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Advance - Adech LTD

London·Independent·2-10 Employees·Founded 2024

Advance is a boutique agency specialized in measuring advertising effectiveness. We help advertisers implement a new advertising operating model where measurement is at the heart of every investment decision. By establishing a measurement framework, we enable our clients to identify the most profitable investment, so they can plan their future actions based on what drives greatest return. By combining traditional techniques like Marketing Mix Modelling with Multi-Touch Attribution and Incrementality Testing, Advance provides a holistic view of marketing performance.

About Advance - Adech LTD

ADVANCE ADTECH helps retail, e-commerce, educational institutions and hospitality advertisers among others, understand exactly what their advertising spend is really doing for their business, and to increase their return on that spend by measuring what's driving sales.

We are independent. We are not a media agency, and we don't buy media on anyone's behalf. That independence is the whole point: because we have no commercial stake in any channel, platform, or publisher, every recommendation we make is aligned 100% with our client's bottom line. We act as an impartial measurement partner, sitting alongside the CMO, Marketing Director, or Media Director , with the sole job of looking how to grow our client´s business.

Our approach combines proven, industry-standard measurement techniques : Marketing Mix Modeling, Multi-Touch Attribution, Incrementality Testing , and brand uplift techniques, with AI-powered tools that monitor and adapt to spend in near real time.

We don't apply these in isolation or as one-off reports. We start by designing a measurement framework tailored to each client's specific business model, data maturity, and commercial goals, and then we keep it running as an ongoing discipline, not a one-time audit.

Clients who implement our frameworks have reported up to 30% more sales without increasing their advertising budget. They can identify how to optimize their budgets by cutting waste, and also identify where and how to spend if they want to increase sales.

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