842 agencies indexed·Latest entry: 17 July 2026
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Media Buying for Beauty & Cosmetics · 7 agencies

Media Buying agencies for Beauty & Cosmetics.

Media Buying is the discipline of planning and purchasing paid media across channels (TV, OOH, print, radio, cinema, digital, programmatic, retail media) on behalf of an advertiser. It is distinct from PPC (search), Paid Social (Meta/TikTok/LinkedIn), and Programmatic (DSP-led automated buying), all of which usually sit inside a fuller media plan rather than alongside it. This page shows every agency on AgencyIndex offering media buying for Beauty & Cosmetics.

At a glance
Showing 1-7 of 7 media buying agencies for Beauty & CosmeticsAll Media Buying agencies
Double W Worldwide logo
Double W Worldwide
Independent·London·2-10 Employees·Verified

We’re the brains behind the brands, without the bloat. No neon signs. No ping-pong tables. No senior team pitching you just to hand it over to the juniors. Just bold ideas, brutal honesty, and big-brand brains without the big agency ego.

Leopard Co logo
Leopard Co
Independent·Birmingham·11-50 Employees·Verified

We are Leopard Co! A new agency with a 20-year history created through two award-winning marketing communications consultancies - Big Cat and spottydog communications - joining forces. Now together, we offer clients a full service marketing agency with specialist skills across the marketing communications mix.

Modal Digital logo
Modal Digital
Independent·Manchester·11-50 Employees·Verified

Modal® is a forward-thinking, Manchester-based web design and branding agency committed to transforming the way ambitious brands connect with their audiences online. We use industry-leading coding techniques and strategic brand storytelling to help you achieve lasting impact and measurable results.

Propellernet logo
Propellernet
Independent·Brighton·51-200 Employees·Verified

Trusted by ambitious brands to deliver performance and brand marketing that fuels growth. Tech-enabled, human-led and propelled by purpose, we help you thrive in an ever-changing world.

Mediahub logo
Mediahub
Network·London·1000+ Employees

Mediahub, a London-based agency, specialises in strategic media planning and buying, merging human insight with data-led strategies. Their core services encompass the creation of media strategies, cross-channel media procurement, and bespoke advertising solutions, customised to align with each client's unique requirements. What sets Mediahub apart is their emphasis on integrating human expertise w

Spark Foundry logo
Spark Foundry
Network·London·1000+ Employees

Spark Foundry, a London-based agency, delivers an extensive assortment of media and marketing solutions, tailored to expedite business expansion. They specialise in areas such as media strategising and procurement, data and technological innovation, analytics and insights, e-commerce, CRM, consumer marketing, and marketplace intelligence. Spark Foundry's unique selling point is their proficiency i

Saatchi & Saatchi logo
Saatchi & Saatchi
Network·London·201-500 Employees

Saatchi & Saatchi, a prominent agency based in London, specialises in providing inventive marketing and advertising services. They excel in crafting compelling campaigns for renowned brands such as Waitrose, John Lewis, and EE, with a primary focus on narrative-driven consumer engagement. The agency's unique selling point centres on their dedication to inclusivity within the industry, demonstrated

Editor's note

AgencyIndex tracks 7 media buying agencies for Beauty & Cosmetics. The list above is filtered to that intersection and ordered with verified and featured listings first.

For the wider editor's view on media buying agencies in the UK, see the media buying service brief. For context on Beauty & Cosmetics as a sector, see the Beauty & Cosmetics industry brief. The pricing, timeline and red-flag notes below apply to media buying as a discipline; they do not change materially for Beauty & Cosmetics.

Typical cost
£5,000-100,000+/mo
retainer, or 5-20% of media spend

Independent media agencies: SME cross-channel £2,000-7,500/mo · mid-market £7,500-20,000/mo · larger accounts £15,000-30,000+/mo. Holding-group networks: meaningful retained support £10,000-30,000+/mo · multi-channel enterprise £25,000-100,000+/mo. Commission models: typically 5-15% of spend on larger or execution-led accounts, 10-20% on smaller accounts. Hybrid (base retainer plus % above a threshold) is now the most common 2026 model. Trading desk / execution-only fees usually layered on top.

Realistic timeline
4-12 weeks
brief to launch, then always-on

1-3wk brief, audience and KPI definition, initial channel hypothesis · 1-2wk plan refinement and stakeholder approval · 1-3wk trading and setup (IOs, programmatic builds, tracking, creative trafficking) · launch within days of final sign-off. First pacing read 1-2 weeks post-launch, first formal optimisation report 2-4 weeks in. Always-on cadence: daily delivery checks, weekly optimisation, monthly business review, quarterly planning reset. Complex enterprise or multi-channel launches run 8-12+ weeks.

Red flags
7 to watch
in any pitch
  • · Will not state in writing whether the agency acts as agent or principal on each channel, or refuses to disclose principal-trading margin
  • · No AVB / rebate / vendor incentive clause in the contract, or wording that lets the agency retain undisclosed media-owner rebates
  • · No audit rights for the advertiser, including no access to invoices, supply-path data, or holding-company-level rebate records
  • · Digital supply chain (DSP, SSP, data, verification, trading desk fees) not separated from media cost in reporting
  • · Reluctant to commit to ISBA Framework Agreement principles or IPA contract recommendations as a baseline
  • · Pure percentage-of-spend pricing with no flat-fee or hybrid option, and no commitment to outcome metrics alongside delivery
  • · Trading desk or proprietary inventory recommended as default without an independent benchmark
Frequently asked

What brands ask about media buying agencies.

The 5 questions our editors get most often, answered honestly. These apply to media buying as a discipline across every industry.

Curated by humans

Pricing splits by agency type. Independent media agencies typically charge £2,000-7,500 a month for SME cross-channel work, £7,500-20,000 for mid-market, and £15,000-30,000+ for larger accounts. Big-six holding-group networks (GroupM, Publicis Media, OMG, IPG Mediabrands, dentsu, Havas Media) start at £10,000-30,000 a month for retained support, with multi-channel enterprise mandates at £25,000-100,000+. Commission models run 5-15% of spend on larger accounts and 10-20% on smaller ones. Hybrid retainers (base fee plus % above a threshold) are now the most common 2026 model.