Fashion & Retail agencies.
Fashion and retail marketing is the discipline of building demand and distribution for clothing, footwear, accessories and multi-category retail brands across DTC ecommerce, wholesale and high-street channels. The category is distinct because the SS/AW trading calendar shapes every campaign, return rates close to 30% reshape the ROAS calculation, and green-claims advertising faces active CMA and ASA enforcement.
- 303 UK agencies with fashion & retail experience
- Across 35 UK locations
- Reviewed 18 May 2026
Finsbury Media, a UK-based digital marketing agency, boasts branches in London, Surrey, and Nottingham. This agency differentiates itself with its bespoke range of digital marketing solutions, encompassing SEO, content marketing, social media, and PPC strategies. Each service is meticulously tailored to intuitively align with customer intent and yield quantifiable outcomes. As a Google Premier Par
Fly High Media, a premier digital marketing firm, is located in the heart of Cheshire with an auxiliary office in Manchester. As a one-stop solution for all digital marketing needs, the agency provides a wide array of expert services such as Search Engine Optimisation (SEO), Pay-Per-Click (PPC), social media management, and bespoke website design, all tailored to amplify a business's online footpr
Situated in the heart of London, KOTA is a distinguished creative web design and branding agency. Our steadfast dedication to delivering visually impressive digital experiences sets us apart. We seamlessly integrate aesthetic appeal with a focus on return on investment, ensuring each project we undertake not only enthralls but also generates revenue. Specialising in strategic brand development and
Located in London, AKQA is a renowned agency specialising in digital innovation and design solutions. They offer a wide array of services, including brand strategy, digital transformation, and experience design, utilising state-of-the-art technology such as artificial intelligence to deliver high-impact results for their clients. AKQA's distinctive selling point is their emphasis on creativity and
First Place SEO helps local businesses in London grow fast. We offer SEO services, Google Ads management, and website help to get you more customers. Our team knows how to get your business on the first page of Google in London. We use proven methods so you get more calls, leads, and sales. If you want to rank higher and beat your competition in London, First Place SEO is ready to help. Get found
Softhunters delivers innovative IT solutions that drive digital transformation, helping businesses stay ahead through smart automation, streamlined operations, and cutting-edge technology. Our recent projects showcase our commitment to excellence, blending strategy with technology to unlock growth and success in the digital age.
Serotonin is the performance marketing agency for brands that want to move faster and grow smarter. Founded by Dom Carter and Clair Heaviside, we bring over a decade of experience scaling brands across the UK, Europe and the US. We skip the jargon, the fluff, and the vanity metrics. What we deliver is clarity, pace and a commercial mindset-from forecasting and strategy through to media buyin
Award-winning PR agency for B2B & B2C brands across the UK and beyond. In-sector PR expertise. Out-of-sector creativity. Combined to deliver standout results. We've got 30 years of PR expertise across every major sector. HR to home & garden. Environment to energy. We know each industry as well as a sector-specialist PR agency. Maybe better. But where specialist agencies only know their industry, w
Designmc, a prestigious design agency nestled in the heart of England, specialises in crafting bespoke branding strategies, innovative digital solutions and effective marketing services. Our skilled team of professionals, with a comprehensive 360-degree approach, is dedicated to empowering businesses to realise their brand vision. Uniquely, Designmc champions a collaborative ethos, partnering inti
Based in the renowned Royal Albert Dock in Liverpool, UK, DoLocal is a distinguished digital marketing agency. Its unique selling point is its unwavering dedication to integrity and transparency, constantly keeping clients in the loop whilst creating focused strategies across a wide range of digital marketing services. These include SEO, Local SEO, web design, content marketing, and PPC advertisin
As a premier performance marketing agency, Another Concept, situated in the heart of Leeds, UK, excels in delivering a unique client-centric approach. Run by seasoned professionals, we pride ourselves on our transparent and candid communication. Our forte lies in devising bespoke strategies that render quantifiable outcomes, guaranteeing the utmost ROI by employing dynamic budget management.
Mintense UK is a London-based performance marketing agency with over a decade of experience in multilingual SEO, Google Ads, PPC and social media advertising. Their native-speaker teams cover 16+ languages, delivering tailored digital campaigns that drive visibility, leads and international growth across the UK, Europe and the US.
Advance is a boutique agency specialized in measuring advertising effectiveness. We help advertisers implement a new advertising operating model where measurement is at the heart of every investment decision. By establishing a measurement framework, we enable our clients to identify the most profitable investment, so they can plan their future actions based on what drives greatest return. By combining traditional techniques like Marketing Mix Modelling with Multi-Touch Attribution and Incrementality Testing, Advance provides a holistic view of marketing performance.
Afloat Digital is an independent UK marketing agency built on 14 years of hands-on paid media experience. We've supported a wide range of businesses across different industries, from larger established companies to family-run retailers and start-ups. Rated 5.0 on Google. We build a custom plan around every business we work with, so you can treat us as your external marketing department while you focus on running the business.
The UK's Most Effective Marketing Agency and Europe's Best Independent Agency. Arke Agency is a full-service marketing agency in Brighton, UK.
Full stack developers of both websites and software (CRM's etc) with over two decades of design, UI & UX. So beauty and performance are a guarantee.
Scale your home ecom brand to £150k a month - and beyond. DeqVision is the all-in-one growth partner built for home & garden online stores. Website, paid ads, email marketing, all with the goal of getting you more revenue.
Today his practice is structured around what clients actually need - strategic clarity through Experience Strategy, ongoing guidance through Design Partnership, and reliable delivery through Design Operations.
Fourmeta Agency is an award-winning digital agency specializing in Shopify, ecommerce development, UX/UI design, branding, SaaS, AI product development, MVP development, mobile app development, and digital growth for ambitious brands worldwide.
Humaine is an AI-augmented marketing and strategy firm for B2B and retail brands. We combine human judgement with AI across strategy, brand, content, production, search and technology to build smarter growth systems and deliver measurable commercial outcomes.
JW Digital is a Manchester-based digital agency specialising in custom-coded bespoke websites, technical and local SEO, Shopify and WooCommerce ecommerce, mobile and web app development, database and API engineering, and managed hosting. We work with UK businesses across Greater Manchester, Cheshire and the wider UK.
Freelance SEO consultant based in Brighton, providing insightful website and SEO audits for businesses looking to improve their visibility in traditional search results and in AI-generated answers. Services include strategic roadmaps, content planning and delivery, web development, technical SEO, and ongoing consultancy services.
Boost your local visibility with Google Business Profile optimization, SEO for small businesses, and responsive website development. We help businesses grow online with affordable SEO services, faster websites, and better Google rankings that bring in more local traffic and real leads.
We are Leopard Co! A new agency with a 20-year history created through two award-winning marketing communications consultancies - Big Cat and spottydog communications - joining forces. Now together, we offer clients a full service marketing agency with specialist skills across the marketing communications mix.
Four regulatory layers shape the work. The CMA's Green Claims Code requires environmental claims to be truthful and accurate, clear and unambiguous, not omit important information, not make broad claims unless justified, reflect the full product lifecycle, and be substantiated with credible evidence. In March 2024 the CMA closed its first major fashion-sector investigation by securing formal undertakings from ASOS, Boohoo and George at Asda, which now have to use specific descriptors like 'organic' or 'recycled' with percentages displayed, document minimum criteria for eco-ranges, audit filter accuracy so only qualifying products surface, and clarify whether accreditations apply to specific products or the whole company. The ASA enforces the CAP Code on consumer-facing advertising, with Rule 11.4 requiring claims to be based on the full product lifecycle and Rule 11.1 requiring a clear basis; in 2025 the ASA ruled against Nike Retail, Superdry and Lacoste for unqualified 'sustainable' claims in paid Google ads, taking the position that 'sustainable' implies no material lifecycle harm and is almost impossible to substantiate without qualification. The Digital Markets, Competition and Consumers Act 2024 came into force on 6 April 2025 and bans drip pricing, tightens was-now claims and gives the CMA direct-fining powers of up to 10% of global turnover, with the CMA opening its first eight investigations and issuing advisory letters to a further 100 businesses on 18 November 2025. The ICO enforces UK GDPR and PECR over data capture and electronic marketing, which sits over every email and SMS lifecycle programme.
- · Named fashion or multi-category retail case studies with category-specific results, ideally spanning at least two trading peaks, rather than recycled consumer-brand showreels
- · Platform fluency on Shopify Plus, Centra or a comparable fashion-grade stack, with a working view on PIM, size-and-fit tooling, returns workflow and the all-in monthly cost of ownership
- · Peak-trading planning discipline: a documented calendar across SS/AW drops, payday, festival, Black Friday-Cyber Monday and gifting, with budget phasing, creative refresh cycles and stock-flow alignment
- · Influencer-programme rigour against ASA and CMA endorsement guidance, with '#ad' disclosure at the start of captions or clearly on-creative, gifting and affiliate flagged, and a documented compliance review step
- · Returns-and-margin-aware ROAS framework rather than platform-reported numbers alone, with contribution margin, MER (Marketing Efficiency Ratio) and net-of-returns ROAS as standard reads
- · Unqualified sustainability copy in the work samples ('sustainable', 'eco-friendly', 'conscious collection', 'green') without lifecycle evidence, percentage disclosure or third-party certification, which now sits inside the CMA and ASA enforcement window
- · No peak-trading plan: a generic always-on media schedule with no view on drop cadence, payday weekends, festival, Black Friday-Cyber Monday or gifting, and no budget phasing tied to the trading calendar
- · Generic ecom playbook with no fashion-cycle awareness, no returns-rate adjustment in the ROAS maths, and no answer on how a 30% return rate flows into net ROAS or contribution margin
- · Influencer rosters relying on '#gifted', '#spon' or end-of-caption hashtags rather than '#ad' at the start of the caption or clearly on-creative, with no documented ASA and CMA compliance review
- · Drip pricing or was-now patterns left in checkout (delivery fees only shown at the final step, struck-through reference prices not actually charged in the prior period) and no answer on the 6 April 2025 DMCC Act rules or the 18 November 2025 CMA guidance
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5 questions our editors get most often, answered honestly. No agency-marketing speak.