901 agencies indexed·Latest entry: 15 October 2026
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Industry · 313 agencies

Fashion & Retail agencies.

Fashion and retail marketing is the discipline of building demand and distribution for clothing, footwear, accessories and multi-category retail brands across DTC ecommerce, wholesale and high-street channels. The category is distinct because the SS/AW trading calendar shapes every campaign, return rates close to 30% reshape the ROAS calculation, and green-claims advertising faces active CMA and ASA enforcement.

At a glance
  • 313 UK agencies with fashion & retail experience
  • Across 36 UK locations
  • Reviewed 18 May 2026
Showing 193-216 of 313 fashion & retail agenciesView in full archive
Socialtrend logo
Socialtrend
Independent·Manchester·11-50 Employees

Based in Manchester, UK, Socialtrend is a leading digital advertising and social media consultancy delivering innovative solutions globally. Distinguishing itself through a unique approach to digital marketing, Socialtrend employs the latest techniques across a multitude of platforms to amplify brand visibility and interaction. This is evident in their viral campaigns such as the Roast Dinner Wrap

Spin Brands logo
Spin Brands
Independent·London·11-50 Employees

We're not your typical comprehensive digital firm. Our proficiency lies in one area, and we excel at it - Social. Our mission is to bridge the gap between your brand and today's consumer, captivating them where they are most active. We're the agency that blends grand concepts with flawless execution. Our speciality isn't just social media - it involves cultivating brand relationships, creative exe

Chalk + Ward logo
Chalk + Ward
Independent·Exeter·11-50 Employees

Chalk & Ward, a renowned UK-based creative agency, has been driving bold and innovative ideas since 1998. Recognised for their strategic precision, they offer unparalleled expertise in branding, marketing, digital creation, and public relations to fuel business expansion. Their unique teamwork-driven approach coupled with sharp strategies have secured them collaborations with some of the most resp

Sweans logo
Sweans
Independent·London·51-200 Employees

Situated in the heart of London, Sweans proudly positions itself as a premier web design and eCommerce agency, celebrating over 16 years of industry expertise. Specialising in WordPress, Shopify, and bespoke eCommerce solutions, Sweans is committed to elevating Direct-to-Consumer (D2C) brands. With a global portfolio of more than 3,000 fulfilled clients, Sweans takes immense pride in delivering cu

Bunnyfoot logo
Bunnyfoot
Independent·London·11-50 Employees

Bunnyfoot, a premier UX design agency, is situated in the heart of London and Sheffield. Our unique selling point is our evidence-based methodology to enhance customer experiences, utilising over two decades of profound knowledge and a dynamic team with strong roots in psychology and design theory. We provide a comprehensive suite of services, encompassing usability testing, service design, and st

Melody Agency logo
Melody Agency
Independent·London·11-50 Employees

Melody Agency, a premier Amazon advertising agency in London, UK, distinguishes itself with its profound understanding of marketplace dynamics. This expertise has empowered them to generate over US$500 million in sales, whilst maintaining exceptional RoAS and ACoS standards for their clients. Offering a diverse suite of services such as Amazon marketing, EU logistics, data-driven strategies, and c

m360 logo
m360
Independent·Nottingham·11-50 Employees

As a premier creative agency in Nottingham, M360 boasts a rich legacy exceeding three decades. M360 is celebrated for its ingenious branding, unparalleled creativity, and flawless service, infusing brands with vitality via custom-made marketing strategies that align perfectly with each client's individual requirements and objectives. Our proficiency in design, marketing, and digital solutions guar

It Works Media logo
It Works Media
Independent·Leeds·2-10 Employees

It Works Media, a Leeds-based SEO agency, is renowned for delivering potent outcomes in the realm of search marketing. The distinctive edge of It Works Media lies in their bespoke approach to diverse marketing services such as Digital PR, SEO, and content marketing. Each strategy is meticulously crafted to align with the specific requirements and objectives of every brand, thereby guaranteeing opt

Barracuda Digital logo
Barracuda Digital
Independent·London·11-50 Employees

Barracuda, a prominent digital marketing firm in London, UK, stands out due to its recognised skillset and inventive commercial creativity. It specialises in driving transformative results for its clients through a blend of expert knowledge, extensive experience, and pioneering methods. Barracuda provides an array of services encompassing SEO, paid media, user testing, CRO, analytics and tracking,

LoudLocal logo
LoudLocal
Independent·London·2-10 Employees

LoudLocal, a reputable digital marketing agency headquartered in Kenilworth, Warwickshire, boasts a secondary office in London. Specialising in delivering clear, straightforward digital marketing solutions, this agency is dedicated to addressing the unique requirements of small to medium-sized businesses at a local and global level. With an ethos centred around flexibility, LoudLocal shuns the con

Aura Ads logo
Aura Ads
Independent·Cardiff·2-10 Employees

Aura Ads, a pioneering creative agency situated in Cardiff, excels in harnessing the potential of paid social media with limitless creative solutions and proficiently managed testing. The unique selling proposition of Aura Ads lies in its systematic approach to creative production and testing, equipping both enterprise-level and scaling performance teams with a consistent supply of high-impact cre

Seller Presto logo
Seller Presto
Independent·Newcastle·2-10 Employees

Seller Presto, hailing from Middlesbrough, UK, is a renowned Amazon optimisation agency specialising in comprehensive account management and consultancy. Our expertise lies in enhancing Amazon sales by crafting optimised listings and executing potent paid advertising tactics. With a track record of markedly boosting client revenues, Seller Presto's team of experts is widely recognised for their ta

Storm & Shelter logo
Storm & Shelter
Specialist·Cardiff·11-50 Employees

Established in Cardiff, Storm & Shelter is a leading video production company, adept in creating captivating films, engaging commercials, and innovative animations for brands and agencies. Since our inception in 2013, we've had the privilege of partnering with notable brands like Amazon, Twitter, and O2, producing SEO-rich content that not only excites and engages but also educates. At Storm & She

Venture Stream logo
Venture Stream
Independent·Newcastle·11-50 Employees

Venture Stream, a premier ecommerce enterprise, was established by Vic Morgan, a Harvard-educated entrepreneur with a specialisation in ecommerce. The company boasts a skilled team of digital professionals recruited since its inauguration. Venture Stream has carved a niche in building superior, accolade-winning ecommerce websites, coupled with pioneering marketing strategies, all meticulously desi

Upperdog logo
Upperdog
Independent·Bournemouth·11-50 Employees

Upperdog is a UK-based, data-driven digital marketing firm. This agency differentiates itself through its all-inclusive digital marketing strategy, providing services encompassing website development, PPC initiatives, social media promotions, and SEO, all purposefully crafted to deliver measurable outcomes for its clients. Upperdog takes great pride in its cooperative and open communication, prefe

Strategy Plus logo
Strategy Plus
Independent·Birmingham·2-10 Employees

**A Heritage-Rich Agency with Core Values** Strategy Plus stands as a tightly-knit consortium of seasoned professionals, bound by our pledge to prioritise our clients' ROI over convoluted metrics. Our mission is to catalyse sustainable growth for the long haul while cultivating lasting partnerships. Since our inception in 1997, Strategy Plus has provided instrumental support in the growth trajec

Ascensor logo
Ascensor
Independent·Leeds·11-50 Employees

Since 2007, Ascensor has been at the forefront of website development and promotion, relishing in collaborations with businesses across the spectrum - from burgeoning start-ups to multi-million turnover global firms, and every tier in between. Ascensor thrives in the dynamic digital landscape, playing a crucial role in driving client success as the industry perpetually evolves. Creativity forms

Reckless logo
Reckless
Independent·Chester·11-50 Employees

Reckless is a leading digital marketing firm headquartered in Liverpool and Chester, UK. Renowned for their technology-neutral methodology, Reckless offers bespoke, cost-efficient solutions, personalised to meet the unique online marketing, web development, and e-commerce optimisation requirements of each client. With more than ten years of prowess in the e-commerce sector and a solid history of a

Maple Forest Marketing logo
Maple Forest Marketing
Independent·London·2-10 Employees

Maple Forest, a PPC management agency nestled in London, UK, distinguishes itself with a customised approach to digital marketing. Their offering is unique, devising bespoke proposals that perfectly align with the individual needs and goals of each client's business. With more than a decade and a half of demonstrated success, Maple Forest specialises in maximising ROI on advertising spend. They ac

BrightMinded logo
BrightMinded
Independent·Brighton·11-50 Employees

BrightMinded is a UK-based custom software development agency, excelling in crafting personalised solutions for businesses of various sizes. Their standout services encompass bespoke membership platforms, AI software applications, and ecommerce website development. With a dedication to open communication and cutting-edge innovation, BrightMinded not only offers premium software solutions but also

awesome. logo
awesome.
Independent·Sheffield·2-10 Employees

We Are Awesome Ltd, a cutting-edge creative agency rooted in Barnsley, South Yorkshire, prides itself on an all-encompassing selection of services. These include content creation, photography, film, 3D modelling, animation, and bespoke web development, all meticulously crafted to convert grand visions into compelling brand experiences. Our strategic process, from initial discovery through to final

Mucky Puddle logo
Mucky Puddle
Independent·Glasgow·11-50 Employees

Mucky Puddle, a top-tier digital agency headquartered in Glasgow, specialises in crafting visually impressive, super-speedy web interactions on the globe's most trusted platforms. With a track record spanning over twenty years in the industry, Mucky Puddle sets the benchmark through its exhaustive range of services, comprising of branding, marketing, and technical assistance, all designed to catap

Hedgehog logo
Hedgehog
Independent·Newcastle·51-200 Employees

Hedgehog, a leading global technology consultancy based in the UK, specialises in human-centric design. Our team of professionals, proficient in user experience research, UI/UX design, engineering, cloud technology, and data science, partners with global firms to deliver bespoke app development and digital transformation strategies. Celebrating over a decade of expertise in digital product innovat

Freedom Search logo
Freedom Search
Specialist·Preston·2-10 Employees

Freedom Search, a Preston-based digital agency, excels in crafting customised, visually appealing web designs that ensure user-friendliness. This approach aids businesses in captivating and converting their visitors into loyal customers. The unique selling proposition of Freedom Search lies in their holistic approach towards digital triumph. They offer high-impact websites, potent SEO techniques,

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Editor's note
AgencyIndex lists 280 UK agencies positioning into fashion and retail. They split into three working shapes: ecom-native shops on Shopify Plus and Centra running paid, CRO and lifecycle for DTC and fast-fashion accounts; brand and creative agencies holding the heritage names where identity, retail-window work, lookbook production and seasonal films do the heavy lifting; and performance shops running integrated acquisition and retention against tight margin and CAC targets for the mid-market multibrand retailers. The category is distinct for four reasons. The trading calendar is non-negotiable, with SS/AW drops, payday weekends, festival, Black Friday-Cyber Monday and December gifting dictating when budget moves and what the ROAS target should be. The channel mix runs heavier on TikTok, Reels and Pinterest than most ecom verticals, with discovery now sitting inside short-form video and shoppable creator content. Influencer-led discovery is core rather than an add-on, which puts ASA and CMA disclosure rigour at the centre of the workflow. And the maths is brutal: UK online fashion returns sit around 30%, clothing alone is 27% of returns volume, and 51% of Gen Z bracket sizes, so a 4.0 gross ROAS often lands at 2.6 to 2.8 net before reverse-logistics costs. What is shifting is discovery, regulation and unit economics together. TikTok Shop UK passed $2.2bn GMV across the first three quarters of 2025 with apparel and beauty close to 60% of platform GMV, Black Friday 2025 came in 50% above the prior year, and 200,000-plus UK sellers including Marks and Spencer, Clarks and Sainsbury's are now on the platform. Google AI Overviews appear on roughly a quarter of searches and have flattened organic CTR on affected product queries by around 60%, pulling AI-search visibility into SEO scope. Organic Instagram reach continues to decline. And the CMA's March 2024 undertakings against ASOS, Boohoo and George at Asda, followed by 2025 ASA rulings against Nike Retail, Superdry and Lacoste on unqualified sustainable claims in Google Ads, have made vague green copy a commercial risk.
Common briefs
Peak-trading paid social across SS/AW, payday, festival and Black Friday-Cyber MondayInfluencer and UGC programme with ASA and CMA disclosure rigourSustainable-credentials storytelling that clears Green Claims Code and CAP Rule 11DTC fashion launch on Shopify Plus or Centra with paid, organic, CRM and creator pipelineLoyalty, CRM and zero-party data build-out on Klaviyo, Attentive or equivalentTikTok Shop and live-commerce programme with creator-affiliate economicsAI-search visibility build for product and category queries (ChatGPT, Perplexity, Google AI Overviews)Wholesale-to-DTC pivot with stack rebuild, brand repositioning and acquisition stand-up
Regulatory landscape
ASA · CMA · Green Claims Code · DMCC
sustainability claims are under sustained enforcement pressure

Four regulatory layers shape the work. The CMA's Green Claims Code requires environmental claims to be truthful and accurate, clear and unambiguous, not omit important information, not make broad claims unless justified, reflect the full product lifecycle, and be substantiated with credible evidence. In March 2024 the CMA closed its first major fashion-sector investigation by securing formal undertakings from ASOS, Boohoo and George at Asda, which now have to use specific descriptors like 'organic' or 'recycled' with percentages displayed, document minimum criteria for eco-ranges, audit filter accuracy so only qualifying products surface, and clarify whether accreditations apply to specific products or the whole company. The ASA enforces the CAP Code on consumer-facing advertising, with Rule 11.4 requiring claims to be based on the full product lifecycle and Rule 11.1 requiring a clear basis; in 2025 the ASA ruled against Nike Retail, Superdry and Lacoste for unqualified 'sustainable' claims in paid Google ads, taking the position that 'sustainable' implies no material lifecycle harm and is almost impossible to substantiate without qualification. The Digital Markets, Competition and Consumers Act 2024 came into force on 6 April 2025 and bans drip pricing, tightens was-now claims and gives the CMA direct-fining powers of up to 10% of global turnover, with the CMA opening its first eight investigations and issuing advisory letters to a further 100 businesses on 18 November 2025. The ICO enforces UK GDPR and PECR over data capture and electronic marketing, which sits over every email and SMS lifecycle programme.

Specialist signals
5 signals
of real fashion-retail experience
  • · Named fashion or multi-category retail case studies with category-specific results, ideally spanning at least two trading peaks, rather than recycled consumer-brand showreels
  • · Platform fluency on Shopify Plus, Centra or a comparable fashion-grade stack, with a working view on PIM, size-and-fit tooling, returns workflow and the all-in monthly cost of ownership
  • · Peak-trading planning discipline: a documented calendar across SS/AW drops, payday, festival, Black Friday-Cyber Monday and gifting, with budget phasing, creative refresh cycles and stock-flow alignment
  • · Influencer-programme rigour against ASA and CMA endorsement guidance, with '#ad' disclosure at the start of captions or clearly on-creative, gifting and affiliate flagged, and a documented compliance review step
  • · Returns-and-margin-aware ROAS framework rather than platform-reported numbers alone, with contribution margin, MER (Marketing Efficiency Ratio) and net-of-returns ROAS as standard reads
Sector watch-outs
5 to watch
in any fashion-retail pitch
  • · Unqualified sustainability copy in the work samples ('sustainable', 'eco-friendly', 'conscious collection', 'green') without lifecycle evidence, percentage disclosure or third-party certification, which now sits inside the CMA and ASA enforcement window
  • · No peak-trading plan: a generic always-on media schedule with no view on drop cadence, payday weekends, festival, Black Friday-Cyber Monday or gifting, and no budget phasing tied to the trading calendar
  • · Generic ecom playbook with no fashion-cycle awareness, no returns-rate adjustment in the ROAS maths, and no answer on how a 30% return rate flows into net ROAS or contribution margin
  • · Influencer rosters relying on '#gifted', '#spon' or end-of-caption hashtags rather than '#ad' at the start of the caption or clearly on-creative, with no documented ASA and CMA compliance review
  • · Drip pricing or was-now patterns left in checkout (delivery fees only shown at the final step, struck-through reference prices not actually charged in the prior period) and no answer on the 6 April 2025 DMCC Act rules or the 18 November 2025 CMA guidance
Frequently asked

What brands ask about agencies for fashion & retail.

5 questions our editors get most often, answered honestly. No agency-marketing speak.

Curated by humans

Specialist fashion retainers in the UK cluster in three bands. Boutique DTC and creator-led shops run £3,000 to £8,000 a month for a focused brief such as TikTok Shop pipeline management, paid social, or a single launch. Mid-market growth and performance agencies sit at £8,000 to £25,000 a month for integrated programmes covering paid media, influencer, organic, CRM and CRO with returns and contribution margin in the reporting. Premium and prestige fashion specialists working heritage and luxury brands bill £25,000 to £150,000 a month for brand, performance, retail-media and creative production on retainer, with Verb Brands and Alioze examples of the houses working Jimmy Choo, Chanel and Givenchy at that level. Project work like a Shopify Plus rebuild, a peak-trading campaign with film and influencer or a brand-relaunch lands at £40,000 to £400,000. Media spend on Meta, TikTok, Google, Pinterest and the retail media networks sits outside agency fees and is almost always the largest line on the plan.