Beauty & Cosmetics agencies.
Beauty and cosmetics marketing is the discipline of building demand for skincare, colour, fragrance, haircare and personal-care products across prestige, mass, indie DTC and professional channels. It is distinct because OPSS regulates product safety, every efficacy claim needs documented evidence, TikTok Shop now drives discovery, and the ASA and CMA jointly police influencer disclosure.
- 144 UK agencies with beauty & cosmetics experience
- Across 33 UK locations
- Reviewed 18 May 2026
Today his practice is structured around what clients actually need - strategic clarity through Experience Strategy, ongoing guidance through Design Partnership, and reliable delivery through Design Operations.
We’re the brains behind the brands, without the bloat. No neon signs. No ping-pong tables. No senior team pitching you just to hand it over to the juniors. Just bold ideas, brutal honesty, and big-brand brains without the big agency ego.
Fourmeta Agency is an award-winning digital agency specializing in Shopify, ecommerce development, UX/UI design, branding, SaaS, AI product development, MVP development, mobile app development, and digital growth for ambitious brands worldwide.
JW Digital is a Manchester-based digital agency specialising in custom-coded bespoke websites, technical and local SEO, Shopify and WooCommerce ecommerce, mobile and web app development, database and API engineering, and managed hosting. We work with UK businesses across Greater Manchester, Cheshire and the wider UK.
Boost your local visibility with Google Business Profile optimization, SEO for small businesses, and responsive website development. We help businesses grow online with affordable SEO services, faster websites, and better Google rankings that bring in more local traffic and real leads.
We are Leopard Co! A new agency with a 20-year history created through two award-winning marketing communications consultancies - Big Cat and spottydog communications - joining forces. Now together, we offer clients a full service marketing agency with specialist skills across the marketing communications mix.
Lionheart Marketing is a founder led, boutique growth agency based in Redcar, North East England, helping ambitious brands across the UK grow through Shopify, SEO, Paid Media, CRO, and CRM. We work with businesses of all sizes, with clients spanning from London, Manchester, Liverpool, Newcastle, Middlesbrough, and beyond. Our focus is simple: helping brands increase visibility, generate more leads and sales, and maximise the return from their marketing investment. Common challenges we help clients solve include: Poor Google rankings and limited online visibility Low website conversion rates Wasted paid media spend and poor ROAS Underperforming eCommerce websites Customer retention and CRM challenges Shopify development, migrations, and ongoing support Unlike traditional agencies, we take a hands on, strategic approach, working closely with clients to understand their commercial objectives and build growth strategies that deliver measurable results. Whether you're looking to improve your search presence, scale your Shopify store, or generate more revenue from your existing traffic, we're here to help.
Modal® is a forward-thinking, Manchester-based web design and branding agency committed to transforming the way ambitious brands connect with their audiences online. We use industry-leading coding techniques and strategic brand storytelling to help you achieve lasting impact and measurable results.
Trusted by ambitious brands to deliver performance and brand marketing that fuels growth. Tech-enabled, human-led and propelled by purpose, we help you thrive in an ever-changing world.
Creative & Digital Growth Agency - London, UK Prox Digital Agency - Pros for growth is a London-based creative and digital growth partner for brands ready to scale with clarity. Founded by CEO Ali Zafar Azad, he leads the agency with a strategist's mindset, helping businesses that need more than just execution: they need direction. With 10+ years of experience and 500+ projects delivered worldwide
RankGuide has been shaped by people who actively build links, analyse SERPs, manage risk, and understand what Google rewards over time. We focus on authority, relevance, and intent. Not shortcuts. Our team combines technical SEO, content strategy, outreach expertise, and platform engineering to create a link building experience that feels modern, transparent, and genuinely useful. Fast where speed matters. Careful where quality is non negotiable.
We're an independent creative agency made up of passionate thinkers and talented doers, united by a shared obsession: helping brands rise above the noise and amplify their presence where it matters most.
Shopify Agency for Ecommerce Brands in the UK Your trusted UK Shopify agency for high-converting Ecommerce web design, custom development, SEO, and conversion rate optimisation. We build online stores that help Ecommerce brands increase sales and achieve long-term growth.
Digital marketing consultant helping people doing 'good' - from charities and non-profits, to sustainable business and high-quality, handmade products. SEO, Google Ads, Google Analytics, Microsoft Ads, Meta Ads, copywriting and more.
AI automation consultancy building custom tools, workflow automations, and AI agents for businesses across the UK, US, and Europe.
We Are SNS is a global social media marketing agency specialising in social media management, TikTok, influencer marketing, content creation and UGC campaigns. At We Are SNS, social isn't an add-on, it's the foundation of everything we do. We are a global social digital marketing agency built for brands that want to grow through culture, creativity and commercial impact. As a social-first agenc
Wigan SEO is my freelance digital marketing, SEO and web design business. I help companies improve their Google visibility, attract more relevant visitors and generate more enquiries. Clients work directly with me, receiving practical advice, tailored strategies and personal support without agency account managers or unnecessary overheads.
YellowInk is an SEO and digital marketing agency based in the United Kingdom (UK), dedicated to helping startups and small businesses grow online. We offer tailored services including SEO, content marketing, PPC, email marketing, social media management, social media advertising, website design & development, and LinkedIn marketing. Our focus is on delivering affordable, effective strategies that
Based in Worcester, UK, Ecrubox is a pioneering ecommerce agency specialising in strategy, marketing, and development. Our expertise lies in catalysing growth for high-end lifestyle brands via our tailor-made Accelerator Programme. We provide an exhaustive suite of services encompassing digital marketing, ecommerce development, and strategic investment. Ecrubox sets itself apart with an emphasis o
HeyYou! Digital, a Nottingham-based digital marketing agency, prides itself on its distinctive approach to providing accessible, customisable, and personalised digital marketing solutions for small businesses. Committed to fostering organic inbound marketing, our agency ensures a uniform brand voice across all digital platforms. Our focus on transparent operations, ethical methodologies, and tailo
Exceed, a Leeds-based PPC management agency, is renowned for its innovative and skillful approach to performance marketing. Driven by profitability, Exceed concentrates on bolstering business growth by curating customised paid media campaigns, designed to optimise PPC budget effectiveness. As a distinguished Google Premier Partner and recipient of numerous awards, Exceed is steadfast in producing
Underline, a Manchester-based web design agency, specialises in crafting conversion-oriented websites. Guided by a unique conversion-first methodology, Underline's creations are not just visually enticing but also serve as a potent platform for SEO and digital marketing strategies. As experts in web design, digital marketing, and branding, Underline utilises a relationship marketing approach. This
Patter, a UK-based marketing agency situated in Abercynon, distinguishes itself with a people-centric methodology. We specialise in providing high-yielding websites, strategic paid advertising, and smart email marketing solutions to fuel genuine, long-term growth for businesses. Our team, composed of leading strategic minds and innovative creatives, is dedicated to securing more customers and boos
Based in London, UK and Chicago, USA, Upmkt is a premier eCommerce agency renowned for crafting dynamic growth strategies for brands on renowned global marketplaces such as Amazon. Our unique performance-based pricing framework ensures our success is intrinsically tied to that of our clients'. With a solid history of guiding over 100 brands to victory, Upmkt specialises in launching brands, broade
OPSS is the GB regulator for cosmetics under the retained Regulation (EC) No 1223/2009. Every product made available to consumers in Great Britain must have a UK-established Responsible Person, a current Product Information File, and an SCPN notification to OPSS before sale; failure to notify carries an unlimited fine in England and Wales or up to £5,000 in Scotland and Northern Ireland and a custodial penalty of up to three months. OPSS amended the Cosmetics Regulation three times in 2024-25 to reflect new HSE classifications and bring chemicals like BHT, kojic acid and methyl salicylate inside scope. Article 20 of the UK Cosmetics Regulation, read with the EU Common Criteria (Regulation 655/2013), governs claims: they must be truthful, honest, lawful, fair, evidentially supported and presented so consumers can make informed decisions. The CTPA Guide to Advertising Claims and its Claim Substantiation Tool are the practical reference set for member firms. The ASA enforces the CAP Code on consumer-facing ad claims and consistently requires human trials rather than in-vitro data for visible-effect claims; recent rulings against 111 Skin Ltd in 2025 found 'Clinically proven to lift the skin by 20%' and 'Exosome Face Lift' inadequately substantiated because the supporting studies lacked placebo controls and relied on subjective self-assessment. The CMA, with new direct-fining powers under the Digital Markets, Competition and Consumers Act 2024, sits alongside the ASA on influencer disclosure and consumer-law breaches. The ICO enforces UK GDPR and PECR over data and electronic marketing.
- · Claim-substantiation discipline that maps work back to Article 20 and Regulation 655/2013, with awareness of CTPA tooling and a default to human-trial evidence rather than in-vitro or self-assessment data
- · TikTok Shop and live-commerce operational fluency: creator pipeline management, affiliate-link economics, livestream scheduling, and a view on how the platform feeds wholesale conversations at Boots and Sephora UK
- · Named beauty case studies across prestige, indie DTC, mass FMCG or male grooming, with category-specific results rather than recycled consumer-brand showreels
- · Influencer-programme rigour against the ASA and CMA endorsement guidance, with '#ad' disclosure at the start of captions or on-creative, gifting and affiliate flagged, and a documented compliance review
- · Responsible Person, SCPN and PIF awareness on launch projects, so creative and packaging conversations land alongside the regulatory clock rather than after it
- · Efficacy copy in the work samples that would not survive an ASA pre-vet: 'clinically proven', 'visibly reverses', percentage-uplift figures or before-and-after sequences without disclosed methodology and human-trial backing
- · Influencer plans that rely on '#gifted', '#spon' or end-of-caption hashtags rather than '#ad' at the start of the caption or clearly overlaid on-creative, with no documented CMA and ASA review step
- · No working knowledge of the GB Responsible Person regime, SCPN notification or the Product Information File on a new-product brief, and timelines that ignore the regulatory clock
- · Sustainability and clean-beauty positioning built on vague claims like 'natural', 'pure' or 'clean' without evidence, ingredient transparency or third-party verification, which sits inside Provenance and CMA greenwashing risk
- · Treating TikTok Shop as just another paid-social channel rather than a live-commerce, creator-affiliate and shoppable-content discipline, with no view on the K-beauty surge or how live sessions feed wholesale buyers
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