Fashion & Retail agencies.
Fashion and retail marketing is the discipline of building demand and distribution for clothing, footwear, accessories and multi-category retail brands across DTC ecommerce, wholesale and high-street channels. The category is distinct because the SS/AW trading calendar shapes every campaign, return rates close to 30% reshape the ROAS calculation, and green-claims advertising faces active CMA and ASA enforcement.
- 284 UK agencies with fashion & retail experience
- Across 30 UK locations
- Reviewed 18 May 2026
CB Social Marketing Ltd, a Newcastle-based social media management firm, specialises in bespoke paid social media management for e-commerce enterprises. Our agency is committed to optimising social performance via tailored strategies. Our emphasis on individualised service, combined with a track record of enhancing e-commerce visibility, sets us apart within the competitive digital marketing indus
SEO & Web, a distinguished digital marketing firm in Essex, is acclaimed for its consistent success across diverse sectors. The agency's unique selling point is its well-rounded array of digital offerings, encompassing innovative website design, focused SEO, PPC, and digital PR initiatives, all customised to boost the online visibility of clients and generate concrete outcomes. Boasting two decade
Focusing on several crucial aspects, Odyssey specialises in: - Driving a significant increase in sales via your website - Bolstering customer loyalty on your online platform - Escalating user interaction - Streamlining website functionality and navigability - Enhancing the total user experience on your site - Integrating your brand seamlessly into your digital footprint - Overseeing website
Outible, a premier web design and app development agency, is headquartered in Liverpool. Outible's unique selling point is its internal proficiency and customised support tools, guaranteeing bespoke solutions without the need for third-party software. It also provides round-the-clock customer support through a cutting-edge online messaging and API-enabled ticketing system. Furthermore, Outible ext
AndAgain, a pioneering digital agency headquartered in London, perfectly blends strategic thinking, inventive creativity, and technological prowess. Our prime expertise lies in creating digital products and campaigns for the luxury, fashion, retail, entertainment, and B2B industries. Our unique approach enables us to serve clients across both the UK and USA. We are renowned for our innovation and
AVO Agency, a premier Growth-Oriented Digital Marketing Agency, is strategically located a stone's throw away from London. AVO Agency's distinguishing factor is its demonstrated success in yielding remarkable Return on Investment (ROI) for its clients. This success is achieved through the proficient use of sophisticated data analytics to enhance revenue streams and curtail expenses, thereby establ
Based in London, UK, Navigator International is a distinguished digital marketing and storytelling agency. Our unique approach fuses captivating narrative techniques with data-led insights, providing a total 360-degree solution that flawlessly syncs across all digital platforms. Our services are designed to fulfil immediate business requirements while also focusing on enduring brand objectives. We
Actuate Digital, a leading eCommerce agency located in the North West, proudly serves clients in and around Manchester, helping businesses throughout the UK optimise their online stores and enhance user-centric shopping experiences. Our specialities include: - Magento Website Development - Shopify Website Development - eCommerce Strategy Planning We work closely with our clients to understand th
At ettyq, our mission is to elegantly weave aesthetics into every customer-business interaction. Our objective is to help companies distinguish themselves and leave a lasting impression in today's fiercely competitive markets. We concentrate on crafting an all-encompassing customer journey at various touchpoints to actualise this vision. Our clientele comprises businesses experiencing significant
Clickzilla is a bespoke digital marketing agency headquartered in the UK, providing tailor-made online solutions for businesses aiming to amplify their digital footprint through evidence-based strategies. Distinguishing Clickzilla is its exhaustive array of services, encompassing SEO, link building, digital PR, PPC, email marketing, content creation, and beyond, all customised to align with the di
77Agency is a leading digital marketing firm, situated in an undisclosed locale, renowned for its innovative 360° digital marketing strategy. Our comprehensive suite of services includes integrated digital campaigns, creative and media strategies, and website development. We pride ourselves on our localised approach and inventive campaigns. Over the years, 77Agency has partnered with esteemed bran
JACK RYAN, a UK-based advertising agency, sets itself apart by employing data-led insights and marketing science to craft campaigns that profoundly connect with audiences, surpassing traditional advertising norms. Committed to a sustainable, transparent, and ethical modus operandi, JACK RYAN ensures adherence to conscientious advertising protocols across its operations.
Clubbish, a leading marketing consultancy firm situated in Birmingham, UK, distinguishes itself with its data-driven approach. Harnessing the power of cutting-edge technologies such as AI and machine learning, Clubbish tailors precision-targeted marketing strategies across Google Ads, SEO, and Microsoft Ads campaigns. This results in enhanced return on advertising investment and diminished cost pe
Established in Leeds, Puddle is a prominent digital marketing agency excelling in the eCommerce platform, Shopify, since 2011. As a distinguished Shopify partner, Puddle's prowess lies in crafting high-impact eCommerce websites and unforgettable digital marketing campaigns, all underpinned by a human-centred strategy. Our proficiency extends across strategic branding, web design, and comprehensive
Noughts & Ones, a sustainable e-commerce agency stationed in the UK, is a distinguished creator of minimal-impact Shopify stores for brands that value people and the environment. Holding the esteemed Certified B Corp™ status, the agency differentiates itself through its pioneering Conscious Development™ approach, thereby safeguarding against compromising environmental and social accountability for
Dirty Jack, a Bristol-based creative agency, specialises in crafting data-driven, humorous adverts, distinguishing itself in the UK market by transforming typical campaigns into extraordinary narrative experiences. These captivating storytelling techniques not only engage audiences but also fuel considerable sales growth. Boasting a proven track record in escalating brand engagement and revenue, D
Primarily, Mostly Media operates as a top-tier media planning and buying agency, deeply rooted in Bath, UK. Renowned as a top 20 independent specialist within the UK, Mostly Media is revered for its prowess in driving swift business growth, ensuring maximum return on advertising expenditures for startups, challenger brands, and seasoned businesses alike. Our agency's extensive proficiency extends
Sugar Rush, a comprehensive digital agency located in Belfast and Shoreditch, has established itself as a frontrunner in providing result-oriented digital solutions. We work closely with our clients, ensuring fluid and eco-friendly operations while upholding stringent quality control and security measures. Sugar Rush manages all aspects of UX/UI design, programming, and quality assurance testing w
Unbranded Digital, a Bradford-based, data-centric marketing agency, specialises in formulating customised digital strategies and website designs, each uniquely crafted to align with the distinct requirements of their clients. Their commitment to fostering considerable growth in user engagement and conversion rates sets them apart in the digital landscape. With their pioneering approach of integrat
Pixafusion, a leading digital marketing agency in Wales, offers an extensive range of full-service, award-winning solutions. Known as the most rapidly expanding agency in the region, Pixafusion excels with its strategic approach that guarantees clients meet their marketing objectives through creative and cohesively integrated strategies. Their diverse services encompass logo creation and branding,
Based in London, UK, Planit serves as a premier performance marketing agency. The unique facet of Planit lies in its emphasis on crafting a dynamic conversion engine that synergises with advertiser customer data. This meticulous optimisation of campaigns daily not only secures the attainment of fresh customers but also escalates the revenue from returning clients. Planit is committed to providin
Digital Gearbox, a leading UK PPC agency, is devoted to surpassing client expectations through the execution of unbeatable PPC tactics. Our mission is to deliver results that our clients may lack the resources or know-how to accomplish independently. We value teamwork, effectively serving as an integral part of our clients' marketing departments. Digital Gearbox is not just a conglomerate of PPC m
Based in Oxford, UK, Blue Snapper is a seasoned eCommerce and digital marketing consultancy with over two decades of industry experience. Renowned for their comprehensive, advisory-led strategy, they delve into the depths of their clients' businesses, creating customised digital marketing tactics that yield significant returns. As specialists in diverse services such as SEO, PPC, Klaviyo marketing
As a London-based growth-centric firm, One Umbrella is renowned for elevating business revenue by more than £1M within a single year. Distinguishing itself through the strategic amalgamation of sales, marketing, and operational tactics, One Umbrella delivers bespoke solutions that champion clients within their respective industries. Boasting over a decade of expertise, the agency's proprietary met
Four regulatory layers shape the work. The CMA's Green Claims Code requires environmental claims to be truthful and accurate, clear and unambiguous, not omit important information, not make broad claims unless justified, reflect the full product lifecycle, and be substantiated with credible evidence. In March 2024 the CMA closed its first major fashion-sector investigation by securing formal undertakings from ASOS, Boohoo and George at Asda, which now have to use specific descriptors like 'organic' or 'recycled' with percentages displayed, document minimum criteria for eco-ranges, audit filter accuracy so only qualifying products surface, and clarify whether accreditations apply to specific products or the whole company. The ASA enforces the CAP Code on consumer-facing advertising, with Rule 11.4 requiring claims to be based on the full product lifecycle and Rule 11.1 requiring a clear basis; in 2025 the ASA ruled against Nike Retail, Superdry and Lacoste for unqualified 'sustainable' claims in paid Google ads, taking the position that 'sustainable' implies no material lifecycle harm and is almost impossible to substantiate without qualification. The Digital Markets, Competition and Consumers Act 2024 came into force on 6 April 2025 and bans drip pricing, tightens was-now claims and gives the CMA direct-fining powers of up to 10% of global turnover, with the CMA opening its first eight investigations and issuing advisory letters to a further 100 businesses on 18 November 2025. The ICO enforces UK GDPR and PECR over data capture and electronic marketing, which sits over every email and SMS lifecycle programme.
- · Named fashion or multi-category retail case studies with category-specific results, ideally spanning at least two trading peaks, rather than recycled consumer-brand showreels
- · Platform fluency on Shopify Plus, Centra or a comparable fashion-grade stack, with a working view on PIM, size-and-fit tooling, returns workflow and the all-in monthly cost of ownership
- · Peak-trading planning discipline: a documented calendar across SS/AW drops, payday, festival, Black Friday-Cyber Monday and gifting, with budget phasing, creative refresh cycles and stock-flow alignment
- · Influencer-programme rigour against ASA and CMA endorsement guidance, with '#ad' disclosure at the start of captions or clearly on-creative, gifting and affiliate flagged, and a documented compliance review step
- · Returns-and-margin-aware ROAS framework rather than platform-reported numbers alone, with contribution margin, MER (Marketing Efficiency Ratio) and net-of-returns ROAS as standard reads
- · Unqualified sustainability copy in the work samples ('sustainable', 'eco-friendly', 'conscious collection', 'green') without lifecycle evidence, percentage disclosure or third-party certification, which now sits inside the CMA and ASA enforcement window
- · No peak-trading plan: a generic always-on media schedule with no view on drop cadence, payday weekends, festival, Black Friday-Cyber Monday or gifting, and no budget phasing tied to the trading calendar
- · Generic ecom playbook with no fashion-cycle awareness, no returns-rate adjustment in the ROAS maths, and no answer on how a 30% return rate flows into net ROAS or contribution margin
- · Influencer rosters relying on '#gifted', '#spon' or end-of-caption hashtags rather than '#ad' at the start of the caption or clearly on-creative, with no documented ASA and CMA compliance review
- · Drip pricing or was-now patterns left in checkout (delivery fees only shown at the final step, struck-through reference prices not actually charged in the prior period) and no answer on the 6 April 2025 DMCC Act rules or the 18 November 2025 CMA guidance
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