FMCG agencies.
FMCG marketing is the work that drives demand for fast-moving consumer goods (household, personal care, non-HFSS food, drink, baby and pet) primarily through the grocery multiples and discounters that gate UK retail distribution. It is distinct from general consumer marketing because the buyer is the retailer before it is the shopper, the channel mix is dominated by retailer media networks, and pricing presentation is regulated end to end.
- 133 UK agencies with fmcg experience
- Across 28 UK locations
- Reviewed 18 May 2026
Today his practice is structured around what clients actually need - strategic clarity through Experience Strategy, ongoing guidance through Design Partnership, and reliable delivery through Design Operations.
UK's Leading FMCG Marketing Agency Expert in Securing Distribution & Driving Demand for FMCG Brands
Good n Proper is a digital marketing agency based in Leeds, specialising in paid social, PPC, content marketing, organic social media marketing, and tracking and attribution. We work with brands across all sectors, with particular experience in food, drink and hospitality marketing. Our approach is the tried and tested one - research, strategy, then channels. No buzzwords, no gurus, no flavour-of-
ENGAGING EXPERIENTIAL EVENTS - Grocerama is a unique experiential & promotional marketing agency focused exclusively on the UK grocery market. Grocerama has a distinct P.o.D. over other marketing agencies being an all-in-one Brand Owner, Media Platform and Award-winning marketing agency that creates and activates multi-brand, multi-channel grocery category or lifestyle occasion based experiential
Joanna Lewis Media is a senior-led digital marketing agency based in Bath, working with ambitious lifestyle brands and founder-led businesses across the UK. Services include SEO, content, digital PR, social, paid media and fractional CMO support, delivered directly by a former journalist, magazine editor and ultra-luxury agency head of content, with no lock-in contracts or rigid retainers.
Launch Studio is a commercially led creative agency using design to make a difference. We work directly with founders, sales and marketing leads to understand your priorities, applying strategic thinking and creative execution so every investment in brand supports clear commercial goals. Our work spans identity systems, websites and campaigns, through to sales enablement, branded materials, print,
Boost your local visibility with Google Business Profile optimization, SEO for small businesses, and responsive website development. We help businesses grow online with affordable SEO services, faster websites, and better Google rankings that bring in more local traffic and real leads.
We are Leopard Co! A new agency with a 20-year history created through two award-winning marketing communications consultancies - Big Cat and spottydog communications - joining forces. Now together, we offer clients a full service marketing agency with specialist skills across the marketing communications mix.
On Poynt Creative is a branding, design and web studio based in Leicester. We create brands, rebrand established ones, design packaging and build websites, always starting from the commercial goal rather than the creative one. Good design is only good if it shifts product, wins the pitch or converts the visitor.
One Paid Media is a senior-only paid media agency based in London. The people who pitch to you are the people who run your campaigns, across Meta, TikTok, Google, LinkedIn, Reddit and Spotify. One team handles planning, creative, launch and reporting, for a flat monthly fee plus a clear percentage of spend.
We're an independent creative agency made up of passionate thinkers and talented doers, united by a shared obsession: helping brands rise above the noise and amplify their presence where it matters most.
Siruss is a full-service digital agency based in Shrewsbury, Shropshire. We work with businesses as their digital partner, providing best-in-class web design, development, SEO and digital marketing.
Smoking Gun is the home of ingenious comms. We are ambitious for our clients; bold on their behalf. We discover and communicate their stories to the right audiences, enhancing their reputations, driving organisational change and building their brands. Our progressive approach to PR, ruthlessly focused on business impact, drives an irresistible momentum. Momentum powered by ingenious ideas. Ideas u
AI automation consultancy building custom tools, workflow automations, and AI agents for businesses across the UK, US, and Europe.
We Are SNS is a global social media marketing agency specialising in social media management, TikTok, influencer marketing, content creation and UGC campaigns. At We Are SNS, social isn't an add-on, it's the foundation of everything we do. We are a global social digital marketing agency built for brands that want to grow through culture, creativity and commercial impact. As a social-first agenc
YellowInk is an SEO and digital marketing agency based in the United Kingdom (UK), dedicated to helping startups and small businesses grow online. We offer tailored services including SEO, content marketing, PPC, email marketing, social media management, social media advertising, website design & development, and LinkedIn marketing. Our focus is on delivering affordable, effective strategies that
GosuRabbit, a renowned gaming, esports, and Web3 marketing agency located in the heart of London, sets itself apart with its profound expertise and experience in the gaming industry, amassing over four decades of collective knowledge. Specialising in the creation of iconic brands, GosuRabbit employs strategic marketing techniques and immersive digital experiences to revolutionise organisations. Of
Underline, a Manchester-based web design agency, specialises in crafting conversion-oriented websites. Guided by a unique conversion-first methodology, Underline's creations are not just visually enticing but also serve as a potent platform for SEO and digital marketing strategies. As experts in web design, digital marketing, and branding, Underline utilises a relationship marketing approach. This
Patter, a UK-based marketing agency situated in Abercynon, distinguishes itself with a people-centric methodology. We specialise in providing high-yielding websites, strategic paid advertising, and smart email marketing solutions to fuel genuine, long-term growth for businesses. Our team, composed of leading strategic minds and innovative creatives, is dedicated to securing more customers and boos
Based in London, UK and Chicago, USA, Upmkt is a premier eCommerce agency renowned for crafting dynamic growth strategies for brands on renowned global marketplaces such as Amazon. Our unique performance-based pricing framework ensures our success is intrinsically tied to that of our clients'. With a solid history of guiding over 100 brands to victory, Upmkt specialises in launching brands, broade
Hug London, a London-based branding agency, excels in swift brand evolution, catering specifically to nascent businesses via their distinct Brand Sprint package. This agency's unique selling point lies in their capacity to provide a comprehensive branding solution within a span of merely 10 days, encompassing brand strategy, identity, and website creation, all for a predetermined fee. Merging aest
Based in Twickenham, Colorido Studios stands as a leading creative agency, renowned for producing audacious and lasting designs and brand work tailored for the contemporary era. What distinguishes Colorido Studios is their strategic acumen, audacious creativity, and proficiency in delivering vibrant, impactful design that enables brands to shine in a rapidly evolving environment. With a broad rang
Based in the heart of London, Sciart Marketing Limited operates as an ethically-focused, data-led marketing agency. Our unique blend of scientific precision and artistic creativity allows us to deliver a competitive edge to our clients through a tightly integrated ecosystem, underpinned by constant insights and enhancements. Our dedication to swiftly addressing crucial digital infrastructure chall
Specialising in the creation, design, and development of unique experiences, products, and services, Thinking Human partners with clients to shape world-class digital experiences. Our team stands out in the UK market for its commitment to transparency and collaborative work. With over a decade of extensive industry experience, we've had the privilege of working with several globally recognised bra
Three regimes run in parallel. The CMA enforces consumer-protection law on pricing and claims, including unit-pricing comparability under the Price Marking (Amendment) Order 2024 (in force 1 October 2025) and the Green Claims Code, with new direct-enforcement powers under the Digital Markets, Competition and Consumers Act 2024 (live 6 April 2025) carrying fines of up to 10% of global annual turnover. The Groceries Code Adjudicator enforces GSCOP across the 14 designated retailers above £1bn UK grocery turnover (Aldi, Amazon, Asda, B&M, Co-op, Iceland, Sainsbury's, Lidl, M&S, Ocado Retail, Tesco, Home Bargains, Waitrose and Morrisons), and oversight transferred from DBT to Defra in 2025. The ASA polices ad accuracy under the CAP and BCAP codes and is the day-to-day regulator for misleading claims in marketing communications. Local-authority Trading Standards enforce labelling, weights, measures and price-marking on the shelf, and the CMA's November 2024 loyalty-pricing review (~50,000 products across Tesco, Sainsbury's, Morrisons, Co-op and Waitrose) found 92% of products offered genuine savings but issued formal advice on was-now sequencing.
- · Retail-media-network operational fluency across at least two of Tesco Media and Insight Platform (Sphere self-serve), Nectar360 Pollen, Boots Media Group, Morrisons Media Group and Asda Rewards, not just programmatic with retailer audiences bolted on
- · Shopper-data and category-management literacy: dunnhumby Shop, NielsenIQ and Circana category reports, planogram and range-review work, named JBP and category-captain experience with at least one of the top six multiples
- · Named multi-pack, category-reset, NPD-launch or own-label-fightback case studies inside grocery, with sell-in deck samples that show category-role thinking rather than brand-led pitch slides
- · GSCOP and Groceries Code Adjudicator awareness on the commercial side (supplier-funded activity, retro and rebates, listing-fee discipline) and Green Claims Code rigour on the creative side under the post-DMCC enforcement regime
- · Revenue-growth-management and trade-promotion-optimisation capability, including AI-assisted promo modelling against incremental versus shifted volume, not just classic price-and-promo execution
- · No working knowledge of the retailer-media-network landscape (Tesco MIP, Nectar360, the Threefold-operated networks) or any view on how budget should split between onsite, offsite and in-store inventory inside a single retailer ecosystem
- · Sustainability and provenance claims in the work samples that have not been mapped to the Green Claims Code, with vague language ('eco-friendly', 'natural', '70% less plastic' without a defined baseline) that will not survive a CMA Direct Enforcement notice under the DMCC
- · Plan presents shopper and consumer marketing as one workstream, with no separate trade narrative, no JBP-aligned activation calendar and no category-role argument for the retailer buyer
- · Pricing and promotional mechanics ignore unit-price comparability under the 2024 Price Marking Order or the CMA's November 2024 guidance on loyalty pricing and was-now sequencing, exposing the brand to Trading Standards or CMA action at point of sale
- · Pitch is built around above-the-line creative with no digital-shelf strategy: no view on Amazon Brand Store, Tesco.com category landing, Sainsbury's Pollen or Ocado SmartPass placement, and no measurement framework linking media to scanner data
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