828 agencies indexed·Latest entry: 4 June 2026
Industry · 52 agencies

Gaming agencies.

Gaming marketing is the work of selling video games, hardware and esports brands across console, PC, mobile and live-service formats, from pre-launch through long-tail retention. It is distinct because PEGI age ratings gate where adverts can run, UKIE's loot box principles and 2026 PEGI risk categories shape monetisation copy, and live-service retention maths replaces launch-only thinking.

At a glance
  • 52 UK agencies with gaming experience
  • Across 13 UK locations
  • Reviewed 18 May 2026
Showing 1-24 of 52 gaming agenciesView in full archive
First Place SEO logo
First Place SEO
Specialist·London·2-10 Employees·Verified

First Place SEO helps local businesses in London grow fast. We offer SEO services, Google Ads management, and website help to get you more customers. Our team knows how to get your business on the first page of Google in London. We use proven methods so you get more calls, leads, and sales. If you want to rank higher and beat your competition in London, First Place SEO is ready to help. Get found

London Web Design Agency logo
London Web Design Agency
Independent·London·2-10 Employees·Verified

LWDA is a leading digital marketing agency rooted in London. The distinguishing factor for LWDA lies in constructing high-performing, essential websites that are reinforced with unmatched client service, guaranteeing customer fulfilment. Their specialism in customised web design and development, amalgamated with a demonstrated history of executing eye-catching campaigns across diverse media platfo

OmniFound logo
OmniFound
Independent·London·2-10 Employees·Verified

OmniFound is a forward-thinking SEO agency built for the evolving world of digital discovery. Based in London and Hertfordshire, we specialise in helping brands grow across traditional search, AI-driven engines, and social platforms. Our services cover Local SEO, TikTok and YouTube SEO, Video SEO, SEO copywriting, link building, and web design. We also offer fractional SEO leadership for businesse

Double W Worldwide logo
Double W Worldwide
Independent·London·2-10 Employees·Verified

We’re the brains behind the brands, without the bloat. No neon signs. No ping-pong tables. No senior team pitching you just to hand it over to the juniors. Just bold ideas, brutal honesty, and big-brand brains without the big agency ego.

Leads Brain LTD logo
Leads Brain LTD
Specialist·Manchester·51-200 Employees·Verified

Boost your local visibility with Google Business Profile optimization, SEO for small businesses, and responsive website development. We help businesses grow online with affordable SEO services, faster websites, and better Google rankings that bring in more local traffic and real leads.

Leopard Co logo
Leopard Co
Independent·Birmingham·11-50 Employees·Verified

We are Leopard Co! A new agency with a 20-year history created through two award-winning marketing communications consultancies - Big Cat and spottydog communications - joining forces. Now together, we offer clients a full service marketing agency with specialist skills across the marketing communications mix.

Sharkfold Ltd logo
Sharkfold Ltd
Independent·London·11-50 Employees·Verified

Marketing Agency in London To help your business grow, Sharkfold digital marketing company makes bold decisions. We provide tailored tactics to reach your target audience and achieve your business goals. Increase brand visibility, leads, and sales with our services. We strive to serve our clients well. We'll learn about your business and goals and utilize our knowledge to help you succeed. SEO, PP

The Game Marketer logo
The Game Marketer
Independent·London·11-50 Employees·Verified

The Game Marketer is an international full‑service video game marketing agency dedicated to helping developers, publishers, and game brands connect with players around the world. We specialise in crafting tailored marketing solutions that raise visibility, grow engaged communities, and drive real results across every stage of a game's lifecycle. Our team is made up of experienced marketing prof

GosuRabbit logo
GosuRabbit
Independent·London·11-50 Employees

GosuRabbit, a renowned gaming, esports, and Web3 marketing agency located in the heart of London, sets itself apart with its profound expertise and experience in the gaming industry, amassing over four decades of collective knowledge. Specialising in the creation of iconic brands, GosuRabbit employs strategic marketing techniques and immersive digital experiences to revolutionise organisations. Of

That Product Studio logo
That Product Studio
Independent·London·2-10 Employees

Product Studio is an innovative digital product design and technology agency situated in the heart of London. This unique agency excels in harmoniously merging creativity and technology, turning lofty concepts into superior digital experiences. With the adept use of advanced AI and emerging tech trends, they fuel growth and inspire innovation. Their client-focused strategy guarantees the delivery

Media Bodies logo
Media Bodies
Independent·London·11-50 Employees

Media Bodies, a London-based influencer marketing agency, leverages data-driven strategies and scalable solutions to bring your brand to the forefront. Our full-service approach transcends mere vanity metrics, utilising profound data insights to pair up your brand with influencers who deliver authentic ROI. Our unique three-phase campaign optimisation procedure, coupled with cross-platform profici

Lemonat logo
Lemonat
Independent·London·2-10 Employees

Lemonat is a London-based innovative creative agency. We excel in morphing business concepts into victorious mobile applications and websites, employing a potent mix of strategic insight, creative flair, and leading-edge technology. Our unique selling point is our comprehensive methodology that seamlessly integrates robust strategic groundwork with pioneering design and high-tech execution. This g

cbsocial logo
cbsocial
Independent·Newcastle·2-10 Employees

CB Social Marketing Ltd, a Newcastle-based social media management firm, specialises in bespoke paid social media management for e-commerce enterprises. Our agency is committed to optimising social performance via tailored strategies. Our emphasis on individualised service, combined with a track record of enhancing e-commerce visibility, sets us apart within the competitive digital marketing indus

Outible logo
Outible
Independent·Liverpool·2-10 Employees

Outible, a premier web design and app development agency, is headquartered in Liverpool. Outible's unique selling point is its internal proficiency and customised support tools, guaranteeing bespoke solutions without the need for third-party software. It also provides round-the-clock customer support through a cutting-edge online messaging and API-enabled ticketing system. Furthermore, Outible ext

Superrb logo
Superrb
Independent·Portsmouth·11-50 Employees

Superrb is a leading provider of brand strategy, user experience design, app development, e-commerce, and digital marketing solutions, catering to a broad spectrum of clients across the globe. From renowned brands to dynamic emerging startups, we have amassed a diverse clientele due to our unwavering commitment to passion, innovation, and integrity. These core tenets underpin Superrb's sterling re

Clickzilla logo
Clickzilla
Independent·Newcastle·2-10 Employees

Clickzilla is a bespoke digital marketing agency headquartered in the UK, providing tailor-made online solutions for businesses aiming to amplify their digital footprint through evidence-based strategies. Distinguishing Clickzilla is its exhaustive array of services, encompassing SEO, link building, digital PR, PPC, email marketing, content creation, and beyond, all customised to align with the di

JACK RYAN logo
JACK RYAN
Independent·Glasgow·11-50 Employees

JACK RYAN, a UK-based advertising agency, sets itself apart by employing data-led insights and marketing science to craft campaigns that profoundly connect with audiences, surpassing traditional advertising norms. Committed to a sustainable, transparent, and ethical modus operandi, JACK RYAN ensures adherence to conscientious advertising protocols across its operations.

Infinite Form logo
Infinite Form
Independent·Cambridge·11-50 Employees

Infinite Form is a Norwich-based production studio, excelling in the creation of immersive content and pioneering technology. Distinguished by their fearless creativity and innovative use of technology, Infinite Form crafts memorable virtual experiences for brands, organisations, and agencies across the globe. With a solid foundation established since 2015, they have honed their skills in VR, AR,

Adsbalance logo
Adsbalance
Independent·Edinburgh·51-200 Employees

Adsbalance, a distinguished performance marketing agency nestled in Europe, is recognised for its rapid growth and exceptional service to elite app publishers and mobile brands. This unique agency stands out due to its proficiency in driving revenue for apps from over 70 distinct traffic sources, guaranteeing a worldwide reach spanning five continents and more than 70 nations. Adsbalance ensures a

V8 Digital logo
V8 Digital
Independent·London·2-10 Employees

Situated in the heart of London, V8 Digital has been a leading digital marketing agency since 2002, offering nearly two decades of unrivalled expertise in the digital realm. Our commitment to delivering bespoke marketing solutions that yield impressive ROI results has remained unwavering, constantly surpassing client expectations while respecting their specific needs and budgetary limitations. Pri

Crowdform logo
Crowdform
Independent·London·11-50 Employees

Crowdform operates as a pioneering venture and digital product studio, located in London and São Paulo. This brand excels in developing cutting-edge digital solutions and initiating ventures designed for the progressing web, emphasising on advancements in Web3, DeFi, and gaming sectors. What differentiates Crowdform is its comprehensive understanding of user challenges and its ability to create te

Form Agency logo
Form Agency
Independent·Kent·2-10 Employees

Form Agency, a distinguished marketing and design company in Kent, boasts an international presence. Primarily focusing on the financial and fintech industries, the company is recognised for its proficiency in crafting engaging designs and executing profitable advertising strategies, leveraging its comprehensive industry expertise and knowledge of contemporary design trends. The distinguishing fea

The Bang logo
The Bang
Independent·London·2-10 Employees

Proudly championing a transparent, efficient, and direct approach, The Bang consistently delivers award-winning products and brands to prestigious firms such as Jaguar, Land Rover, Zoopla, and Mammut. Grounded in digital design expertise, The Bang is a congregation of specialists, each commanding their discipline and collectively striving to disrupt the norm with products that redefine boundaries

Brandwidth logo
Brandwidth
Independent·London·51-200 Employees

Brandwidth, a leading digital agency, operates from two major hubs, London and New York. Expert in catapulting the digital customer journey for aspirational brands, Brandwidth offers an all-encompassing array of services. These comprise strategic consulting, experience design, technological engineering, data-driven strategies, dynamic content creation, and fostering digital skills. What makes Bran

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Editor's note
AgencyIndex lists 51 UK agencies positioning into gaming. They split across a handful of recognisable shapes: AAA console-launch shops that handle creative, trailer, OOH and influencer programmes for first-party and third-party publisher releases; mobile and live-service growth specialists built around user acquisition, lifecycle CRM and live-ops; indie and games-as-a-service challengers covering Steam wishlist build, Kickstarter community work and platform-feature pitches; esports and sponsorship activation agencies serving brands appearing on the Fnatic, Excel Esports or Guild Esports jerseys; and a smaller cluster of gaming-hardware specialists working peripherals (headsets, keyboards, monitors, chairs) and accessory brands. Most are clustered in London, Brighton, Guildford and Manchester, mirroring the wider UK studio footprint that UKIE tracks across roughly 2,000 games businesses and 26,000 directly-employed workers. The category is distinctive for several reasons. PEGI age ratings, applied in the UK by the Games Rating Authority, dictate where ads can appear and how they can be placed: a PEGI 18 trailer cannot run in PEGI 7 contexts, and from June 2026 the new PEGI Interactive Risk Categories raise the bar further by floor-rating any game with paid random items at PEGI 16. UKIE's 11 Loot Box Principles, published in July 2023 after the DCMS Technical Working Group concluded its work, require default-off purchasing for under-18s without parental consent, spending controls, and clear probability disclosures, and the CAP Code position updated in 2024 confirms that in-game storefronts can themselves count as advertising when virtual currency is bought with real money. Live-service economics demand a different brief shape: Day 1, Day 7 and Day 30 retention cohorts decide whether a campaign is worth scaling, not first-week install volume. And esports sponsorship has matured into a credible alt-channel for non-endemic brands, with the UK esports market estimated at around $91.7m in 2024 by Grand View Research and sponsorship taking just over half of total revenue. What is shifting in 2026 is the operating layer. AI-tooling is now standard in user acquisition for creative iteration and bid management, but it has also raised the cost of standing out as everyone uses the same generator stack. Store-policy changes (Apple's App Tracking Transparency and the EU Digital Markets Act) have left mobile UA permanently more expensive and more dependent on SKAdNetwork, incrementality testing and modelled data, with industry opt-in rates sitting near 35% in 2025. Live-service economics are under pressure as casual Day 7 retention has been declining since 2022 per the Global Games Forum read on the State of Gaming data, which makes onboarding craft and live-ops cadence more important than ever. And console-handheld convergence (Switch 2, Steam Deck, the long shadow of cross-platform play) has rewritten how cross-device marketing plans are sequenced.
Common briefs
AAA console or PC launch campaign (creative, trailer, OOH, influencer, retail trade)Live-service retention and live-ops programme (event cadence, lifecycle CRM, segmentation)Mobile user acquisition and DAU growth (SKAdNetwork-safe paid, playables, creative testing)Esports sponsorship activation for non-endemic brands (jersey, broadcast, fan engagement)Creator and streamer partnership programme (Twitch, YouTube, TikTok, ASA-compliant disclosure)Gaming hardware and peripheral launch (headsets, keyboards, controllers, monitors)Indie and Steam wishlist build pre-releaseCommunity and Discord programme management
Regulatory landscape
PEGI · UKIE · ASA · ICO
age-gating and monetisation rules sit on top of every campaign

PEGI is the UK age-rating system, applied by the Games Rating Authority (the Video Standards Council Rating Board), and the rating gates where and when an ad can run: a PEGI 18 trailer cannot legitimately appear in PEGI 7 environments, and platforms enforce parallel placement rules. The PEGI overhaul announced in March 2026 introduces Interactive Risk Categories alongside content descriptors: paid random items trigger a PEGI 16 minimum, time-limited or quantity-limited in-game purchases trigger a PEGI 12 minimum, and unrestricted communication features without block-and-report tools trigger PEGI 18, with the new ratings applying to newly submitted titles from June 2026 onward. UKIE published 11 Loot Box Principles in July 2023 after the DCMS Technical Working Group, requiring default-off paid loot boxes for under-18s without verified parental consent, spending controls for all players, and clear probability disclosures before purchase or opening. The ASA, applying the CAP Code, polices advertising claims and creator disclosure, and updated guidance in 2024 confirmed that in-game storefronts and inducements to purchase items can themselves be classed as advertising when virtual currency is bought with real money. The ICO enforces the Children's Code (Age Appropriate Design Code) on any game likely to be accessed by under-18s.

Specialist signals
5 signals
of real gaming experience
  • · PEGI-aware media planning that knows the brand-versus-product distinction, the new Interactive Risk Categories from June 2026, and how to brief creative that will clear platform placement rules without rewrites
  • · Named launch case studies on console, PC or mobile titles, ideally covering both pre-launch wishlist or pre-order build and post-launch retention rather than launch-week comms alone
  • · Live-service retention-maths fluency: D1, D7, D30 cohort reporting, churn by acquisition source, event-participation rate, reactivation testing, and a clear view on what good looks like for the genre
  • · User-acquisition platform literacy across Meta, Google Ads, TikTok, ironSource, Unity Ads, Applovin and Liftoff, with SKAdNetwork and incrementality-testing competence built in after ATT
  • · Creator and influencer programme operations across Twitch, YouTube and TikTok with watertight ASA-compliant Ad disclosure baked into the brief, contract and pre-publish review
Sector watch-outs
5 to watch
in any gaming pitch
  • · PEGI-age mismatch in the media plan: a PEGI 18 title flighted into placements skewing under-18, or a children-friendly title treated as if PEGI rules do not apply, with no mention of the June 2026 Interactive Risk Categories
  • · Monetisation copy that hides paid loot boxes, gacha pulls or randomised in-app purchases from the storefront, the trailer or the influencer brief, against UKIE's 2023 Principles on probability disclosure and the CAP Code position on in-game advertising
  • · Creator and influencer activations briefed without explicit Ad or #ad disclosure rules, no upfront-label requirement on Twitch stream titles or YouTube descriptions, and no pre-publish compliance check baked into the contract
  • · Weak retention story in the proposal: install-volume and CPI obsession with no D7, D30 cohort plan, no event-cadence thinking, no segmentation of new installs versus engaged non-payers versus payers versus lapsed
  • · Launch-only mental model in a live-service brief: a one-shot creative wave with no live-ops calendar, no community-event programme, no plan for the 90-day post-launch retention cliff that decides the LTV maths
Frequently asked

What brands ask about agencies for gaming.

5 questions our editors get most often, answered honestly. No agency-marketing speak.

Curated by humans

Gaming retainers cluster in three bands. Indie and small-studio support runs £2,000-7,000 a month for a focused brief like Steam wishlist build, community management plus a Discord, or pre-launch PR for a single title. Mid-market mobile and live-service work sits at £8,000-30,000 a month for integrated user acquisition, lifecycle CRM, live-ops calendar support and creative testing, with paid media spend running outside the retainer and often forming the largest line by some margin. AAA console-launch programmes for first-party or major third-party publishers run £40,000-150,000+ a month over a 6-9 month flight, with brand, paid, creator and trade-PR all in scope, and global launches running into the millions in media spend. Esports sponsorship-activation work for a non-endemic brand on a Fnatic, Excel or Guild Esports partnership is usually scoped per-season at £50,000-500,000 depending on jersey, broadcast and fan-engagement components.