842 agencies indexed·Latest entry: 17 July 2026
Industry · 95 agencies

Sports agencies.

Sports marketing is the work of selling rights, sponsorships, fan engagement, and product for clubs, leagues, governing bodies, kit and equipment brands, and the betting and consumer brands that sit alongside them. It is distinct because budgets follow a fixture cycle, sponsorship is priced against rights-holder reach, and gambling-adjacent inventory now sits inside rules that are mid-transition.

At a glance
  • 95 UK agencies with sports experience
  • Across 22 UK locations
  • Reviewed 18 May 2026
Showing 49-72 of 95 sports agenciesView in full archive
Solution17 logo
Solution17
Independent·Brighton·11-50 Employees

As a leading digital agency, Solution17 delivers a comprehensive suite of 17 services, tailored to the unique needs of businesses both large and small. Whether you're in the initial stages of launching a fresh venture requiring an all-encompassing digital footprint, or an already established business seeking a digital revamp, Solution17 is your perfect partner. Staying at the forefront of the la

Lighthouse Studio logo
Lighthouse Studio
Independent·London·2-10 Employees

Based in London, Lighthouse Studio is a cutting-edge creative technology firm specialising in the creation of exceptional physical and digital experiences. Collaborating with innovative brands, they strive to break boundaries and cultivate genuine, meaningful connections. Their distinctive methodology seamlessly blends ground-breaking technology with imaginative design, setting them apart in the t

AND THE NEW logo
AND THE NEW
Independent·London·11-50 Employees

AND THE NEW, a renowned digital marketing agency located in the heart of London, specialises in the sports, entertainment, and gaming sectors. Recognised for its proficiency in crafting campaigns that not only captivate and engage but also effectively convert, the agency adopts a holistic strategy encompassing content planning, production, social media management, and digital asset creation. Estee

Serenity Digital logo
Serenity Digital
Independent·Portsmouth·11-50 Employees

At our digital marketing agency based in Denmead, UK, we're more than just service providers; we're your trusted partners in navigating the complex world of marketing. Our specialist team excels in creating bespoke strategies that align with your brand's distinctive voice and goals. From avant-garde web design to pioneering SEO practices and inventive social media campaigns, we're committed to hel

Uprated logo
Uprated
Independent·Bournemouth·11-50 Employees

Situated in Bournemouth, England, Uprated Ltd stands as a distinguished digital marketing agency. We pride ourselves on our devotion to a data-driven methodology, utilising intricate data analysis to craft insightful strategies and formulate precise audience personas for potent campaigns. By placing substantiated evidence above mere pledges, Uprated Ltd certifies that our marketing tactics are fir

SmallGiants logo
SmallGiants
Independent·London·11-50 Employees

SmallGiants, a London-based, comprehensive brand evolution and digital marketing agency, excels in crafting sturdy brand, marketing, and tech infrastructures that foster business growth and expansion. Uniquely, they offer services including full-funnel lead generation, data management frameworks, and vibrant brand identity development. Their acclaimed methodology is guided by insightful data, aimi

Absolute Agency logo
Absolute Agency
Independent·Manchester·11-50 Employees

Absolute is an innovative creative agency, with a presence in Bolton and London. Our agency sets itself apart by delivering a unique fusion of strategic approaches, creative campaign ideas, digital solutions, and immersive content experiences, all designed to produce significant outcomes. At Absolute, we serve our ambitious clients with pioneering services, including powerful brand and digital wor

In Digital logo
In Digital
Independent·London·2-10 Employees

In Digital, a London-based performance marketing agency, excels in intertwining data science with creative strategies. This unique approach allows us to seamlessly enhance our clients' teams as an in-house extension, promoting optimal growth. Offering bespoke access to our principal services such as digital planning, performance analytics, and e-commerce solutions, we consistently deliver impressi

Justified Studio logo
Justified Studio
Independent·London·11-50 Employees

Justified Studio, a comprehensive creative agency nestled in the heart of London, prides itself on fostering partnerships with forward-thinking, purpose-driven organisations. Their specialty lies in fuelling dynamic growth by seamlessly blending brand strategy, visual identity, and digital product design services. The distinctive edge of Justified Studio is their unwavering commitment to crafting

Eighty Eight Digital logo
Eighty Eight Digital
Independent·Northampton·2-10 Employees

Eighty Eight Digital, a Northampton-based digital marketing, web design, and SEO agency, blends creativity and strategic insight to distinguish itself. We provide customised multichannel marketing initiatives and aesthetically pleasing, conversion-focused websites, assisting clients in attaining their digital objectives. With more than ten years of industry experience, a dedication to utilising sw

Polar logo
Polar
Independent·London·2-10 Employees

Polar, a leading creative agency in the UK, is renowned for its inventive strategies in branding, design and web development on a global scale. With a unique ability to create brands that harmonise with business objectives while striking a chord with audiences, Polar triggers inspiring transformations. As the recipient of the 2024 Global Creative Agency of the Year accolade, Polar's dedication to

The Inter Group logo
The Inter Group
Independent·Leeds·11-50 Employees

The Inter Group (TIG), a leading digital marketing agency, is nestled in the heart of Knaresborough, North Yorkshire. Showcasing a unique blend of media, creativity, technology, and data, we offer a wide range of customised marketing services that breathe life into our clients' visions. TIG, backed by more than half a century of industry experience, has built a formidable reputation, earning the t

m360 logo
m360
Independent·Nottingham·11-50 Employees

As a premier creative agency in Nottingham, M360 boasts a rich legacy exceeding three decades. M360 is celebrated for its ingenious branding, unparalleled creativity, and flawless service, infusing brands with vitality via custom-made marketing strategies that align perfectly with each client's individual requirements and objectives. Our proficiency in design, marketing, and digital solutions guar

Rocketmakers logo
Rocketmakers
Independent·Bath·11-50 Employees

At our distinguished software design and development firm, we strive to create award-winning, innovative software solutions tailored to your needs. Our primary objective involves assisting businesses with the creation of new technology solutions and facilitating their digital transformation to cater to ever-evolving business landscapes and market demands. We're experts in empowering large corpor

Upperdog logo
Upperdog
Independent·Bournemouth·11-50 Employees

Upperdog is a UK-based, data-driven digital marketing firm. This agency differentiates itself through its all-inclusive digital marketing strategy, providing services encompassing website development, PPC initiatives, social media promotions, and SEO, all purposefully crafted to deliver measurable outcomes for its clients. Upperdog takes great pride in its cooperative and open communication, prefe

Purpose Media logo
Purpose Media
Independent·Nottingham·11-50 Employees

Purpose Media operates as a premier marketing agency in the UK, providing a holistic extension or a complete marketing solution for its diverse clientele. Merging cutting-edge creativity with technical acumen and astute business knowledge, we devise robust marketing strategies that are deployed across multiple channels and sectors, delivering quantifiable outcomes and a strong return on investment

Catch Digital logo
Catch Digital
Independent·London·11-50 Employees

Catch, a London-based digital agency, is recognised for its proficiency in crafting superior digital experience platforms. This standout agency specialises in an all-encompassing range of services, including digital strategy, experience design, technology, and performance optimisation. Emphasising its dedication to accessibility and inclusion, Catch boasts team members such as Ann Pilbeam, who ard

Dialogue Content Marketing logo
Dialogue Content Marketing
Independent·London·11-50 Employees

As a leading content marketing agency, Dialogue is strategically located in Norwich and London. With an illustrious legacy of over three decades, we're celebrated for our award-winning narratives. Our speciality lies in developing engaging content strategies and solutions across both digital and print mediums. We cater to diverse sectors, including luxury, automotive, hospitality, and travel. Dial

Crunchy Carrots logo
Crunchy Carrots
Independent·Edinburgh·2-10 Employees

Crunchy Carrots, headquartered in Falkirk, is a seasoned digital marketing agency boasting more than 18 years of industry expertise. This accomplished agency differentiates itself by providing bespoke web design, branding, social media, and visual media services, meticulously crafted to resonate with the distinct objectives and target audience of each client. Their unwavering dedication to authent

1000heads logo
1000heads
Independent·London·51-200 Employees

As a pioneering Social Transformation™ firm, 1000heads is committed to guiding international corporations through the rapid, continuous shifts in media, digital technology, and culture. We're the proud strategic ally to several of the globe's premier brands, helping them stay topical, engaging, and robustly supported within the dynamic social media sphere. Founded in 2000 within the quaint con

Favoured logo
Favoured
Independent·London·11-50 Employees

Indigital XYZ, a London-based, data-centric, top-to-bottom marketing agency, distinguishes itself by seamlessly integrating avant-garde performance methodologies with premier creative production. This harmonious fusion of creativity and analytics not only sets Indigital XYZ apart in the fiercely competitive marketing arena but also ensures bespoke strategies for its clients, yielding tangible resu

Wilderness Agency logo
Wilderness Agency
Independent·London·11-50 Employees

Wilderness Agency, a vibrant ensemble of dedicated social strategists, adept content developers, and media experts, is a hub of innovation and creativity. Our youthful and inventive team thrives on inspiration and creative energy. Wilderness Agency specialises in several fundamental areas: - **Strategy**: Powered by profound insights, we cultivate and enhance digital communities, producing sign

Kyan logo
Kyan
Independent·London·11-50 Employees

With a rich heritage rooted in Guildford, Surrey, Kyan is a pioneer in the sphere of web and mobile design, as well as development. Boasting over 20 years of industry experience, Kyan excels in delivering bespoke digital solutions, adeptly addressing intricate challenges across a broad range of sectors using cutting-edge technology. Their distinctive methodology fuses brand strategy, user-focused

Brandnation logo
Brandnation
Independent·London·11-50 Employees

Brandnation, a London-based dynamic marketing and communications agency, stands out due to its unique "Creativity. Multiplied." ethos. This innovative approach is centred on enhancing brand communications via efficient channel integration. Offering an all-inclusive 360-degree campaign strategy across PR, Social Media, Influencer, Content, and Performance Marketing, Brandnation excels in the UK mar

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Editor's note
Sports is one of the more specialist verticals in the UK agency market, with 94 agencies in this index positioning here. The category splits into five working shapes: rights-holder marketing for clubs, leagues and governing bodies (Premier League, EFL, RFU, ECB, WSL); sportswear and equipment brands with their own performance and lifestyle creative; sponsorship-activation specialists that sit between a brand and a rights-holder (Pitch Marketing Group, WeAreNinety, ISG Live, Treble, Playmaker, Rocket, Hedra); fan-engagement and membership tech work for apps, OTT and CRM; and talent or athlete representation that crosses into endorsement and campaign work. What makes the category distinct is that almost everything is paced by the fixture cycle. Campaign windows align to season launches, international windows, finals and broadcast schedules rather than retail or financial-year planning. Sponsorship is priced against rights-holder reach using Nielsen Sports and YouGov Sport media-valuation models, which means an agency's pitch lives or dies on whether the team can speak fluently about media value, share of voice on broadcast, and signage exposure data. And the regulated layer that touches the most commercial inventory is gambling: the voluntary 'whistle-to-whistle' ban on TV betting ads from five minutes before to five minutes after any live sport broadcast before the 9pm watershed has been in force since August 2019, and the Premier League's voluntary front-of-shirt gambling ban takes effect at the start of the 2026/27 season. The shifts in 2025 and 2026 are structural. The gambling-shirt transition strips £140m-plus of annual commercial revenue from the 11 Premier League clubs that currently carry betting brands on the front, and forces a redistribution into sleeves, perimeter inventory and naming-rights deals where gambling is still permitted. Women's sport is scaling fast: the Barclays Women's Super League title deal stepped up to £45m across 2025-2028 (the biggest in domestic women's football history), WSL2 attendances rose 108% year-on-year to 2,086 per game, and the 2025 Women's Rugby World Cup final drew 81,885 to Twickenham with a BBC peak of 5.8 million. And the UK broadcast picture has fragmented further with the £6.7bn 2025-29 domestic Premier League cycle going to Sky and TNT (Amazon out), Disney+ taking the UEFA Women's Champions League from DAZN, and a long tail of OTT-only properties that the planner now has to map separately.
Common briefs
Sponsorship activation across a multi-year rights-holder partnershipMatch-day and fixture-cycle campaigns timed to a season scheduleWomen's-sport audience build for a new or growing propertyFan-app, membership and CRM growth for a club or leagueAthlete-led or talent-fronted brand campaigns with rights clearanceStreaming-rights launch for an OTT or pay-TV sports propertySponsorship valuation and rights-package commercial review
Regulatory landscape
ASA · BCAP · Gambling Commission · league codes
sponsorship rules in transition through 2026/27

Sports marketing sits across four overlapping regimes. The ASA enforces the CAP Code online and BCAP Code on broadcast, with extra rules on gambling and alcohol creative that touch any sport campaign with betting or drinks sponsors attached. The Industry Group for Responsible Gambling (IGRG) Industry Code for Socially Responsible Advertising, now in its seventh edition, supplements CAP and BCAP and requires 20% of operator advertising (broadcast and digital) to carry safer-gambling messaging. The voluntary whistle-to-whistle ban on gambling ads, agreed by IGRG operators in August 2019, prohibits betting advertising from five minutes before to five minutes after any televised live sport before 9pm; horse and greyhound racing are exempt, and lottery and bingo ads remain permitted in the window. The Premier League's voluntary front-of-shirt gambling ban takes effect at the start of the 2026/27 season, agreed collectively by all 20 clubs and the first such measure by any UK sports league. A separate four-principle code on safeguarding in gambling sponsorship is shared across the Premier League, FA, EFL and WSL. Gambling brands remain permitted on shirt sleeves and perimeter advertising. The Gambling Commission licenses operators and polices content rules through licensing conditions.

Specialist signals
5 signals
of real sports-sector experience
  • · Fixture-cycle planning fluency: media plans built around season launches, international windows, finals and broadcast schedules rather than retail or financial-year planning
  • · Sponsorship-valuation discipline using Nielsen Sports, YouGov Sport or sport+markt media-value models, with a clear view on broadcast share of voice, perimeter exposure and digital impressions
  • · Named rights-holder case studies with Premier League, EFL, WSL, RFU, ECB or a major rights-holder federation, ideally including activation work on a multi-year sponsorship
  • · Gambling-rule sensitivity: working knowledge of whistle-to-whistle, the 2026/27 front-of-shirt transition, the four-principle league code, and IGRG safer-gambling content requirements
  • · Women's-sport literacy that goes beyond a single campaign: audience profile, WSL and Premiership Women's Rugby fixture cycles, BBC and Sky distribution differences, sponsor categories where the female audience over-indexes
Sector watch-outs
5 to watch
in any sports pitch
  • · No fixture-cycle planning in the campaign timeline, with media flighting that ignores the season schedule, international windows or competing finals weekends
  • · Sponsorship discussion in pure consumer-reach terms with no Nielsen Sports or YouGov media-value figures, no broadcast share-of-voice modelling, and no perimeter or signage exposure data
  • · Gambling work shown with creative that would not clear whistle-to-whistle, or a 2026/27 plan for a Premier League shirt sponsor that still has gambling on the front of the kit
  • · Women's-sport pitch that treats the audience as a smaller version of the men's-game audience, with no view on the distinct sponsor mix, broadcast pattern or commercial-revenue trajectory
  • · Fan-data work that treats supporter records like generic consumer data, with no awareness of league rules on data sharing between clubs and sponsors, GDPR consent for under-16 fan-club members, or IFAB and league restrictions on commercial use of in-stadium and broadcast imagery
Frequently asked

What brands ask about agencies for sports.

5 questions our editors get most often, answered honestly. No agency-marketing speak.

Curated by humans

There are three rough bands. Activation retainers for a single brand running a sponsorship programme across one major property sit between £8,000 and £30,000 a month, depending on whether on-ground experiential, athlete-talent fees and content production are inside scope. Multi-property programmes for global consumer brands (FMCG, automotive, financial services) sitting on Premier League, F1 or rugby rights routinely run £50,000 to £150,000 a month with separate production budgets per asset. Rights-holder marketing for a club or governing body is usually a hybrid in-house plus retainer model in the £100,000 to £500,000-a-year range. Sponsorship rights themselves sit on top: Premier League front-of-shirt deals run from around £8m to £60m a year, the Barclays WSL title deal is £15m a year across 2025-2028, and the 2025-29 UK Premier League broadcast cycle is worth £6.7bn across Sky and TNT.