832 agencies indexed·Latest entry: 15 June 2026
Industry · 232 agencies

Finance agencies.

Financial services marketing is the regulated work of acquiring and retaining customers for banks, building societies, asset managers, wealth firms, insurers, lenders, fintechs and advisers in the UK. It is distinct because every consumer-facing promotion sits inside the FCA financial promotion regime, must clear the 'clear, fair and not misleading' test, and now lives under Consumer Duty's fair-value standard.

At a glance
  • 232 UK agencies with finance experience
  • Across 28 UK locations
  • Reviewed 18 May 2026
Showing 193-216 of 232 finance agenciesView in full archive
Croud logo
Croud
Network·London·201-500 Employees

Centrally located in London, Croud is a comprehensive media agency that also operates from additional bases in Shrewsbury, New York, Atlanta, and Dubai. Croud distinguishes itself with a robust commitment to performance-oriented expansion and innovation, capitalising on a profound legacy in analytics, strategic planning, and strategy to ensure enduring success for aspirational worldwide brands. Th

Loop Digital logo
Loop Digital
Independent·Northampton·11-50 Employees

Loop Digital, a Northampton-based digital marketing firm, excels in providing bespoke digital marketing strategies. Our speciality lies in empowering small to medium enterprises (SMEs) with measurable growth and enduring success through our array of services, including SEO, web design, and conversion rate optimisation. Our distinctive trait is our dedication to building enduring client relationshi

Figment Agency logo
Figment Agency
Independent·London·11-50 Employees

Figment Agency, a celebrated SEO agency residing in London, specialises in crafting streamlined and potent SEO strategies. With a distinctive focus on the healthcare and professional services sectors, Figment is dedicated to helping businesses attain consistent growth by linking them with their perfect clients via online channels. Their bespoke strategy, which incorporates their trademarked Search

Reactive logo
Reactive
Independent·London·11-50 Employees

Reactive specialises in serving elite SMEs and small-scale corporate businesses. Leveraging a wealth of expertise in B2B design, specifically within the finance, tech, property, and media sectors, Reactive is at the forefront of crafting inventive solutions rooted in fundamental marketing techniques to propel clients towards their deserved business achievements. Each project commences with a metic

Candy Marketing logo
Candy Marketing
Independent·Liverpool·2-10 Employees

Candy Marketing, a premier digital marketing firm situated in the UK, operates out of Manchester and Liverpool. The agency sets itself apart with its celebrated digital tactics that augment online visibility via intelligent design, development, and sector-specific knowledge. Excelling in crafting immersive customer experiences, Candy Marketing delivers superior UX/UI design, smooth website develop

Mediahub logo
Mediahub
Network·London·1000+ Employees

Mediahub, a London-based agency, specialises in strategic media planning and buying, merging human insight with data-led strategies. Their core services encompass the creation of media strategies, cross-channel media procurement, and bespoke advertising solutions, customised to align with each client's unique requirements. What sets Mediahub apart is their emphasis on integrating human expertise w

Ink Digital logo
Ink Digital
Independent·London·2-10 Employees

Ink Digital, a versatile SEO and digital marketing agency, is located in the heart of London. Uniquely, we provide customised strategies for every client, guaranteeing optimal return on investment via personalised SEO, PPC, web design, digital PR campaigns, among others. Our strength lies in our commitment to incorporating data-driven insights and current industry trends, ensuring we deliver excep

Fit Design logo
Fit Design
Independent·London·2-10 Employees

Our London-based, award-winning agency is a leading expert in bespoke web design. We specialise in creating innovative, mobile-optimised websites, setting ourselves apart with our commitment to engaging user experiences and customised eCommerce solutions. We utilise Swiss-style design to cater to our clients' unique requirements. Well-regarded for a wide array of digital marketing services, we shi

Lightflows logo
Lightflows
Independent·London·11-50 Employees

Lightflows, a premier digital agency operating from Guildford, Surrey and Southbank, London, is distinguished for their proficiency in web design, development, and bespoke app creation. As a frontrunner in delivering customised digital solutions, Lightflows caters to both well-established enterprises and funded startups, driving them towards digital triumph. Their dedication towards harnessing con

Articulate Marketing logo
Articulate Marketing
Independent·London·11-50 Employees

Articulate Marketing, a top-tier digital marketing agency headquartered in the UK, excels in delivering specialised services to B2B technology firms. Their distinctive feature is their exclusive Difference Engine® framework, honed to champion brand differentiation and strategic marketing to fuel growth and cultivate superior quality leads. As a certified HubSpot Diamond Partner, Articulate Marketi

Top Notch Dezigns logo
Top Notch Dezigns
Independent·London·11-50 Employees

Top Notch Dezigns, a distinguished web design and digital marketing agency, is headquartered in London. This agency specialises in crafting innovative and visually captivating web designs that significantly improve conversion rates and yield quantifiable outcomes. Furthermore, Top Notch Dezigns stands out in devising cross-platform web and mobile applications and utilises a performance-oriented di

Tillison Consulting logo
Tillison Consulting
Independent·Portsmouth·2-10 Employees

Searching for a marketing agency that can flawlessly merge with your team? Tillison Consulting stands ready to help. A veteran player within the marketing sector, Tillison Consulting works closely with you to identify the most potent strategies, customised to align with your immediate and long-range business goals. Renowned for its straightforward approach, Tillison Consulting takes the initiative

Rebellion Marketing logo
Rebellion Marketing
Independent·Portsmouth·2-10 Employees

Rebellion Marketing, a comprehensive digital marketing agency hailing from Hampshire, UK, prides itself on its unique approach. It stands out through its dedication to clear, effective strategies with a results-focused ethos, offered with complete transparency. This allows clients to venture into their digital marketing voyage with confidence. Boasting a team of more than 10 experienced marketers,

Absolute Digital logo
Absolute Digital
Independent·London·11-50 Employees

As a topic of debate for many, Absolute Digital embodies action. With a firm commitment to becoming the preeminent independent digital marketing agency in the UK, Absolute Digital centralises its multifaceted services-SEO, Digital PR, link building, and PPC-as the cornerstone of its success. Crowned as the SEO Agency of the Year 2023, is your marketing strategy primed for a revolutionary enhanceme

Heavyweight Digital logo
Heavyweight Digital
Independent·London·11-50 Employees

Heavyweight Digital, a lauded digital marketing agency situated in Chelmsford, Essex, uniquely stands out as a Google Premier Partner, Microsoft Elite Partner, and META Certified Partner. This distinction underscores their unwavering commitment to upholding the highest standards in digital marketing. With a speciality in PPC, SEO, social media campaigns, and web design, their primary objective is

KEKST CNC logo
KEKST CNC
Network·London·201-500 Employees

Kekst CNC, a strategic communications agency based in London, specialises in fortifying and elevating client reputations during critical periods. Their expert services range from crisis management and corporate communications to cybersecurity risk consultation, all underscored by data-driven insights and analysis informing their strategies. The agency's unique selling point stems from its cohesive

Passion Digital logo
Passion Digital
Independent·London·11-50 Employees

Passion Digital, a London-based digital marketing agency, excels in blending creativity with performance to create engaging campaigns that convert potential audiences into profitable leads and revenue. This agency transcends traditional boundaries by integrating data-driven strategies with content planning, thus providing customised solutions across a spectrum of services, from SEO to Amazon Adver

Solvid logo
Solvid
Specialist·London·11-50 Employees

Situated in the heart of London, United Kingdom, Solvid is a pioneering agency specialising in SEO, Content, and Digital PR. Its innovative and comprehensive range of services - including SEO, content marketing, copywriting, link building, and digital PR - sets it apart, catering to businesses big and small, driving organic traffic and boosting conversions. Solvid's unique approach to online growt

Creative Brand Design logo
Creative Brand Design
Independent·London·11-50 Employees

Creative Brand Design, a top-rated web design agency in London, excels in crafting unique and engaging digital experiences for both budding and established enterprises. We stand out because of our thorough, step-by-step approach that covers all facets of web design, branding, SEO optimisation, interactivity, and UI/UX, providing top-tier industry solutions. As an agency, we take immense pride in c

Performics logo
Performics
Network·London·201-500 Employees

Performics is a London-based agency specialising in holistic performance marketing strategies designed to optimise business results throughout the complete customer decision journey. The firm's core services encompass performance media, content generation, strategic planning and insights, along with analytics and technology solutions. The unique selling point of Performics lies in their intent-dri

Soap Media logo
Soap Media
Independent·Manchester·11-50 Employees

As a premier, award-winning digital marketing firm with hubs in Manchester and Preston, Soap Media excels in the industry. Through a balanced blend of strategic acumen and inventive flair, Soap Media propels its clients to the forefront of every venture. The agency uniquely positions itself as an expert in consumer journeys, focusing on creating unparalleled user experiences across the digital mar

Found. logo
Found.
Independent·London·51-200 Employees

Discover The Everysearch™ Agency, a leading digital marketing firm based in London, renowned for delivering unmatched digital performance across all searchable platforms. What distinguishes Everysearch™ is its pioneering application of data and AI, orchestrating all-encompassing marketing strategies. Utilising its bespoke technology, such as Luminr, the agency offers unparalleled insights and augm

Essence Global logo
Essence Global
Network·London·501-1000 Employees

Essence Global, a London-based agency, provides data-informed, digital-centric media solutions. Recognised for its proficiency in leveraging analytics and technology, the agency excels in crafting bespoke advertising strategies across diverse platforms. Essence Global aids brands in enhancing their media investment for optimal efficiency and significant impact. Serving a broad spectrum of sectors,

Make Agency logo
Make Agency
Independent·London·11-50 Employees

Make is a dynamic digital agency in London, noted for its inventive leadership and performance-based methodology. This agency distinguishes itself with assured influential results across website design & development, digital marketing & social media, and original content, while championing alterations in technology, marketing, and social sectors. Acknowledged as a fast-growing agency within the UK

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Editor's note
AgencyIndex lists 226 UK agencies positioning into financial services. They split into four working shapes: fintech and challenger-bank specialists built around the Monzo and Starling era of app-first acquisition; traditional financial-services agencies serving asset managers, retail banks and pension providers with brand and B2B content work; wealth and HNW boutiques focused on private banking, IFAs and family-office storytelling; and insurance specialists covering personal lines, commercial insurance and broker channels. Most are clustered in London and Edinburgh, mirroring the location of the FCA, the PRA, the London insurance market and the Scottish asset-management hub. What makes the category distinct is the regulatory load on every piece of work. Under FSMA 2000 Section 21, any communication that invites or induces a person to engage in investment activity is a financial promotion, and it must be either issued by an FCA-authorised firm or approved by one. Since the Section 21 gateway opened on 7 February 2024, authorised firms can only approve promotions for unauthorised parties (introducers, crypto businesses, affiliates) if they hold a specific FCA approver permission. Every consumer-facing promotion must also meet the 'clear, fair and not misleading' standard set out in COBS 4, and from July 2023 it has had to deliver against Consumer Duty's four outcomes (products and services, price and fair value, consumer understanding, consumer support). What is shifting in 2026 is the supervisory tone. Consumer Duty has moved firms from compliance to outcomes evidence, with the FCA's October 2025 clarifications focused on price-and-value assessments and consumer-understanding testing. FG24/1 (March 2024) extended scrutiny to social-media promotions and finfluencer arrangements, and the February 2026 sentencing of seven influencers over an unauthorised FX scheme made the criminal exposure under Section 21 (up to two years' imprisonment, unlimited fine) very real. AI-generated content is now an explicit FCA supervisory concern, both for accuracy under the financial promotion rules and for the records-and-controls that approvers must keep.
Common briefs
FCA-approved acquisition campaign (current account, savings, ISA, lending product)Challenger-bank brand build and category positioningWealth and HNW content marketing for private banks, family offices and IFA platformsB2B marketing to financial advisers, IFAs and discretionary fund managersISA-season and tax-year-end performance campaignsInsurance acquisition (motor, home, life, SME commercial) under ICOBSConsumer Duty content review and target-market mappingCrypto and high-risk-investment promotions with Section 21 approver coordination
Regulatory landscape
FCA · PRA · Consumer Duty · ASA
every consumer promotion needs authorised sign-off and an audit trail

The FCA regulates conduct, including financial promotions; the PRA regulates prudential safety for banks, insurers and major investment firms. FSMA 2000 Section 21 makes it a criminal offence to communicate a financial promotion in the UK unless the communicator is FCA-authorised or the promotion is approved by an authorised person, with penalties up to two years' imprisonment and an unlimited fine. Since 7 February 2024 the Section 21 gateway has required authorised firms to hold a specific FCA permission to approve promotions for unauthorised parties (PS23/13). COBS 4 sets the 'clear, fair and not misleading' standard, with sector overlays in ICOBS (insurance), CONC (consumer credit) and MCOB (mortgages). Consumer Duty (PRIN 2A, in force July 2023 for new and existing products, July 2024 for closed books) sits above all of it and requires firms to evidence good outcomes on price and fair value, consumer understanding, products and services, and consumer support. The ASA enforces the CAP and BCAP codes on tone and substantiation, the ICO enforces UK GDPR and PECR on data and electronic marketing, and FG24/1 (March 2024) extended FCA expectations to social-media promotions and finfluencer arrangements.

Specialist signals
5 signals
of real financial-services experience
  • · Working relationship with an FCA-authorised Section 21 approver, or sign-off process with the client's in-house compliance team, baked into the production workflow rather than bolted on at the end
  • · Named case studies inside regulated finance: a challenger bank, a wealth or asset manager, a major insurer, an IFA platform or a fintech that has cleared FCA promotions, with creative samples and approval audit trails
  • · Demonstrable Consumer Duty fluency: can describe how a campaign maps to the four outcomes, how price-and-value claims are substantiated, and how consumer-understanding is tested in target-market segments
  • · Risk-warning and prominence literacy: knows the COBS 4 requirements for past-performance, projections, capital-at-risk and high-risk-investment marketing, and treats them as creative inputs rather than legal afterthoughts
  • · Anti-finfluencer discipline: vets influencer and affiliate arrangements against FG24/1, drafts contracts that handle Section 21 liability, and has a paid-social and creator playbook designed to clear FCA review
Sector watch-outs
5 to watch
in any FS pitch
  • · No ring-fenced approval workflow in the proposal: pitch decks that show creative volumes and turnaround times but no compliance gateway, no version control, and no record-keeping plan for FCA inspection
  • · Loose use of 'FCA approved' or 'compliant' as marketing language for the agency itself, or claims to 'work around' compliance, both of which signal the team has not internalised what Section 21 actually requires
  • · Consumer Duty treated as a finished project rather than an ongoing outcomes test: no view on price-and-value evidence, no plan for consumer-understanding testing, no segmentation against the firm's target-market definition
  • · Risk warnings handled as a footer or asterisk: tiny grey type at the bottom of a hero, missing capital-at-risk language on investment creative, or 'past performance' claims used without the required qualifications
  • · Influencer and affiliate work shown with no FG24/1 audit, no Section 21 contract language, and no record of due diligence on the creator, which is the exact pattern the FCA has prosecuted under since 2024
Frequently asked

What brands ask about agencies for finance.

5 questions our editors get most often, answered honestly. No agency-marketing speak.

Curated by humans

FS retainers run higher than general consumer work because of the compliance load. Specialist FS agencies cluster at £3,000-12,000 per month for ongoing content, PR and paid social with regulated sign-off, with mid-market integrated programmes typically £8,000-25,000 monthly across paid, organic, CRM and reporting. A full-service partnership for a challenger bank or asset manager with brand work, multi-market acquisition and Consumer Duty governance support runs £25,000-80,000 a month, with network agencies for retail-bank scale work into the millions annually. Paid media is often charged as 10-20% of spend with a minimum fee. ISA-season and tax-year-end pushes are usually scoped as projects on top of the retainer at £25,000-150,000 depending on creative volume and channel mix. Section 21 approver fees, where the agency does not have its own approver and is using a third party, are billed through separately and typically run £500-2,500 per promotion.