842 agencies indexed·Latest entry: 17 July 2026
Industry · 95 agencies

Sports agencies.

Sports marketing is the work of selling rights, sponsorships, fan engagement, and product for clubs, leagues, governing bodies, kit and equipment brands, and the betting and consumer brands that sit alongside them. It is distinct because budgets follow a fixture cycle, sponsorship is priced against rights-holder reach, and gambling-adjacent inventory now sits inside rules that are mid-transition.

At a glance
  • 95 UK agencies with sports experience
  • Across 22 UK locations
  • Reviewed 18 May 2026
Showing 25-48 of 95 sports agenciesView in full archive
Rise & Amplify logo
Rise & Amplify
Independent·Manchester·11-50 Employees·Verified

We're an independent creative agency made up of passionate thinkers and talented doers, united by a shared obsession: helping brands rise above the noise and amplify their presence where it matters most.

We Are SNS logo
We Are SNS
Independent·Norwich·11-50 Employees·Verified

We Are SNS is a global social media marketing agency specialising in social media management, TikTok, influencer marketing, content creation and UGC campaigns. At We Are SNS, social isn't an add-on, it's the foundation of everything we do. We are a global social digital marketing agency built for brands that want to grow through culture, creativity and commercial impact. As a social-first agenc

Exceed logo
Exceed
Independent·Leeds·2-10 Employees

Exceed, a Leeds-based PPC management agency, is renowned for its innovative and skillful approach to performance marketing. Driven by profitability, Exceed concentrates on bolstering business growth by curating customised paid media campaigns, designed to optimise PPC budget effectiveness. As a distinguished Google Premier Partner and recipient of numerous awards, Exceed is steadfast in producing

Tweetiepie Media logo
Tweetiepie Media
Independent·Glasgow·2-10 Employees

Based in Greenock, Scotland, Tweetiepie Media is a renowned creative agency, known for its commitment to crafting captivating stories. Specialising in creating narratives that resonate with viewers, our work fosters significant connections via striking visuals and engaging content. Our talented team provides an array of services, including brand development, web design, social media management, an

New Century Design logo
New Century Design
Independent·Bristol·2-10 Employees

New Century Design, a Somerset-based, family-operated graphic design agency, excels in creating brand identities and web designs for small-scale and independent businesses in the UK. Led by the seasoned hand of George Atherton, boasting over 20 years of industry experience, our agency offers custom-made solutions, ensuring each brand's distinctive vision is brought to life. Our broad spectrum of s

ZENTA Digital logo
ZENTA Digital
Independent·Southampton·2-10 Employees

Recognised as a leading marketing agency, ZENTA Digital boasts a notable portfolio teeming with successful, result-driven projects. This esteemed agency has an established history of escalating social media followings to over 4 million, crafting innovative responsive websites, and marketing nationwide events to vast audiences. With its award-winning expertise, ZENTA Digital commands significant at

Pobl Tech logo
Pobl Tech
Independent·Cardiff·2-10 Employees

Pobl Tech, based in Cardiff, South Wales, introduces inventive approaches that tackle your obstacles through strategic and imaginative thought. As a full-service digital agency, Pobl Tech delivers web design, branding, and digital marketing solutions targeted at propelling your organisation forward. Proud to be a bilingual agency in Wales, Pobl Tech excels in formulating multilingual communicati

Accentuate Agency logo
Accentuate Agency
Independent·Birmingham·2-10 Employees

Accentuate Agency, operating from the UK, is a search marketing firm with a speciality in amplifying the online presence of enterprising businesses via Google. The distinctive edge of Accentuate Agency lies in its unparalleled concentration on Google Ads and SEO, delivering a robust dual-faceted approach to engage clients with prospective customers who are actively seeking their offerings. Their d

THREE2 logo
THREE2
Independent·London·2-10 Employees

THREE2 is a Hertfordshire-based, social-centric strategic content agency in the UK, renowned for its dual emphasis on content creation and innovative consultancy. Our suite of services spans from capturing event moments and crafting brand films to developing brand strategies and orchestrating product launches. At THREE2, we take immense pride in our exceptional network of creative talents and cust

Media Bodies logo
Media Bodies
Independent·London·11-50 Employees

Media Bodies, a London-based influencer marketing agency, leverages data-driven strategies and scalable solutions to bring your brand to the forefront. Our full-service approach transcends mere vanity metrics, utilising profound data insights to pair up your brand with influencers who deliver authentic ROI. Our unique three-phase campaign optimisation procedure, coupled with cross-platform profici

Turbine Creative logo
Turbine Creative
Independent·Nottingham·2-10 Employees

Turbine Creative, a Nottingham-situated creative marketing agency, excels in aiding clients in the sectors of Sport, Health, and Life Sciences. They specialise in generating captivating digital, video, and print content, augmenting brand potential. The unique selling point of Turbine Creative lies in their cooperative, clear-cut approach, coupled with their proven track record of delivering budget

Fifty Five and Five logo
Fifty Five and Five
Independent·London·11-50 Employees

Five Fifty Five is an innovative marketing firm nestled in the heart of London, UK. As a unique blend of human ingenuity and advanced AI, this agency offers bespoke marketing solutions and expert advisory services specifically designed for B2B organisations. Their distinctive methodology equips marketing departments with state-of-the-art tools and customised AI-led strategies that excel beyond the

AndAgain logo
AndAgain
Independent·London·2-10 Employees

AndAgain, a pioneering digital agency headquartered in London, perfectly blends strategic thinking, inventive creativity, and technological prowess. Our prime expertise lies in creating digital products and campaigns for the luxury, fashion, retail, entertainment, and B2B industries. Our unique approach enables us to serve clients across both the UK and USA. We are renowned for our innovation and

DexCloud logo
DexCloud
Independent·Manchester·2-10 Employees

Based in Blackburn, Lancashire, DexCloud is a distinguished digital agency recognised for its proficiency in crafting bespoke digital strategies. Our broad spectrum of services encompasses web development, UX/UI design, software creation, digital marketing, and brand identity development. DexCloud sets the bar high with its unique methodology, taking on the technical burden to allow clients to con

The Dux Digital logo
The Dux Digital
Independent·Essex·2-10 Employees

Dux Digital, a Brentwood, Essex-based digital strategy agency, excels in meticulously crafting bespoke digital strategies that seamlessly blend website optimisation, brand enhancement, social media handling, and online advertising. Our mission is to empower businesses by unlocking their digital potential. Our versatility is reflected in our commitment to creating robust partnerships across a diver

ettyq logo
ettyq
Independent·London·11-50 Employees

At ettyq, our mission is to elegantly weave aesthetics into every customer-business interaction. Our objective is to help companies distinguish themselves and leave a lasting impression in today's fiercely competitive markets. We concentrate on crafting an all-encompassing customer journey at various touchpoints to actualise this vision. Our clientele comprises businesses experiencing significant

Propel Digital logo
Propel Digital
Independent·London·11-50 Employees

Propel Digital, a top-rated UK-based performance marketing agency, excels in offering advanced solutions for brands tackling intricate difficulties. They stand apart with their exclusive Propel Launchpad toolkit, helping clients tap into and scrutinise crucial data points. Not only this, but they also assure a refund if their services fail to meet the expected results. Their dedication to constant

Furthermore logo
Furthermore
Independent·London·2-10 Employees

Moreover, a London-based product and service design agency, excels in its distinct evidence-backed methodology. Harnessing a blend of research and keen commercial insight, the agency drives customer experience transformation and strategic decision-making for a broad spectrum of clientele. Specialising in innovation, Moreover deploys a cross-functional team to fine-tune and enhance products and ser

Planit logo
Planit
Independent·London·11-50 Employees

Based in London, UK, Planit serves as a premier performance marketing agency. The unique facet of Planit lies in its emphasis on crafting a dynamic conversion engine that synergises with advertiser customer data. This meticulous optimisation of campaigns daily not only secures the attainment of fresh customers but also escalates the revenue from returning clients. Planit is committed to providin

DayOne Design logo
DayOne Design
Independent·Kent·2-10 Employees

DayOne, an acclaimed branding and graphic design agency situated in Kent, UK, is renowned for its dedication to establishing enduring, impactful relationships with audiences. This is achieved by directly collaborating with marketing teams, eliminating the need for middlemen and promoting a harmonious, unified working experience. DayOne provides an extensive array of bespoke creative solutions enco

Maximizon logo
Maximizon
Independent·Nottingham·2-10 Employees

Maximizon, a comprehensive digital marketing agency situated in the UK, distinguishes itself through its committed in-house team of specialists. These experts excel in crafting enthralling brands and websites, as well as delivering potent social media marketing and PPC strategies, bespoke for a wide array of global sectors. Further, Maximizon provides enduring organic SEO services, bespoke web dev

Bing Digital logo
Bing Digital
Independent·London·11-50 Employees

As a premier digital agency with offices in London, Dubai, and Los Angeles, Bing Digital is renowned for its data-informed strategies. Our focus lies in crafting exceptional e-commerce websites that merge engaging UX, ground-breaking features, and compelling marketing strategies to optimise conversion rates and brand recall. We are proficient in platforms such as Shopify and Magento, providing a f

Applied Digital logo
Applied Digital
Independent·Leeds·2-10 Employees

Established in 1999, Applied is a leading brand, marketing, and website development firm based in Huddersfield, West Yorkshire. As a comprehensive service agency, we excel in augmenting the competitive edge of progressive businesses through a broad scope of services, encompassing brand building, innovative marketing strategies, and bespoke web development. Our proficiency is demonstrated in a vari

DRUM Studios logo
DRUM Studios
Independent·London·2-10 Employees

As a leading digital agency in Farnham, Surrey, DRUM has gained recognition for its exemplary services, securing numerous accolades. Our key differentiator lies in our unwavering commitment to generating sustainable and accessible digital media. Our service portfolio spans across digital strategy formulation, website design and development, app creation, video production, and dynamic motion graphi

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Editor's note
Sports is one of the more specialist verticals in the UK agency market, with 94 agencies in this index positioning here. The category splits into five working shapes: rights-holder marketing for clubs, leagues and governing bodies (Premier League, EFL, RFU, ECB, WSL); sportswear and equipment brands with their own performance and lifestyle creative; sponsorship-activation specialists that sit between a brand and a rights-holder (Pitch Marketing Group, WeAreNinety, ISG Live, Treble, Playmaker, Rocket, Hedra); fan-engagement and membership tech work for apps, OTT and CRM; and talent or athlete representation that crosses into endorsement and campaign work. What makes the category distinct is that almost everything is paced by the fixture cycle. Campaign windows align to season launches, international windows, finals and broadcast schedules rather than retail or financial-year planning. Sponsorship is priced against rights-holder reach using Nielsen Sports and YouGov Sport media-valuation models, which means an agency's pitch lives or dies on whether the team can speak fluently about media value, share of voice on broadcast, and signage exposure data. And the regulated layer that touches the most commercial inventory is gambling: the voluntary 'whistle-to-whistle' ban on TV betting ads from five minutes before to five minutes after any live sport broadcast before the 9pm watershed has been in force since August 2019, and the Premier League's voluntary front-of-shirt gambling ban takes effect at the start of the 2026/27 season. The shifts in 2025 and 2026 are structural. The gambling-shirt transition strips £140m-plus of annual commercial revenue from the 11 Premier League clubs that currently carry betting brands on the front, and forces a redistribution into sleeves, perimeter inventory and naming-rights deals where gambling is still permitted. Women's sport is scaling fast: the Barclays Women's Super League title deal stepped up to £45m across 2025-2028 (the biggest in domestic women's football history), WSL2 attendances rose 108% year-on-year to 2,086 per game, and the 2025 Women's Rugby World Cup final drew 81,885 to Twickenham with a BBC peak of 5.8 million. And the UK broadcast picture has fragmented further with the £6.7bn 2025-29 domestic Premier League cycle going to Sky and TNT (Amazon out), Disney+ taking the UEFA Women's Champions League from DAZN, and a long tail of OTT-only properties that the planner now has to map separately.
Common briefs
Sponsorship activation across a multi-year rights-holder partnershipMatch-day and fixture-cycle campaigns timed to a season scheduleWomen's-sport audience build for a new or growing propertyFan-app, membership and CRM growth for a club or leagueAthlete-led or talent-fronted brand campaigns with rights clearanceStreaming-rights launch for an OTT or pay-TV sports propertySponsorship valuation and rights-package commercial review
Regulatory landscape
ASA · BCAP · Gambling Commission · league codes
sponsorship rules in transition through 2026/27

Sports marketing sits across four overlapping regimes. The ASA enforces the CAP Code online and BCAP Code on broadcast, with extra rules on gambling and alcohol creative that touch any sport campaign with betting or drinks sponsors attached. The Industry Group for Responsible Gambling (IGRG) Industry Code for Socially Responsible Advertising, now in its seventh edition, supplements CAP and BCAP and requires 20% of operator advertising (broadcast and digital) to carry safer-gambling messaging. The voluntary whistle-to-whistle ban on gambling ads, agreed by IGRG operators in August 2019, prohibits betting advertising from five minutes before to five minutes after any televised live sport before 9pm; horse and greyhound racing are exempt, and lottery and bingo ads remain permitted in the window. The Premier League's voluntary front-of-shirt gambling ban takes effect at the start of the 2026/27 season, agreed collectively by all 20 clubs and the first such measure by any UK sports league. A separate four-principle code on safeguarding in gambling sponsorship is shared across the Premier League, FA, EFL and WSL. Gambling brands remain permitted on shirt sleeves and perimeter advertising. The Gambling Commission licenses operators and polices content rules through licensing conditions.

Specialist signals
5 signals
of real sports-sector experience
  • · Fixture-cycle planning fluency: media plans built around season launches, international windows, finals and broadcast schedules rather than retail or financial-year planning
  • · Sponsorship-valuation discipline using Nielsen Sports, YouGov Sport or sport+markt media-value models, with a clear view on broadcast share of voice, perimeter exposure and digital impressions
  • · Named rights-holder case studies with Premier League, EFL, WSL, RFU, ECB or a major rights-holder federation, ideally including activation work on a multi-year sponsorship
  • · Gambling-rule sensitivity: working knowledge of whistle-to-whistle, the 2026/27 front-of-shirt transition, the four-principle league code, and IGRG safer-gambling content requirements
  • · Women's-sport literacy that goes beyond a single campaign: audience profile, WSL and Premiership Women's Rugby fixture cycles, BBC and Sky distribution differences, sponsor categories where the female audience over-indexes
Sector watch-outs
5 to watch
in any sports pitch
  • · No fixture-cycle planning in the campaign timeline, with media flighting that ignores the season schedule, international windows or competing finals weekends
  • · Sponsorship discussion in pure consumer-reach terms with no Nielsen Sports or YouGov media-value figures, no broadcast share-of-voice modelling, and no perimeter or signage exposure data
  • · Gambling work shown with creative that would not clear whistle-to-whistle, or a 2026/27 plan for a Premier League shirt sponsor that still has gambling on the front of the kit
  • · Women's-sport pitch that treats the audience as a smaller version of the men's-game audience, with no view on the distinct sponsor mix, broadcast pattern or commercial-revenue trajectory
  • · Fan-data work that treats supporter records like generic consumer data, with no awareness of league rules on data sharing between clubs and sponsors, GDPR consent for under-16 fan-club members, or IFAB and league restrictions on commercial use of in-stadium and broadcast imagery
Frequently asked

What brands ask about agencies for sports.

5 questions our editors get most often, answered honestly. No agency-marketing speak.

Curated by humans

There are three rough bands. Activation retainers for a single brand running a sponsorship programme across one major property sit between £8,000 and £30,000 a month, depending on whether on-ground experiential, athlete-talent fees and content production are inside scope. Multi-property programmes for global consumer brands (FMCG, automotive, financial services) sitting on Premier League, F1 or rugby rights routinely run £50,000 to £150,000 a month with separate production budgets per asset. Rights-holder marketing for a club or governing body is usually a hybrid in-house plus retainer model in the £100,000 to £500,000-a-year range. Sponsorship rights themselves sit on top: Premier League front-of-shirt deals run from around £8m to £60m a year, the Barclays WSL title deal is £15m a year across 2025-2028, and the 2025-29 UK Premier League broadcast cycle is worth £6.7bn across Sky and TNT.