842 agencies indexed·Latest entry: 17 July 2026
Creative for FMCG · 51 agencies

Creative agencies for FMCG.

Creative is the campaign-led discipline of generating and executing brand ideas across paid channels: TV, video, OOH, radio, print, social film, and the rollout toolkit that ties them together. It is distinct from branding, which builds the identity system upstream, and from content marketing, which runs always-on content and distribution downstream of the campaign idea. This page shows every agency on AgencyIndex offering creative for FMCG.

At a glance
  • 51 UK agencies offering creative for FMCG
  • Part of the Creative service set
  • Indexed for FMCG
  • Reviewed 17 May 2026
Showing 25-48 of 51 creative agencies for FMCGAll Creative agencies
UM logo
UM
Network·London·51-200 Employees

UM UK, a London-based agency, provides a holistic suite of media and marketing solutions designed to future-proof business operations. With expertise in harnessing cutting-edge business analytics and real-time insights, they drive growth and enrich the customer experience through content and connections deeply anchored in cultural understanding. Distinctive for their commitment to diversity, fairn

Walker Agency logo
Walker Agency
Independent·Bournemouth·11-50 Employees

Walker Agency, an independent full-service creative powerhouse based in the UK, brings together a team of astute professionals, laser-focused on delivering highly effective solutions. We're devoid of pitch teams, superfluous gimmicks, or hollow promises. We're the real deal - a dynamic collective of thinkers, doers, and creators, thriving in a positive work milieu, bringing to life audacious conce

KINESSO logo
KINESSO
Network·London·501-1000 Employees

As a leading agency based in London, KINESSO provides innovative, technology-driven performance marketing solutions designed to achieve tangible business results. Our core services encompass Consulting, Data & Tech, Media, Experience, and Content. We leverage advanced automation, AI capabilities, and first-party data to enhance and optimise the connection between brands and their target audiences.

Strategy Plus logo
Strategy Plus
Independent·Birmingham·2-10 Employees

**A Heritage-Rich Agency with Core Values** Strategy Plus stands as a tightly-knit consortium of seasoned professionals, bound by our pledge to prioritise our clients' ROI over convoluted metrics. Our mission is to catalyse sustainable growth for the long haul while cultivating lasting partnerships. Since our inception in 1997, Strategy Plus has provided instrumental support in the growth trajec

TRCREATIVE logo
TRCREATIVE
Independent·Chester·2-10 Employees

TRCREATIVE firmly believes that enterprises, regardless of their size, can flourish in the digital realm. Hence, TRCREATIVE is committed to assisting businesses that aim to launch, expand, and innovate within their respective industries, be it securing initial investment or navigating through different stages of growth. Through close collaboration with clients, TRCREATIVE transforms audacious idea

Propeller logo
Propeller
Independent·London·11-50 Employees

For over twenty years, Propeller has specialised in aiding clients to overcome the critical obstacles that hinder their success and disrupt their peace of mind. Propeller takes pride in partnering with renowned brands such as Twinnings, Young's, Kellogg's, Aman, Boy Smells, and several others. Functioning as an integral part of your in-house team, Propeller delivers vital strategic advice, technic

Favoured logo
Favoured
Independent·London·11-50 Employees

Indigital XYZ, a London-based, data-centric, top-to-bottom marketing agency, distinguishes itself by seamlessly integrating avant-garde performance methodologies with premier creative production. This harmonious fusion of creativity and analytics not only sets Indigital XYZ apart in the fiercely competitive marketing arena but also ensures bespoke strategies for its clients, yielding tangible resu

Aumcore Digital Agency logo
Aumcore Digital Agency
Independent·London·11-50 Employees

Aumcore, a New York-based digital marketing agency, specialises in delivering comprehensive 360° solutions. These comprehensive strategies include market research, brand development, demand generation, UX/UI, ecommerce, and more, all designed to secure transformative digital triumphs for our clients. Our global team boasts fluency in a myriad of languages and has a proven history of successful pro

Parachute logo
Parachute
Independent·Glasgow·11-50 Employees

Parachute, a distinguished web design and digital agency in Glasgow, has carved a niche over a decade in crafting influential websites. Our speciality lies in our extensive proficiency across various CMS platforms - WordPress, Umbraco, Magento, Shopify, to name a few. We provide customised digital solutions to cater to the unique needs of both SMEs and large-scale corporations. Our committed team

Bird Marketing logo
Bird Marketing
Independent·London·11-50 Employees

Bird, a distinguished Full Service Digital Marketing Agency, is renowned for its multiple accolades within the UK and operates globally. The agency sets itself apart with its pioneering stance on digital marketing, leveraging state-of-the-art technologies and tailored strategies to amplify businesses' online presence. Bird's extensive array of services encompasses advanced SEO methodologies, bespo

CEEK Marketing logo
CEEK Marketing
Independent·London·11-50 Employees

CEEK, a London-based digital marketing firm, stands out in the crowded market with its unique OCMX methodology and E-Matrix™ strategy. Specialising in bespoke marketing insights and strategies, CEEK significantly enhances the ROI for every client. With a strong emphasis on innovation and data-led decisions, CEEK provides a holistic range of services: from social media and SEO marketing, to paid me

Turner Duckworth logo
Turner Duckworth
Network·London·51-200 Employees

Turner Duckworth, a leading agency based in London, specialises in creating brand identity, visual branding, and packaging design. Best known for their striking and minimalist design ethos, they enable businesses to make a powerful impact in their respective markets with unforgettable visual elements. The agency cultivates strong collaborative relationships with clients, ensuring brand continuity

Leo Burnett logo
Leo Burnett
Network·London·201-500 Employees

Leo Burnett is a London-based agency delivering an extensive suite of services, such as activations, design, film production, influencer collaboration, social media management, and sponsorship opportunities. Their fundamental offerings centre on crafting captivating brand narratives and experiences that engage audiences across numerous channels. The unique selling point of Leo Burnett lies in thei

Ogilvy logo
Ogilvy
Network·London·501-1000 Employees

Based in London, Ogilvy is a comprehensive marketing and communications agency renowned for its proficiency in delivering brand-building solutions. Specialising in advertising, public relations, and digital engagement, Ogilvy assists brands in cultivating enduring customer relationships. The agency is recognised for combining creative storytelling with strategic acumen, designing campaigns that ha

Embryo logo
Embryo
Independent·Manchester·51-200 Employees

Embryo, a prestigious digital marketing agency situated in Manchester, UK, is recognised for its revolutionary approach. Celebrated for delivering top-notch SEO, PPC, social media, and digital PR campaigns, Embryo successfully captivates customers at every stage of their purchasing journey. Emphasising creativity, teamwork, and advanced technology, the agency offers exclusive insights and all-enco

Saatchi & Saatchi logo
Saatchi & Saatchi
Network·London·201-500 Employees

Saatchi & Saatchi, a prominent agency based in London, specialises in providing inventive marketing and advertising services. They excel in crafting compelling campaigns for renowned brands such as Waitrose, John Lewis, and EE, with a primary focus on narrative-driven consumer engagement. The agency's unique selling point centres on their dedication to inclusivity within the industry, demonstrated

Essence Global logo
Essence Global
Network·London·501-1000 Employees

Essence Global, a London-based agency, provides data-informed, digital-centric media solutions. Recognised for its proficiency in leveraging analytics and technology, the agency excels in crafting bespoke advertising strategies across diverse platforms. Essence Global aids brands in enhancing their media investment for optimal efficiency and significant impact. Serving a broad spectrum of sectors,

Initiative logo
Initiative
Network·London·201-500 Employees

Initiative is a London-based media solutions agency committed to unlocking business expansion for ambitious brands. They specialise in augmenting brand Fame via enhanced awareness and recognition across the UK, and boosting customer Flow through the design of seamless, engaging customer journeys. The agency's unique selling point is their Fame & Flow™ methodology, marrying culturally-informed bran

The Good Marketer logo
The Good Marketer
Independent·London·11-50 Employees

The Good Marketer, a premier digital marketing agency located in the heart of London, is committed to propelling small to medium-sized enterprises (SMEs) to success in challenging markets. Their distinct offering lies in their pledge to seamlessly integrate within their clients' teams, delivering bespoke strategies and expert insights specifically tailored to each business's individual objectives.

AKQA logo
AKQA
Network·London·1000+ Employees

Located in London, AKQA is a renowned agency specialising in digital innovation and design solutions. They offer a wide array of services, including brand strategy, digital transformation, and experience design, utilising state-of-the-art technology such as artificial intelligence to deliver high-impact results for their clients. AKQA's distinctive selling point is their emphasis on creativity and

Mindshare logo
Mindshare
Network·London·201-500 Employees

Mindshare, a London-based agency, specialises in integrated media services with a keen emphasis on performance-oriented marketing. This agency expertly combines analytics, insights, and creativity to craft high-impact campaigns that resonate with audiences across various channels. Key to Mindshare's proficiency is their adept handling of media planning, purchasing, and optimisation, which aids bra

BBH logo
BBH
Network·London·501-1000 Employees

BBH is a London-based agency specialising in comprehensive communications services that bolster powerful and unique brands. Their primary expertise lies in crafting audacious, inventive strategies that defy traditional norms, enabling brands to achieve outstanding prominence and consumer affection. BBH's unique selling point (USP) is their unwavering dedication to developing brands that are beyond

Grey logo
Grey
Network·London·201-500 Employees

Grey is a London-based creative agency renowned for providing a plethora of strategic and imaginative services. Specialising in advertising, brand strategising, and digital marketing, Grey is dedicated to delivering strikingly effective ideas that captivate audiences. The unique selling proposition of Grey lies in its capability to weave enthralling narratives and pioneering campaigns that defy tr

Creative·AutomotiveFinanceFMCG+3 more industries
VML logo
VML
Network·London·1000+ Employees

VML is a London-based agency specialising in propelling brand growth through integrated experiences. Their primary services encompass cutting-edge commerce solutions, inventive technology amalgamation, and strategic brand enhancement. The unique selling point of VML is their adeptness to merge creativity with technology, crafting powerful brand narratives and solutions. This expertise is validated

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Editor's note

AgencyIndex tracks 51 creative agencies for FMCG. The list above is filtered to that intersection and ordered with verified and featured listings first.

For the wider editor's view on creative agencies in the UK, see the creative service brief. For context on FMCG as a sector, see the FMCG industry brief. The pricing, timeline and red-flag notes below apply to creative as a discipline; they do not change materially for FMCG.

Typical cost
£15,000-1,000,000+
per campaign / per project

Boutique / independent £15,000-180,000 per campaign · Mid-market integrated £40,000-500,000 · Network or holding-group £100,000-1,000,000+. Retainer / 'creative on tap' models: boutique £5,000-40,000/month · mid-market £15,000-100,000/month · network £40,000-300,000+/month.

Realistic timeline
8-16 weeks
brief to launch (ATL)

1wk brief and alignment · 1-2wk strategy and insight · 2-3wk concept routes and selection · 1-2wk script and design development · 1-2wk pre-production · 1-2wk production · 1-2wk post and adaptation · 1wk trafficking and launch. Complex multi-market or talent-led work 12-20wk+. Always-on social and digital creative runs 1-4wk per asset burst once templates exist.

Red flags
6 to watch
in any pitch
  • · Senior creatives front-load the pitch but the day-to-day team is unnamed or clearly more junior - classic bait-and-switch
  • · Pitch leads with portfolio rather than insight: case studies are slick but unconnected to the brand category, audience, or commercial objective
  • · Strategy is platitudes ('own the culture', 'build brand love') with no proposition, audience truth, or role for comms
  • · Production sub-contracting undisclosed: who shoots, edits, scores, or animates is not in the proposal
  • · No measurement framework tied to business outcomes - awards and reach in the deck, no plan for awareness, consideration, or sales lift
  • · AI-assisted production passed off as bespoke, or AI usage policy missing where it should be explicit
Frequently asked

What brands ask about creative agencies.

The 5 questions our editors get most often, answered honestly. These apply to creative as a discipline across every industry.

Curated by humans

Creative is priced per campaign more often than per month. Boutique and independent shops run £15,000-180,000 per campaign depending on scope, with retainers of £5,000-40,000 a month for fractional 'creative on tap' arrangements. Mid-market integrated agencies sit at £40,000-500,000 per campaign or £15,000-100,000 a month retained. Network and holding-group agencies bill £100,000-1,000,000-plus for major brand platform work. Usage rights, talent buyouts, and production sit outside the creative fee.