901 agencies indexed·Latest entry: 15 October 2026
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Industry · 313 agencies

Fashion & Retail agencies.

Fashion and retail marketing is the discipline of building demand and distribution for clothing, footwear, accessories and multi-category retail brands across DTC ecommerce, wholesale and high-street channels. The category is distinct because the SS/AW trading calendar shapes every campaign, return rates close to 30% reshape the ROAS calculation, and green-claims advertising faces active CMA and ASA enforcement.

At a glance
  • 313 UK agencies with fashion & retail experience
  • Across 36 UK locations
  • Reviewed 18 May 2026
Showing 25-48 of 313 fashion & retail agenciesView in full archive
Blaze Media logo
Blaze Media
Independent·Liverpool·11-50 Employees·Verified

We’re a professional marketing agency built for ambitious businesses across the UK, based in the creative heart of Liverpool’s Baltic Triangle. Whether you’re an e-commerce brand, a SaaS company, or a B2B business looking to dominate search, our team of SEO, PPC, web, design and social media experts turn organic traffic into real, measurable growth.

GA Agency logo
GA Agency
Independent·London·51-200 Employees·Verified

GA Agency is an award-winning digital marketing agency helping brands all over the world grow their business and revenue in the online space. Our strategy and data-driven approach allow us to build an effective tailor-made digital marketing strategy to take your business to the next level.

First Internet Marketing logo
First Internet Marketing
Independent·Manchester·11-50 Employees·Verified

First Internet, a distinguished digital marketing agency based in Hale, Greater Manchester, specialises in providing a comprehensive array of award-winning solutions. Renowned for its expertise in website design, development, and promotion, the agency also excels in offering an all-encompassing range of services encompassing eCommerce, SEO, and customised web applications. With an established repu

Distinctly logo
Distinctly
Independent·London·11-50 Employees·Verified

Distinctly, a leading digital marketing agency based in Old Street, London, boasting more than a decade of industry experience. This agency sets itself apart by integrating creative ingenuity with data-driven analysis, fuelling significant growth for brands with ambition.

Damteq logo
Damteq
Independent·Portsmouth·11-50 Employees·Verified

Damteq, a premier growth marketing agency headquartered in Fareham, Hampshire, stands out due to its dedicated focus on constructing well-organised, rational, and smart growth strategies. These strategies are grounded in a profound comprehension of business expansion and consumer behaviour, guaranteeing an unrivalled client experience. As a recognised Google Premier Partner, Damteq provides an ext

M3.Agency logo
M3.Agency
Independent·Birmingham·11-50 Employees·Verified

M3.agency is a renowned marketing agency headquartered in Birmingham, further known for its strategic offices located in London and Albrighton. Recognised for its pioneering marketing strategies, M3.agency recently made waves with the successful roll-out of their cutting-edge MG3 Hybrid+ campaign, embodying the spirit of contemporary marketing approaches. Specialising in the creation of bespoke, e

Rapid SEO London logo
Rapid SEO London
Specialist·London·2-10 Employees·Verified

As a leading SEO specialist in London, Rapid SEO London offers cost-effective, high-impact digital marketing solutions starting at just £495 + VAT monthly. Our distinctiveness lies in our ability to deliver quick, tangible results through our advanced coding methods and adaptable strategies - no long-term contracts. We aim to boost our clients' online presence optimally. We take immense pride in o

Finsbury Media logo
Finsbury Media
Independent·Nottingham·11-50 Employees·Verified

Finsbury Media, a UK-based digital marketing agency, boasts branches in London, Surrey, and Nottingham. This agency differentiates itself with its bespoke range of digital marketing solutions, encompassing SEO, content marketing, social media, and PPC strategies. Each service is meticulously tailored to intuitively align with customer intent and yield quantifiable outcomes. As a Google Premier Par

Fly High Media logo
Fly High Media
Independent·Manchester·11-50 Employees·Verified

Fly High Media, a premier digital marketing firm, is located in the heart of Cheshire with an auxiliary office in Manchester. As a one-stop solution for all digital marketing needs, the agency provides a wide array of expert services such as Search Engine Optimisation (SEO), Pay-Per-Click (PPC), social media management, and bespoke website design, all tailored to amplify a business's online footpr

Found. logo
Found.
Independent·London·51-200 Employees·Verified

Found is the AI-first Everysearch™ agency, delivering digital marketing performance across every searchable platform. Combining data, AI and expertise across PPC, SEO, paid social and creative, Found optimises not just for clicks, but for how brands appear across search, AI summaries and conversations. This is Brand Optimisation for the age of AI.

KOTA logo
KOTA
Independent·London·11-50 Employees·Verified

Situated in the heart of London, KOTA is a distinguished creative web design and branding agency. Our steadfast dedication to delivering visually impressive digital experiences sets us apart. We seamlessly integrate aesthetic appeal with a focus on return on investment, ensuring each project we undertake not only enthralls but also generates revenue. Specialising in strategic brand development and

AKQA logo
AKQA
Network·London·1000+ Employees·Verified

Located in London, AKQA is a renowned agency specialising in digital innovation and design solutions. They offer a wide array of services, including brand strategy, digital transformation, and experience design, utilising state-of-the-art technology such as artificial intelligence to deliver high-impact results for their clients. AKQA's distinctive selling point is their emphasis on creativity and

First Place SEO logo
First Place SEO
Specialist·London·2-10 Employees·Verified

First Place SEO helps local businesses in London grow fast. We offer SEO services, Google Ads management, and website help to get you more customers. Our team knows how to get your business on the first page of Google in London. We use proven methods so you get more calls, leads, and sales. If you want to rank higher and beat your competition in London, First Place SEO is ready to help. Get found

Softhunters UK logo
Softhunters UK
Independent·Birmingham·201-500 Employees·Verified

Softhunters delivers innovative IT solutions that drive digital transformation, helping businesses stay ahead through smart automation, streamlined operations, and cutting-edge technology. Our recent projects showcase our commitment to excellence, blending strategy with technology to unlock growth and success in the digital age.

Serotonin logo
Serotonin
Independent·Manchester·11-50 Employees·Verified

Serotonin is the performance marketing agency for brands that want to move faster and grow smarter. Founded by Dom Carter and Clair Heaviside, we bring over a decade of experience scaling brands across the UK, Europe and the US. We skip the jargon, the fluff, and the vanity metrics. What we deliver is clarity, pace and a commercial mindset-from forecasting and strategy through to media buyin

Energy PR logo
Energy PR
Independent·Gloucester·11-50 Employees·Verified

Award-winning PR agency for B2B & B2C brands across the UK and beyond. In-sector PR expertise. Out-of-sector creativity. Combined to deliver standout results. We've got 30 years of PR expertise across every major sector. HR to home & garden. Environment to energy. We know each industry as well as a sector-specialist PR agency. Maybe better. But where specialist agencies only know their industry, w

Designmc logo
Designmc
Independent·Leamington Spa·2-10 Employees·Verified

Designmc, a prestigious design agency nestled in the heart of England, specialises in crafting bespoke branding strategies, innovative digital solutions and effective marketing services. Our skilled team of professionals, with a comprehensive 360-degree approach, is dedicated to empowering businesses to realise their brand vision. Uniquely, Designmc champions a collaborative ethos, partnering inti

DoLocal logo
DoLocal
Independent·Liverpool·11-50 Employees·Verified

Based in the renowned Royal Albert Dock in Liverpool, UK, DoLocal is a distinguished digital marketing agency. Its unique selling point is its unwavering dedication to integrity and transparency, constantly keeping clients in the loop whilst creating focused strategies across a wide range of digital marketing services. These include SEO, Local SEO, web design, content marketing, and PPC advertisin

Another Concept logo
Another Concept
Independent·Leeds·2-10 Employees·Verified

As a premier performance marketing agency, Another Concept, situated in the heart of Leeds, UK, excels in delivering a unique client-centric approach. Run by seasoned professionals, we pride ourselves on our transparent and candid communication. Our forte lies in devising bespoke strategies that render quantifiable outcomes, guaranteeing the utmost ROI by employing dynamic budget management.

Mintense UK logo
Mintense UK
Independent·London·2-10 Employees·Verified

Mintense UK is a London-based performance marketing agency with over a decade of experience in multilingual SEO, Google Ads, PPC and social media advertising. Their native-speaker teams cover 16+ languages, delivering tailored digital campaigns that drive visibility, leads and international growth across the UK, Europe and the US.

Advance - Adech LTD logo
Advance - Adech LTD
Independent·London·2-10 Employees·Verified

Advance is a boutique agency specialized in measuring advertising effectiveness. We help advertisers implement a new advertising operating model where measurement is at the heart of every investment decision. By establishing a measurement framework, we enable our clients to identify the most profitable investment, so they can plan their future actions based on what drives greatest return. By combining traditional techniques like Marketing Mix Modelling with Multi-Touch Attribution and Incrementality Testing, Advance provides a holistic view of marketing performance.

Afloat Digital logo
Afloat Digital
Independent·Cheshire·2-10 Employees·Verified

Afloat Digital is an independent UK marketing agency built on 14 years of hands-on paid media experience. We've supported a wide range of businesses across different industries, from larger established companies to family-run retailers and start-ups. Rated 5.0 on Google. We build a custom plan around every business we work with, so you can treat us as your external marketing department while you focus on running the business.

Arke Agency logo
Arke Agency
Independent·Brighton·11-50 Employees·Verified

The UK's Most Effective Marketing Agency and Europe's Best Independent Agency. Arke Agency is a full-service marketing agency in Brighton, UK.

Commerce Tuned logo
Commerce Tuned
Specialist·Lincolnshire·2-10 Employees·Verified

CommerceTuned is a senior-led B2B SEO agency helping organisations improve search visibility across complex buying journeys. Founded in 2003, we combine technical SEO, content strategy, site architecture, authority development, analytics and AI search visibility, with particular experience in complex, technical and multi-market sectors including manufacturing, SaaS, technology and financial services.

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Editor's note
AgencyIndex lists 280 UK agencies positioning into fashion and retail. They split into three working shapes: ecom-native shops on Shopify Plus and Centra running paid, CRO and lifecycle for DTC and fast-fashion accounts; brand and creative agencies holding the heritage names where identity, retail-window work, lookbook production and seasonal films do the heavy lifting; and performance shops running integrated acquisition and retention against tight margin and CAC targets for the mid-market multibrand retailers. The category is distinct for four reasons. The trading calendar is non-negotiable, with SS/AW drops, payday weekends, festival, Black Friday-Cyber Monday and December gifting dictating when budget moves and what the ROAS target should be. The channel mix runs heavier on TikTok, Reels and Pinterest than most ecom verticals, with discovery now sitting inside short-form video and shoppable creator content. Influencer-led discovery is core rather than an add-on, which puts ASA and CMA disclosure rigour at the centre of the workflow. And the maths is brutal: UK online fashion returns sit around 30%, clothing alone is 27% of returns volume, and 51% of Gen Z bracket sizes, so a 4.0 gross ROAS often lands at 2.6 to 2.8 net before reverse-logistics costs. What is shifting is discovery, regulation and unit economics together. TikTok Shop UK passed $2.2bn GMV across the first three quarters of 2025 with apparel and beauty close to 60% of platform GMV, Black Friday 2025 came in 50% above the prior year, and 200,000-plus UK sellers including Marks and Spencer, Clarks and Sainsbury's are now on the platform. Google AI Overviews appear on roughly a quarter of searches and have flattened organic CTR on affected product queries by around 60%, pulling AI-search visibility into SEO scope. Organic Instagram reach continues to decline. And the CMA's March 2024 undertakings against ASOS, Boohoo and George at Asda, followed by 2025 ASA rulings against Nike Retail, Superdry and Lacoste on unqualified sustainable claims in Google Ads, have made vague green copy a commercial risk.
Common briefs
Peak-trading paid social across SS/AW, payday, festival and Black Friday-Cyber MondayInfluencer and UGC programme with ASA and CMA disclosure rigourSustainable-credentials storytelling that clears Green Claims Code and CAP Rule 11DTC fashion launch on Shopify Plus or Centra with paid, organic, CRM and creator pipelineLoyalty, CRM and zero-party data build-out on Klaviyo, Attentive or equivalentTikTok Shop and live-commerce programme with creator-affiliate economicsAI-search visibility build for product and category queries (ChatGPT, Perplexity, Google AI Overviews)Wholesale-to-DTC pivot with stack rebuild, brand repositioning and acquisition stand-up
Regulatory landscape
ASA · CMA · Green Claims Code · DMCC
sustainability claims are under sustained enforcement pressure

Four regulatory layers shape the work. The CMA's Green Claims Code requires environmental claims to be truthful and accurate, clear and unambiguous, not omit important information, not make broad claims unless justified, reflect the full product lifecycle, and be substantiated with credible evidence. In March 2024 the CMA closed its first major fashion-sector investigation by securing formal undertakings from ASOS, Boohoo and George at Asda, which now have to use specific descriptors like 'organic' or 'recycled' with percentages displayed, document minimum criteria for eco-ranges, audit filter accuracy so only qualifying products surface, and clarify whether accreditations apply to specific products or the whole company. The ASA enforces the CAP Code on consumer-facing advertising, with Rule 11.4 requiring claims to be based on the full product lifecycle and Rule 11.1 requiring a clear basis; in 2025 the ASA ruled against Nike Retail, Superdry and Lacoste for unqualified 'sustainable' claims in paid Google ads, taking the position that 'sustainable' implies no material lifecycle harm and is almost impossible to substantiate without qualification. The Digital Markets, Competition and Consumers Act 2024 came into force on 6 April 2025 and bans drip pricing, tightens was-now claims and gives the CMA direct-fining powers of up to 10% of global turnover, with the CMA opening its first eight investigations and issuing advisory letters to a further 100 businesses on 18 November 2025. The ICO enforces UK GDPR and PECR over data capture and electronic marketing, which sits over every email and SMS lifecycle programme.

Specialist signals
5 signals
of real fashion-retail experience
  • · Named fashion or multi-category retail case studies with category-specific results, ideally spanning at least two trading peaks, rather than recycled consumer-brand showreels
  • · Platform fluency on Shopify Plus, Centra or a comparable fashion-grade stack, with a working view on PIM, size-and-fit tooling, returns workflow and the all-in monthly cost of ownership
  • · Peak-trading planning discipline: a documented calendar across SS/AW drops, payday, festival, Black Friday-Cyber Monday and gifting, with budget phasing, creative refresh cycles and stock-flow alignment
  • · Influencer-programme rigour against ASA and CMA endorsement guidance, with '#ad' disclosure at the start of captions or clearly on-creative, gifting and affiliate flagged, and a documented compliance review step
  • · Returns-and-margin-aware ROAS framework rather than platform-reported numbers alone, with contribution margin, MER (Marketing Efficiency Ratio) and net-of-returns ROAS as standard reads
Sector watch-outs
5 to watch
in any fashion-retail pitch
  • · Unqualified sustainability copy in the work samples ('sustainable', 'eco-friendly', 'conscious collection', 'green') without lifecycle evidence, percentage disclosure or third-party certification, which now sits inside the CMA and ASA enforcement window
  • · No peak-trading plan: a generic always-on media schedule with no view on drop cadence, payday weekends, festival, Black Friday-Cyber Monday or gifting, and no budget phasing tied to the trading calendar
  • · Generic ecom playbook with no fashion-cycle awareness, no returns-rate adjustment in the ROAS maths, and no answer on how a 30% return rate flows into net ROAS or contribution margin
  • · Influencer rosters relying on '#gifted', '#spon' or end-of-caption hashtags rather than '#ad' at the start of the caption or clearly on-creative, with no documented ASA and CMA compliance review
  • · Drip pricing or was-now patterns left in checkout (delivery fees only shown at the final step, struck-through reference prices not actually charged in the prior period) and no answer on the 6 April 2025 DMCC Act rules or the 18 November 2025 CMA guidance
Frequently asked

What brands ask about agencies for fashion & retail.

5 questions our editors get most often, answered honestly. No agency-marketing speak.

Curated by humans

Specialist fashion retainers in the UK cluster in three bands. Boutique DTC and creator-led shops run £3,000 to £8,000 a month for a focused brief such as TikTok Shop pipeline management, paid social, or a single launch. Mid-market growth and performance agencies sit at £8,000 to £25,000 a month for integrated programmes covering paid media, influencer, organic, CRM and CRO with returns and contribution margin in the reporting. Premium and prestige fashion specialists working heritage and luxury brands bill £25,000 to £150,000 a month for brand, performance, retail-media and creative production on retainer, with Verb Brands and Alioze examples of the houses working Jimmy Choo, Chanel and Givenchy at that level. Project work like a Shopify Plus rebuild, a peak-trading campaign with film and influencer or a brand-relaunch lands at £40,000 to £400,000. Media spend on Meta, TikTok, Google, Pinterest and the retail media networks sits outside agency fees and is almost always the largest line on the plan.