Digital PR agencies.

The UK has roughly 147 agencies leading with digital PR. They split into three buckets: boutique shops and specialist outfits charging £2,000-5,000 a month for one or two data-led campaigns; mid-market agencies running 1-3 campaigns a month with full journalist outreach at £5,000-10,000; and top-tier or integrated PR/SEO teams at £10,000-25,000+ for always-on programmes across multiple sectors. One-off, single-campaign projects typically land between £3,500 and £15,000 depending on how much original research and creative production is involved. Digital PR is often confused with two adjacent things. Traditional PR is broader and reputation-led: brand storytelling, crisis comms, spokesperson management, trade and consumer press. Link-building is narrower and usually transactional: guest posts, paid placements, and outreach to anyone who'll publish a link. Digital PR sits in the middle and only works when the story is genuinely newsworthy. UK practitioner consensus across Bottle PR, Rise at Seven, JBH, Builtvisible, and Aira is that the discipline has shifted decisively in 2026 toward share-of-voice and citation frequency in AI answers, alongside the traditional links-and-coverage scorecard. Below: the full index, filtered down to whoever's actually doing the work. The editor's note, pricing strip, and FAQs cover what to look for and what to walk away from.