Fashion & Retail agencies.
Fashion and retail marketing is the discipline of building demand and distribution for clothing, footwear, accessories and multi-category retail brands across DTC ecommerce, wholesale and high-street channels. The category is distinct because the SS/AW trading calendar shapes every campaign, return rates close to 30% reshape the ROAS calculation, and green-claims advertising faces active CMA and ASA enforcement.
- 313 UK agencies with fashion & retail experience
- Across 36 UK locations
- Reviewed 18 May 2026

Loud Digital, a Hull-based digital marketing agency, stands out in the crowded online landscape due to its unique approach. This agency is distinct because it offers direct communication with Paid Media specialists, eliminating the need for intermediaries like account managers. Their dedication to clear and jargon-free communication ensures that clients interact directly with experts, maintaining

Alytix Marketing, a UK-based marketing and analytics firm in Cardiff, excels in converting intricate data into practical insights to boost marketing and sales results. Our distinct focus is on offering a comprehensive suite of services, from managing digital campaigns to crafting analytics strategies. We distinguish ourselves through our 'done-for-you' analytics solutions and dynamic data visualis

39steps, a comprehensive creative agency nestled in Edinburgh, excels in rejuvenating exhausted brands into lucrative assets. The agency crafts captivating narratives and designs, tailored to enchant the ideal audience. Offering an extensive selection of services from brand identity evolution, strategic digital campaigning, adaptive web design to graphic design and print, 39steps guarantees your b

WE ARE POPPINS, a dynamic creative agency nestled in the heart of London, stands out through its all-encompassing approach. We specialise in delivering a broad spectrum of services, encompassing digital, identity, brand, marketing, and experiential solutions. Our unique selling point lies in our ability to craft immersive community experiences, setting us apart in the competitive landscape. At WE

Shogun Social, a Southampton-based creative agency, is a specialist in boosting organic social media visibility to reshape brand identities and cultivate genuine audience relationships. They stand out in the crowded market with their holistic method. Integrating traditional creative agency attributes with innovative social media tactics, they particularly shine in the realm of TikTok marketing and

DBCO, a premier digital agency rooted in London, excels in crafting brand-led eCommerce strategies, orchestrating thought leadership, and delivering unparalleled user experiences. We cater to an elite clientele from the realms of Fashion, Luxury, and Beauty. Our agency stands out through its strategic and intuitive methodology, aimed at transforming brand perception and charting a clear trajectory

Clockwork Moggy, a trailblazing digital marketing agency nestled in the heart of Kent, prides itself on its innovative marketing strategies and customised design services. Our specialities lie in brand evolution, distinctive logo design, and constructing powerful sales funnels to amplify online presence, invigorate web traffic, and escalate sales performance. Our all-encompassing methodology incor

At We Make Films, we're your one-stop destination for all your video production needs, offering a seamless, stress-free process from beginning to end. We understand the complexities that come with creating videos, that's why we're committed to streamlining every step. From the initial planning stages through to the final cut, our professional team works in close partnership with you to bring your

Insight Consultancy, a premier digital marketing and web design agency situated in Leicester, distinguishes itself with its unique fusion of inventive prowess and analytical intellect. Providing a broad spectrum of services including branding, web design, marketing, and consultancy, they equip businesses with a robust competitive advantage. Their dedication to fostering client growth shines throug

Form Agency, a distinguished marketing and design company in Kent, boasts an international presence. Primarily focusing on the financial and fintech industries, the company is recognised for its proficiency in crafting engaging designs and executing profitable advertising strategies, leveraging its comprehensive industry expertise and knowledge of contemporary design trends. The distinguishing fea

NetTrackers is a premier digital solutions firm situated in London, UK. The organisation is renowned for its extensive array of services, encompassing superior UI/UX design, inventive digital marketing plans, and powerful ecommerce solutions, all customised to fortify businesses in the digital sphere. Concentrating on data-informed approaches and avant-garde technology, NetTrackers guarantees its

Zephyr Digital Agency is a holistic digital solutions firm, providing specialised services to pubs, restaurants, and traditional retail outlets located in Islington, London. Leveraging a blend of inventive creativity, technical prowess, and insightful data analytics, Zephyr Digital Agency propels businesses towards expansive growth. **Digital Strategy** - At Zephyr Digital Agency, we collaborate

Birthed from bonds of friendship, we are an unconventional collective, yearning for influence and autonomy, unsatisfied with working for others. We rejected the traditional concept of people as mere cogs in a corporate wheel. Deep-seated hierarchical management structures left us feeling undervalued. We spurned autocratic authority. Economically challenged and located in a quaint market town with

Striving to streamline online expansion for Preston-based businesses, Teegee Digital mitigates the typical hurdles many corporations face. Our squad persistently explores groundbreaking tactics to augment lead acquisition, amplify website visitor numbers, and impart significant worth to our clients' ventures via state-of-the-art technologies, encompassing Google, Facebook, Instagram, WordPress, Ph

Bath Marketing Consultancy, anchored in Paulton, Somerset, is a distinguished digital marketing agency. Our brand's uniqueness lies in our holistic strategy for bridging the gap between businesses and customers via customised SEO, PPC, social media, content, and email marketing techniques, thus driving amplified client traffic through various channels. Further, Bath Marketing Consultancy stands ou

Fyber, a versatile agency nestled in Leeds, delivers an array of services via its distinct divisions: Fyber Digital, Fyber Live, and Fyber Direct. Fyber Digital excels in brand development and website design, Fyber Live shines in the sphere of events and exhibitions, whereas Fyber Direct is a leading provider of mail and print solutions. Through this holistic approach, Fyber is adept at furnishing

Verse, a potent catalyst for business transformation, harnesses disruption to spark positive change. With more than ten years of direct experience, Verse has carved out innovative and disruptive solutions that also provide unwavering support. With a global reach, Verse boasts offices in key UK locations including Kendal (Cumbria), Birmingham, Manchester, Liverpool, and York. Custom-made and impact

As a leading digital agency, Solution17 delivers a comprehensive suite of 17 services, tailored to the unique needs of businesses both large and small. Whether you're in the initial stages of launching a fresh venture requiring an all-encompassing digital footprint, or an already established business seeking a digital revamp, Solution17 is your perfect partner. Staying at the forefront of the la

Based in London, Lighthouse Studio is a cutting-edge creative technology firm specialising in the creation of exceptional physical and digital experiences. Collaborating with innovative brands, they strive to break boundaries and cultivate genuine, meaningful connections. Their distinctive methodology seamlessly blends ground-breaking technology with imaginative design, setting them apart in the t

Situated in the heart of London, Roboto Studio is a leading web development agency specialising in crafting premium, scalable websites and web applications powered by Sanity CMS and Next.js. We pride ourselves in delivering unparalleled editorial experiences, with a strong emphasis on swift optimisation and the deployment of advanced development methods. This ensures our clients' websites are not

Onefeed, a distinguished multi-award-winning digital marketing agency situated in Bournemouth, stands out owing to its comprehensive funnel marketing prowess. As the UK's exclusive Premier SMB Google Shopping Partner, Onefeed specialises in unifying services such as Paid Search (PPC), Social Media Management, SEO, and Email Marketing. Using a unique management platform that merges seamlessly with

Our Bristol-based design agency is renowned for its dedication to crafting exceptional experiences that captivate and please, guaranteeing brands not only stand out, but also secure enduring outcomes. With a strong emphasis on amplifying customer journeys, our agency persistently provides powerful solutions, customised to address the varied requirements of our clientele.

The Commerce Team Global, a London-based e-commerce agency, is renowned for its proficiency in Salesforce Commerce Cloud Accelerators. Esteemed for their emphasis on user-oriented technology solutions, they empower clients to boost their e-commerce activities through informed decision-making. With an impressive history of over 250 successful projects and collaborations with more than 50 brands, th

Refinery Group distinguishes itself as a premier creative agency rooted in Manchester. With their distinctive Refinement procedure, they harness the skills of a robust team of over 50 creative maestros to provide potent, growth-centric solutions. Their unwavering commitment lies in crafting impactful brand narratives that guarantee client visibility in a competitive marketplace. Their expansive se
Four regulatory layers shape the work. The CMA's Green Claims Code requires environmental claims to be truthful and accurate, clear and unambiguous, not omit important information, not make broad claims unless justified, reflect the full product lifecycle, and be substantiated with credible evidence. In March 2024 the CMA closed its first major fashion-sector investigation by securing formal undertakings from ASOS, Boohoo and George at Asda, which now have to use specific descriptors like 'organic' or 'recycled' with percentages displayed, document minimum criteria for eco-ranges, audit filter accuracy so only qualifying products surface, and clarify whether accreditations apply to specific products or the whole company. The ASA enforces the CAP Code on consumer-facing advertising, with Rule 11.4 requiring claims to be based on the full product lifecycle and Rule 11.1 requiring a clear basis; in 2025 the ASA ruled against Nike Retail, Superdry and Lacoste for unqualified 'sustainable' claims in paid Google ads, taking the position that 'sustainable' implies no material lifecycle harm and is almost impossible to substantiate without qualification. The Digital Markets, Competition and Consumers Act 2024 came into force on 6 April 2025 and bans drip pricing, tightens was-now claims and gives the CMA direct-fining powers of up to 10% of global turnover, with the CMA opening its first eight investigations and issuing advisory letters to a further 100 businesses on 18 November 2025. The ICO enforces UK GDPR and PECR over data capture and electronic marketing, which sits over every email and SMS lifecycle programme.
- · Named fashion or multi-category retail case studies with category-specific results, ideally spanning at least two trading peaks, rather than recycled consumer-brand showreels
- · Platform fluency on Shopify Plus, Centra or a comparable fashion-grade stack, with a working view on PIM, size-and-fit tooling, returns workflow and the all-in monthly cost of ownership
- · Peak-trading planning discipline: a documented calendar across SS/AW drops, payday, festival, Black Friday-Cyber Monday and gifting, with budget phasing, creative refresh cycles and stock-flow alignment
- · Influencer-programme rigour against ASA and CMA endorsement guidance, with '#ad' disclosure at the start of captions or clearly on-creative, gifting and affiliate flagged, and a documented compliance review step
- · Returns-and-margin-aware ROAS framework rather than platform-reported numbers alone, with contribution margin, MER (Marketing Efficiency Ratio) and net-of-returns ROAS as standard reads
- · Unqualified sustainability copy in the work samples ('sustainable', 'eco-friendly', 'conscious collection', 'green') without lifecycle evidence, percentage disclosure or third-party certification, which now sits inside the CMA and ASA enforcement window
- · No peak-trading plan: a generic always-on media schedule with no view on drop cadence, payday weekends, festival, Black Friday-Cyber Monday or gifting, and no budget phasing tied to the trading calendar
- · Generic ecom playbook with no fashion-cycle awareness, no returns-rate adjustment in the ROAS maths, and no answer on how a 30% return rate flows into net ROAS or contribution margin
- · Influencer rosters relying on '#gifted', '#spon' or end-of-caption hashtags rather than '#ad' at the start of the caption or clearly on-creative, with no documented ASA and CMA compliance review
- · Drip pricing or was-now patterns left in checkout (delivery fees only shown at the final step, struck-through reference prices not actually charged in the prior period) and no answer on the 6 April 2025 DMCC Act rules or the 18 November 2025 CMA guidance
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