About On Poynt Creative
On Poynt Creative is an independent branding, design and web studio based at LCB Depot in Leicester, working with clients across the UK and beyond.
We do five things properly: brand creation, rebranding, packaging, websites and graphic design. That means everything from naming and identity systems through to shelf-ready packaging, campaign work and full website builds. Our clients range from global names like Gymshark and Canada Goose to fast-growing businesses in property, financial services, manufacturing and hospitality, alongside public sector work for organisations such as Visit Leicester.
What sets us apart is that every project starts with the commercial goal, not the moodboard. We want to know what you are selling, who buys it, what is stopping them and what a win actually looks like in revenue. Packaging is designed to get picked up off a shelf. Websites are built to convert, not just to look good in a portfolio. Brands are built to make the sale easier for the people who have to go out and make it.
