Creative agencies in London.
Creative is the campaign-led discipline of generating and executing brand ideas across paid channels: TV, video, OOH, radio, print, social film, and the rollout toolkit that ties them together. It is distinct from branding, which builds the identity system upstream, and from content marketing, which runs always-on content and distribution downstream of the campaign idea. This page shows every agency on AgencyIndex offering creative in London.

OLIVER is a London-headquartered marketing company, part of The Brandtech Group, that designs, builds and runs bespoke in-house agencies and marketing ecosystems embedded inside client organisations.
AgencyIndex tracks 97 creative agencies in London. The list above is filtered to that intersection and ordered with verified and featured listings first.
For the wider editor's view on creative agencies in the UK, see the creative service brief. For context on London's marketing cluster, see the London location brief. The pricing, timeline and red-flag notes below apply to creative as a discipline; they do not change materially in London.
Boutique / independent £15,000-180,000 per campaign · Mid-market integrated £40,000-500,000 · Network or holding-group £100,000-1,000,000+. Retainer / 'creative on tap' models: boutique £5,000-40,000/month · mid-market £15,000-100,000/month · network £40,000-300,000+/month.
1wk brief and alignment · 1-2wk strategy and insight · 2-3wk concept routes and selection · 1-2wk script and design development · 1-2wk pre-production · 1-2wk production · 1-2wk post and adaptation · 1wk trafficking and launch. Complex multi-market or talent-led work 12-20wk+. Always-on social and digital creative runs 1-4wk per asset burst once templates exist.
- · Senior creatives front-load the pitch but the day-to-day team is unnamed or clearly more junior - classic bait-and-switch
- · Pitch leads with portfolio rather than insight: case studies are slick but unconnected to the brand category, audience, or commercial objective
- · Strategy is platitudes ('own the culture', 'build brand love') with no proposition, audience truth, or role for comms
- · Production sub-contracting undisclosed: who shoots, edits, scores, or animates is not in the proposal
- · No measurement framework tied to business outcomes - awards and reach in the deck, no plan for awareness, consideration, or sales lift
- · AI-assisted production passed off as bespoke, or AI usage policy missing where it should be explicit
Creative agencies in other cities.
Other services in London.
What brands ask about creative agencies.
The 5 questions our editors get most often, answered honestly. These apply to creative as a discipline regardless of city.