce solutions, Sweans is committed to elevating Direct-to-Consumer (D2C) brands. With a global portfolio of more than 3,000 fulfilled clients, Sweans takes immense pride in delivering cu
Bunnyfoot, a premier UX design agency, is situated in the heart of London and Sheffield. Our unique selling point is our evidence-based methodology to enhance customer experiences, utilising over two decades of profound knowledge and a dynamic team with strong roots in psychology and design theory. We provide a comprehensive suite of services, encompassing usability testing, service design, and st
As a leading UK-based strategic creative agency, Eleven excels in crafting engaging brands, campaigns, and content for non-profit organisations. Through our unique Whole Picture Thinking™ framework, we adopt an innovative and disciplined approach to every project. This allows us to deliver remarkable value to our clientele. By prioritising strategic creativity, Eleven has successfully spearheaded
Based in Lincoln, UK, Optima stands out as a multidisciplinary digital marketing, web development, and graphic design agency. Specialising in a strategic fusion of brand and campaign strategy, graphic design, UX design, website development, and digital marketing, Optima provides a compelling blend of expertise in project management and planning. This blend creates impactful brand experiences that
Based in the heart of London, Cremarc is a premier B2B digital marketing agency with a primary focus on the technology industry. Renowned for their distinctive blend of strategic planning, innovative thinking, and data-inspired insights, Cremarc delivers powerful marketing solutions to help tech businesses rise above their competitors and optimise their return on investment. By employing cutting-e
Shout Digital, a leading digital innovation firm in the UK, inspires confidence in its clients, enabling them to make audacious choices in the realm of digital transformation. It designs state-of-the-art digital products that encompass web, mobile, and interconnected technologies. Esteemed clients such as Novuna, Parkdean Resorts, Northumbrian Water, Newcastle Airport, and the Information Commissi
Hedgehog, a leading global technology consultancy based in the UK, specialises in human-centric design. Our team of professionals, proficient in user experience research, UI/UX design, engineering, cloud technology, and data science, partners with global firms to deliver bespoke app development and digital transformation strategies. Celebrating over a decade of expertise in digital product innovat
Fenti Limited, a prominent digital marketing firm headquartered in Sheffield, is celebrated for its extensive proficiency across various media channels. The agency provides a broad spectrum of innovative digital, creative, and marketing solutions, a quality that has garnered it a remarkable 4.9-star rating. With a dedication towards crafting bespoke strategies that clinch awards, Fenti has carved
Influence Digital, a pioneering digital and social media agency settled in the heart of London, has been spearheading the social media marketing domain since its inception in 2009. The agency is renowned for delivering cutting-edge digital solutions across a diverse range of sectors, encompassing entertainment, non-profit organisations, education, arts, and technology sectors throughout the UK. Wh
OggaDoon PR and Digital Media, a Bristol-based digital marketing agency, specialises in niche sectors including cyber, proptech, healthtech, and eco-conscious industries. Offering a range of services such as digital PR, SEO-optimised content, social media management, and event coordination, OggaDoon aids businesses in enhancing visibility and driving lead generation. Their distinctive methodology
TRCREATIVE firmly believes that enterprises, regardless of their size, can flourish in the digital realm. Hence, TRCREATIVE is committed to assisting businesses that aim to launch, expand, and innovate within their respective industries, be it securing initial investment or navigating through different stages of growth. Through close collaboration with clients, TRCREATIVE transforms audacious idea
For over twenty years, Propeller has specialised in aiding clients to overcome the critical obstacles that hinder their success and disrupt their peace of mind. Propeller takes pride in partnering with renowned brands such as Twinnings, Young's, Kellogg's, Aman, Boy Smells, and several others. Functioning as an integral part of your in-house team, Propeller delivers vital strategic advice, technic
GrowTraffic, an esteemed digital marketing firm, hails from the heart of Yorkshire and Lancashire. This award-decorated agency distinguishes itself by emphasising transparent methods, customised strategies, and demonstrated outcomes - specialising in SEO, PPC, and customised content marketing solutions. Founded as a response to less-than-honest agencies, GrowTraffic pledges to conduct business wit
Established in 2008, Splitpixel has been steadfast in its mission to amplify the digital footprint of brands. Our Yorkshire-based boutique digital agency excels in bespoke web design, brand growth, marketing support, and consulting services, all tailored to achieve your digital goals. Committed to addressing digital challenges with a unique perspective, Splitpixel ensures each solution we create p
Vu Digital, a leading digital marketing agency nestled in Exeter, Devon, stands out for its robust proficiency in web design, SEO and innovative marketing strategies. For almost 15 years, Vu Digital has been a beacon of thought leadership in the industry, offering informative how-to guides and insightful content. We pride ourselves on our commitment to sustainability and privacy, delivering effect
Based in an undisclosed locale, Beyond Agency is a full-service marketing firm excelling in offering a diverse array of services. Our standout feature is our holistic strategy, delivering everything from brand development to website design, SEO, content creation, and operational efficiency enhancements. Not only are we renowned for our broad service offering, but our success metrics paint a vivid
Established in 1999, Vivid Creative has consistently delivered stellar results with a distinct commercial lens. This UK-based business has evolved and grown alongside its valued clientele, maintaining a steadfast dedication to collaboration with ambitious individuals and the brands they champion. Vivid Creative specialises in crafting award-winning branding, digital, and marketing strategies that
Aumcore, a New York-based digital marketing agency, specialises in delivering comprehensive 360° solutions. These comprehensive strategies include market research, brand development, demand generation, UX/UI, ecommerce, and more, all designed to secure transformative digital triumphs for our clients. Our global team boasts fluency in a myriad of languages and has a proven history of successful pro
Specialising in bespoke web design, Bespoke Digital Agency is a leading digital agency rooted in Lancashire, with additional offices in London and Manchester. Distinguishing itself with a wealth of experience, Bespoke has successfully executed over 250 custom web design projects, prioritising speed, flexibility, and performance. Each website is meticulously crafted to resonate with the client's un
Bird, a distinguished Full Service Digital Marketing Agency, is renowned for its multiple accolades within the UK and operates globally. The agency sets itself apart with its pioneering stance on digital marketing, leveraging state-of-the-art technologies and tailored strategies to amplify businesses' online presence. Bird's extensive array of services encompasses advanced SEO methodologies, bespo
PHD Media, a London-based agency, specialises in strategic communications and media planning services. They excel in media purchasing, digital marketing, and data analytics, all geared towards helping brands connect efficiently with their desired audiences. PHD Media's unique selling point is their innovative use of data-driven insights to craft powerful campaigns. They predominantly serve sectors
Based in London, MG OMD is a distinguished agency renowned for its innovative and integrated media campaigns, specifically designed to yield real impact across all communication facets. The agency specialises in planning and securing advertising spaces, bolstered by unrivaled expertise in sculpting media strategies that resonate with diverse audiences. Setting itself apart, MG OMD boasts an award-
Bubble Design & Marketing Ltd, a comprehensive creative design agency situated in Retford, Nottinghamshire, has been standing out in the realm of design and digital since 2000. Their unique blend of creativity, technical prowess, and user-focused experience has enabled them to create world-class brands, websites, and inventive campaigns that drive sales and yield results. The dedication they place
Empower Agency, a London-based strategic digital partner, excels in fostering causes that generate positive influence. Recognised as a certified B Corp, Empower distinguishes itself by amalgamating research, insight, and strategy to devise innovative and persuasive digital campaigns that champion significant transformation. They concentrate on empowering teams and captivating audiences by offering
The Government Communication Service Propriety and Ethics Guidance (updated December 2025) requires every government campaign to be objective and explanatory rather than biased or polemical, bans the use of public resources for party-political purposes, and prohibits personal image-making for ministers. Pre-election periods (the convention formerly called purdah) trigger Cabinet Office election guidance that restricts announcements on new or controversial initiatives and pulls constituency-specific materials. The Cabinet Office Advertising, Marketing and Communications spend control applies to every campaign with planned communications expenditure of £100,000 or more in a financial year, requiring a technical case form in GATS and approval inside a 21-day SLA before commitment. Crown Commercial Service (now the Government Commercial Agency) frameworks gate agency access to most central-government spend, with RM6364 Media and Creative Services replacing RM6125 Campaign Solutions 2 from 18 December 2025 and running to 14 June 2030. The ASA enforces the CAP Code on government advertising on the same basis as commercial work, and ad propriety and accuracy claims can be referred under Section 11 and the wider misleading-advertising rules.
- · Named supplier status on RM6364 Media and Creative Services (or transitional cover on RM6125 Campaign Solutions 2 until 6 March 2026), with a stated lot and a working understanding of the eight-lot structure from media planning and buying through to integrated end-to-end campaigns up to £1m
- · OASIS planning model fluency in proposals and creative briefs, including SMART objectives, behaviour-change theory of change (COM-B, EAST), and the GCS Evaluation Cycle's real-time measurement discipline rather than retrospective output reporting
- · Named central-government, NHS, devolved-administration, or local-authority case studies on the case studies page, with documented outcomes against Cabinet Office expectations (behaviour change, cost per acquired action, audience reached among priority groups) rather than impressions or reach alone
- · Propriety and pre-election period literacy: knows the December 2025 Propriety and Ethics Guidance, the Civil Service Code basis for impartiality, the Cabinet Office election guidance trigger, and the special-adviser and party-political press office boundary
- · Working knowledge of the Cabinet Office spend control threshold (£100,000 in a financial year), the GATS submission process, the 21-day Service Level Agreement, and how the Government Functional Standard GovS 011 frames the planning, governance, and reporting requirements that sit on every department
- · No Crown Commercial Service framework status (no place on RM6364, no transitional cover on RM6125 until March 2026, no listing on RM6124 Communications Marketplace for specialist services), which closes the door on most central-government briefs above the spend control threshold
- · No OASIS model literacy in the pitch deck: proposals built around brand or campaign frameworks borrowed from FMCG or B2B work, with no objective-audience-strategy-implementation-scoring spine and no behaviour-change theory of change
- · Propriety and pre-election period blind spots: no mention of the GCS Propriety and Ethics Guidance, no awareness of the special-adviser boundary on ministerial content, no plan for pre-election period freezes on announcements, and no view on what happens to live media buys when a general or local election is called
- · Treatment of government briefs as commercial brand work, with creative judged on awards-show originality rather than measurable behaviour change against priority audiences (often the most vulnerable, hardest-to-reach groups in the population), and no plan for accessibility, inclusion testing, or plain-English compliance
- · Weak evaluation framework against Cabinet Office and GCS expectations: no SMART KPIs, no Theory of Change diagram, no plan for the GCS Evaluation Cycle's real-time data capture and post-campaign learning report, and no view on how outcomes feed back into the next planning round
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