Network agencies.
Network agencies are UK operating units of a global holding group, owned by WPP, Publicis, Omnicom (now including IPG), Dentsu, Havas, or one of the smaller challenger groups rolling up specialist shops. They are built for multi-market scale, integrated creative, media, and PR under one master services agreement, with the procurement and compliance machinery enterprise clients expect.
- 46 UK agencies using this model
- Across 4 UK locations
- Reviewed 17 May 2026
Performance Marketing for Hotels
Futurice, a leading digital transformation agency, hails from Finland. The agency distinguishes itself with an exceptional interdisciplinary methodology, merging top-tier technologists, strategists, and designers. They specialise in offering ground-breaking, quantifiable digital solutions spanning various sectors. Renowned for its swift outcomes and enduring influence, Futurice works in concert wi
77Agency is a leading digital marketing firm, situated in an undisclosed locale, renowned for its innovative 360° digital marketing strategy. Our comprehensive suite of services includes integrated digital campaigns, creative and media strategies, and website development. We pride ourselves on our localised approach and inventive campaigns. Over the years, 77Agency has partnered with esteemed bran
Drum UK, a London-based agency, specialises in the delivery of award-winning branded content, partnerships, and entertainment solutions. Their key services encompass the development of influential campaigns like the CUPRA X Forza Horizon test drive, Go.Compare's transformative rebranding, and Dua Lipa's music launch via TikTok. Drum UK's distinctive selling point is their expertise in weaving bran
UM UK, a London-based agency, provides a holistic suite of media and marketing solutions designed to future-proof business operations. With expertise in harnessing cutting-edge business analytics and real-time insights, they drive growth and enrich the customer experience through content and connections deeply anchored in cultural understanding. Distinctive for their commitment to diversity, fairn
Saatchi & Saatchi Wellness, a London-based agency, provides an extensive array of services focused on fostering wellness in both personal and professional settings. Key services encompass strategic marketing solutions, inventive content creation, and integrated wellness campaigns designed to boost client and patient engagement. The distinct value proposition of Saatchi & Saatchi Wellness is rooted
As a leading agency based in London, KINESSO provides innovative, technology-driven performance marketing solutions designed to achieve tangible business results. Our core services encompass Consulting, Data & Tech, Media, Experience, and Content. We leverage advanced automation, AI capabilities, and first-party data to enhance and optimise the connection between brands and their target audiences.
St Marks Studios, an innovative agency based in London, specialises in delivering transformative brand experiences by employing strategies such as experiential marketing, bespoke builds, stunts, and content creation. At the heart of our services lie engaging and unforgettable interactions designed to amplify brand visibility and deepen consumer engagement. Our distinctive edge lies in our capacity
Zenith is a London-based agency providing a robust array of advertising and marketing solutions. As an integral part of our services, we specialise in media planning and procurement, online marketing, and data analytics, all designed to enhance brand communication strategies. Our distinctive advantage at Zenith is our dedication to utilising data-led insights to craft innovative and high-impact ma
Publicis London is a creative advertising agency based in London, providing a diverse array of innovative advertising services. Their work leverages global creativity to generate a worldwide impact. Key services include crafting persuasive advertising campaigns, strategic brand positioning, and pioneering digital marketing solutions. The agency's unique selling point is their fusion of creative st
Prodigious London, a leading agency situated in the heart of London, provides an all-encompassing suite of production services, meticulously designed to cater to the requirements of top global brands. The nucleus of their services encompasses film production, art production, content creation, and the management of social media, augmented with a comprehensive range of post-production services such
MSL, a London-based agency, provides comprehensive PR and communication solutions. Expertise lies in reputation management, media engagement, and corporate communications, enabling brands to establish and sustain robust public profiles. Through a blend of strategic understanding and creative narratives, MSL captivates audiences, boosting brand exposure. The agency operates in diverse industries, e
OMD is a London-based agency delivering a broad range of media services, with a focus on harnessing data-driven insights to expedite superior decision-making for clients. Their key services encompass digital, data, and content capabilities, all anchored by their bespoke Act Fast Framework, designed for rapid adaptation in response to market fluctuations. OMD sets itself apart with a human-centred
Equator, a prominent digital transformation consultancy headquartered in Glasgow, prides itself on two decades of expertise. Equator is renowned for its strategic partnerships with PE-backed enterprises and ambitious high-growth businesses, not only within Glasgow and London, but also across the UK. Our comprehensive portfolio spans from strategic planning to full digital transformation. What dist
Headquartered in the UK and North America, Ayima is a globally recognised digital search agency, holding multiple awards and known for its partnerships with several major brands worldwide. With a proven track record in delivering tangible results and robust ROI for its clientele, Ayima's strength is found in its blend of industry expertise and pioneering technology. This unique blend has earned it
Hearts & Science is a London-based marketing agency specialising in forging meaningful, large-scale emotional bonds via ground-breaking media strategies. Core services encompass media planning, data analytics, and consumer insights, devised to seize attention in a progressively segmented media environment. The agency's distinct selling point is their aptitude to remodel media strategies, nurturing
Brave Bison, a London-based media, marketing, and technology firm, stands out with its unique, digitally-focussed strategies. Our four key services encompass performance media, technology consulting, commerce, and social creators. We leverage our worldwide team of experts to offer inventive digital solutions and foster enduring growth for renowned brands such as New Balance, Currys, and KFC.
Digitas, a London-based agency, specialises in a comprehensive suite of digital marketing solutions, concentrating on forging impactful relationships via inventive campaigns and platforms. Their core services encompass campaign creation, app development, and digital strategy, as illustrated by projects such as the OREO Press Play campaign and the Official Glastonbury 2022 App. Digitas' distinctive
Epsilon is a London-based agency specialising in an all-inclusive range of marketing services, with a focus on retail media, digital marketing and customer engagement. Their flagship offerings include Epsilon Retail Media, an AI-powered, person-first solution designed to boost shopper loyalty, and Epsilon PeopleCloud, a platform that tailors customer journeys for unparalleled marketing efficacy. E
Langland, headquartered in London, provides an extensive suite of healthcare communication solutions. Their key services encompass Clinical Trial Experience, Medical Strategy & Education, PR & Engagement, and Advertising. Their holistic approach, branded as "Think Further", leverages a variety of perspectives to convert data into actionable insights, generating industry-leading work. Primarily, La
Click Consult, a UK-based digital marketing agency, is celebrated for its proficiency in both organic search (SEO) and paid search (PPC) campaigns. Differentiating itself with a multiple award-winning method, Click Consult leverages profound industry insights and extensive cross-channel expertise to accelerate expansion for aspiring brands. Their bespoke strategies and pioneering solutions consist
Creative Brand Communications, a London-based agency, provides a diverse array of PR and brand communication solutions. Specialising in the delivery of integrated PR drives, stimulating brand activations, and innovative pan-European PR strategies, they set themselves apart with their talent for designing award-winning campaigns. These campaigns not only generate media attention but also fuel sales
PHD Media, a London-based agency, specialises in strategic communications and media planning services. They excel in media purchasing, digital marketing, and data analytics, all geared towards helping brands connect efficiently with their desired audiences. PHD Media's unique selling point is their innovative use of data-driven insights to craft powerful campaigns. They predominantly serve sectors
Based in London, MG OMD is a distinguished agency renowned for its innovative and integrated media campaigns, specifically designed to yield real impact across all communication facets. The agency specialises in planning and securing advertising spaces, bolstered by unrivaled expertise in sculpting media strategies that resonate with diverse audiences. Setting itself apart, MG OMD boasts an award-
- · Brief crosses three or more markets and needs aligned creative, media, and reporting in each
- · Procurement or a framework agreement gates the conversation and the shortlist is panel-led
- · Enterprise governance overlay required: information security, brand safety, data residency, ABM-compliant contracting
- · Need for a single P&L across creative, media, PR, and production under one master services agreement
- · Annual brief value above £500,000 in total fees, or a retainer above £15,000 a month with scope for growth
Mid-market network retainers typically run £15,000-30,000 a month for a defined remit such as integrated paid media or a single-brand creative engagement. Major brand-build, multi-market, or integrated creative-and-media engagements run £30,000-100,000+ a month, with project work for positioning, identity, or a global campaign scoped separately at £150,000-1m+. Day rates sit in the £1,500-3,500 range for senior practitioners, often higher for global creative leads. Fees typically land 20-50% above an equivalent-scope independent, driven by holding-group overhead, blended-team economics, and global account management. Engagements are almost always procurement-led, with multi-round RFP cycles and the master services agreement negotiated separately from the statement of work.
- · Pitch team versus run team gap: senior global leads in the room for the chemistry meeting, junior account staff doing the day-to-day after signature, with no contractual lock on named seniority or hours
- · Conflict of interest across sister agencies in the holding group: a competing client served elsewhere in the network, with category exclusivity unclear or limited to a single P&L rather than the parent
- · Slow decision velocity: multi-layer approval through account, creative, and group leadership before anything ships, which is costly on briefs that need weekly iteration
- · Sub-contracts hidden inside the network: production, media, or data work routed to a sister agency at internal transfer pricing, with the markup not visible in the master fee
- · Premium price tag without premium delivery at mid-tier briefs: a network rate card applied to a £20,000-a-month engagement where the work lands with the same seniority an independent would have fielded for £12,000
What brands ask about network agencies.
5 questions our editors get most often, answered honestly. No agency-marketing speak.