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Interviews.

The people who run UK marketing agencies on how they started, what they would do differently and where agencies are heading.

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Interviews

"We'd accidentally started a social media agency": Phil Treagus-Evans, Giraffe Social

The co-founder of Giraffe Social on a failed social network, the mistake of treating other agencies as rivals, and enquiries that now arrive by way of ChatGPT.

13 Oct 2026·9 min read