Influencer Marketing agencies.
Influencer Marketing is the discipline of buying earned-style reach through paid creator partnerships, segmented by audience size into nano (under 10k followers), micro (10k-100k), macro (100k-1m), and mega (1m+). It runs the full arc from brand awareness on Instagram and TikTok through commerce-led activation on TikTok Shop and affiliate funnels.
- 101 UK agencies offering influencer marketing
- Across 24 UK locations
- Reviewed 17 May 2026
Make is a dynamic digital agency in London, noted for its inventive leadership and performance-based methodology. This agency distinguishes itself with assured influential results across website design & development, digital marketing & social media, and original content, while championing alterations in technology, marketing, and social sectors. Acknowledged as a fast-growing agency within the UK
The Good Marketer, a premier digital marketing agency located in the heart of London, is committed to propelling small to medium-sized enterprises (SMEs) to success in challenging markets. Their distinct offering lies in their pledge to seamlessly integrate within their clients' teams, delivering bespoke strategies and expert insights specifically tailored to each business's individual objectives.
VML is a London-based agency specialising in propelling brand growth through integrated experiences. Their primary services encompass cutting-edge commerce solutions, inventive technology amalgamation, and strategic brand enhancement. The unique selling point of VML is their adeptness to merge creativity with technology, crafting powerful brand narratives and solutions. This expertise is validated
Pimento, a leading full-service UK-based agency, is celebrated for its extensive network of independent digital, marketing agencies, businesses, and consultants. Pimento's unique strength lies in its capacity to craft tailor-made teams that meticulously match the specific briefs of clients, utilising a wide talent base to fulfil diverse marketing, business, and technology requirements. Providing a
Gravity Road is a London-based creative and digital innovation studio founded in 2011, now part of The Brandtech Group. It produces culture-led, social-first and AI-native creative work for major global brands.
Agency fee: Lean coordination £300-1,000 · Boutique £1,000-3,000 · Mid-market £3,000-7,500 · Enterprise £7,500-15,000+. Talent fees (per post, UK): Nano (<10k) £75-400 · Micro (10k-100k) £400-2,400 · Macro (100k-1m) £2,400-8,000 · Mega (1m+) £8,000-80,000+. Reels and TikTok video typically +30-50%.
Wk 1 brief and objectives · Wk 2 strategy and creator tiers · Wk 2-3 shortlist and audit · Wk 3-5 outreach, negotiation, contracting · Wk 5-7 content production and brand approval · Wk 7-8 publish and amplify · Wk 8-10 measurement and reporting. Add 2-4 weeks for regulated sectors, multi-creator activations, or paid-usage rights.
- · Undisclosed agency commission on creator fees, or refusal to itemise the talent pass-through on invoices
- · No audience-quality audit (follower authenticity, engagement ratios, geography match) before contracting
- · No ASA and CAP Code compliance review on captions, with reliance on 'gifted', '#sp', '#collab', or hashtags buried at the end
- · No #ad disclosure governance: creators left to label posts themselves with no brand pre-approval workflow
- · Contracts with no exclusivity window, category-conflict clause, or paid usage and whitelisting rights
- · Reporting that stops at followers, impressions, and likes, with no engagement quality, CPA, ROAS, or sales attribution
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What brands ask about influencer marketing agencies.
5 questions our editors get most often, answered honestly. No agency-marketing speak.