902 agencies indexed·Latest entry: 16 October 2026
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Service · 242 agencies

Creative agencies.

Creative is the campaign-led discipline of generating and executing brand ideas across paid channels: TV, video, OOH, radio, print, social film, and the rollout toolkit that ties them together. It is distinct from branding, which builds the identity system upstream, and from content marketing, which runs always-on content and distribution downstream of the campaign idea.

At a glance
  • 242 UK agencies offering creative
  • Across 32 UK locations
  • Reviewed 17 May 2026
Showing 241-242 of 242 creative agenciesView in full archive
Jellyfish logo
Jellyfish
Network·London·1000+ Employees

Jellyfish is an integrated global digital marketing business founded in 2005 and headquartered at The Shard in London. Since June 2023 it has been part of The Brandtech Group, uniting media, creative and data through technology and generative AI.

SEOPPCDigital StrategyCreativeContent Marketing+8 more services·Media & EntertainmentFashion & RetailFMCG+1 more industries
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OLIVER logo
OLIVER
Network·London·1000+ Employees

OLIVER is a London-headquartered marketing company, part of The Brandtech Group, that designs, builds and runs bespoke in-house agencies and marketing ecosystems embedded inside client organisations.

Digital StrategyBrandingContent MarketingCreativeCRM+1 more services
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Editor's note
Creative is one of the broadest categories in the UK index, with 203 agencies listing it as a core service. The word covers very different jobs. A boutique independent doing a single campaign concept lands at £15,000. A Mother London or adam&eveDDB platform idea running across TV, OOH, social, and CRM sits at £600,000-plus. Same label, very different commercial conversation. The useful frame is that a creative agency produces the idea and executions that bring a brand to market in campaign form. Branding builds the identity system upstream. Creative agencies make the campaign that goes live on paid channels. Content marketing runs the always-on layer downstream of launch. Credible UK shops are honest about where their work sits in that chain. In 2026 the discipline has shifted. Generative AI has industrialised production, so moodboards, variants, scripts, and adaptation packs are faster and cheaper. The premium has moved upstream to insight and the platform idea, and downstream to performance creative built on live data. The creative-media split is dissolving. Campaign, Marketing Week, and The Drum have been consistent on all three points.
Typical cost
£15,000-1,000,000+
per campaign / per project

Boutique / independent £15,000-180,000 per campaign · Mid-market integrated £40,000-500,000 · Network or holding-group £100,000-1,000,000+. Retainer / 'creative on tap' models: boutique £5,000-40,000/month · mid-market £15,000-100,000/month · network £40,000-300,000+/month.

Realistic timeline
8-16 weeks
brief to launch (ATL)

1wk brief and alignment · 1-2wk strategy and insight · 2-3wk concept routes and selection · 1-2wk script and design development · 1-2wk pre-production · 1-2wk production · 1-2wk post and adaptation · 1wk trafficking and launch. Complex multi-market or talent-led work 12-20wk+. Always-on social and digital creative runs 1-4wk per asset burst once templates exist.

Red flags
6 to watch
in any pitch
  • · Senior creatives front-load the pitch but the day-to-day team is unnamed or clearly more junior - classic bait-and-switch
  • · Pitch leads with portfolio rather than insight: case studies are slick but unconnected to the brand category, audience, or commercial objective
  • · Strategy is platitudes ('own the culture', 'build brand love') with no proposition, audience truth, or role for comms
  • · Production sub-contracting undisclosed: who shoots, edits, scores, or animates is not in the proposal
  • · No measurement framework tied to business outcomes - awards and reach in the deck, no plan for awareness, consideration, or sales lift
  • · AI-assisted production passed off as bespoke, or AI usage policy missing where it should be explicit
Creative across the UK

Creative agencies by city.

All UK locations
Creative agencies in London104Creative agencies in Manchester20Creative agencies in Birmingham15Creative agencies in Bournemouth11Creative agencies in Bristol10Creative agencies in Leeds10Creative agencies in Sheffield8Creative agencies in Portsmouth7Creative agencies in Brighton6Creative agencies in Glasgow5Creative agencies in Nottingham5Creative agencies in Reading5
Creative by sector

Creative agencies for specific industries.

All industries
Creative agencies for IT & Technology111Creative agencies for Finance99Creative agencies for Food & Beverage99Creative agencies for Fashion & Retail83Creative agencies for Education72Creative agencies for Healthcare71Creative agencies for Hospitality71Creative agencies for Media & Entertainment70Creative agencies for Automotive67Creative agencies for Travel & Tourism60Creative agencies for Real Estate59Creative agencies for FMCG58
Frequently asked

What brands ask about creative agencies.

5 questions our editors get most often, answered honestly. No agency-marketing speak.

Curated by humans

Creative is priced per campaign more often than per month. Boutique and independent shops run £15,000-180,000 per campaign depending on scope, with retainers of £5,000-40,000 a month for fractional 'creative on tap' arrangements. Mid-market integrated agencies sit at £40,000-500,000 per campaign or £15,000-100,000 a month retained. Network and holding-group agencies bill £100,000-1,000,000-plus for major brand platform work. Usage rights, talent buyouts, and production sit outside the creative fee.

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