828 agencies indexed·Latest entry: 4 June 2026
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Industry · 284 agencies

Fashion & Retail agencies.

Fashion and retail marketing is the discipline of building demand and distribution for clothing, footwear, accessories and multi-category retail brands across DTC ecommerce, wholesale and high-street channels. The category is distinct because the SS/AW trading calendar shapes every campaign, return rates close to 30% reshape the ROAS calculation, and green-claims advertising faces active CMA and ASA enforcement.

At a glance
  • 284 UK agencies with fashion & retail experience
  • Across 30 UK locations
  • Reviewed 18 May 2026
Showing 241-264 of 284 fashion & retail agenciesView in full archive
Candy Marketing logo
Candy Marketing
Independent·Liverpool·2-10 Employees

Candy Marketing, a premier digital marketing firm situated in the UK, operates out of Manchester and Liverpool. The agency sets itself apart with its celebrated digital tactics that augment online visibility via intelligent design, development, and sector-specific knowledge. Excelling in crafting immersive customer experiences, Candy Marketing delivers superior UX/UI design, smooth website develop

M3.Agency logo
M3.Agency
Independent·Birmingham·11-50 Employees

M3.agency is a renowned marketing agency headquartered in Birmingham, further known for its strategic offices located in London and Albrighton. Recognised for its pioneering marketing strategies, M3.agency recently made waves with the successful roll-out of their cutting-edge MG3 Hybrid+ campaign, embodying the spirit of contemporary marketing approaches. Specialising in the creation of bespoke, e

Ink Digital logo
Ink Digital
Independent·London·2-10 Employees

Ink Digital, a versatile SEO and digital marketing agency, is located in the heart of London. Uniquely, we provide customised strategies for every client, guaranteeing optimal return on investment via personalised SEO, PPC, web design, digital PR campaigns, among others. Our strength lies in our commitment to incorporating data-driven insights and current industry trends, ensuring we deliver excep

Fit Design logo
Fit Design
Independent·London·2-10 Employees

Our London-based, award-winning agency is a leading expert in bespoke web design. We specialise in creating innovative, mobile-optimised websites, setting ourselves apart with our commitment to engaging user experiences and customised eCommerce solutions. We utilise Swiss-style design to cater to our clients' unique requirements. Well-regarded for a wide array of digital marketing services, we shi

Circus PPC Agency logo
Circus PPC Agency
Specialist·Leeds·2-10 Employees

Circus PPC is a renowned PPC specialist agency, stationed in Leeds and extending its reach with further offices in London. As a distinguished Google Premier Partner, Circus PPC distinguishes itself through boosting sales and optimising ROI for retail and eCommerce brands with a growth-centric outlook. Their collaborative and seasoned approach, coupled with their unique proficiency in handling inte

CEEK Marketing logo
CEEK Marketing
Independent·London·11-50 Employees

CEEK, a London-based digital marketing firm, stands out in the crowded market with its unique OCMX methodology and E-Matrix™ strategy. Specialising in bespoke marketing insights and strategies, CEEK significantly enhances the ROI for every client. With a strong emphasis on innovation and data-led decisions, CEEK provides a holistic range of services: from social media and SEO marketing, to paid me

Top Notch Dezigns logo
Top Notch Dezigns
Independent·London·11-50 Employees

Top Notch Dezigns, a distinguished web design and digital marketing agency, is headquartered in London. This agency specialises in crafting innovative and visually captivating web designs that significantly improve conversion rates and yield quantifiable outcomes. Furthermore, Top Notch Dezigns stands out in devising cross-platform web and mobile applications and utilises a performance-oriented di

Adtrak logo
Adtrak
Independent·Nottingham·51-200 Employees

Adtrak, a Nottingham-based design and marketing agency, specialises in delivering smart, results-oriented marketing solutions for businesses throughout the UK. Our unique selling point is our unwavering dedication to client success, achieved through a personalised and cooperative approach. Our suite of services includes web design, branding, SEO, and PPC, all aimed at unlocking your digital potent

KIJO logo
KIJO
Independent·Birmingham·11-50 Employees

KIJO, a pioneering web design agency nestled in Birmingham, was established by a duo of brothers as a family-run enterprise. The agency stands out for its unique pledge to collaborate solely with businesses that mirror their core values, guaranteeing significantly influential partnerships. By expertly fusing design, technology, and performance, KIJO differentiates itself, delivering outstanding ou

Crucible logo
Crucible
Independent·London·11-50 Employees

Crucible is a top-tier digital agency rooted in London. This agency sets itself apart by prioritising strategy, data, and design in order to not only construct websites, but to customise the ideal online platforms for each organisation. The aim is to boost conversions and augment online business performance. With a significant focus on exceptional website design and user journey optimisation, Cruc

Tillison Consulting logo
Tillison Consulting
Independent·Portsmouth·2-10 Employees

Searching for a marketing agency that can flawlessly merge with your team? Tillison Consulting stands ready to help. A veteran player within the marketing sector, Tillison Consulting works closely with you to identify the most potent strategies, customised to align with your immediate and long-range business goals. Renowned for its straightforward approach, Tillison Consulting takes the initiative

Anicca Digital logo
Anicca Digital
Independent·Leicester·11-50 Employees

Anicca Digital is a leading full-service digital marketing agency based in Leicester, UK. Renowned for its thorough, data-led approach to digital marketing, the agency excels in delivering bespoke solutions which balance a strong return on investment and pioneering strategies. Anicca Digital specialises in a broad spectrum of services such as analytics, paid media, public relations, social media,

Red Cow Media logo
Red Cow Media
Independent·Manchester·11-50 Employees

Red Cow Media, a distinguished digital marketing agency, is renowned for its tailored strategies and has offices in the heart of Manchester City Centre and the UAE. With multiple awards to their name, they've honed a unique technique over many years, ensuring their campaigns align perfectly with their clients' business objectives. Their extensive service suite includes SEO, PPC, social media manag

Leo Burnett logo
Leo Burnett
Network·London·201-500 Employees

Leo Burnett is a London-based agency delivering an extensive suite of services, such as activations, design, film production, influencer collaboration, social media management, and sponsorship opportunities. Their fundamental offerings centre on crafting captivating brand narratives and experiences that engage audiences across numerous channels. The unique selling point of Leo Burnett lies in thei

VINDICTA® Digital logo
VINDICTA® Digital
Independent·Belfast·11-50 Employees

Vindicta Digital Marketing Agency, a premier UK-based digital marketing firm, excels in a variety of services including SEO, bespoke web design, video production, Google Ads, and social media management. What distinguishes Vindicta is their innovative marketing methodology, providing customised solutions that propel businesses to heights beyond their anticipations, from pinpointed SEO services to

Heavyweight Digital logo
Heavyweight Digital
Independent·London·11-50 Employees

Heavyweight Digital, a lauded digital marketing agency situated in Chelmsford, Essex, uniquely stands out as a Google Premier Partner, Microsoft Elite Partner, and META Certified Partner. This distinction underscores their unwavering commitment to upholding the highest standards in digital marketing. With a speciality in PPC, SEO, social media campaigns, and web design, their primary objective is

Wild Wolf logo
Wild Wolf
Independent·London·11-50 Employees

Wild Wolf, a cutting-edge studio situated in the heart of London, is a nurturing ground for innovative ideas and creative prowess. This unique blend of precision and purpose enables Wild Wolf to catalyse brand transformations, marrying impactful brand strategies with engaging designs and the latest technology. Excelling at the crossroads of design and innovation, Wild Wolf brings audacious visions

Goat Agency logo
Goat Agency
Specialist·London·201-500 Employees

The Goat Agency, a preeminent influencer marketing agency, is headquartered in London, New York, and numerous strategic locations across the UK, USA, and Asia-Pacific. Globally acclaimed for its data-led, comprehensive marketing solutions, The Goat Agency utilises an extensive network of over 100,000 influencers to engineer ingenious, all-inclusive campaigns that captivate target demographics on p

Solvid logo
Solvid
Specialist·London·11-50 Employees

Situated in the heart of London, United Kingdom, Solvid is a pioneering agency specialising in SEO, Content, and Digital PR. Its innovative and comprehensive range of services - including SEO, content marketing, copywriting, link building, and digital PR - sets it apart, catering to businesses big and small, driving organic traffic and boosting conversions. Solvid's unique approach to online growt

SeekThem logo
SeekThem
Independent·London·11-50 Employees

SeekThem, a leading B2B branding agency situated in London, distinguishes itself through its dedication to cost-effectiveness and the utilisation of top-tier branding specialists, representing the top 1% of the industry. This ensures that every project they undertake boasts unparalleled quality and originality. They provide an all-encompassing suite of services, from distinctive logo creation, hol

Hallam logo
Hallam
Independent·Nottingham·51-200 Employees

Hallam, a premier digital marketing agency headquartered in Nottingham, boasts a strong presence across the UK and Europe. Distinguishing Hallam from the crowd is its innovative strategy of fusing brand and performance marketing to ensure sustained growth. This strategy is bolstered by its pioneering status as one of the first UK agencies to adopt machine learning and develop an AI software suite

Chameleon Web Services logo
Chameleon Web Services
Independent·Birmingham·51-200 Employees

As a leading Web Design and Digital Marketing firm, Chameleon is nestled in the heart of Birmingham, UK. With an impressive portfolio built over 23 years, Chameleon excels by offering an all-encompassing range of in-house services. These include not just web design, but also SEO, Google Ads management, social media management, and graphic design. Their integrated approach ensures your digital pres

Creative Ideaz logo
Creative Ideaz
Independent·Birmingham·2-10 Employees

Creative Ideaz, a celebrated digital marketing firm based in Birmingham, has been providing bespoke marketing solutions since 2002. As a specialist in the growth-enabling marketing strategies, organic and local SEO, and customised software solutions, we've earned a reputation as a trusted partner for entrepreneurs. What differentiates Creative Ideaz is our dedication to seamlessly integrating with

Method logo
Method
Independent·London·201-500 Employees

Method is a leading digital product agency hailing from Charlotte, NC. Our distinguishing feature is our holistic approach to digital transformation. By merging strategy, design, and engineering, we craft impactful digital experiences that enhance lives and revolutionise businesses. As a proud member of the GlobalLogic and Hitachi family, Method provides the distinctive benefit of large-scale ente

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Editor's note
AgencyIndex lists 280 UK agencies positioning into fashion and retail. They split into three working shapes: ecom-native shops on Shopify Plus and Centra running paid, CRO and lifecycle for DTC and fast-fashion accounts; brand and creative agencies holding the heritage names where identity, retail-window work, lookbook production and seasonal films do the heavy lifting; and performance shops running integrated acquisition and retention against tight margin and CAC targets for the mid-market multibrand retailers. The category is distinct for four reasons. The trading calendar is non-negotiable, with SS/AW drops, payday weekends, festival, Black Friday-Cyber Monday and December gifting dictating when budget moves and what the ROAS target should be. The channel mix runs heavier on TikTok, Reels and Pinterest than most ecom verticals, with discovery now sitting inside short-form video and shoppable creator content. Influencer-led discovery is core rather than an add-on, which puts ASA and CMA disclosure rigour at the centre of the workflow. And the maths is brutal: UK online fashion returns sit around 30%, clothing alone is 27% of returns volume, and 51% of Gen Z bracket sizes, so a 4.0 gross ROAS often lands at 2.6 to 2.8 net before reverse-logistics costs. What is shifting is discovery, regulation and unit economics together. TikTok Shop UK passed $2.2bn GMV across the first three quarters of 2025 with apparel and beauty close to 60% of platform GMV, Black Friday 2025 came in 50% above the prior year, and 200,000-plus UK sellers including Marks and Spencer, Clarks and Sainsbury's are now on the platform. Google AI Overviews appear on roughly a quarter of searches and have flattened organic CTR on affected product queries by around 60%, pulling AI-search visibility into SEO scope. Organic Instagram reach continues to decline. And the CMA's March 2024 undertakings against ASOS, Boohoo and George at Asda, followed by 2025 ASA rulings against Nike Retail, Superdry and Lacoste on unqualified sustainable claims in Google Ads, have made vague green copy a commercial risk.
Common briefs
Peak-trading paid social across SS/AW, payday, festival and Black Friday-Cyber MondayInfluencer and UGC programme with ASA and CMA disclosure rigourSustainable-credentials storytelling that clears Green Claims Code and CAP Rule 11DTC fashion launch on Shopify Plus or Centra with paid, organic, CRM and creator pipelineLoyalty, CRM and zero-party data build-out on Klaviyo, Attentive or equivalentTikTok Shop and live-commerce programme with creator-affiliate economicsAI-search visibility build for product and category queries (ChatGPT, Perplexity, Google AI Overviews)Wholesale-to-DTC pivot with stack rebuild, brand repositioning and acquisition stand-up
Regulatory landscape
ASA · CMA · Green Claims Code · DMCC
sustainability claims are under sustained enforcement pressure

Four regulatory layers shape the work. The CMA's Green Claims Code requires environmental claims to be truthful and accurate, clear and unambiguous, not omit important information, not make broad claims unless justified, reflect the full product lifecycle, and be substantiated with credible evidence. In March 2024 the CMA closed its first major fashion-sector investigation by securing formal undertakings from ASOS, Boohoo and George at Asda, which now have to use specific descriptors like 'organic' or 'recycled' with percentages displayed, document minimum criteria for eco-ranges, audit filter accuracy so only qualifying products surface, and clarify whether accreditations apply to specific products or the whole company. The ASA enforces the CAP Code on consumer-facing advertising, with Rule 11.4 requiring claims to be based on the full product lifecycle and Rule 11.1 requiring a clear basis; in 2025 the ASA ruled against Nike Retail, Superdry and Lacoste for unqualified 'sustainable' claims in paid Google ads, taking the position that 'sustainable' implies no material lifecycle harm and is almost impossible to substantiate without qualification. The Digital Markets, Competition and Consumers Act 2024 came into force on 6 April 2025 and bans drip pricing, tightens was-now claims and gives the CMA direct-fining powers of up to 10% of global turnover, with the CMA opening its first eight investigations and issuing advisory letters to a further 100 businesses on 18 November 2025. The ICO enforces UK GDPR and PECR over data capture and electronic marketing, which sits over every email and SMS lifecycle programme.

Specialist signals
5 signals
of real fashion-retail experience
  • · Named fashion or multi-category retail case studies with category-specific results, ideally spanning at least two trading peaks, rather than recycled consumer-brand showreels
  • · Platform fluency on Shopify Plus, Centra or a comparable fashion-grade stack, with a working view on PIM, size-and-fit tooling, returns workflow and the all-in monthly cost of ownership
  • · Peak-trading planning discipline: a documented calendar across SS/AW drops, payday, festival, Black Friday-Cyber Monday and gifting, with budget phasing, creative refresh cycles and stock-flow alignment
  • · Influencer-programme rigour against ASA and CMA endorsement guidance, with '#ad' disclosure at the start of captions or clearly on-creative, gifting and affiliate flagged, and a documented compliance review step
  • · Returns-and-margin-aware ROAS framework rather than platform-reported numbers alone, with contribution margin, MER (Marketing Efficiency Ratio) and net-of-returns ROAS as standard reads
Sector watch-outs
5 to watch
in any fashion-retail pitch
  • · Unqualified sustainability copy in the work samples ('sustainable', 'eco-friendly', 'conscious collection', 'green') without lifecycle evidence, percentage disclosure or third-party certification, which now sits inside the CMA and ASA enforcement window
  • · No peak-trading plan: a generic always-on media schedule with no view on drop cadence, payday weekends, festival, Black Friday-Cyber Monday or gifting, and no budget phasing tied to the trading calendar
  • · Generic ecom playbook with no fashion-cycle awareness, no returns-rate adjustment in the ROAS maths, and no answer on how a 30% return rate flows into net ROAS or contribution margin
  • · Influencer rosters relying on '#gifted', '#spon' or end-of-caption hashtags rather than '#ad' at the start of the caption or clearly on-creative, with no documented ASA and CMA compliance review
  • · Drip pricing or was-now patterns left in checkout (delivery fees only shown at the final step, struck-through reference prices not actually charged in the prior period) and no answer on the 6 April 2025 DMCC Act rules or the 18 November 2025 CMA guidance
Frequently asked

What brands ask about agencies for fashion & retail.

5 questions our editors get most often, answered honestly. No agency-marketing speak.

Curated by humans

Specialist fashion retainers in the UK cluster in three bands. Boutique DTC and creator-led shops run £3,000 to £8,000 a month for a focused brief such as TikTok Shop pipeline management, paid social, or a single launch. Mid-market growth and performance agencies sit at £8,000 to £25,000 a month for integrated programmes covering paid media, influencer, organic, CRM and CRO with returns and contribution margin in the reporting. Premium and prestige fashion specialists working heritage and luxury brands bill £25,000 to £150,000 a month for brand, performance, retail-media and creative production on retainer, with Verb Brands and Alioze examples of the houses working Jimmy Choo, Chanel and Givenchy at that level. Project work like a Shopify Plus rebuild, a peak-trading campaign with film and influencer or a brand-relaunch lands at £40,000 to £400,000. Media spend on Meta, TikTok, Google, Pinterest and the retail media networks sits outside agency fees and is almost always the largest line on the plan.