828 agencies indexed·Latest entry: 4 June 2026
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Industry · 284 agencies

Fashion & Retail agencies.

Fashion and retail marketing is the discipline of building demand and distribution for clothing, footwear, accessories and multi-category retail brands across DTC ecommerce, wholesale and high-street channels. The category is distinct because the SS/AW trading calendar shapes every campaign, return rates close to 30% reshape the ROAS calculation, and green-claims advertising faces active CMA and ASA enforcement.

At a glance
  • 284 UK agencies with fashion & retail experience
  • Across 30 UK locations
  • Reviewed 18 May 2026
Showing 97-120 of 284 fashion & retail agenciesView in full archive
BeUniqueness logo
BeUniqueness
Independent·Manchester·2-10 Employees

BeUniqueness, an eminent and accolade-laden UK-based agency, is committed to advancing and transforming diverse facets of your brand strategy. From the development of captivating ad scripts and creatives to the construction of potent sales funnels and copies, BeUniqueness provides a broad spectrum of services. Notably, BeUniqueness shines in email marketing, search engine optimisation, blog conten

Revenue Growth Agency logo
Revenue Growth Agency
Independent·Liverpool·2-10 Employees

Revenue Growth Agency is a premier marketing firm located in the UK, renowned for crafting bespoke ecommerce strategies. Our expertise lies in utilising storytelling to address hurdles such as customer acquisition, international expansion, and surpassing revenue stagnation. Our distinctiveness lies in our proprietary 4-step Storytelling Framework, which navigates new customers through strategic ca

Goram & Vincent logo
Goram & Vincent
Independent·Bristol·2-10 Employees

Surely, share the core details or prominent aspects from your page that you wish to highlight, and I will skilfully create an engaging three-line introduction for your brand, optimised for search engine rankings. Remember to use UK English and maintain a similar length of text.

Contrast logo
Contrast
Independent·Nottingham·2-10 Employees

Contrast Digital, a prestigious eCommerce digital marketing agency situated in Nottingham, UK, holds a reputation for its distinguished growth strategy. This unique methodology, crafted from their direct experience in managing prosperous eCommerce enterprises, centres on customer acquisition, retention, and propelling scalable, sustainable, and profitable growth. By exploiting comprehensive insigh

This is Undefined logo
This is Undefined
Independent·London·11-50 Employees

Undefined is a London-based technology firm specialising in the creation of high-performance digital platforms. Our expertise lies in developing bespoke websites, applications, and e-commerce stores tailored to the distinctive needs of innovative start-ups, rapidly scaling businesses, and established enterprises. Our unique selling proposition is our Progressive Prototyping methodology coupled wit

Summon Digital logo
Summon Digital
Independent·London·2-10 Employees

Summon Digital, a leading digital marketing agency based in London, is renowned for its expertise in the travel sector, providing bespoke services for tours, activities, excursions, travel, and accommodation. What differentiates Summon Digital is their unwavering dedication to supporting independent businesses, driving sales growth and minimising cost per acquisition with personalised, premium sup

Loud Digital logo
Loud Digital
Independent·Leeds·2-10 Employees

Loud Digital, a Hull-based digital marketing agency, stands out in the crowded online landscape due to its unique approach. This agency is distinct because it offers direct communication with Paid Media specialists, eliminating the need for intermediaries like account managers. Their dedication to clear and jargon-free communication ensures that clients interact directly with experts, maintaining

Alytix Marketing logo
Alytix Marketing
Independent·Cardiff·2-10 Employees

Alytix Marketing, a UK-based marketing and analytics firm in Cardiff, excels in converting intricate data into practical insights to boost marketing and sales results. Our distinct focus is on offering a comprehensive suite of services, from managing digital campaigns to crafting analytics strategies. We distinguish ourselves through our 'done-for-you' analytics solutions and dynamic data visualis

39steps logo
39steps
Independent·Edinburgh·2-10 Employees

39steps, a comprehensive creative agency nestled in Edinburgh, excels in rejuvenating exhausted brands into lucrative assets. The agency crafts captivating narratives and designs, tailored to enchant the ideal audience. Offering an extensive selection of services from brand identity evolution, strategic digital campaigning, adaptive web design to graphic design and print, 39steps guarantees your b

Poppins logo
Poppins
Independent·London·11-50 Employees

WE ARE POPPINS, a dynamic creative agency nestled in the heart of London, stands out through its all-encompassing approach. We specialise in delivering a broad spectrum of services, encompassing digital, identity, brand, marketing, and experiential solutions. Our unique selling point lies in our ability to craft immersive community experiences, setting us apart in the competitive landscape. At WE

Kitch logo
Kitch
Independent·Portsmouth·2-10 Employees

Kitch, a Chichester-based, award-winning social media agency, excels in bolstering lifestyle, food, and hospitality brands. Kitch's strategic approach sets it apart, expertly linking brands to communities via services such as social strategy, social media management, paid social, influencer marketing, and content creation. Serving a varied clientele, including esteemed brands like Young's Pubs, Ha

Shogun Social logo
Shogun Social
Independent·Southampton·2-10 Employees

Shogun Social, a Southampton-based creative agency, is a specialist in boosting organic social media visibility to reshape brand identities and cultivate genuine audience relationships. They stand out in the crowded market with their holistic method. Integrating traditional creative agency attributes with innovative social media tactics, they particularly shine in the realm of TikTok marketing and

Design & Build Co logo
Design & Build Co
Independent·London·2-10 Employees

DBCO, a premier digital agency rooted in London, excels in crafting brand-led eCommerce strategies, orchestrating thought leadership, and delivering unparalleled user experiences. We cater to an elite clientele from the realms of Fashion, Luxury, and Beauty. Our agency stands out through its strategic and intuitive methodology, aimed at transforming brand perception and charting a clear trajectory

Clockwork Moggy logo
Clockwork Moggy
Independent·Kent·2-10 Employees

Clockwork Moggy, a trailblazing digital marketing agency nestled in the heart of Kent, prides itself on its innovative marketing strategies and customised design services. Our specialities lie in brand evolution, distinctive logo design, and constructing powerful sales funnels to amplify online presence, invigorate web traffic, and escalate sales performance. Our all-encompassing methodology incor

We Make Films logo
We Make Films
Independent·Bristol·2-10 Employees

At We Make Films, we're your one-stop destination for all your video production needs, offering a seamless, stress-free process from beginning to end. We understand the complexities that come with creating videos, that's why we're committed to streamlining every step. From the initial planning stages through to the final cut, our professional team works in close partnership with you to bring your

Devstars logo
Devstars
Independent·London·11-50 Employees

Established in 2003, Devstars is a distinguished UK-based digital agency, renowned for delivering prize-winning digital solutions. Specialising in the design of bespoke websites, the creation of innovative apps, and the implementation of AI automation, Devstars caters for the unique requirements of SMBs and startups. The agency differentiates with its pledge to deliver projects of "pixel-perfect"

Insight Consultancy logo
Insight Consultancy
Independent·Leicester·2-10 Employees

Insight Consultancy, a premier digital marketing and web design agency situated in Leicester, distinguishes itself with its unique fusion of inventive prowess and analytical intellect. Providing a broad spectrum of services including branding, web design, marketing, and consultancy, they equip businesses with a robust competitive advantage. Their dedication to fostering client growth shines throug

Form Agency logo
Form Agency
Independent·Kent·2-10 Employees

Form Agency, a distinguished marketing and design company in Kent, boasts an international presence. Primarily focusing on the financial and fintech industries, the company is recognised for its proficiency in crafting engaging designs and executing profitable advertising strategies, leveraging its comprehensive industry expertise and knowledge of contemporary design trends. The distinguishing fea

NetTrackers logo
NetTrackers
Independent·London·11-50 Employees

NetTrackers is a premier digital solutions firm situated in London, UK. The organisation is renowned for its extensive array of services, encompassing superior UI/UX design, inventive digital marketing plans, and powerful ecommerce solutions, all customised to fortify businesses in the digital sphere. Concentrating on data-informed approaches and avant-garde technology, NetTrackers guarantees its

Zephyr Digital Agency logo
Zephyr Digital Agency
Independent·London·11-50 Employees

Zephyr Digital Agency is a holistic digital solutions firm, providing specialised services to pubs, restaurants, and traditional retail outlets located in Islington, London. Leveraging a blend of inventive creativity, technical prowess, and insightful data analytics, Zephyr Digital Agency propels businesses towards expansive growth. **Digital Strategy** - At Zephyr Digital Agency, we collaborate

Rusty Monkey logo
Rusty Monkey
Independent·Nottingham·11-50 Employees

Birthed from bonds of friendship, we are an unconventional collective, yearning for influence and autonomy, unsatisfied with working for others. We rejected the traditional concept of people as mere cogs in a corporate wheel. Deep-seated hierarchical management structures left us feeling undervalued. We spurned autocratic authority. Economically challenged and located in a quaint market town with

Teegee Digital logo
Teegee Digital
Independent·Preston·2-10 Employees

Striving to streamline online expansion for Preston-based businesses, Teegee Digital mitigates the typical hurdles many corporations face. Our squad persistently explores groundbreaking tactics to augment lead acquisition, amplify website visitor numbers, and impart significant worth to our clients' ventures via state-of-the-art technologies, encompassing Google, Facebook, Instagram, WordPress, Ph

Bath Marketing Consultancy logo
Bath Marketing Consultancy
Independent·Bristol·2-10 Employees

Bath Marketing Consultancy, anchored in Paulton, Somerset, is a distinguished digital marketing agency. Our brand's uniqueness lies in our holistic strategy for bridging the gap between businesses and customers via customised SEO, PPC, social media, content, and email marketing techniques, thus driving amplified client traffic through various channels. Further, Bath Marketing Consultancy stands ou

Fyber Agency logo
Fyber Agency
Independent·Leeds·11-50 Employees

Fyber, a versatile agency nestled in Leeds, delivers an array of services via its distinct divisions: Fyber Digital, Fyber Live, and Fyber Direct. Fyber Digital excels in brand development and website design, Fyber Live shines in the sphere of events and exhibitions, whereas Fyber Direct is a leading provider of mail and print solutions. Through this holistic approach, Fyber is adept at furnishing

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Editor's note
AgencyIndex lists 280 UK agencies positioning into fashion and retail. They split into three working shapes: ecom-native shops on Shopify Plus and Centra running paid, CRO and lifecycle for DTC and fast-fashion accounts; brand and creative agencies holding the heritage names where identity, retail-window work, lookbook production and seasonal films do the heavy lifting; and performance shops running integrated acquisition and retention against tight margin and CAC targets for the mid-market multibrand retailers. The category is distinct for four reasons. The trading calendar is non-negotiable, with SS/AW drops, payday weekends, festival, Black Friday-Cyber Monday and December gifting dictating when budget moves and what the ROAS target should be. The channel mix runs heavier on TikTok, Reels and Pinterest than most ecom verticals, with discovery now sitting inside short-form video and shoppable creator content. Influencer-led discovery is core rather than an add-on, which puts ASA and CMA disclosure rigour at the centre of the workflow. And the maths is brutal: UK online fashion returns sit around 30%, clothing alone is 27% of returns volume, and 51% of Gen Z bracket sizes, so a 4.0 gross ROAS often lands at 2.6 to 2.8 net before reverse-logistics costs. What is shifting is discovery, regulation and unit economics together. TikTok Shop UK passed $2.2bn GMV across the first three quarters of 2025 with apparel and beauty close to 60% of platform GMV, Black Friday 2025 came in 50% above the prior year, and 200,000-plus UK sellers including Marks and Spencer, Clarks and Sainsbury's are now on the platform. Google AI Overviews appear on roughly a quarter of searches and have flattened organic CTR on affected product queries by around 60%, pulling AI-search visibility into SEO scope. Organic Instagram reach continues to decline. And the CMA's March 2024 undertakings against ASOS, Boohoo and George at Asda, followed by 2025 ASA rulings against Nike Retail, Superdry and Lacoste on unqualified sustainable claims in Google Ads, have made vague green copy a commercial risk.
Common briefs
Peak-trading paid social across SS/AW, payday, festival and Black Friday-Cyber MondayInfluencer and UGC programme with ASA and CMA disclosure rigourSustainable-credentials storytelling that clears Green Claims Code and CAP Rule 11DTC fashion launch on Shopify Plus or Centra with paid, organic, CRM and creator pipelineLoyalty, CRM and zero-party data build-out on Klaviyo, Attentive or equivalentTikTok Shop and live-commerce programme with creator-affiliate economicsAI-search visibility build for product and category queries (ChatGPT, Perplexity, Google AI Overviews)Wholesale-to-DTC pivot with stack rebuild, brand repositioning and acquisition stand-up
Regulatory landscape
ASA · CMA · Green Claims Code · DMCC
sustainability claims are under sustained enforcement pressure

Four regulatory layers shape the work. The CMA's Green Claims Code requires environmental claims to be truthful and accurate, clear and unambiguous, not omit important information, not make broad claims unless justified, reflect the full product lifecycle, and be substantiated with credible evidence. In March 2024 the CMA closed its first major fashion-sector investigation by securing formal undertakings from ASOS, Boohoo and George at Asda, which now have to use specific descriptors like 'organic' or 'recycled' with percentages displayed, document minimum criteria for eco-ranges, audit filter accuracy so only qualifying products surface, and clarify whether accreditations apply to specific products or the whole company. The ASA enforces the CAP Code on consumer-facing advertising, with Rule 11.4 requiring claims to be based on the full product lifecycle and Rule 11.1 requiring a clear basis; in 2025 the ASA ruled against Nike Retail, Superdry and Lacoste for unqualified 'sustainable' claims in paid Google ads, taking the position that 'sustainable' implies no material lifecycle harm and is almost impossible to substantiate without qualification. The Digital Markets, Competition and Consumers Act 2024 came into force on 6 April 2025 and bans drip pricing, tightens was-now claims and gives the CMA direct-fining powers of up to 10% of global turnover, with the CMA opening its first eight investigations and issuing advisory letters to a further 100 businesses on 18 November 2025. The ICO enforces UK GDPR and PECR over data capture and electronic marketing, which sits over every email and SMS lifecycle programme.

Specialist signals
5 signals
of real fashion-retail experience
  • · Named fashion or multi-category retail case studies with category-specific results, ideally spanning at least two trading peaks, rather than recycled consumer-brand showreels
  • · Platform fluency on Shopify Plus, Centra or a comparable fashion-grade stack, with a working view on PIM, size-and-fit tooling, returns workflow and the all-in monthly cost of ownership
  • · Peak-trading planning discipline: a documented calendar across SS/AW drops, payday, festival, Black Friday-Cyber Monday and gifting, with budget phasing, creative refresh cycles and stock-flow alignment
  • · Influencer-programme rigour against ASA and CMA endorsement guidance, with '#ad' disclosure at the start of captions or clearly on-creative, gifting and affiliate flagged, and a documented compliance review step
  • · Returns-and-margin-aware ROAS framework rather than platform-reported numbers alone, with contribution margin, MER (Marketing Efficiency Ratio) and net-of-returns ROAS as standard reads
Sector watch-outs
5 to watch
in any fashion-retail pitch
  • · Unqualified sustainability copy in the work samples ('sustainable', 'eco-friendly', 'conscious collection', 'green') without lifecycle evidence, percentage disclosure or third-party certification, which now sits inside the CMA and ASA enforcement window
  • · No peak-trading plan: a generic always-on media schedule with no view on drop cadence, payday weekends, festival, Black Friday-Cyber Monday or gifting, and no budget phasing tied to the trading calendar
  • · Generic ecom playbook with no fashion-cycle awareness, no returns-rate adjustment in the ROAS maths, and no answer on how a 30% return rate flows into net ROAS or contribution margin
  • · Influencer rosters relying on '#gifted', '#spon' or end-of-caption hashtags rather than '#ad' at the start of the caption or clearly on-creative, with no documented ASA and CMA compliance review
  • · Drip pricing or was-now patterns left in checkout (delivery fees only shown at the final step, struck-through reference prices not actually charged in the prior period) and no answer on the 6 April 2025 DMCC Act rules or the 18 November 2025 CMA guidance
Frequently asked

What brands ask about agencies for fashion & retail.

5 questions our editors get most often, answered honestly. No agency-marketing speak.

Curated by humans

Specialist fashion retainers in the UK cluster in three bands. Boutique DTC and creator-led shops run £3,000 to £8,000 a month for a focused brief such as TikTok Shop pipeline management, paid social, or a single launch. Mid-market growth and performance agencies sit at £8,000 to £25,000 a month for integrated programmes covering paid media, influencer, organic, CRM and CRO with returns and contribution margin in the reporting. Premium and prestige fashion specialists working heritage and luxury brands bill £25,000 to £150,000 a month for brand, performance, retail-media and creative production on retainer, with Verb Brands and Alioze examples of the houses working Jimmy Choo, Chanel and Givenchy at that level. Project work like a Shopify Plus rebuild, a peak-trading campaign with film and influencer or a brand-relaunch lands at £40,000 to £400,000. Media spend on Meta, TikTok, Google, Pinterest and the retail media networks sits outside agency fees and is almost always the largest line on the plan.