902 agencies indexed·Latest entry: 16 October 2026
Home/Industries/Beauty & Cosmetics
Industry · 159 agencies

Beauty & Cosmetics agencies.

Beauty and cosmetics marketing is the discipline of building demand for skincare, colour, fragrance, haircare and personal-care products across prestige, mass, indie DTC and professional channels. It is distinct because OPSS regulates product safety, every efficacy claim needs documented evidence, TikTok Shop now drives discovery, and the ASA and CMA jointly police influencer disclosure.

At a glance
  • 159 UK agencies with beauty & cosmetics experience
  • Across 34 UK locations
  • Reviewed 18 May 2026
Showing 25-48 of 159 beauty & cosmetics agenciesView in full archive
Designmc logo
Designmc
Independent·Leamington Spa·2-10 Employees·Verified

Designmc, a prestigious design agency nestled in the heart of England, specialises in crafting bespoke branding strategies, innovative digital solutions and effective marketing services. Our skilled team of professionals, with a comprehensive 360-degree approach, is dedicated to empowering businesses to realise their brand vision. Uniquely, Designmc champions a collaborative ethos, partnering inti

Odyssey New Media logo
Odyssey New Media
Independent·Birmingham·11-50 Employees·Verified

Odyssey New Media, a prominent, award-winning digital marketing agency based in Birmingham, West Midlands, UK. They boasts over three decades of accumulated expertise. Renowned for its strategic and all-encompassing digital solutions, the agency skilfully maximises digital marketing channels to fuel traffic, boost revenue, and improve marketing ROI. Offering an extensive range of services including: SEO, AIO, PPC, Social Media, Email Marketing, Website Development, App Development and more.

Mintense UK logo
Mintense UK
Independent·London·2-10 Employees·Verified

Mintense UK is a London-based performance marketing agency with over a decade of experience in multilingual SEO, Google Ads, PPC and social media advertising. Their native-speaker teams cover 16+ languages, delivering tailored digital campaigns that drive visibility, leads and international growth across the UK, Europe and the US.

The SEO Works logo
The SEO Works
Independent·Sheffield·51-200 Employees·Verified

The SEO Works is a highly respected authority in search marketing, GEO, AI search, web development, and pay-per-click social services for distinguished brands and thriving SMEs in the UK. With a fifteen-year long track record, this agency remains committed to a single objective: boosting businesses' online customer base.

Advance - Adech LTD logo
Advance - Adech LTD
Independent·London·2-10 Employees·Verified

Advance is a boutique agency specialized in measuring advertising effectiveness. We help advertisers implement a new advertising operating model where measurement is at the heart of every investment decision. By establishing a measurement framework, we enable our clients to identify the most profitable investment, so they can plan their future actions based on what drives greatest return. By combining traditional techniques like Marketing Mix Modelling with Multi-Touch Attribution and Incrementality Testing, Advance provides a holistic view of marketing performance.

Colne Digital logo
Colne Digital
Independent·Colchester·2-10 Employees·Verified

Colne Digital is a specialist Google Ads and PPC agency based in Colchester, Essex, helping businesses across the UK generate more leads, increase sales and maximise their return on advertising investment.

DigitalCave logo
DigitalCave
Independent·Birmingham·2-10 Employees·Verified

DigitalCave is an independent digital marketing studio in Birmingham's Jewellery Quarter, helping local businesses and UK brands get found online and win more enquiries since 2013. We look after SEO and local SEO, Google Ads, Meta ads, WordPress and Shopify websites, branding, content writing and email marketing, with fixed-price quotes and no lock-in contracts.

Digitsea logo
Digitsea
Independent·Glasgow·2-10 Employees·Verified

DigitSea is a full-service digital marketing agency based in Glasgow, UK, offering SEO, Google Ads, social media marketing, web development, and more. It helps businesses of all sizes increase online visibility, improve search rankings, and achieve measurable, long-term growth.

Disrupt Marketing logo
Disrupt Marketing
Independent·London·11-50 Employees·Verified

Disrupt is a London-based global influencer marketing agency that combines the science of audiences with the power of creators to deliver measurable digital success. Connect. Create. Convert. No fluff. No wasted moves. Just impact.

Dominic Livingston D24 logo
Dominic Livingston D24
Independent·London·2-10 Employees·Verified

Today his practice is structured around what clients actually need - strategic clarity through Experience Strategy, ongoing guidance through Design Partnership, and reliable delivery through Design Operations.

Double W Worldwide logo
Double W Worldwide
Independent·London·2-10 Employees·Verified

We’re the brains behind the brands, without the bloat. No neon signs. No ping-pong tables. No senior team pitching you just to hand it over to the juniors. Just bold ideas, brutal honesty, and big-brand brains without the big agency ego.

Fourmeta logo
Fourmeta
Independent·London·11-50 Employees·Verified

Fourmeta Agency is an award-winning digital agency specializing in Shopify, ecommerce development, UX/UI design, branding, SaaS, AI product development, MVP development, mobile app development, and digital growth for ambitious brands worldwide.

JW Digital logo
JW Digital
Independent·Manchester·2-10 Employees·Verified

JW Digital is a Manchester-based digital agency specialising in custom-coded bespoke websites, technical and local SEO, Shopify and WooCommerce ecommerce, mobile and web app development, database and API engineering, and managed hosting. We work with UK businesses across Greater Manchester, Cheshire and the wider UK.

Joanna Lewis Media logo
Joanna Lewis Media
Independent·Bath·2-10 Employees·Verified

Joanna Lewis Media is a senior-led digital marketing agency based in Bath, working with ambitious lifestyle brands and founder-led businesses across the UK. Services include SEO, content, digital PR, social, paid media and fractional CMO support, delivered directly by a former journalist, magazine editor and ultra-luxury agency head of content, with no lock-in contracts or rigid retainers.

Leads Brain LTD logo
Leads Brain LTD
Specialist·Manchester·51-200 Employees·Verified

Boost your local visibility with Google Business Profile optimization, SEO for small businesses, and responsive website development. We help businesses grow online with affordable SEO services, faster websites, and better Google rankings that bring in more local traffic and real leads.

Leopard Co logo
Leopard Co
Independent·Birmingham·11-50 Employees·Verified

We are Leopard Co! A new agency with a 20-year history created through two award-winning marketing communications consultancies - Big Cat and spottydog communications - joining forces. Now together, we offer clients a full service marketing agency with specialist skills across the marketing communications mix.

Lionheart Marketing logo
Lionheart Marketing
Independent·Reading·11-50 Employees·Verified

Lionheart Marketing is a founder led, boutique growth agency based in Redcar, North East England, helping ambitious brands across the UK grow through Shopify, SEO, Paid Media, CRO, and CRM. We work with businesses of all sizes, with clients spanning from London, Manchester, Liverpool, Newcastle, Middlesbrough, and beyond. Our focus is simple: helping brands increase visibility, generate more leads and sales, and maximise the return from their marketing investment. Common challenges we help clients solve include: Poor Google rankings and limited online visibility Low website conversion rates Wasted paid media spend and poor ROAS Underperforming eCommerce websites Customer retention and CRM challenges Shopify development, migrations, and ongoing support Unlike traditional agencies, we take a hands on, strategic approach, working closely with clients to understand their commercial objectives and build growth strategies that deliver measurable results. Whether you're looking to improve your search presence, scale your Shopify store, or generate more revenue from your existing traffic, we're here to help.

Maverick Frame Studio logo
Maverick Frame Studio
Independent·London·11-50 Employees·Verified

Maverick Frame Studio is a London-based CGI and creative production agency delivering architectural visualisation, product CGI, 3D animation, branding and digital design for property developers, architects, brands and marketing agencies worldwide.

Modal Digital logo
Modal Digital
Independent·Manchester·11-50 Employees·Verified

Modal® is a forward-thinking, Manchester-based web design and branding agency committed to transforming the way ambitious brands connect with their audiences online. We use industry-leading coding techniques and strategic brand storytelling to help you achieve lasting impact and measurable results.

One Paid Media logo
One Paid Media
Independent·London·2-10 Employees·Verified

One Paid Media is a senior-only paid media agency based in London. The people who pitch to you are the people who run your campaigns, across Meta, TikTok, Google, LinkedIn, Reddit and Spotify. One team handles planning, creative, launch and reporting, for a flat monthly fee plus a clear percentage of spend.

Passionate Agency – Passionates logo
Passionate Agency – Passionates
Independent·London·11-50 Employees·Verified

Data-driven creative agency for B2B tech and services companies, providing premium design, video, web development, UX research, conversion optimization, automation and AI solutions on demand.

Pod Digital Marketing logo
Pod Digital Marketing
Specialist·Leicester·11-50 Employees·Verified

At Pod Digital, we’re a Digital Marketing Agency that’s passionate about helping businesses grow. We specialise in SEO, AI search optimisation, PPC and paid social, alongside web design, data insight and intelligent automation. We take pride in working alongside you to bring your business goals to life.

Propellernet logo
Propellernet
Independent·Brighton·51-200 Employees·Verified

Trusted by ambitious brands to deliver performance and brand marketing that fuels growth. Tech-enabled, human-led and propelled by purpose, we help you thrive in an ever-changing world.

Prox Digital Agency London logo
Prox Digital Agency London
Specialist·London·11-50 Employees·Verified

Creative & Digital Growth Agency - London, UK Prox Digital Agency - Pros for growth is a London-based creative and digital growth partner for brands ready to scale with clarity. Founded by CEO Ali Zafar Azad, he leads the agency with a strategist's mindset, helping businesses that need more than just execution: they need direction. With 10+ years of experience and 500+ projects delivered worldwide

Editor's note
AgencyIndex lists 130 UK agencies positioning into beauty and cosmetics. They split roughly five ways: prestige beauty shops working on LVMH, Estée Lauder Companies and L'Oréal luxury houses where one third of sales now sit above the £50 price point and that segment is growing 42%; indie and DTC challenger specialists behind clean-skincare, K-beauty and niche-fragrance launches that have taken a 15-20% share of online value; mass FMCG beauty teams supporting the supermarket and Boots-channel brands; professional and clinic agencies servicing salon-distribution lines and aesthetic clinics; and male-grooming specialists in a category projected at £1.2bn by 2025 and growing at close to 10% a year. The category is distinct for four reasons. Every product placed on the GB market needs a UK-established Responsible Person, an up-to-date Product Information File and a notification to OPSS via the Submit Cosmetic Product Notifications service before it can be sold, and failure to notify carries an unlimited fine in England and Wales plus up to three months in prison. Efficacy claims sit under Article 20 of the UK Cosmetics Regulation and the EU Common Criteria (Regulation 655/2013), which require truthfulness, evidential support and fair presentation, and the ASA consistently requires human trials rather than in-vitro data alone to substantiate visible-effect claims. The CTPA is the trade body for 250-plus member firms and publishes the Guide to Advertising Claims and a Claim Substantiation Tool that the larger end of the industry treats as the operating standard. And the CMA, armed with new direct-fining powers under the Digital Markets, Competition and Consumers Act, now sits alongside the ASA on influencer disclosure. What is shifting in 2025 and 2026 is the discovery and transaction layer. TikTok Shop is now the UK's fourth-largest beauty retailer with 60% year-on-year category growth, beauty live-shopping sessions grew 90% in the year, and indie British names like The Beauty Crop have used the platform to convert viral traction into Boots listings. K-beauty searches on the platform rose 125% in the second half of 2025. Clean-beauty and biotech ingredients have lifted launches outside the prestige register, with Unilever's near-£100m acquisition of Wild Cosmetics in April 2025 marking how seriously the sustainability premium is now taken. And greenwashing risk has sharpened: Provenance found that 12.9% of climate-related beauty claims are at high risk of misleading consumers and breaching guidance.
Common briefs
DTC indie beauty launch (paid social, creator seeding, TikTok Shop, CRM, subscription mechanic)TikTok Shop and live-commerce programme with creator pipeline and affiliate economicsInfluencer and UGC programme with ASA and CMA disclosure rigourPrestige brand campaign for an LVMH, Estée Lauder or L'Oréal houseSalon and professional-distribution marketing for haircare or aesthetic-clinic brandsSustainability, clean-beauty or biotech-ingredient positioning with verified claim substantiationMale-grooming brand-build across skincare, haircare and beard-care linesNew-product launch with Responsible Person, SCPN and PIF workflow alongside creative
Regulatory landscape
OPSS · CTPA · ASA · CMA
every efficacy claim needs documented human-trial evidence

OPSS is the GB regulator for cosmetics under the retained Regulation (EC) No 1223/2009. Every product made available to consumers in Great Britain must have a UK-established Responsible Person, a current Product Information File, and an SCPN notification to OPSS before sale; failure to notify carries an unlimited fine in England and Wales or up to £5,000 in Scotland and Northern Ireland and a custodial penalty of up to three months. OPSS amended the Cosmetics Regulation three times in 2024-25 to reflect new HSE classifications and bring chemicals like BHT, kojic acid and methyl salicylate inside scope. Article 20 of the UK Cosmetics Regulation, read with the EU Common Criteria (Regulation 655/2013), governs claims: they must be truthful, honest, lawful, fair, evidentially supported and presented so consumers can make informed decisions. The CTPA Guide to Advertising Claims and its Claim Substantiation Tool are the practical reference set for member firms. The ASA enforces the CAP Code on consumer-facing ad claims and consistently requires human trials rather than in-vitro data for visible-effect claims; recent rulings against 111 Skin Ltd in 2025 found 'Clinically proven to lift the skin by 20%' and 'Exosome Face Lift' inadequately substantiated because the supporting studies lacked placebo controls and relied on subjective self-assessment. The CMA, with new direct-fining powers under the Digital Markets, Competition and Consumers Act 2024, sits alongside the ASA on influencer disclosure and consumer-law breaches. The ICO enforces UK GDPR and PECR over data and electronic marketing.

Specialist signals
5 signals
of real beauty-sector experience
  • · Claim-substantiation discipline that maps work back to Article 20 and Regulation 655/2013, with awareness of CTPA tooling and a default to human-trial evidence rather than in-vitro or self-assessment data
  • · TikTok Shop and live-commerce operational fluency: creator pipeline management, affiliate-link economics, livestream scheduling, and a view on how the platform feeds wholesale conversations at Boots and Sephora UK
  • · Named beauty case studies across prestige, indie DTC, mass FMCG or male grooming, with category-specific results rather than recycled consumer-brand showreels
  • · Influencer-programme rigour against the ASA and CMA endorsement guidance, with '#ad' disclosure at the start of captions or on-creative, gifting and affiliate flagged, and a documented compliance review
  • · Responsible Person, SCPN and PIF awareness on launch projects, so creative and packaging conversations land alongside the regulatory clock rather than after it
Sector watch-outs
5 to watch
in any beauty pitch
  • · Efficacy copy in the work samples that would not survive an ASA pre-vet: 'clinically proven', 'visibly reverses', percentage-uplift figures or before-and-after sequences without disclosed methodology and human-trial backing
  • · Influencer plans that rely on '#gifted', '#spon' or end-of-caption hashtags rather than '#ad' at the start of the caption or clearly overlaid on-creative, with no documented CMA and ASA review step
  • · No working knowledge of the GB Responsible Person regime, SCPN notification or the Product Information File on a new-product brief, and timelines that ignore the regulatory clock
  • · Sustainability and clean-beauty positioning built on vague claims like 'natural', 'pure' or 'clean' without evidence, ingredient transparency or third-party verification, which sits inside Provenance and CMA greenwashing risk
  • · Treating TikTok Shop as just another paid-social channel rather than a live-commerce, creator-affiliate and shoppable-content discipline, with no view on the K-beauty surge or how live sessions feed wholesale buyers
Frequently asked

What brands ask about agencies for beauty & cosmetics.

5 questions our editors get most often, answered honestly. No agency-marketing speak.

Curated by humans

Specialist beauty retainers in the UK split by tier. Boutique indie-beauty and DTC shops run £2,500 to £8,000 a month for a focused brief such as TikTok Shop creator management, paid social, or PR for a single SKU launch. Mid-market specialists cluster at £8,000 to £25,000 a month for integrated programmes covering creator-affiliate pipelines, livestream operations, organic content, paid social and CRM. Network and prestige agencies bill £25,000 to £150,000 a month for LVMH, Estée Lauder and L'Oréal houses with brand, performance, retail-media and trade marketing on retainer. A single drinks-style hero campaign with influencer, paid and earned PR for a national push lands at £75,000 to £400,000. Media spend on TikTok, Meta, retail media and out-of-home sits outside agency fees.