Fashion & Retail agencies.
Fashion and retail marketing is the discipline of building demand and distribution for clothing, footwear, accessories and multi-category retail brands across DTC ecommerce, wholesale and high-street channels. The category is distinct because the SS/AW trading calendar shapes every campaign, return rates close to 30% reshape the ROAS calculation, and green-claims advertising faces active CMA and ASA enforcement.
- 285 UK agencies with fashion & retail experience
- Across 30 UK locations
- Reviewed 18 May 2026
With a quarter-century of expertise, pjm:digital is a Bradford-based digital agency specialising in eCommerce. As a renowned digital agency in West Yorkshire, our forte is creating effective eCommerce strategies, crafting engaging web designs, and implementing impactful digital marketing techniques. We're proud to be a certified Shopify Partner, bringing unique solutions tailored to UK businesses
There are lots of reasons we keep clients for a long time, our current average is 5 years, mainly they stay because we keep solving tricky marketing problems from them, like increasing sales via their websites and social media...
Situated in the heart of Shoreditch, London, Blazon Agency is a distinguished campaign specialist agency. What truly differentiates Blazon is its comprehensive, full-stack methodology, seamlessly incorporating public relations, marketing, and personalised advertising strategy. This unique approach guarantees our clients' products achieve maximum visibility in an increasingly congested market. In a
Mr Digital, a Brighton-based digital marketing agency in the UK, prides itself on a data-driven approach that assures measurable results. Their unique selling proposition is a guarantee of success or services offered at no cost, backing their confidence in their data-reliant strategies to hit set goals. What distinguishes Mr Digital further is their unique Infinity-5 framework, consistently boosti
Undefined is a London-based technology firm specialising in the creation of high-performance digital platforms. Our expertise lies in developing bespoke websites, applications, and e-commerce stores tailored to the distinctive needs of innovative start-ups, rapidly scaling businesses, and established enterprises. Our unique selling proposition is our Progressive Prototyping methodology coupled wit
Levity Digital is a specialist SEO agency serving UK and Irish businesses. We help SMEs grow organic search visibility and stay ahead in an era where AI is reshaping how people find businesses online. Based in Northern Ireland, we combine proven SEO fundamentals with forward-looking AI visibility strategies.
Hello Starling is a Cardiff-based media planning and buying agency that prioritises result-driven strategies. Uniquely identified by its dedication to delivering quantifiable results for its clients, Hello Starling utilises data-led insights to customise campaigns for optimal engagement and influence. With a diversity of media specialities, encompassing TV, cinema, radio, outdoor, press, digital,
Established in 2008, Mayfly is a leading digital marketing agency situated in the heart of Liverpool. As a distinguished Google Partner Agency, Mayfly specialises in delivering extensive digital marketing solutions, ranging from tailor-made SEO services, proficient social media management, targeted PPC campaigns, to innovative web design. Our team at Mayfly takes immense pride in ensuring high-quality leads that bring real value to our clients' businesses.
Zinc Digital of Northampton, UK, is a leading full-range digital agency renowned for its distinctive, collaborative method. Their strategic partnership with clients cultivates bespoke designs and plans that amplify each business's unique selling points (USPs), ensuring standout design and potent marketing. Their dedication to providing premium digital solutions is apparent in their extensive servi
As a premier digital performance marketing agency, K2L Marketing is situated in the heart of Salford Quays, Manchester. The firm excels in crafting, escalating and rocketing aspirational lifestyle brands to the top, through bespoke strategies designed to optimise sales and leads. Renowned for its comprehensive approach, K2L Marketing works tirelessly with brands, helping them realise their ultimat
Re:signal is a premier digital marketing agency headquartered in the UK, renowned for its expertise in ecommerce SEO. With a history of driving marked organic revenue growth for global brands, such as ASICS and FatFace, Re:signal firmly stands as a trailblazer in the field. Their entirely remote team crafts bespoke SEO strategies for clients across the UK, US, and Europe, cementing their leadershi
Based in the UK, seoBusiness reigns supreme as a foremost digital marketing agency, renowned for its innovative and strategic approach. Unlike firms that plunge directly into SEO or paid advertising, seoBusiness prioritises extensive analysis first, unlocking genuine expansion opportunities for businesses. With a rich repertoire of over two decades in the industry, seoBusiness provides a diverse r
We’re a professional marketing agency built for ambitious businesses across the UK, based in the creative heart of Liverpool’s Baltic Triangle. Whether you’re an e-commerce brand, a SaaS company, or a B2B business looking to dominate search, our team of SEO, PPC, web, design and social media experts turn organic traffic into real, measurable growth.
Based in the heart of Soho, London, GA Agency stands as a distinguished digital marketing firm, dedicated to delivering top-tier global digital solutions with a distinctly localised approach. Our expertise spans across SEO consultation, paid media management, and crafting bespoke eCommerce strategies, uniquely designed to synchronise with the ever-changing trends of user behaviour. Our diverse tea
First Internet, a distinguished digital marketing agency based in Hale, Greater Manchester, specialises in providing a comprehensive array of award-winning solutions. Renowned for its expertise in website design, development, and promotion, the agency also excels in offering an all-encompassing range of services encompassing eCommerce, SEO, and customised web applications. With an established repu
Damteq, a premier growth marketing agency headquartered in Fareham, Hampshire, stands out due to its dedicated focus on constructing well-organised, rational, and smart growth strategies. These strategies are grounded in a profound comprehension of business expansion and consumer behaviour, guaranteeing an unrivalled client experience. As a recognised Google Premier Partner, Damteq provides an ext
As a leading SEO specialist in London, Rapid SEO London offers cost-effective, high-impact digital marketing solutions starting at just £495 + VAT monthly. Our distinctiveness lies in our ability to deliver quick, tangible results through our advanced coding methods and adaptable strategies - no long-term contracts. We aim to boost our clients' online presence optimally. We take immense pride in o
Finsbury Media, a UK-based digital marketing agency, boasts branches in London, Surrey, and Nottingham. This agency differentiates itself with its bespoke range of digital marketing solutions, encompassing SEO, content marketing, social media, and PPC strategies. Each service is meticulously tailored to intuitively align with customer intent and yield quantifiable outcomes. As a Google Premier Par
Fly High Media, a premier digital marketing firm, is located in the heart of Cheshire with an auxiliary office in Manchester. As a one-stop solution for all digital marketing needs, the agency provides a wide array of expert services such as Search Engine Optimisation (SEO), Pay-Per-Click (PPC), social media management, and bespoke website design, all tailored to amplify a business's online footpr
Situated in the heart of London, KOTA is a distinguished creative web design and branding agency. Our steadfast dedication to delivering visually impressive digital experiences sets us apart. We seamlessly integrate aesthetic appeal with a focus on return on investment, ensuring each project we undertake not only enthralls but also generates revenue. Specialising in strategic brand development and
First Place SEO helps local businesses in London grow fast. We offer SEO services, Google Ads management, and website help to get you more customers. Our team knows how to get your business on the first page of Google in London. We use proven methods so you get more calls, leads, and sales. If you want to rank higher and beat your competition in London, First Place SEO is ready to help. Get found
Softhunters delivers innovative IT solutions that drive digital transformation, helping businesses stay ahead through smart automation, streamlined operations, and cutting-edge technology. Our recent projects showcase our commitment to excellence, blending strategy with technology to unlock growth and success in the digital age.
Serotonin is the performance marketing agency for brands that want to move faster and grow smarter. Founded by Dom Carter and Clair Heaviside, we bring over a decade of experience scaling brands across the UK, Europe and the US. We skip the jargon, the fluff, and the vanity metrics. What we deliver is clarity, pace and a commercial mindset-from forecasting and strategy through to media buyin
Award-winning PR agency for B2B & B2C brands across the UK and beyond. In-sector PR expertise. Out-of-sector creativity. Combined to deliver standout results. We've got 30 years of PR expertise across every major sector. HR to home & garden. Environment to energy. We know each industry as well as a sector-specialist PR agency. Maybe better. But where specialist agencies only know their industry, w
Four regulatory layers shape the work. The CMA's Green Claims Code requires environmental claims to be truthful and accurate, clear and unambiguous, not omit important information, not make broad claims unless justified, reflect the full product lifecycle, and be substantiated with credible evidence. In March 2024 the CMA closed its first major fashion-sector investigation by securing formal undertakings from ASOS, Boohoo and George at Asda, which now have to use specific descriptors like 'organic' or 'recycled' with percentages displayed, document minimum criteria for eco-ranges, audit filter accuracy so only qualifying products surface, and clarify whether accreditations apply to specific products or the whole company. The ASA enforces the CAP Code on consumer-facing advertising, with Rule 11.4 requiring claims to be based on the full product lifecycle and Rule 11.1 requiring a clear basis; in 2025 the ASA ruled against Nike Retail, Superdry and Lacoste for unqualified 'sustainable' claims in paid Google ads, taking the position that 'sustainable' implies no material lifecycle harm and is almost impossible to substantiate without qualification. The Digital Markets, Competition and Consumers Act 2024 came into force on 6 April 2025 and bans drip pricing, tightens was-now claims and gives the CMA direct-fining powers of up to 10% of global turnover, with the CMA opening its first eight investigations and issuing advisory letters to a further 100 businesses on 18 November 2025. The ICO enforces UK GDPR and PECR over data capture and electronic marketing, which sits over every email and SMS lifecycle programme.
- · Named fashion or multi-category retail case studies with category-specific results, ideally spanning at least two trading peaks, rather than recycled consumer-brand showreels
- · Platform fluency on Shopify Plus, Centra or a comparable fashion-grade stack, with a working view on PIM, size-and-fit tooling, returns workflow and the all-in monthly cost of ownership
- · Peak-trading planning discipline: a documented calendar across SS/AW drops, payday, festival, Black Friday-Cyber Monday and gifting, with budget phasing, creative refresh cycles and stock-flow alignment
- · Influencer-programme rigour against ASA and CMA endorsement guidance, with '#ad' disclosure at the start of captions or clearly on-creative, gifting and affiliate flagged, and a documented compliance review step
- · Returns-and-margin-aware ROAS framework rather than platform-reported numbers alone, with contribution margin, MER (Marketing Efficiency Ratio) and net-of-returns ROAS as standard reads
- · Unqualified sustainability copy in the work samples ('sustainable', 'eco-friendly', 'conscious collection', 'green') without lifecycle evidence, percentage disclosure or third-party certification, which now sits inside the CMA and ASA enforcement window
- · No peak-trading plan: a generic always-on media schedule with no view on drop cadence, payday weekends, festival, Black Friday-Cyber Monday or gifting, and no budget phasing tied to the trading calendar
- · Generic ecom playbook with no fashion-cycle awareness, no returns-rate adjustment in the ROAS maths, and no answer on how a 30% return rate flows into net ROAS or contribution margin
- · Influencer rosters relying on '#gifted', '#spon' or end-of-caption hashtags rather than '#ad' at the start of the caption or clearly on-creative, with no documented ASA and CMA compliance review
- · Drip pricing or was-now patterns left in checkout (delivery fees only shown at the final step, struck-through reference prices not actually charged in the prior period) and no answer on the 6 April 2025 DMCC Act rules or the 18 November 2025 CMA guidance
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