Fashion & Retail agencies.
Fashion and retail marketing is the discipline of building demand and distribution for clothing, footwear, accessories and multi-category retail brands across DTC ecommerce, wholesale and high-street channels. The category is distinct because the SS/AW trading calendar shapes every campaign, return rates close to 30% reshape the ROAS calculation, and green-claims advertising faces active CMA and ASA enforcement.
- 303 UK agencies with fashion & retail experience
- Across 35 UK locations
- Reviewed 18 May 2026
Lionheart Marketing is a founder led, boutique growth agency based in Redcar, North East England, helping ambitious brands across the UK grow through Shopify, SEO, Paid Media, CRO, and CRM. We work with businesses of all sizes, with clients spanning from London, Manchester, Liverpool, Newcastle, Middlesbrough, and beyond. Our focus is simple: helping brands increase visibility, generate more leads and sales, and maximise the return from their marketing investment. Common challenges we help clients solve include: Poor Google rankings and limited online visibility Low website conversion rates Wasted paid media spend and poor ROAS Underperforming eCommerce websites Customer retention and CRM challenges Shopify development, migrations, and ongoing support Unlike traditional agencies, we take a hands on, strategic approach, working closely with clients to understand their commercial objectives and build growth strategies that deliver measurable results. Whether you're looking to improve your search presence, scale your Shopify store, or generate more revenue from your existing traffic, we're here to help.
Modal® is a forward-thinking, Manchester-based web design and branding agency committed to transforming the way ambitious brands connect with their audiences online. We use industry-leading coding techniques and strategic brand storytelling to help you achieve lasting impact and measurable results.
Welcome to our digital marketing agency in Manchester, where we specialise in providing exceptional SEO, PPC, and social media marketing services. We're passionate about helping businesses succeed online, and our team of experienced professionals works tirelessly to achieve that goal. We were founded with a simple mission: to provide results-driven digital marketing solutions that help businesses
At Pod Digital, we’re a Digital Marketing Agency that’s passionate about helping businesses grow. We specialise in SEO, AI search optimisation, PPC and paid social, alongside web design, data insight and intelligent automation. We take pride in working alongside you to bring your business goals to life.
Trusted by ambitious brands to deliver performance and brand marketing that fuels growth. Tech-enabled, human-led and propelled by purpose, we help you thrive in an ever-changing world.
We're an independent creative agency made up of passionate thinkers and talented doers, united by a shared obsession: helping brands rise above the noise and amplify their presence where it matters most.
Shopify Agency for Ecommerce Brands in the UK Your trusted UK Shopify agency for high-converting Ecommerce web design, custom development, SEO, and conversion rate optimisation. We build online stores that help Ecommerce brands increase sales and achieve long-term growth.
Search Theory is a new innovate search agency based in Manchester, offering SEO, Digital PR and Paid Advertising services UK-Wide. We believe in the theory of search and how it works, so we can apply tried and tested strategies to our clients businesses - giving them the best chance of success and the visibility they deserve online to generate a return on their investment.
SearchUp is a Stoke-on-Trent-based SEO and digital marketing agency specialising in eCommerce and DTC brands, offering SEO, PPC, server-side tracking, and AI visibility services. We work with a range of clients from independent ecommerce brands to household names with billions in annual revenue, delivering data-led results rather than vanity metrics. Founded and run without outside investment or industry connections, SearchUp has grown into a consistently profitable agency with strong margins, built on a practitioner-first approach: honest, direct communication and no lock-in contracts.
Surrey-based developers and creators building web, mobile, AR/VR and AI experiences for clients across Surrey and London - hands-on from first idea to launch, for start-ups through to global brands.
We’re a Derby-based digital marketing agency helping ambitious brands grow and scale with confidence. From smart strategies to expert execution, we craft tailored marketing strategies that turn clicks into long-term customers. We’re more than just a digital marketing company – we’re an extension of your team.
Digital marketing consultant helping people doing 'good' - from charities and non-profits, to sustainable business and high-quality, handmade products. SEO, Google Ads, Google Analytics, Microsoft Ads, Meta Ads, copywriting and more.
Venice is an independent London-based web agency specialising in ecommerce and business website design, development and growth on Shopify, Magento, WordPress and Wix.
We Are SNS is a global social media marketing agency specialising in social media management, TikTok, influencer marketing, content creation and UGC campaigns. At We Are SNS, social isn't an add-on, it's the foundation of everything we do. We are a global social digital marketing agency built for brands that want to grow through culture, creativity and commercial impact. As a social-first agenc
Wigan SEO is my freelance digital marketing, SEO and web design business. I help companies improve their Google visibility, attract more relevant visitors and generate more enquiries. Clients work directly with me, receiving practical advice, tailored strategies and personal support without agency account managers or unnecessary overheads.
YellowInk is an SEO and digital marketing agency based in the United Kingdom (UK), dedicated to helping startups and small businesses grow online. We offer tailored services including SEO, content marketing, PPC, email marketing, social media management, social media advertising, website design & development, and LinkedIn marketing. Our focus is on delivering affordable, effective strategies that
believe.digital is a full-service digital marketing agency offering end-to-end, bespoke solutions designed to grow your business online. From SEO, PPC, social media, and email marketing to custom web development, we deliver smart, effective digital strategies tailored to your goals. Whether you're a growing B2C ecommerce brand or a global B2B organisation, we have the experience and insight to hel
Creative Marketing Services, a distinguished digital marketing firm headquartered in Leeds and operating in London, is uniquely situated to cater to clients throughout the UK. The agency boasts a noteworthy track record of 37 years, setting itself apart with a proven digital marketing strategy that consistently enhances website traffic, stimulates enquiries, and propels sales. This longevity and s
For a decade and a half, Sound In Theory, a distinguished company rooted in Exeter, has been flourishing. The organisation has meticulously put together a squad of specialists who are enthusiastic about undertaking the challenging endeavours that our clientele requires. By consciously cherry-picking projects, Sound In Theory guarantees the provision of top-tier services that it holds in high regar
Underline, a Manchester-based web design agency, specialises in crafting conversion-oriented websites. Guided by a unique conversion-first methodology, Underline's creations are not just visually enticing but also serve as a potent platform for SEO and digital marketing strategies. As experts in web design, digital marketing, and branding, Underline utilises a relationship marketing approach. This
HYSCULPT is a forward-thinking marketing agency specialising in the contour industry, setting us apart with our emphasis on crafting clear, unified branding via targeted PR and marketing campaigns. Our core mission is to disrupt the market landscape, capturing the attention of our intended audience. What makes HYSCULPT unique is our cooperative team of innovative thinkers and visionaries who prior
Digital Media Ads, a premier Digital Marketing Agency, is strategically located in the heart of London. Our unique selling proposition is our dedication to levelling the digital playing field by offering top-tier digital marketing solutions, usually exclusive to large tech firms, to small and medium-sized enterprises. We have a proven history of boosting sales and return on investment (ROI) for ou
Based in London, UK and Chicago, USA, Upmkt is a premier eCommerce agency renowned for crafting dynamic growth strategies for brands on renowned global marketplaces such as Amazon. Our unique performance-based pricing framework ensures our success is intrinsically tied to that of our clients'. With a solid history of guiding over 100 brands to victory, Upmkt specialises in launching brands, broade
Hug London, a London-based branding agency, excels in swift brand evolution, catering specifically to nascent businesses via their distinct Brand Sprint package. This agency's unique selling point lies in their capacity to provide a comprehensive branding solution within a span of merely 10 days, encompassing brand strategy, identity, and website creation, all for a predetermined fee. Merging aest
Four regulatory layers shape the work. The CMA's Green Claims Code requires environmental claims to be truthful and accurate, clear and unambiguous, not omit important information, not make broad claims unless justified, reflect the full product lifecycle, and be substantiated with credible evidence. In March 2024 the CMA closed its first major fashion-sector investigation by securing formal undertakings from ASOS, Boohoo and George at Asda, which now have to use specific descriptors like 'organic' or 'recycled' with percentages displayed, document minimum criteria for eco-ranges, audit filter accuracy so only qualifying products surface, and clarify whether accreditations apply to specific products or the whole company. The ASA enforces the CAP Code on consumer-facing advertising, with Rule 11.4 requiring claims to be based on the full product lifecycle and Rule 11.1 requiring a clear basis; in 2025 the ASA ruled against Nike Retail, Superdry and Lacoste for unqualified 'sustainable' claims in paid Google ads, taking the position that 'sustainable' implies no material lifecycle harm and is almost impossible to substantiate without qualification. The Digital Markets, Competition and Consumers Act 2024 came into force on 6 April 2025 and bans drip pricing, tightens was-now claims and gives the CMA direct-fining powers of up to 10% of global turnover, with the CMA opening its first eight investigations and issuing advisory letters to a further 100 businesses on 18 November 2025. The ICO enforces UK GDPR and PECR over data capture and electronic marketing, which sits over every email and SMS lifecycle programme.
- · Named fashion or multi-category retail case studies with category-specific results, ideally spanning at least two trading peaks, rather than recycled consumer-brand showreels
- · Platform fluency on Shopify Plus, Centra or a comparable fashion-grade stack, with a working view on PIM, size-and-fit tooling, returns workflow and the all-in monthly cost of ownership
- · Peak-trading planning discipline: a documented calendar across SS/AW drops, payday, festival, Black Friday-Cyber Monday and gifting, with budget phasing, creative refresh cycles and stock-flow alignment
- · Influencer-programme rigour against ASA and CMA endorsement guidance, with '#ad' disclosure at the start of captions or clearly on-creative, gifting and affiliate flagged, and a documented compliance review step
- · Returns-and-margin-aware ROAS framework rather than platform-reported numbers alone, with contribution margin, MER (Marketing Efficiency Ratio) and net-of-returns ROAS as standard reads
- · Unqualified sustainability copy in the work samples ('sustainable', 'eco-friendly', 'conscious collection', 'green') without lifecycle evidence, percentage disclosure or third-party certification, which now sits inside the CMA and ASA enforcement window
- · No peak-trading plan: a generic always-on media schedule with no view on drop cadence, payday weekends, festival, Black Friday-Cyber Monday or gifting, and no budget phasing tied to the trading calendar
- · Generic ecom playbook with no fashion-cycle awareness, no returns-rate adjustment in the ROAS maths, and no answer on how a 30% return rate flows into net ROAS or contribution margin
- · Influencer rosters relying on '#gifted', '#spon' or end-of-caption hashtags rather than '#ad' at the start of the caption or clearly on-creative, with no documented ASA and CMA compliance review
- · Drip pricing or was-now patterns left in checkout (delivery fees only shown at the final step, struck-through reference prices not actually charged in the prior period) and no answer on the 6 April 2025 DMCC Act rules or the 18 November 2025 CMA guidance
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