842 agencies indexed·Latest entry: 16 July 2026
Creative in London · 97 agencies

Creative agencies in London.

Creative is the campaign-led discipline of generating and executing brand ideas across paid channels: TV, video, OOH, radio, print, social film, and the rollout toolkit that ties them together. It is distinct from branding, which builds the identity system upstream, and from content marketing, which runs always-on content and distribution downstream of the campaign idea. This page shows every agency on AgencyIndex offering creative in London.

At a glance
  • 97 UK agencies offering creative in London
  • Part of the Creative service set
  • Indexed in London
  • Reviewed 17 May 2026
Showing 97-97 of 97 creative agencies in LondonAll Creative agencies
OLIVER logo
OLIVER
Network·London·1000+ Employees

OLIVER is a London-headquartered marketing company, part of The Brandtech Group, that designs, builds and runs bespoke in-house agencies and marketing ecosystems embedded inside client organisations.

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Editor's note

AgencyIndex tracks 97 creative agencies in London. The list above is filtered to that intersection and ordered with verified and featured listings first.

For the wider editor's view on creative agencies in the UK, see the creative service brief. For context on London's marketing cluster, see the London location brief. The pricing, timeline and red-flag notes below apply to creative as a discipline; they do not change materially in London.

Typical cost
£15,000-1,000,000+
per campaign / per project

Boutique / independent £15,000-180,000 per campaign · Mid-market integrated £40,000-500,000 · Network or holding-group £100,000-1,000,000+. Retainer / 'creative on tap' models: boutique £5,000-40,000/month · mid-market £15,000-100,000/month · network £40,000-300,000+/month.

Realistic timeline
8-16 weeks
brief to launch (ATL)

1wk brief and alignment · 1-2wk strategy and insight · 2-3wk concept routes and selection · 1-2wk script and design development · 1-2wk pre-production · 1-2wk production · 1-2wk post and adaptation · 1wk trafficking and launch. Complex multi-market or talent-led work 12-20wk+. Always-on social and digital creative runs 1-4wk per asset burst once templates exist.

Red flags
6 to watch
in any pitch
  • · Senior creatives front-load the pitch but the day-to-day team is unnamed or clearly more junior - classic bait-and-switch
  • · Pitch leads with portfolio rather than insight: case studies are slick but unconnected to the brand category, audience, or commercial objective
  • · Strategy is platitudes ('own the culture', 'build brand love') with no proposition, audience truth, or role for comms
  • · Production sub-contracting undisclosed: who shoots, edits, scores, or animates is not in the proposal
  • · No measurement framework tied to business outcomes - awards and reach in the deck, no plan for awareness, consideration, or sales lift
  • · AI-assisted production passed off as bespoke, or AI usage policy missing where it should be explicit
Frequently asked

What brands ask about creative agencies.

The 5 questions our editors get most often, answered honestly. These apply to creative as a discipline regardless of city.

Curated by humans

Creative is priced per campaign more often than per month. Boutique and independent shops run £15,000-180,000 per campaign depending on scope, with retainers of £5,000-40,000 a month for fractional 'creative on tap' arrangements. Mid-market integrated agencies sit at £40,000-500,000 per campaign or £15,000-100,000 a month retained. Network and holding-group agencies bill £100,000-1,000,000-plus for major brand platform work. Usage rights, talent buyouts, and production sit outside the creative fee.