Fashion & Retail agencies.
Fashion and retail marketing is the discipline of building demand and distribution for clothing, footwear, accessories and multi-category retail brands across DTC ecommerce, wholesale and high-street channels. The category is distinct because the SS/AW trading calendar shapes every campaign, return rates close to 30% reshape the ROAS calculation, and green-claims advertising faces active CMA and ASA enforcement.
- 284 UK agencies with fashion & retail experience
- Across 30 UK locations
- Reviewed 18 May 2026
Tempt, a prestigious Marketing and PR agency hailing from Manchester, UK, is renowned for its innovative and striking consumer campaigns. Specialising in the leisure, hospitality, and lifestyle sectors, Tempt utilises a multifaceted approach encompassing social media, PR, brand development and event management. Their strategic concepts, grounded in valuable consumer insight, aid in bolstering bran
eSterling is a leading digital marketing firm rooted in Birmingham, focusing on advanced web design and strategic search engine optimisation (SEO). Boasting over two decades of industry experience, eSterling has built a reputation for forging enduring relationships with clients by crafting responsive, user-centric websites that not only captivate but also catalyse business expansion. The agency's
Frogspark, a UK-based web design and digital marketing firm, operates from its headquarters in Derby, with a significant presence in Nottingham as well. Recognised for its unique approach of intertwining business and marketing strategies, Frogspark specialises in delivering customised web design and digital marketing solutions that intensify brand identity and successfully engage desired audiences
WPR Agency, a distinguished PR agency recognised globally for its multiple awards, is strategically situated in Birmingham. Renowned for its capacity to generate engaging discussions and alter perceptions, WPR provides an all-encompassing array of services encompassing consumer and B2B PR, paid media, social, search, and design. With a robust emphasis on individuals, objectives, and the environmen
Renowned as the UK's premier eCommerce SEO agency, NOVOS proudly holds the title of 2023's Global eCommerce Agency of the Year. Standing out from the crowd of other SEO agencies, NOVOS harnesses the power of strategic planning and data-driven decisions as its operational backbone. Its prowess in eCommerce is unparalleled, setting NOVOS apart as a sector leader. NOVOS' unique edge allows it to deli
As the leading SEO specialist agency in the UK, Blue Array is strategically located in London and Reading. Renowned as the most extensive dedicated SEO agency across the UK, Blue Array distinguishes itself through its unique "consulgency®" approach, harmonizing the bespoke attention of a consultant with the scale and resources of a conventional agency. With an exclusive focus on SEO, Blue Array pr
Imaginaire, a Nottingham-based ecommerce agency with a strong presence in Dubai and across the UAE, is distinguished for its user-centric approach to creating ecommerce platforms. With a unique focus on enhancing user experience and humanising brands, Imaginaire stands out in the digital marketplace. Leveraging a performance marketing strategy, the agency aims to profitably attract perfect-fit cus
Situated in the heart of Nottingham, Framework is a dynamic collective specialising in an array of cutting-edge creative services. Our expertise spans brand evolution, innovative website design and development, strategic SEO, and effective social media management. Collaborating with brands of all sizes across various industries, we are in the business of crafting unforgettable digital experiences.
Aumcore, a New York-based digital marketing agency, specialises in delivering comprehensive 360° solutions. These comprehensive strategies include market research, brand development, demand generation, UX/UI, ecommerce, and more, all designed to secure transformative digital triumphs for our clients. Our global team boasts fluency in a myriad of languages and has a proven history of successful pro
Digital Media Team, a Manchester-based digital marketing agency, excels in the realm of paid social, PPC & Google Ads, and email marketing, providing a strategic approach that drives optimal online growth. Tailoring each campaign to engage the correct audience precisely when it counts, this distinct brand stands out from the crowd. Moreover, they specialise in offering bespoke services such as Sho
As a premier web design agency in Sheffield, Edge Studio champions a unique marketing-led design ethos. This approach guarantees that each design strategy is motivated by client-specific marketing objectives, aiming to escalate web traffic and elevate sales. Alongside this, Edge Studio provides endless concepts and modifications during the design journey, solidifying client contentment with the en
Discoverable, a renowned digital marketing firm situated in Kent, excels in SEO, PPC, and data analytics. Their unique selling point is their straightforward methodology to stimulate digital expansion through exhaustive solutions, which encompass content marketing, social media promotion, and advanced SEO tactics. As certified Google associates, Discoverable offers superior PPC services to augment
304 London is a bespoke digital creative agency renowned for catering to luxury and premium brands. Our dynamic marketing team, comprised of genuine digital aficionados, excels at engaging affluent and aspirational consumers through pioneering digital media campaigns for our esteemed clients. Operating in various sectors, 304 London's clientele extends across Automotive, Luxury Goods, Food and Bev
Parachute, a distinguished web design and digital agency in Glasgow, has carved a niche over a decade in crafting influential websites. Our speciality lies in our extensive proficiency across various CMS platforms - WordPress, Umbraco, Magento, Shopify, to name a few. We provide customised digital solutions to cater to the unique needs of both SMEs and large-scale corporations. Our committed team
Digital NRG is a leading digital marketing agency situated in Bristol, UK. Renowned for its cooperative and complete integrated approach, this agency delivers an exhaustive array of services including SEO, PPC, web design, and email marketing, all aimed at fostering innovation and boosting online business growth. What sets Digital NRG apart is its dedication to comprehend the unique requirements o
ROAST is a premier performance media agency nestled in the heart of London. It differentiates itself with an authentic dedication to nurturing an uplifting work environment while securing outstanding outcomes for clientele. Specialising in data-led campaigns, ROAST excels across a diverse range of digital marketing channels, encompassing SEO, paid social services, and PPC. Emphasising teamwork and
Boom Online Marketing is a premier digital marketing agency situated in the East Midlands, UK, with a focus on home retail and eCommerce industries. This agency distinguishes itself with an extensive array of services, comprising SEO, PPC, content marketing, and conversion rate optimisation, all meticulously designed to enhance online presence and boost sales. Their distinctive methodology incorpo
Builtvisible, a leading digital marketing firm located in the heart of London, prides itself on forging significant connections between individuals, communities, and brands. By leveraging strategic data, SEO, and content, we offer dynamic organic strategies that make an immediate impact. Renowned for executing campaigns with a high return on investment focus, Builtvisible is also instrumental in d
As a premier digital marketing agency, Modo25, with its headquarters in Leeds and London, sets itself apart through its extensive in-house offerings and the ground-breaking BOSCO™ platform. This pioneering platform enables clients to fine-tune their digital marketing initiatives. Modo25's distinct methodology revolutionises the digital marketing landscape, providing bespoke solutions that amplify
Bird, a distinguished Full Service Digital Marketing Agency, is renowned for its multiple accolades within the UK and operates globally. The agency sets itself apart with its pioneering stance on digital marketing, leveraging state-of-the-art technologies and tailored strategies to amplify businesses' online presence. Bird's extensive array of services encompasses advanced SEO methodologies, bespo
Situated in the UK, Fall Off The Wall (FOTW) is a renowned CGI creative production agency. Known for its unique combination of independent operation, female leadership, and employee ownership, FOTW stands out in the field with an expert in-house team specialising in TV advertising and innovative CG production. Creating customised campaigns, they captivate audiences through multiple screens. FOTW,
Sister London is a London-based comprehensive marketing agency, renowned for its unique fusion of strategic insight and engaging content to craft campaigns that defy conventions. With a specialisation in digital marketing, PR, events, and design, Sister London injects a creative and innovative approach into the spheres of destination, food, and lifestyle brands on a worldwide scale.
Based in Hertfordshire, OnBrand is a comprehensive marketing agency with a specialism in business expansion. What distinguishes OnBrand is its unwavering commitment to aid companies at critical junctures, whether it's facilitating small businesses' shift to e-commerce or empowering larger firms to improve their customer journey with digital and audio marketing strategies. Boasting a wide range of
Centrally located in London, Croud is a comprehensive media agency that also operates from additional bases in Shrewsbury, New York, Atlanta, and Dubai. Croud distinguishes itself with a robust commitment to performance-oriented expansion and innovation, capitalising on a profound legacy in analytics, strategic planning, and strategy to ensure enduring success for aspirational worldwide brands. Th
Four regulatory layers shape the work. The CMA's Green Claims Code requires environmental claims to be truthful and accurate, clear and unambiguous, not omit important information, not make broad claims unless justified, reflect the full product lifecycle, and be substantiated with credible evidence. In March 2024 the CMA closed its first major fashion-sector investigation by securing formal undertakings from ASOS, Boohoo and George at Asda, which now have to use specific descriptors like 'organic' or 'recycled' with percentages displayed, document minimum criteria for eco-ranges, audit filter accuracy so only qualifying products surface, and clarify whether accreditations apply to specific products or the whole company. The ASA enforces the CAP Code on consumer-facing advertising, with Rule 11.4 requiring claims to be based on the full product lifecycle and Rule 11.1 requiring a clear basis; in 2025 the ASA ruled against Nike Retail, Superdry and Lacoste for unqualified 'sustainable' claims in paid Google ads, taking the position that 'sustainable' implies no material lifecycle harm and is almost impossible to substantiate without qualification. The Digital Markets, Competition and Consumers Act 2024 came into force on 6 April 2025 and bans drip pricing, tightens was-now claims and gives the CMA direct-fining powers of up to 10% of global turnover, with the CMA opening its first eight investigations and issuing advisory letters to a further 100 businesses on 18 November 2025. The ICO enforces UK GDPR and PECR over data capture and electronic marketing, which sits over every email and SMS lifecycle programme.
- · Named fashion or multi-category retail case studies with category-specific results, ideally spanning at least two trading peaks, rather than recycled consumer-brand showreels
- · Platform fluency on Shopify Plus, Centra or a comparable fashion-grade stack, with a working view on PIM, size-and-fit tooling, returns workflow and the all-in monthly cost of ownership
- · Peak-trading planning discipline: a documented calendar across SS/AW drops, payday, festival, Black Friday-Cyber Monday and gifting, with budget phasing, creative refresh cycles and stock-flow alignment
- · Influencer-programme rigour against ASA and CMA endorsement guidance, with '#ad' disclosure at the start of captions or clearly on-creative, gifting and affiliate flagged, and a documented compliance review step
- · Returns-and-margin-aware ROAS framework rather than platform-reported numbers alone, with contribution margin, MER (Marketing Efficiency Ratio) and net-of-returns ROAS as standard reads
- · Unqualified sustainability copy in the work samples ('sustainable', 'eco-friendly', 'conscious collection', 'green') without lifecycle evidence, percentage disclosure or third-party certification, which now sits inside the CMA and ASA enforcement window
- · No peak-trading plan: a generic always-on media schedule with no view on drop cadence, payday weekends, festival, Black Friday-Cyber Monday or gifting, and no budget phasing tied to the trading calendar
- · Generic ecom playbook with no fashion-cycle awareness, no returns-rate adjustment in the ROAS maths, and no answer on how a 30% return rate flows into net ROAS or contribution margin
- · Influencer rosters relying on '#gifted', '#spon' or end-of-caption hashtags rather than '#ad' at the start of the caption or clearly on-creative, with no documented ASA and CMA compliance review
- · Drip pricing or was-now patterns left in checkout (delivery fees only shown at the final step, struck-through reference prices not actually charged in the prior period) and no answer on the 6 April 2025 DMCC Act rules or the 18 November 2025 CMA guidance
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