Insurance agencies.
Insurance marketing is the discipline of acquiring and retaining policyholders for FCA-regulated general, life and specialty insurance products through aggregator channels, direct brand, broker networks and increasingly embedded distribution. It is distinct because financial promotions sit under the FCA Consumer Duty fair-value test, price-walking is outlawed, and personal-lines discovery is concentrated in a handful of price comparison websites.
- 92 UK agencies with insurance experience
- Across 23 UK locations
- Reviewed 18 May 2026
Creode, a leading digital marketing firm established in Leeds, UK, distinguishes itself through its commitment to providing revolutionary outcomes. This is achieved by harmonising inventive concepts, customer interaction, and performance enhancement throughout the full customer journey. With a speciality in areas such as financial services and FinTech, Creode utilises market intelligence and forwa
Zinc Digital of Northampton, UK, is a leading full-range digital agency renowned for its distinctive, collaborative method. Their strategic partnership with clients cultivates bespoke designs and plans that amplify each business's unique selling points (USPs), ensuring standout design and potent marketing. Their dedication to providing premium digital solutions is apparent in their extensive servi
SK is a global, full service marketing agency, with specialisms in financial services and technology. We support our clients in building and adapting marketing strategies for success. We deliver advertising, SEO & GEO, design, copy, email marketing, PR, research, strategic consulting, web design, CRM and data strategy, social media marketing and much more to act as an extension of your team. We ar
An award-winning digital marketing agency based in Leicester, we have received multiple accolades and operate branch offices in Leamington Spa and Hemel Hempstead. We pride ourselves on our bespoke, data-informed, and ROI-centric strategies that span across SEO, PPC, social media management, content, digital PR and website development.
First Place SEO helps local businesses in London grow fast. We offer SEO services, Google Ads management, and website help to get you more customers. Our team knows how to get your business on the first page of Google in London. We use proven methods so you get more calls, leads, and sales. If you want to rank higher and beat your competition in London, First Place SEO is ready to help. Get found
Deep and Unique Services at ELITEHUB Luxury Digital Agency ELITEHUB is a premier luxury digital agency specializing in a wide range of services tailored for high-end brands and affluent individuals. Our offerings encompass various facets of digital marketing and personal services, ensuring that our clients receive comprehensive support in achieving their goals.
Softhunters delivers innovative IT solutions that drive digital transformation, helping businesses stay ahead through smart automation, streamlined operations, and cutting-edge technology. Our recent projects showcase our commitment to excellence, blending strategy with technology to unlock growth and success in the digital age.
Award-winning PR agency for B2B & B2C brands across the UK and beyond. In-sector PR expertise. Out-of-sector creativity. Combined to deliver standout results. We've got 30 years of PR expertise across every major sector. HR to home & garden. Environment to energy. We know each industry as well as a sector-specialist PR agency. Maybe better. But where specialist agencies only know their industry, w
The digital results agency with a complete focus on making your online activity work harder than ever before. If the name rings a bell, that's because we're the sibling of creative agency J2. We were born in a world of big ideas but have evolved an unshakeable focus on digital results. From growing brands to driving sales, every campaign is geared to improve the bottom line. We optimise PPC, Paid
Freelance SEO consultant based in Brighton, providing insightful website and SEO audits for businesses looking to improve their visibility in traditional search results and in AI-generated answers. Services include strategic roadmaps, content planning and delivery, web development, technical SEO, and ongoing consultancy services.
Launch Studio is a commercially led creative agency using design to make a difference. We work directly with founders, sales and marketing leads to understand your priorities, applying strategic thinking and creative execution so every investment in brand supports clear commercial goals. Our work spans identity systems, websites and campaigns, through to sales enablement, branded materials, print,
Boost your local visibility with Google Business Profile optimization, SEO for small businesses, and responsive website development. We help businesses grow online with affordable SEO services, faster websites, and better Google rankings that bring in more local traffic and real leads.
We are Leopard Co! A new agency with a 20-year history created through two award-winning marketing communications consultancies - Big Cat and spottydog communications - joining forces. Now together, we offer clients a full service marketing agency with specialist skills across the marketing communications mix.
Modal® is a forward-thinking, Manchester-based web design and branding agency committed to transforming the way ambitious brands connect with their audiences online. We use industry-leading coding techniques and strategic brand storytelling to help you achieve lasting impact and measurable results.
Founded in 2011, our team of SEO experts have decades of experience in helping ambitious brands dominate Google. As an SEO only agency, we live and breathe all things SEO; from algorithms to analytics, and from rankings to ROI, we take care of it all. Unlike many digital marketing companies who provide SEO alongside other activities, our sole focus is organic SEO. This is why many marketing agenci
YellowInk is an SEO and digital marketing agency based in the United Kingdom (UK), dedicated to helping startups and small businesses grow online. We offer tailored services including SEO, content marketing, PPC, email marketing, social media management, social media advertising, website design & development, and LinkedIn marketing. Our focus is on delivering affordable, effective strategies that
New Media Ghost, a customised digital marketing agency based in Cardiff, excels in curating robust online presence for both businesses and individuals. As specialists in crafting and engaging with digital audiences, we distinguish ourselves through our unwavering commitment to discretion and tailoring unique strategies. We guarantee your content and social media resonate with your brand's voice, s
Inc Studio transcends simple business collaboration, focusing on forming strategic alliances. Leveraging its broad expertise across various sectors, Inc Studio is committed to providing a comprehensive, outcome-focused service. By joining forces with key players in the B2B realm, Inc Studio seeks to transform each sector with groundbreaking strategies customised to each business's unique goals. In
Accentuate Agency, operating from the UK, is a search marketing firm with a speciality in amplifying the online presence of enterprising businesses via Google. The distinctive edge of Accentuate Agency lies in its unparalleled concentration on Google Ads and SEO, delivering a robust dual-faceted approach to engage clients with prospective customers who are actively seeking their offerings. Their d
East River Studio, a cutting-edge web design and digital marketing firm situated in Exeter, Devon, distinguishes itself through its specialisation in custom website designs underpinned by robust SEO principles. This expertise empowers businesses to achieve superior Google rankings, driving lead generation. Furthermore, their broad spectrum of offerings, encompassing WordPress and WooCommerce websi
Rant Agency, a celebrated UK-based mobile app development firm, excels in revolutionising businesses digitally via crafting custom-made mobile and web applications. Catering to a wide array of clientele, from emerging startups to international brands in the private, public, and non-profit sectors, our expertise shines through. Since our inception in 2003, we've forged robust alliances, providing a
Cavefish, a pioneering AI-centric agency situated in Cardiff, UK, distinguishes itself by crafting bespoke AI solutions that blend effortlessly into business operations, bolstering productivity and fuelling innovation via their exclusive EchoDepth framework. Renowned for their thorough services such as AI strategic planning, customised training, and swift proof-of-concept initiatives, Cavefish has
GGMR, a leading technology agency headquartered in Corsham, UK, boasts a distinct proficiency in navigating complex technical challenges. Known for innovating within and beyond existing systems, they're recognised for their managerial prowess in multi-platform, multi-partner projects. Specialising in intricate data integration, user experience (UX), and the development of cutting-edge tech platfor
Behaviour Digital is a globally-operating, remote digital advertising agency based in the UK, specialising in boosting business growth profitably without the requirement for lengthy contracts. The unique selling proposition of Behaviour Digital lies in their commitment to personalised, data-driven campaigns, meticulously designed to meet the distinct needs of each client, with proficiency in platf
The FCA regulates insurance distribution and financial promotions under FSMA, and every customer-facing communication must be fair, clear and not misleading. The Consumer Duty (in force July 2023 for new and existing products, extended to closed books from July 2024) applies a fair-value outcome test to product, price, promotion and consumer support, and the FCA's October 2025 update reiterated that assertions in fair-value assessments need evidence behind them. The General Insurance Pricing Practices rules (PS21/5 and PS21/11, live since 1 January 2022) ban price-walking in motor and home, force renewal quotes to match new-business prices through the same channel, simplify auto-renewal opt-out, and add reporting duties; the FCA's EP25/2 evaluation in July 2025 found the rules worked and estimated £4.2bn of consumer benefit over ten years. The Section 21 financial promotion approver gateway (live since 7 February 2024) means only firms with specific FCA approver permission can sign off promotions for unauthorised parties. The ABI sets industry codes for its members, the ICO enforces UK GDPR and PECR over data and electronic marketing, and the ASA polices ad-claim accuracy under the CAP Code.
- · FCA financial-promotion fluency, with a documented approval workflow that maps to the s.21 approver regime and the Consumer Duty fair-value outcome
- · Aggregator-channel capability for Compare the Market, GoCompare, Confused and MoneySuperMarket: bid management, quote-form conversion, and brand-versus-PCW spend modelling
- · Named case studies with UK insurers, MGAs, brokers, networks or insurtechs, ideally across personal lines, commercial lines and specialty
- · Lloyd's and London-market literacy where relevant, including broker placement workflows, coverholder networks and PPL e-trading
- · Retention and renewal CRM track record built around the post-GIPP economics, where lifetime value sits in years two through six rather than year one
- · No working knowledge of Consumer Duty or the General Insurance Pricing Practices ban, with proposals that still describe price-walking, tenure-based discounts or new-customer-only offers as live tactics
- · Generic financial-services playbooks parachuted in from banking or wealth, with no aggregator strategy and no view on broker, direct and embedded channel economics
- · Vague position on financial-promotion approval: no answer on who signs the s.21 sign-off, no internal compliance review, and creative concepts that fail a fair, clear and not-misleading read-through
- · All ad-tech and no fair-value evidence: heavy paid-social and PCW spend with nothing tying campaign claims back to product governance, target-market fit or the Consumer Duty outcome record
- · No grasp of the Lloyd's or specialty market when the brief calls for it, with B2C creative being pitched at a B2B2B broker audience that places risk via PPL
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