842 agencies indexed·Latest entry: 15 July 2026
Industry · 124 agencies

FMCG agencies.

FMCG marketing is the work that drives demand for fast-moving consumer goods (household, personal care, non-HFSS food, drink, baby and pet) primarily through the grocery multiples and discounters that gate UK retail distribution. It is distinct from general consumer marketing because the buyer is the retailer before it is the shopper, the channel mix is dominated by retailer media networks, and pricing presentation is regulated end to end.

At a glance
  • 124 UK agencies with fmcg experience
  • Across 25 UK locations
  • Reviewed 18 May 2026
Showing 73-96 of 124 fmcg agenciesView in full archive
Beyond Your Brand logo
Beyond Your Brand
Independent·Oxford·2-10 Employees

Beyond Your Brand, a distinguished digital marketing firm nestled in the heart of Witney, Oxfordshire, is renowned for its bespoke client service. Our distinctive approach ensures clients feel integral to our team, thereby securing impressive returns on investment as though the funds were our own. We harbour a special enthusiasm for collaborating with charitable organisations, providing tailor-mad

CreativeRace logo
CreativeRace
Independent·Leeds·51-200 Employees

Situated in Leeds, CreativeRace is a comprehensive marketing agency renowned for its experience spanning over four decades. Known for its meticulous emphasis on strategic planning, CreativeRace excels in guiding brands through the intricate web of communication. Their distinctive knack for crafting ingenious and engaging content cultivates profound relationships with audiences, providing a substan

Salience logo
Salience
Independent·Chester·11-50 Employees

Salience, a premier digital marketing agency hailing from Chester, distinguishes itself through its unique, data-driven, and narrative-based approach. Acclaimed as one of the fastest expanding digital marketing agencies in the UK, Salience specialises in developing all-encompassing digital strategies. Catering to a multitude of industries including Retail, Lead Generation, Finance, and Charity, Sa

Punch Creative logo
Punch Creative
Independent·Leeds·11-50 Employees

Punch is a distinguished marketing agency situated in Pudsey, West Yorkshire, recognised for their prowess in harmonising creative, marketing, and digital realms into a unified strategy that yields meaningful outcomes for their clientele. Prioritising their role as an integral part of their clients' teams, Punch offers bespoke assistance across numerous marketing domains to amplify brand exposure

GENE logo
GENE
Independent·London·51-200 Employees

Gene Commerce Ltd is a leading ecommerce agency with hubs in Brighton, London, Liverpool, and Bristol. With a specialisation in Adobe Commerce and Magento, this company sets itself apart by seamlessly integrating strategy, design, development, and ecommerce operations to elevate digital shopping experiences. As a Gold and Specialised Adobe Commerce Partner, Gene Commerce collaborates closely with

TRCREATIVE logo
TRCREATIVE
Independent·Chester·2-10 Employees

TRCREATIVE firmly believes that enterprises, regardless of their size, can flourish in the digital realm. Hence, TRCREATIVE is committed to assisting businesses that aim to launch, expand, and innovate within their respective industries, be it securing initial investment or navigating through different stages of growth. Through close collaboration with clients, TRCREATIVE transforms audacious idea

Propeller logo
Propeller
Independent·London·11-50 Employees

For over twenty years, Propeller has specialised in aiding clients to overcome the critical obstacles that hinder their success and disrupt their peace of mind. Propeller takes pride in partnering with renowned brands such as Twinnings, Young's, Kellogg's, Aman, Boy Smells, and several others. Functioning as an integral part of your in-house team, Propeller delivers vital strategic advice, technic

Favoured logo
Favoured
Independent·London·11-50 Employees

Indigital XYZ, a London-based, data-centric, top-to-bottom marketing agency, distinguishes itself by seamlessly integrating avant-garde performance methodologies with premier creative production. This harmonious fusion of creativity and analytics not only sets Indigital XYZ apart in the fiercely competitive marketing arena but also ensures bespoke strategies for its clients, yielding tangible resu

Wilderness Agency logo
Wilderness Agency
Independent·London·11-50 Employees

Wilderness Agency, a vibrant ensemble of dedicated social strategists, adept content developers, and media experts, is a hub of innovation and creativity. Our youthful and inventive team thrives on inspiration and creative energy. Wilderness Agency specialises in several fundamental areas: - **Strategy**: Powered by profound insights, we cultivate and enhance digital communities, producing sign

Kyan logo
Kyan
Independent·London·11-50 Employees

With a rich heritage rooted in Guildford, Surrey, Kyan is a pioneer in the sphere of web and mobile design, as well as development. Boasting over 20 years of industry experience, Kyan excels in delivering bespoke digital solutions, adeptly addressing intricate challenges across a broad range of sectors using cutting-edge technology. Their distinctive methodology fuses brand strategy, user-focused

Omni Productions logo
Omni Productions
Independent·London·2-10 Employees

As a Bristol-based video production agency, Omni Productions extends its exceptional services throughout Cardiff, Manchester, Birmingham, Brighton, London and beyond, on an international scale. Omni Productions stands out with its customised approach to video content creation that perfectly matches each client's distinctive vision. As a proud and certified B Corp, they are committed to making a po

UX Connections logo
UX Connections
Independent·London·11-50 Employees

UX Connections, a leading UX agency headquartered in London, boasts an international presence with branches in Göteborg, New York, and Sydney. Renowned for delivering flexible, bespoke UX consulting services, our agency seamlessly integrates with our clients' teams. We specialise in crafting customised UX designs, conducting insightful research, and providing strategic consulting services, designe

Supersonic Playground logo
Supersonic Playground
Independent·Kent·11-50 Employees

Located in Maidstone, Kent, Supersonic Playground is a distinguished web development agency, also boasting an additional branch in Leamington Spa. Renowned for its expertise in crafting premium, responsive WordPress and WooCommerce websites, our agency delivers cost-effective and custom solutions for businesses, ranging from budding start-ups to global corporations. With a skilled in-house crew an

OMD logo
OMD
Network·London·1000+ Employees

OMD is a London-based agency delivering a broad range of media services, with a focus on harnessing data-driven insights to expedite superior decision-making for clients. Their key services encompass digital, data, and content capabilities, all anchored by their bespoke Act Fast Framework, designed for rapid adaptation in response to market fluctuations. OMD sets itself apart with a human-centred

Spinach Branding logo
Spinach Branding
Independent·London·11-50 Employees

Spinach is a brand consultancy firm located in London, specialising in brand creation, identification, and activation, distinguishing itself through the creation of unique and impactful brands. Our commitment is to forge authentic brands that resonate emotionally and intellectually, utilising our industry insight, professional expertise, and creative flair. Renowned for our embrace of the unconven

Hearts & Science logo
Hearts & Science
Network·London·1000+ Employees

Hearts & Science is a London-based marketing agency specialising in forging meaningful, large-scale emotional bonds via ground-breaking media strategies. Core services encompass media planning, data analytics, and consumer insights, devised to seize attention in a progressively segmented media environment. The agency's distinct selling point is their aptitude to remodel media strategies, nurturing

Aumcore Digital Agency logo
Aumcore Digital Agency
Independent·London·11-50 Employees

Aumcore, a New York-based digital marketing agency, specialises in delivering comprehensive 360° solutions. These comprehensive strategies include market research, brand development, demand generation, UX/UI, ecommerce, and more, all designed to secure transformative digital triumphs for our clients. Our global team boasts fluency in a myriad of languages and has a proven history of successful pro

Digitas logo
Digitas
Network·London·501-1000 Employees

Digitas, a London-based agency, specialises in a comprehensive suite of digital marketing solutions, concentrating on forging impactful relationships via inventive campaigns and platforms. Their core services encompass campaign creation, app development, and digital strategy, as illustrated by projects such as the OREO Press Play campaign and the Official Glastonbury 2022 App. Digitas' distinctive

Epsilon logo
Epsilon
Network·London·1000+ Employees

Epsilon is a London-based agency specialising in an all-inclusive range of marketing services, with a focus on retail media, digital marketing and customer engagement. Their flagship offerings include Epsilon Retail Media, an AI-powered, person-first solution designed to boost shopper loyalty, and Epsilon PeopleCloud, a platform that tailors customer journeys for unparalleled marketing efficacy. E

Parachute logo
Parachute
Independent·Glasgow·11-50 Employees

Parachute, a distinguished web design and digital agency in Glasgow, has carved a niche over a decade in crafting influential websites. Our speciality lies in our extensive proficiency across various CMS platforms - WordPress, Umbraco, Magento, Shopify, to name a few. We provide customised digital solutions to cater to the unique needs of both SMEs and large-scale corporations. Our committed team

Buttermilk Agency logo
Buttermilk Agency
Independent·London·11-50 Employees

Buttermilk, a London-based agency, is devoted to creators, with a notable presence in Miami, USA, and Dubai, UAE. Our distinction lies in our pledge to utilise the modern cultural landscape and creator networks, elevating brand stature and business prospects while cultivating reciprocal relationships between brands and creators. Focusing solely on creator marketing, Buttermilk harnesses the power

Modo25 logo
Modo25
Independent·Leeds·11-50 Employees

As a premier digital marketing agency, Modo25, with its headquarters in Leeds and London, sets itself apart through its extensive in-house offerings and the ground-breaking BOSCO™ platform. This pioneering platform enables clients to fine-tune their digital marketing initiatives. Modo25's distinct methodology revolutionises the digital marketing landscape, providing bespoke solutions that amplify

Click Consult logo
Click Consult
Network·Cheshire·51-200 Employees

Click Consult, a UK-based digital marketing agency, is celebrated for its proficiency in both organic search (SEO) and paid search (PPC) campaigns. Differentiating itself with a multiple award-winning method, Click Consult leverages profound industry insights and extensive cross-channel expertise to accelerate expansion for aspiring brands. Their bespoke strategies and pioneering solutions consist

Bird Marketing logo
Bird Marketing
Independent·London·11-50 Employees

Bird, a distinguished Full Service Digital Marketing Agency, is renowned for its multiple accolades within the UK and operates globally. The agency sets itself apart with its pioneering stance on digital marketing, leveraging state-of-the-art technologies and tailored strategies to amplify businesses' online presence. Bird's extensive array of services encompasses advanced SEO methodologies, bespo

Editor's note
Around 120 UK agencies in this index position into FMCG. The category splits into four working shapes: brand and creative shops that lead masterbrand campaigns for the big-FMCG owners (Unilever, P&G, Mars Wrigley, Reckitt, Mondelez, Nestle, PepsiCo); shopper and trade-marketing specialists who build the in-store, digital-shelf and category-management work that lands a JBP; retail-media operators (Tesco Media and Insight Platform, Nectar360 Pollen, Threefold's networks across Boots, Morrisons, Co-op, The Very Group and Signet) plus the agencies that plan against them; and DTC FMCG challengers selling direct in haircare, cleaning, supplements and pet, where the listing is on a marketplace rather than a shelf. What makes the category distinct is that the multiples gate everything. The Groceries Supply Code of Practice (GSCOP) governs how 14 designated retailers above £1bn UK grocery turnover deal with their direct suppliers, and the joint business plan (JBP) cycle around category reviews is the calendar that brand-side commercial teams actually run on. Category management, shopper-mission planning and retail-media activation now sit inside the JBP rather than alongside it, and revenue-growth management has overtaken classic price-and-promo as the dominant commercial discipline. The CMA enforces unit-pricing comparability under the Price Marking (Amendment) Order 2024 which took effect on 1 October 2025, and policed loyalty-price honesty in its November 2024 review of around 50,000 products across Tesco, Sainsbury's, Morrisons, Co-op and Waitrose. The shifts in 2025 and 2026 are sharp. UK retail-media spend hit £3.8bn in 2025 (up 18% year-on-year on IAB UK / Oliver Wyman numbers) with Q4 alone up 30.5%, and CPG accounted for around a quarter of that pot. Tesco MIP now reports 24m+ Clubcard households, 450-plus brand partners, and £6.60 ROAS on multichannel campaigns. Nectar360 launched its AI-powered Pollen platform in mid-2025 to unify in-store, online and offsite retail-media. AI has moved into trade-promotion optimisation as a named workstream at Unilever, Mars and Coca-Cola Europacific Partners, and the CMA's expanded direct-enforcement powers under the Digital Markets, Competition and Consumers Act (live since 6 April 2025) have raised the cost of careless sustainability claims to up to 10% of global turnover.
Common briefs
Retailer-media-network campaign across Tesco MIP, Nectar360 and the Threefold networks (onsite display, sponsored products, in-store activation, measurement)Brand-equity work for big-FMCG (masterbrand campaign, distinctive-asset audit, IPA-style effectiveness case)Shopper and category programme into the multiples (JBP sell-in, category review, planogram and range argument, retailer buyer narrative)Promotional pricing and revenue-growth-management (price-pack architecture, multi-pack mechanics, trade-promotion optimisation, post-event ROI)DTC FMCG launch (paid social, Amazon Brand Store, marketplace listing strategy, subscription mechanic, first-party CRM)Sustainability storytelling that clears the CMA Green Claims Code (lifecycle evidence, baseline definition, audit trail for substantiation)
Regulatory landscape
CMA · GCA · ASA · Trading Standards
category, pricing and claims rules gate every grocery campaign

Three regimes run in parallel. The CMA enforces consumer-protection law on pricing and claims, including unit-pricing comparability under the Price Marking (Amendment) Order 2024 (in force 1 October 2025) and the Green Claims Code, with new direct-enforcement powers under the Digital Markets, Competition and Consumers Act 2024 (live 6 April 2025) carrying fines of up to 10% of global annual turnover. The Groceries Code Adjudicator enforces GSCOP across the 14 designated retailers above £1bn UK grocery turnover (Aldi, Amazon, Asda, B&M, Co-op, Iceland, Sainsbury's, Lidl, M&S, Ocado Retail, Tesco, Home Bargains, Waitrose and Morrisons), and oversight transferred from DBT to Defra in 2025. The ASA polices ad accuracy under the CAP and BCAP codes and is the day-to-day regulator for misleading claims in marketing communications. Local-authority Trading Standards enforce labelling, weights, measures and price-marking on the shelf, and the CMA's November 2024 loyalty-pricing review (~50,000 products across Tesco, Sainsbury's, Morrisons, Co-op and Waitrose) found 92% of products offered genuine savings but issued formal advice on was-now sequencing.

Specialist signals
5 signals
of real FMCG experience
  • · Retail-media-network operational fluency across at least two of Tesco Media and Insight Platform (Sphere self-serve), Nectar360 Pollen, Boots Media Group, Morrisons Media Group and Asda Rewards, not just programmatic with retailer audiences bolted on
  • · Shopper-data and category-management literacy: dunnhumby Shop, NielsenIQ and Circana category reports, planogram and range-review work, named JBP and category-captain experience with at least one of the top six multiples
  • · Named multi-pack, category-reset, NPD-launch or own-label-fightback case studies inside grocery, with sell-in deck samples that show category-role thinking rather than brand-led pitch slides
  • · GSCOP and Groceries Code Adjudicator awareness on the commercial side (supplier-funded activity, retro and rebates, listing-fee discipline) and Green Claims Code rigour on the creative side under the post-DMCC enforcement regime
  • · Revenue-growth-management and trade-promotion-optimisation capability, including AI-assisted promo modelling against incremental versus shifted volume, not just classic price-and-promo execution
Sector watch-outs
5 to watch
in any FMCG pitch
  • · No working knowledge of the retailer-media-network landscape (Tesco MIP, Nectar360, the Threefold-operated networks) or any view on how budget should split between onsite, offsite and in-store inventory inside a single retailer ecosystem
  • · Sustainability and provenance claims in the work samples that have not been mapped to the Green Claims Code, with vague language ('eco-friendly', 'natural', '70% less plastic' without a defined baseline) that will not survive a CMA Direct Enforcement notice under the DMCC
  • · Plan presents shopper and consumer marketing as one workstream, with no separate trade narrative, no JBP-aligned activation calendar and no category-role argument for the retailer buyer
  • · Pricing and promotional mechanics ignore unit-price comparability under the 2024 Price Marking Order or the CMA's November 2024 guidance on loyalty pricing and was-now sequencing, exposing the brand to Trading Standards or CMA action at point of sale
  • · Pitch is built around above-the-line creative with no digital-shelf strategy: no view on Amazon Brand Store, Tesco.com category landing, Sainsbury's Pollen or Ocado SmartPass placement, and no measurement framework linking media to scanner data
Frequently asked

What brands ask about agencies for fmcg.

5 questions our editors get most often, answered honestly. No agency-marketing speak.

Curated by humans

Retainer benchmarks split by discipline. A specialist shopper or trade agency typically runs £4,000 to £12,000 per month for ongoing JBP support, category decks, sell-in materials and shopper-mission planning into one or two retailers. Integrated mid-market consumer programmes for a challenger brand sit at £8,000 to £25,000 monthly across creative, paid and CRM. A national brand campaign with shopper activation and retail-media spend lands at £150,000 to £750,000 for a single push and runs into the millions on the big-FMCG accounts. Retail-media inventory is paid separately: Tesco Media and Insight Platform, Nectar360 Pollen and the Threefold networks (Boots, Morrisons, Co-op, The Very Group, Signet) bill against impressions and audiences, and minimum spends usually start in the low five figures per campaign. IAB UK / Oliver Wyman put total UK retail-media spend at £3.8bn in 2025, with CPG accounting for around 25% of that, and AA/WARC recorded Q4 2025 retail-media growth of 30.5% year-on-year.