Real Estate agencies.
Real estate marketing is the work of acquiring vendor instructions, buyer leads, tenant pipelines and new-home reservations across estate agency, housebuilders, build-to-rent, commercial property and proptech. It is distinct because discovery is concentrated in a handful of portals, listings sit under statutory material-information disclosure rules, and the buyer cycle runs in months rather than days.
- 190 UK agencies with real estate experience
- Across 31 UK locations
- Reviewed 18 May 2026
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Crimson Social is a property-focused marketing agency helping estate agents, developers and property businesses grow through social media, paid advertising and digital marketing.
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The National Trading Standards Estate and Letting Agency Team (NTSEAT) sets the material-information framework for property listings. Part A (council tax band, price, tenure for sales) was announced in early 2022; Parts B and C took effect from 30 November 2023 and require disclosure of property type, construction materials, room measurements, utilities (electricity, water, sewerage, heating, broadband speed, mobile signal), parking, and conditional issues including flood risk, cladding, listed status, restrictive covenants and accessibility features. Agents are obliged under the Consumer Protection from Unfair Trading Regulations not to omit material information. The Property Ombudsman (TPO) Code of Practice for Residential Estate Agents is approved by the Chartered Trading Standards Institute and governs sales conduct, with TPO logos required in offices, websites, letterheads and marketing material. Letting agents must additionally belong to a government-approved client money protection scheme. The ASA polices ad claims under the CAP Code, particularly around house-price-growth and rental-yield assertions. Anywhere a campaign touches mortgages, equity loans or buy-to-let finance, the FCA financial-promotion regime applies under FSMA, and the Consumer Duty fair-value test sits behind it.
- · Material-information fluency: knows the NTSEAT Parts A, B and C requirements, the 30 November 2023 effective date, and how to brief listing copy that does not omit tenure, council tax band, EPC or known issues
- · Portal-CRM literacy across Reapit (enterprise), Alto and Jupix (Zoopla/Houseful stack), Dezrez, Street and Vebra, including portal-feed mechanics for Rightmove, Zoopla and OnTheMarket
- · Named developer, BTR operator, estate-agency network or proptech case studies in the portfolio, ideally with a clear split between vendor-acquisition and buyer/tenant lead generation
- · Vendor-instruction track record (valuations booked, market appraisals, branch-level instruction share) rather than buyer-only paid-media metrics, because instructions are the constraint
- · ASA-aware ad-claim discipline on house-price growth, rental yields and EPC or energy claims, plus an FCA financial-promotion workflow whenever mortgages, equity loans or buy-to-let finance enter the brief
- · Listing copy and creative samples that skip material information: no tenure, no council tax band, no EPC or known cladding/flood status, signalling no engagement with the NTSEAT regime
- · No view on portal economics: pitch is all SEO and paid social with no opinion on Rightmove featured-listing tiers, Zoopla Premium, OnTheMarket placement, or where portal bidding should sit against direct brand
- · Generic ecommerce playbook applied to a 4-to-6 month buyer cycle, with attribution windows and ROAS targets that assume same-session conversion
- · Energy-rating, house-price-growth or rental-yield claims in the work samples that would not survive an ASA pre-vet, or 'guaranteed' returns language on buy-to-let or off-plan investment work
- · No grasp of vendor versus buyer marketing: the pitch only talks buyer leads and applicant lists, with nothing on instruction-stage acquisition, valuation funnels or branch-level market-share narrative
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5 questions our editors get most often, answered honestly. No agency-marketing speak.