Media Buying agencies for Fashion & Retail.
Media Buying is the discipline of planning and purchasing paid media across channels (TV, OOH, print, radio, cinema, digital, programmatic, retail media) on behalf of an advertiser. It is distinct from PPC (search), Paid Social (Meta/TikTok/LinkedIn), and Programmatic (DSP-led automated buying), all of which usually sit inside a fuller media plan rather than alongside it. This page shows every agency on AgencyIndex offering media buying for Fashion & Retail.
- 8 UK agencies offering media buying for Fashion & Retail
- Part of the Media Buying service set
- Indexed for Fashion & Retail
- Reviewed 17 May 2026
Hello Starling is a Cardiff-based media planning and buying agency that prioritises result-driven strategies. Uniquely identified by its dedication to delivering quantifiable results for its clients, Hello Starling utilises data-led insights to customise campaigns for optimal engagement and influence. With a diversity of media specialities, encompassing TV, cinema, radio, outdoor, press, digital,
We are Leopard Co! A new agency with a 20-year history created through two award-winning marketing communications consultancies - Big Cat and spottydog communications - joining forces. Now together, we offer clients a full service marketing agency with specialist skills across the marketing communications mix.
Modal® is a forward-thinking, Manchester-based web design and branding agency committed to transforming the way ambitious brands connect with their audiences online. We use industry-leading coding techniques and strategic brand storytelling to help you achieve lasting impact and measurable results.
Trusted by ambitious brands to deliver performance and brand marketing that fuels growth. Tech-enabled, human-led and propelled by purpose, we help you thrive in an ever-changing world.
Hearts & Science is a London-based marketing agency specialising in forging meaningful, large-scale emotional bonds via ground-breaking media strategies. Core services encompass media planning, data analytics, and consumer insights, devised to seize attention in a progressively segmented media environment. The agency's distinct selling point is their aptitude to remodel media strategies, nurturing
Spark Foundry, a London-based agency, delivers an extensive assortment of media and marketing solutions, tailored to expedite business expansion. They specialise in areas such as media strategising and procurement, data and technological innovation, analytics and insights, e-commerce, CRM, consumer marketing, and marketplace intelligence. Spark Foundry's unique selling point is their proficiency i
Saatchi & Saatchi, a prominent agency based in London, specialises in providing inventive marketing and advertising services. They excel in crafting compelling campaigns for renowned brands such as Waitrose, John Lewis, and EE, with a primary focus on narrative-driven consumer engagement. The agency's unique selling point centres on their dedication to inclusivity within the industry, demonstrated
Jellyfish is an integrated global digital marketing business founded in 2005 and headquartered at The Shard in London. Since June 2023 it has been part of The Brandtech Group, uniting media, creative and data through technology and generative AI.
AgencyIndex tracks 8 media buying agencies for Fashion & Retail. The list above is filtered to that intersection and ordered with verified and featured listings first.
For the wider editor's view on media buying agencies in the UK, see the media buying service brief. For context on Fashion & Retail as a sector, see the Fashion & Retail industry brief. The pricing, timeline and red-flag notes below apply to media buying as a discipline; they do not change materially for Fashion & Retail.
Independent media agencies: SME cross-channel £2,000-7,500/mo · mid-market £7,500-20,000/mo · larger accounts £15,000-30,000+/mo. Holding-group networks: meaningful retained support £10,000-30,000+/mo · multi-channel enterprise £25,000-100,000+/mo. Commission models: typically 5-15% of spend on larger or execution-led accounts, 10-20% on smaller accounts. Hybrid (base retainer plus % above a threshold) is now the most common 2026 model. Trading desk / execution-only fees usually layered on top.
1-3wk brief, audience and KPI definition, initial channel hypothesis · 1-2wk plan refinement and stakeholder approval · 1-3wk trading and setup (IOs, programmatic builds, tracking, creative trafficking) · launch within days of final sign-off. First pacing read 1-2 weeks post-launch, first formal optimisation report 2-4 weeks in. Always-on cadence: daily delivery checks, weekly optimisation, monthly business review, quarterly planning reset. Complex enterprise or multi-channel launches run 8-12+ weeks.
- · Will not state in writing whether the agency acts as agent or principal on each channel, or refuses to disclose principal-trading margin
- · No AVB / rebate / vendor incentive clause in the contract, or wording that lets the agency retain undisclosed media-owner rebates
- · No audit rights for the advertiser, including no access to invoices, supply-path data, or holding-company-level rebate records
- · Digital supply chain (DSP, SSP, data, verification, trading desk fees) not separated from media cost in reporting
- · Reluctant to commit to ISBA Framework Agreement principles or IPA contract recommendations as a baseline
- · Pure percentage-of-spend pricing with no flat-fee or hybrid option, and no commitment to outcome metrics alongside delivery
- · Trading desk or proprietary inventory recommended as default without an independent benchmark
Media Buying agencies in other sectors.
Other services for Fashion & Retail.
What brands ask about media buying agencies.
The 5 questions our editors get most often, answered honestly. These apply to media buying as a discipline across every industry.