862 agencies indexed·Latest entry: 28 August 2026
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Industry · 259 agencies

Food & Beverage agencies.

Food and beverage marketing is the strategic, creative, and media work that grows demand for products sold through grocery multiples, foodservice, on-trade venues, and direct-to-consumer channels. It is distinct from generalist FMCG work because it sits inside one of the most heavily regulated advertising regimes in the UK, covering HFSS, health claims, and alcohol.

At a glance
  • 259 UK agencies with food & beverage experience
  • Across 39 UK locations
  • Reviewed 18 May 2026
Showing 193-216 of 259 food & beverage agenciesView in full archive
MSL logo
MSL
Network·London·51-200 Employees

MSL, a London-based agency, provides comprehensive PR and communication solutions. Expertise lies in reputation management, media engagement, and corporate communications, enabling brands to establish and sustain robust public profiles. Through a blend of strategic understanding and creative narratives, MSL captivates audiences, boosting brand exposure. The agency operates in diverse industries, e

Aspire Digital Marketing logo
Aspire Digital Marketing
Independent·Newcastle·2-10 Employees

Aspire, a Newcastle-upon-Tyne based digital marketing agency, specialises in providing top-tier web design and digital marketing solutions across the UK and internationally. What distinguishes Aspire is its results-oriented methodology coupled with outstanding customer relationships, crafting bespoke multichannel strategies to augment online visibility. Aspire's proficiencies encompass web design,

OMD logo
OMD
Network·London·1000+ Employees

OMD is a London-based agency delivering a broad range of media services, with a focus on harnessing data-driven insights to expedite superior decision-making for clients. Their key services encompass digital, data, and content capabilities, all anchored by their bespoke Act Fast Framework, designed for rapid adaptation in response to market fluctuations. OMD sets itself apart with a human-centred

Envisage Digital logo
Envisage Digital
Independent·Bournemouth·11-50 Employees

Established in 2019, Envisage Digital is a dedicated eCommerce agency based in the UK, specialising in cultivating and expanding your online eCommerce operations. Our comprehensive range of services comprises website design/UX, development, support, SEO, PPC advertising, and website hosting, all tailored to drive success for eCommerce businesses in the online arena. Our expert team is steadfastly

Spinach Branding logo
Spinach Branding
Independent·London·11-50 Employees

Spinach is a brand consultancy firm located in London, specialising in brand creation, identification, and activation, distinguishing itself through the creation of unique and impactful brands. Our commitment is to forge authentic brands that resonate emotionally and intellectually, utilising our industry insight, professional expertise, and creative flair. Renowned for our embrace of the unconven

Kanuka Digital logo
Kanuka Digital
Independent·Birmingham·11-50 Employees

Kanuka Digital, a UK-based digital agency, is distinguished for creating unparalleled digital experiences. Their specialisms extend to custom-built WooCommerce platforms, bespoke WordPress websites, and personalised LearnDash eLearning solutions. Kanuka Digital's dedication to quality is evident in their ISO9001 and ISO27001 accreditations. As Certified LearnDash Professionals and Platinum WooComm

Tempt Marketing logo
Tempt Marketing
Independent·Manchester·2-10 Employees

Tempt, a prestigious Marketing and PR agency hailing from Manchester, UK, is renowned for its innovative and striking consumer campaigns. Specialising in the leisure, hospitality, and lifestyle sectors, Tempt utilises a multifaceted approach encompassing social media, PR, brand development and event management. Their strategic concepts, grounded in valuable consumer insight, aid in bolstering bran

eSterling logo
eSterling
Independent·Birmingham·11-50 Employees

eSterling is a leading digital marketing firm rooted in Birmingham, focusing on advanced web design and strategic search engine optimisation (SEO). Boasting over two decades of industry experience, eSterling has built a reputation for forging enduring relationships with clients by crafting responsive, user-centric websites that not only captivate but also catalyse business expansion. The agency's

Frogspark logo
Frogspark
Independent·Nottingham·11-50 Employees

Frogspark, a UK-based web design and digital marketing firm, operates from its headquarters in Derby, with a significant presence in Nottingham as well. Recognised for its unique approach of intertwining business and marketing strategies, Frogspark specialises in delivering customised web design and digital marketing solutions that intensify brand identity and successfully engage desired audiences

WPR logo
WPR
Independent·Birmingham·51-200 Employees

WPR Agency, a distinguished PR agency recognised globally for its multiple awards, is strategically situated in Birmingham. Renowned for its capacity to generate engaging discussions and alter perceptions, WPR provides an all-encompassing array of services encompassing consumer and B2B PR, paid media, social, search, and design. With a robust emphasis on individuals, objectives, and the environmen

Vivid Creative logo
Vivid Creative
Independent·Sheffield·11-50 Employees

Established in 1999, Vivid Creative has consistently delivered stellar results with a distinct commercial lens. This UK-based business has evolved and grown alongside its valued clientele, maintaining a steadfast dedication to collaboration with ambitious individuals and the brands they champion. Vivid Creative specialises in crafting award-winning branding, digital, and marketing strategies that

Digital Media Team logo
Digital Media Team
Independent·Manchester·11-50 Employees

Digital Media Team, a Manchester-based digital marketing agency, excels in the realm of paid social, PPC & Google Ads, and email marketing, providing a strategic approach that drives optimal online growth. Tailoring each campaign to engage the correct audience precisely when it counts, this distinct brand stands out from the crowd. Moreover, they specialise in offering bespoke services such as Sho

Digitas logo
Digitas
Network·London·501-1000 Employees

Digitas, a London-based agency, specialises in a comprehensive suite of digital marketing solutions, concentrating on forging impactful relationships via inventive campaigns and platforms. Their core services encompass campaign creation, app development, and digital strategy, as illustrated by projects such as the OREO Press Play campaign and the Official Glastonbury 2022 App. Digitas' distinctive

Discoverable logo
Discoverable
Independent·Kent·2-10 Employees

Discoverable, a renowned digital marketing firm situated in Kent, excels in SEO, PPC, and data analytics. Their unique selling point is their straightforward methodology to stimulate digital expansion through exhaustive solutions, which encompass content marketing, social media promotion, and advanced SEO tactics. As certified Google associates, Discoverable offers superior PPC services to augment

303 London logo
303 London
Independent·London·11-50 Employees

304 London is a bespoke digital creative agency renowned for catering to luxury and premium brands. Our dynamic marketing team, comprised of genuine digital aficionados, excels at engaging affluent and aspirational consumers through pioneering digital media campaigns for our esteemed clients. Operating in various sectors, 304 London's clientele extends across Automotive, Luxury Goods, Food and Bev

Parachute logo
Parachute
Independent·Glasgow·11-50 Employees

Parachute, a distinguished web design and digital agency in Glasgow, has carved a niche over a decade in crafting influential websites. Our speciality lies in our extensive proficiency across various CMS platforms - WordPress, Umbraco, Magento, Shopify, to name a few. We provide customised digital solutions to cater to the unique needs of both SMEs and large-scale corporations. Our committed team

ID Studio logo
ID Studio
Independent·London·11-50 Employees

ID Studio is a London-based innovative web design agency renowned for creating visually striking brands and websites optimised for conversions. Our unique attribute lies in our proficient in-house team of brand specialists, web designers, and developers, who fuse artistic creativity with strategic acumen to provide unparalleled digital experiences. Our all-encompassing services extend from imagina

JUMP logo
JUMP
Independent·Newcastle·11-50 Employees

Situated in the heart of Newcastle upon Tyne, JUMP is a dynamic creative agency renowned for their ground-breaking design and digital solutions, tailored specifically for forward-thinking brands. JUMP distinguishes itself with its extensive range of services, including customised e-commerce platforms, multi-faceted campaigns, and compelling brand identities that weave engaging narratives. Seamless

Boom Online Marketing logo
Boom Online Marketing
Independent·Nottingham·11-50 Employees

Boom Online Marketing is a premier digital marketing agency situated in the East Midlands, UK, with a focus on home retail and eCommerce industries. This agency distinguishes itself with an extensive array of services, comprising SEO, PPC, content marketing, and conversion rate optimisation, all meticulously designed to enhance online presence and boost sales. Their distinctive methodology incorpo

Buttermilk Agency logo
Buttermilk Agency
Independent·London·11-50 Employees

Buttermilk, a London-based agency, is devoted to creators, with a notable presence in Miami, USA, and Dubai, UAE. Our distinction lies in our pledge to utilise the modern cultural landscape and creator networks, elevating brand stature and business prospects while cultivating reciprocal relationships between brands and creators. Focusing solely on creator marketing, Buttermilk harnesses the power

Modo25 logo
Modo25
Independent·Leeds·11-50 Employees

As a premier digital marketing agency, Modo25, with its headquarters in Leeds and London, sets itself apart through its extensive in-house offerings and the ground-breaking BOSCO™ platform. This pioneering platform enables clients to fine-tune their digital marketing initiatives. Modo25's distinct methodology revolutionises the digital marketing landscape, providing bespoke solutions that amplify

Taylor Herring logo
Taylor Herring
Network·London·51-200 Employees

Creative Brand Communications, a London-based agency, provides a diverse array of PR and brand communication solutions. Specialising in the delivery of integrated PR drives, stimulating brand activations, and innovative pan-European PR strategies, they set themselves apart with their talent for designing award-winning campaigns. These campaigns not only generate media attention but also fuel sales

Bird Marketing logo
Bird Marketing
Independent·London·11-50 Employees

Bird, a distinguished Full Service Digital Marketing Agency, is renowned for its multiple accolades within the UK and operates globally. The agency sets itself apart with its pioneering stance on digital marketing, leveraging state-of-the-art technologies and tailored strategies to amplify businesses' online presence. Bird's extensive array of services encompasses advanced SEO methodologies, bespo

Sister London logo
Sister London
Independent·London·11-50 Employees

Sister London is a London-based comprehensive marketing agency, renowned for its unique fusion of strategic insight and engaging content to craft campaigns that defy conventions. With a specialisation in digital marketing, PR, events, and design, Sister London injects a creative and innovative approach into the spheres of destination, food, and lifestyle brands on a worldwide scale.

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Editor's note
Food and beverage is one of the larger industry verticals in the UK agency market, with 246 agencies in this index positioning here. The category splits into four working shapes: FMCG creative and brand shops that lead on packaging, identity, and above-the-line campaigns for grocery brands; DTC food and drink specialists who run paid social, influencer, and CRM for challenger launches; hospitality-adjacent agencies that service restaurant groups, foodservice, and out-of-home; and on-trade specialists who activate alcohol brands across pubs, bars, and wholesale routes. A handful of independents (Jellybean, Finn, Greenseed, Prohibition PR) sit at the specialist end, while the larger network agencies hold the global HFSS giants. What makes the category distinct is the regulatory load. HFSS placement rules have reshaped the supermarket since October 2022, banning less healthy products from store entrances, gondola ends, and checkouts in stores over 2,000 sq ft. From 5 January 2026 a statutory ad regime takes effect, with the ASA and Ofcom enforcing a 9pm watershed on TV and a complete ban on paid online advertising for identifiable HFSS products by any business with 250 or more employees. Volume price restrictions (the multibuy ban) came in alongside on 1 October 2025. Alcohol sits under a parallel system: the Portman Group's 12-rule code on naming, packaging, and promotion, with the ASA and CAP code covering broadcast and online. Health claims must clear the GB Nutrition and Health Claims Register before they can appear in any marketing communication. The shifts in 2025 and 2026 are stark. The HFSS ad ban has pushed paid budget out of programmatic and social and into shopper marketing, retail media networks (Tesco Media, Sainsbury's Nectar360, Asda Rewards), sponsorship, and earned PR. Gen Z alcohol consumption has continued its long decline, with 38% of UK 16 to 24-year-olds reporting no alcohol in the prior year (up from 19% in 2011), and the low-and-no category is growing at around 23% while traditional wine and spirits volumes fall. RTDs are now the fourth pillar of the drinks market behind beer, wine, and spirits. Mediterranean-diet and functional-wellbeing positioning has lifted reformulated and better-for-you launches that sit outside the HFSS threshold.
Common briefs
DTC food and drink launch (paid social, influencer, CRM, subscription mechanic)Shopper marketing programme for the grocery multiples (Tesco, Sainsbury's, Asda, Morrisons, Aldi, Lidl)HFSS-compliant brand campaign (brand-led creative, sponsorship, earned PR, retail media)Alcohol activation across on-trade and off-trade with Portman code clearanceInfluencer programme with ASA disclosure rigour and HFSS-safe content briefsSustainability and provenance storytelling (B Corp, regenerative, plastic-free, supply chain)
Regulatory landscape
FSA · ASA · HFSS · Portman
every HFSS brand restricted on TV and online from January 2026

The statutory HFSS ad regime takes effect on 5 January 2026, with voluntary compliance running from 1 October 2025. It bans paid online advertising for identifiable less healthy food and drink products at any time, and restricts TV and on-demand ads to a 9pm watershed. It applies to any business with 250 or more employees, with the ASA and Ofcom as co-regulators. In parallel, HFSS placement rules have been in force since October 2022 (no checkouts, gondola ends, or entrance displays for less healthy products in stores over 185.8m squared with 50-plus employees), and the volume-price ban on multibuy promotions started on 1 October 2025. The Food Standards Agency enforces front-of-pack labelling and the GB Nutrition and Health Claims Register, which gates every health claim. Alcohol marketing falls additionally under the Portman Group's 12-rule code (170-plus signatories, 22 member companies), with a 2025 independent audit finding 94% compliance and warnings issued on under-18 appeal and irresponsible-consumption rules.

Specialist signals
5 signals
of real food-and-drink experience
  • · HFSS-compliance fluency: knows the brand-versus-product distinction, the 250-employee threshold, and how to plan paid that sits outside the regime
  • · Multiples-buyer planning experience: has worked a JBP cycle with Tesco, Sainsbury's, Asda, Morrisons, or the discounters, and understands category-review timing
  • · Shopper marketing and retail media fluency across Tesco Media, Nectar360, Asda Rewards, and Boots Media Group, plus in-store activation under the placement rules
  • · Trade-press relationships with The Grocer, Grocery Trader, The Drinks Business, and Harpers, and a working knowledge of where buyers actually read
  • · On-trade activation credentials for alcohol clients (wholesale routes, pub-group deals, festival sponsorship) and Portman Group code experience for naming and packaging
Sector watch-outs
5 to watch
in any food or drink pitch
  • · Health-claim copy in the work samples that has not been mapped to the GB Nutrition and Health Claims Register, or wellness language ('boosts immunity', 'detox') that will not clear ASA pre-vet
  • · No mention of the HFSS ad regime or the 5 January 2026 enforcement date in their planning conversation, or confusion between the placement rules (2022), the volume-price ban (October 2025), and the ad ban (January 2026)
  • · Pitch treats trade and consumer marketing as one workstream, with no separate retail-buyer narrative, range presentation, or category story
  • · Shopper plan is generic digital media rather than integrated retail-media networks, in-store activation, and category-aligned promotional mechanics
  • · Alcohol work shown with no reference to the Portman Group code, no view on under-18 appeal, and no on-trade activation track record beyond paid social
Frequently asked

What brands ask about agencies for food & beverage.

5 questions our editors get most often, answered honestly. No agency-marketing speak.

Curated by humans

Specialist food and drink retainers in the UK sit between £2,000 and £15,000 per month for ongoing PR, social, and content support, with mid-market integrated programmes typically £4,000 to £8,000 monthly. A drinks launch starts at around £5,000 per flavour for minimum creative and packaging support and rises sharply once paid media is added. A grocery-led brand campaign with shopper activation, retail media, and trade PR typically lands at £150,000 to £500,000 for a national push. Network-agency work for the HFSS giants runs into the millions. WARC forecast FMCG ad spend in the UK at around £5.6bn in 2025, with budgets under pressure as HFSS restrictions narrow the addressable paid-media inventory.